According to the US Census Bureau's "2006 American Community Survey Data Profile Highlights," Hispanics and Latinos currently make up 30.6% of the Las Vegas population, up from 23.6% in 2000. Throughout the US huge demographic changes have occurred over the past 30 years. According to a 2008 "Population Brief" published by the Western Rural Development Center, the population of Nevada was 83.4% White in 1980; by 2000 the figure had declined to 67%. This change was the result of a dramatic increase in Nevada's minority population. Between 1980 and 2000, the Hispanic population grew by 627%, the Asian population by 509,9% and the Black population increased by 155.7%. Despite possible problems, attracting immigrants is essential in markets where they comprise large portions of the available renter pool. Immigrants from around the world will be part of the country's property management scene for the foreseeable future.
MInorIty report U.S. population shift spurs increased cultural awareness from property managers by Janice Rosenberg In 1977 when Barbara Holland, CPM® and president of H&L Realty and Management Co. in Las “If I don’t have at least a maintenance technician or one of the office staff—either on-site or in the corporate Vegas, began working as a property manager in that office—who speaks Spanish, I’m in trouble,” Holland said. Nevada town, English served her everyday needs. Lately Throughout the United States huge demographic she often finds herself looking for a translator. changes have occurred over the past 30 years. According And for good reason. According to the U.S. Census to a 2008 “Population Brief” published by the Western Bureau’s “2006 American Community Survey Data Profile Rural Development Center—one of four regional centers Highlights,” Hispanics and Latinos currently make up 30.6 funded by U.S. Department of Agriculture—the popula- percent of the Las Vegas population, up from 23.6 percent tion of Nevada was 83.4 percent White in 1980; by 2000 in 2000. the figure had declined to 67 percent. www.irem.org 28 mar.apr 2009 on-sIte personnel who This change was the result of a dramatic increase in speak languages other Nevada’s minority population. Between 1980 and 2000, the Hispanic population grew by 627 percent, the Asian than englIsh can help population by 509.9 percent and the Black population Managers coMMunIcate increased by 155.7 percent. wIth hIred contractors, Figures for Nevada reflect demographic changes under- such as landscapers, way across the United States. The Census Bureau predicts whose fIrst language the country’s Hispanic and Asian populations will more than double between 2010 and 2040, with Hispanic num- May not be englIsh. bers rising from 49.7 million in 2010, to 66.4 million in and looking for places to live, and quite possibly they will 2020. have different preferences than people have right now.” In nearly every state, newly arrived members of vari- Characteristics common to immigrant populations can ous ethnic groups influence everything from vegetables have a positive effect on property managers over the next in supermarket produce aisles to programming on local few years for several reasons. This is particularly true for access cable channels. It’s no wonder that immigrants those who specialize in multifamily properties consisting are having an increasingly greater impact on the everyday of larger units. interactions and long-term success of property manage- First, members of immigrant communities tend to have ment professionals. larger families and are more likely to live in multigenera- “Non-English speakers are a growing part of our busi- tional households, Mather said. ness,” said Pamela Monroe, CPM, IREM 2009 President
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