Conflicts of interest are an increasing concern across almost every sector, including business, government, politics, finance, education and healthcare. It occurs when one's self-interest or personal interest interferes or alters objective professional judgments or actions. Conflicts of interest undermine the fundamental fiduciary obligation of a professional and a healthcare organization to provide quality patient care. Here are some of the basic strategies for preventing conflicts in today's healthcare setting: 1. Continually emphasize and foster the fiduciary commitment of professionalism throughout the organization's culture and practices. 2. Mission statements and policies should reflect an explicit commitment to the fiduciary responsibility of professionals and the organization to promote quality of care. 3. Develop, implement and enforce a conflict of interest policy. An aggressive program that recognizes, manages and seeks to prevent conflicts of interest is essential despite the many complications that surround the concept of conflicts of interest.