Getting AMT Off the Ground

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Getting AMT Off the Ground Powered By Docstoc
					 AMT’s            20th Anniversary

                            Getting AMT Off
                                   the Ground
                            A look at the magazine’s early days


                            I
By Dionne Shearer                n 1986 Johnson Hill Press, now Cygnus                 Mechanics Journal. That’s where we met
                                 Business Media, launched FBO maga-                    Kathy. We hired her away to get someone
                                 zine, which would in time become                      well-versed in the maintenance arena.”
                            Airport Business (AB) magazine. John                          Kathy Marr, then Kathy Bailey, came on
                            Infanger, current editor of AB, became                     board in 1989 as associate publisher. Mike
                            familiar with FBOs and repair stations                     Murrell was the original publisher, a title
                            and helped identifiy the opportunity for a                 Marr earned within a year. “Mike Murrell
                            maintenance magazine.                                      and I designed the original plans for the
                               Infanger says that by the time the origi-               magazine on a cocktail napkin,” she says.
                            nal team looked to launch the magazine,                       “We took all our lessons learned and with
                            less than 100 new aircraft were being pro-                 Kathy and Mike as the lead people, launched
                            duced yearly. Infanger and the startup team                Aircraft Technician,” says Infanger. His own
                            identified the opportunity for a mainte-                   role in the launch of Aircraft Technician was to
                            nance magazine as they watched the indus-                  help guide the editorial product and find an
                            try change from its focus on new aircraft to               editor. After the hire of Greg Napert as edi-
                            focusing on maintaining a fleet.                           tor, Infanger became editorial director.
                               “At the time, Aviation Maintenance
                                      e      Avia
                            was out and had been for a few years,”                     The vision
                            says Infanger. “Then there was Aircraft
                                                             Aircraf                       “We went out and interviewed the audi-
                                                                                       ence, asking them what they were getting
                                                                                           n
                                                                                       or not getting and what they needed,” says
                                                                                       Infanger. “We then took this to potential
                                                                                       Infa
                                                                                       Infa
                                                                                       adv
                                                                                       advertisers and asked them what they
                                                                                       ad
                                                                                       tho
                                                                                        ho
                                                                                       thought was on readers’ minds.”
                                                                                           “W
                                                                                           “We wanted a product that could be a
                                                                                           “
                                                                                       cha
                                                                                        hamp
                                                                                       champion for the maintenance commu-
                                                                                       nity,” sa Marr, who was with AMT for 15
                                                                                           y,”
                                                                                       nity says
                                                                                         ye
                                                                                          ears. “We wanted it to be highly respect-
                                                                                         yea
				
DOCUMENT INFO
Description: "Today we're making a lot more airplanes, there's a whole bunch of healthy FBOs out there and the industry has expanded," says [John Infanger]. "There's still a lot of techs and a need for good information for those techs."
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