strictly
business
to network like this with other brides who can post,
share, and talk about our work for many listening ears.”
Popular event videographers Jason Magbanua
(www.jasonmagbanua.com) and Steve Bailey (www.me
moriesforevervideo.com) use similar methods to get their
messages out. When Magbanua posts videos on his social
networking sites, he expects them to be shared. “Some
people have no way to reach your blog/site,” he says.
“Through these social networking applications, videos
marketing with SOCIAL you make for their friends become available to them.
Getting an audience and a following is key.”
NETWORKING sites Bailey recommends using Facebook groups to build an
opt-in list of people who are interested in you and your
a
business. Once you’ve created a Facebook group for your
few years back, who could have predicted that business, he notes, post an update on your wall asking all
adult conversation would be laced with words such of your Facebook friends to join the group. “Every time
as Twitter, Tweets, Facebook, Ning, and Plurk? we publish a video on our blog, we also publish it on our
Social networking websites are, many event videographers Facebook group and, by doing so, all our subscribers to
say, the newest and greatest thing. Here’s how some of the Facebook group get to see the video,” Bailey says.
your colleagues are using them to their advantage. Using social networking sites requires discipline. And
For writer, photographer, and video producer David for those who prefer face-to-face contact, it can seem a
Chandler-Gick, Facebook is a practical tool. “On a bit impersonal. There’s also the puzzle of keeping your
recent cross-country excursion to work with Cathy business life separate from your personal life. A good rule
Steffan of Parallel Media Productions, Facebook served of thumb is to note the advice now given to young people
as a central hub to keep me in contact with friends and looking for jobs: Don’t post anything that you wouldn’t
colleagues,” he writes. “Accessing Facebook kept me in want your parents/future employer/potential client to see.
touch with what was going on, last-minute changes, As Ed Tworek (www.corpvid.com) says, “I don’t want my
and more.” business associates learning about my family relationships.
Don Lawler (www.donlawlerfilms.com) is currently Do you want your clients or prospects to know the names
working on a Ning (www.ning.com) site for his local PVA. of your friends and relatives? I don’t want to hear from
(Ning is a social networking site that