VIEWS: 22 PAGES: 2 CATEGORY: Sales & Marketing POSTED ON: 2/13/2009
What is all the commotion about Internet lead generation? It's not like it's something new. In fact, it has been used in advertising for years. Well, the main reason why Internet lead generation has become the "talk of the internet town," is because it has been recognized as a cost effective way to generate income for websites. If you are not using a lead generation system for your website business, you are without a doubt missing new business sales leads and losing money.
Internet Lead Generation: The Hows and Whys What is all the commotion about Internet lead generation? It's not like it's something new. In fact, it has been used in advertising for years. Well, the main reason why Internet lead generation has become the "talk of the internet town," is because it has been recognized as a cost effective way to generate income for websites. If you are not using a lead generation system for your website business, you are without a doubt missing new business sales leads and losing money. With the competition getting smarter and marketing and advertising costs increasing, your goal should be to get the most bang for your buck. In other words, if you are only utilizing Adsense or affiliate promotions on your website, you are operating your business in the Flinstone era. If you are not including a lead generation form on your main page of your website, you are throwing money away. What lead generation programs are available? Most websites, particularly niche sites have great lead generation potential. Capturing all of the information about your visitor by giving them "something for nothing," a free video, a free downloadable CD -- something that they perceive as value, is almost a guaranteed way to capture a lead. By offering "something for nothing," you will be able to capture leads and create a valuable database of emails, mailing addresses, and sometimes even telephone numbers. Once you have created a large mailing list you can use this to your advantage by soliciting other business and either offering them the database for a commission, a straight sale, or joint venturing. You can also use emails in combination with an auto responder service. You can offer to promote a related product or service to your list and theirs to yours by utilizing your database. You can even charge a small fee, and earn income before you have even done anything. Online and Offline Leads Since sending an email doesn't cost you a thing, this is the most cost effective method to keep in touch with your contacts. You can quickly inform them of new products, promotions, and special sales. The downside to emails is that with increased spam filters, it can sometimes be difficult to reach everyone and even if the email does get through, there is no guarantee that your customer will read the email. Generating leads can work online as well as offline for your business. You can contact your database of customers via email or direct mail. You should limit your contact to once a week for emails, so they don't feel like you're knocking them over the head with offers. Some businesses back up an email with a direct mailing, although this is advised only on a periodic basis. By sending an email stating, "Please look for our offer in the mail," will increase the chances of them actually opening the advertisement when they receive it. There is no question that lead generation programs are fast becoming a primary source for many sites to gain income. Building a list of prospects now, is something that you can use to generate income from over and over again whether for your own products and/or joint venturing. If you are not using some type of internet lead generation system, you are depriving your business of great potential income possibilities.
"Internet Lead Generation: The Hows and Whys"