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					MARKETING SOLUTIONS




sTAY ON MEssAGE Focus marketing efforts by knowing
your target audience

                    ONE kEY AsPECT OF YOUR JOb As                        tenants or residents to your properties.
                    A REAL EsTATE MANAGER is TO                             Consider offbeat advertising: Instead of putting
                    ATTRACT TENANTs TO YOUR COM-                         your entire advertising budget in one place, be
                    MERCiAL bUiLdiNG, RETAiL CENTER                      creative—try a new avenue like Craigslist.com to
                    OR APARTMENT siTE. TO dO ThAT,                       better reach your target audience. Now world-
                    YOU MUsT FOCUs YOUR MEssAGE                          wide, the site is the hot channel for real estate.
shANNON ALTER       FOR YOUR TARGET MARkET. But first,                   Best of all, it’s free for most ads! Reconsider tra-
(SHANNON.
                    make sure you already have a clear understand-       ditionally expensive venues, like billboard ads,
ALTER1@GMAIL.
COM), CPM®, IS      ing of where your property sits in its market-       which may be on sale now. And of course, don’t
A REAL ESTATE       place relative to the competition, and who your      forget the powerful effect of property signage,
CONSULTANT IN
SANTA ANA, CALIF.   customers (and prospective tenants) are. Here        the most effective way to attract tenants.
                    are a few tips I’ve learned along the way:              Everyone likes a freebie: We all know that
                      Brand your building: Your brand says it all, and   offering free rent ultimately affects the value of
                    so does repetition of your message. Branding is      our properties. That doesn’t change the fact that
                    the key ingredient to positioning your property      people in our newly bargain-conscious society
                    in the consumer’s mind. Do you have a new            still like to get something for free. Troy Mikell
                    trophy building in the
				
DOCUMENT INFO
Description: One key aspect of your job as a real estate manager is to attract tenants to your commercial building, retail center or apartment site. To do that, you must focus your message for your target market. But first, make sure you already have a clear understanding of where your property sits in its marketplace relative to the competition, and who your customers are. Here are a few tips the author learned along the way: 1. Brand your building. 2. Hire a professional. 3. Create the experience. 4. Consider offbeat advertising. 5. Offer a freebie.
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