from the editors
FROM THE EDITORS
They’re back (lawyers, that is)
GRAEME RODDEN is Executive Editor, Pulp & Paper International (PPI)
I recently attended the annual meeting of the Pulp and An era is over
Paper technical association of canada (PaPtac). Many people
still refer to this meeting as cPPa (the former canadian Pulp and Back to Montreal, the plenary session featured former canadian
Paper association). at one time in this industry, Montreal was the cabinet minister Pierre Pettigrew, who had some interesting
place to be in January. the meeting and exhibition (eXFOr) used insight into the current economic morass. He is now an inter-
to attract more than 15,000 people when it moved to the newly- national executive advisor with deloitte & touche and he spoke
built Palais des congrès in the mid-1980s. about a new north american/global business model.
Unfortunately, market conditions in north america being Speaking from a canadian perspective, Pettigrew touched on
what they were (and are) over the few past years led to a severe canadian’s inferiority complex vis-à-vis their southern neighbors.
decline in attendance. the association took the tough decision to “It makes us say that when the US catches cold, canada catches
return to a hotel venue (where the meeting used to be) in 2009. pneumonia.”
Perhaps the association should have made this decision four or However, the reality is different. “In this crisis and in the past
five years ago. However, hindsight is 20:20 and PaPtac must find six or seven recessions since World War 2, every recession has
a way to move ahead and remain relevant to its members. In light been longer and deeper in the US than in canada. therefore, it
of the downward spiral of the economy in 2008, the decision to when the US catches pneumonia, we catch a cold and (canadian)
downsize the meeting was a wise one. Imagine being stuck in with decision makers need to be aware of this.”
a convention center bill. He said that canada will do well in a new era, adding that,
PaPtac still has work ahead of itself to rebuild this event. Its “the thatcher-reagan era has collapsed and been discredited.
american counterpart, taPPI, also faced hard times with its shows the 30-year era of economists leading the world with a neo-con-
but seems to have found itself again with Papercon. Maybe the servative approach is over.”
canadians can do the same.