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A Matter of Faith: Religion in the 2004 Presidential Election by ProQuest

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[...] John Kerry knit together a diverse religious patchwork spanning from those for whom religion is both personally and politically salient to those who are fundamentally wary of mixing politics and religion. [...] at present, a Republican candidate must appeal to religious conservatives but not alienate less religious voters, while a Democratic candidate must appeal to the secular left while not alienating the more religious potential Democratic voters.

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