Search Engine Optimization Basics
Search Engine Optimization is the effective means used nowadays to achieve more market. It is a
method of optimizing your website for major search engines. Being on Major Search Engines has always
been the major goal of every website owners. This is an vastly essential part of your success in the
business. Everyone who has product/service to sell online includes SEO in their campaign.
SEO is vital since it examines how Search Engine works. It is very easy definitely if you think of the work
concerned, but if you are actually serious regarding your internet marketing campaign, it’s quite
complex considering that you need to adhere to the rules set by search engine particularly Google. You
have to make sure that you do not violate any rules else your website will be penalized and more it
could be banned.
There are two kinds of optimization, on-page and off-page. The on-page optimization is working within
the elements on your website. These compromises of:
• Title Tags – Title of your web page.
• Content – should contain keywords.
• Title and Alt Attributes – describes text links and images.
• Internal Linking – links within your site.
• Meta Tags –not required though it allows detailed description of your site.
• URL Structure
Off-page optimization is any attempt done outside your site to optimized visibility on the web. There are
several techniques on how to go about it like:
• Link Building
• E-mail Marketing
• Article Marketing
• Social Media Marketing
• Pay Per Click (PPC Campaign)
Both approach should be use in order to be successful. Nevertheless, don’t get frustrated when your
sites don’t come out on the first page of every major search engine. There are various reasons why a site
makes it on the number 1 page of major search engines. There’s no secret recipe, industry vary and
what works with them may not work for you.
If you plan to consider SEO, plan it, you can you can outsource a part of your SEO activities or the whole
of your campaign, you can also create a team to do it, or you can just do it yourself depending on how
big your business is. You should however bear in mind that every move you make can be a big leap
ahead or an obstacle dragging you down. One of the recipes to success is to be up-to-date, but not
automatically go after all there is, learn from experience and avoid black hat techniques.
Visit www.2seo.com for your SEO needs or contact us at:
5000 Yonge Street Suite 1901
Toronto, ON M2N 7E9
Toll Free: 1 866 WWS WEB1 (997 9321)
Local: 416 628 3804