"ACE-ING" THE AFFLUENT MARKET by ProQuest

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In February 2008, the ACE Group acquired the affluent personal lines business of The Atlantic Cos, whose centerpiece product was the Atlantic Master Plan. In May 2008, ACE Private Risk Services launched a refined and expanded version of the Atlantic Master Plan. Called the ACE Platinum Portfolio, the new offering is a package product that provides home, auto, valuables, umbrella, and watercraft coverages for high net worth individuals. The policy is available to agents in 17 states and the District of Columbia, and plans call for the rollout to be completed in all 50 states by the end of 2009. Because the ACE Platinum Portfolio is a complex, multi-dimensional product, two key goals for ACE Private Risk Services are to identify committed agent partners to distribute the product and to make it easy for those agents to do business with the company. In the same way, ACE Private Risk Services offers agents a broad platform of services and support.

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