Current economic conditions remind the author of his football past. In many ways, the insurance business and football have a lot in common. Both require people to do a few things very well by focusing on the most important aspects of the game. Typically, that requires getting back to the basics. Here are some of those basics that any agency can focus on in tough economic times: 1. Give your people the resources and support they need to be successful. 2. Forget the past. 3. Clarify your vision. 4. Manage to a margin. 5. Kill non-return-on-investment expenses. 6. Use the bad economy as your external excuse. 7. Don't use the economy as an internal excuse. 8. Conserve cash and buy low. 9. Set goals. 10. Increase discipline. 11. Give more. 12. Get in shape. 13. Have fun.