That strategy hasn't worked for the institutional players. The Service Employees International Union spent $300,000 backing who it considered to be the more "electable" candidate, state Rep. Sarah Feigenholtz, who got 17 percent of the vote. Meanwhile, the AFL-CIO put its cash and troops at the service of another "electable" candidate, state Rep. John Fritchey, who got 18 percent. What might have happened had unions joined forces and thrown their support behind the race's unquestioned champion of labor? Would it have possibly made him "electable"?It's true that winning only "moral victories"- rather than electoral ones - gets old. But a short-term "moral victory" often leads to concrete gains down the road. Indeed, every victory is won on the experience of past defeats, and the setbacks and long hours worked on a campaign, even an unsuccessful one, feed into a bank of know-how and savvy that will serve future campaigns for years to come. The friendships and relationships formed on a campaign provide the basis for a social network that nurtures and supports future initiatives.
Measuring Electoral Success David Sirota In These Times; Apr 2009; 33, 4; Docstoc pg. 2 Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
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