Beneath the current conundrum of managing through the downturn is the more persistent challenge of keeping the bank club relevant, particularly for younger customers. But beyond tinkering with the travel mix, some banks are making broader program changes that were in the works long before the downturn set in.
BANK CLUBS book new paths Anonymous Northwestern Financial Review; Mar 15-Mar 31, 2009; 194, 6; Docstoc pg. 6 Reproduced w
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