Tracking Sales Leads: to Automate or not to Automate Generating sales is inherent in any business, but is tracking sales leads equally important? Company earnings can grow by leaps and bounds with a dynamic sales force. Closing sales takes hardwork. It is about yields-the more leads the more sales to close. During the pre-internet era, information on business sales leads was carefully and individually filed by sales personnel. Most leads were so decentralized that sharing was not common practiced among sales persons. Sales persons would record their contacts in notebooks, planners, address books and even index cards. This old and conventional set up of tracking sales leads is not in a way pro active in terms of promoting productivity. Necessity spells breakthrough . As technology progresses, and with the advent of numerous ways of using the internet, business sales leads creation can be easily accessible and available to many. Competition is fiercer. The clamor for a better way of tracking sales leads was needed and automation was inevitable. High dependence on basic contact information for sales leads had to change with time. Marketing sales leads for companies can be more personal and strategies created are more targeted. There are numerous software available in the market today that offer a lot of different ways on how to make tracking sales leads easier. Information can be readily available and easily shared. Mobility of field personnel is not a hindrance. Real time requirements for reports and group prospecting can now be easily produced. With easy access to information by key company personnel, better marketing strategies can be delivered. Sales outputs could be more rewarding if sales people are armed with relevant information. Knowing customer's preferences and buying history can guide sales personnel to offer appropriate goods or services. Employing personal touch in selling can invite new sales and promote repeat orders. Companies with vigorous ad campaign efforts for their products and services will ultimately yield business sales leads. These are then filtered and grouped according to set parameters. Without an automated system for the filtering process, potential prospects could be left out thus losing potential clients. The decision whether to automate tracking sales leads or not is a no brainer.