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Home > Magazines > Business Start-Ups magazine > 08/01/2000 > Features In This Article • • • • • • • • • • • Introduction 1. High-Tech PR 2. Accessory Design 3. Web Site Consultant 4. Internet Radio Broadcaster 5. Image Consultant 6. Carts & Kiosks 7. Virtual HR 8. E-Zine Publisher 9. Parent And Kid Tech 10. Personal Concierge
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8. E-Zine Publisher An e-zine publisher is like "one tiny star in a universe," according to Steve Outing, CEO of Content Exchange LLC, a digital marketplace for online publishers. Outing contends that the stars that will shine the brightest-and the ones that will make money—are the publications that cater to a niche market.
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The basics: a standard PC or a laptop, a printer, basic software, a Web site, a database of target subscribers' e-mail addresses, and a P.O. Box. Total cost: $3,000 to $4,000
Business Start-Ups magazine Features • Articles Wired World Think Big In Every Issue
With the 1999 launch of their ezine, Jade, Audrey Panichakoon, 30, What they spent: Hwang and and Ellen Hwang, 30, caused the Panichakoon invested $1,000 on online skies to glow a bit brighter. incorporation, an ISP, a P.O. Box Hwang, an editor, and Panichakoon, and miscellaneous extras. They developed the Web site and got the an information architect for an e-mail list for free, and they already Internet company, wanted to read a magazine targeted to Gen X Asian owned all the other equipment. American women with professional careers, but the pickings were slim. For details: Content Exchange, The partners conducted a survey (303) 543-7810, www.contentand found that others were looking exchange.com for the same thing—a publication focusing on relationships, fashion, beauty and personal experiences. The first issue of Jade was e-mailed to 1,200 readers, but by the beginning of this year, the number of readers leaped to 5,000 per issue, some as far away as Singapore and Japan. Sales are generated by advertising and e-commerce. The partners say the benefits of launching an e-zine rather than a traditional magazine are obvious: shorter production times, lower costs (no office and no staff) and quick feedback from readers. "We use laptops, so having a concrete office isn't necessary," Hwang explains. After one year, the business is breaking even. And they soon hope to pen a business plan, find investors and more advertisers, then devote themselves to running Jade full time. Is this business not quite up your alley? Then take it offline—Fit To Print will tell you how to start your own magazine.
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