Top 10 Social Media Myths

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posted:: 6/10/2010
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Top 10 Social
Media Myths

January 2010
The
Truths
(aka “Interesting Tidbits You Should Know”)
Things you should know

Social media is officially
more popular than email
OVER 5,000,000
articles
> 100,000,000+ videos
200,000,000 blogs
73% of active online users have read a blog
45% have started their own blog
39%
subscribe to an RSS feed
57%
have joined a
social network
55% have uploaded photos
83% have watched video clips
Social Media has
overtaken porn
as the #1 activity
on the internet
1 in 8
couples who
married last year
in the US met
through social
media
Email is passé
for the next
generation. Boston
College stopped
providing student
email addresses for
the incoming 2009
freshmen class
70% of 18-34 year olds have watched TV
on the web while only 33% of the same
group has used a DVR
25% of Americans have watched a short
video in the last month… on their
phone!
35% of all books
sales on Amazon
are for the Kindle
33% of search results
for the top 20 largest
brands are links to User
Generated Content
80% of all Twitter
usage is via mobile
phones proving people
can update and create
content any time or
anywhere…proving
there is no place to
hide
Ashton Kutcher and
Ellen DeGeneres have
more Twitter followers than
the entire population of
Ireland, Norway and
Panama
If Facebook was a Country…
China
India
United States
FACEBOOK
Indonesia
Brazil
Pakistan
If Facebook was a Country…
China
India
FACEBOOK
United States
Indonesia
Brazil
Pakistan
Years to reach 50 million…
38 years

13 years

4 years

3 years

100 mm < 9 months
Years to reach 50 million…

1 billion in 9 months
So we all know we need
to use it…
But there are still many
excuses why we don’t
Myth #1

I am not a
“technology”
person
Myth #1 - I am not a technology person
Sorry…this is no longer a valid
excuse!

•Social media is here to stay
QuickTime™ and a
QuickTime™ and a
decompressor
are neededdecompressor
to see this picture.
are needed to see this picture. •Growing exponentially

•Simple to use
Myth #1 - I am not a technology person
There is no shortage of
free social media training
opportunities

Google search for “Free
Social Media Training”
returns 47,500,000
entries

Try it yourself

Ask your kids!
Myth #2

Just sign up
and think …
“I am on
QuickTime™ and a
decompressor
are needed to see this picture.
social media”
Myth #2 - Just sign up and be “on social media”

Social Media is a 2 way street

Signing up is not enough

Must be active participant
QuickTime™ and a
decompressor
are needed to see this picture.

Must be committed to do the
work
Myth #3

Social media
does not
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require any
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planning or
strategy
Myth #3 - Does not require planning & strategy
If it is worth doing, it is worth
doing right!

What does success look like

Just like any other marketing
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decompressor
are neededQuickTime™ and a
to see this picture.
decompressor
campaign or activity
are needed to see this picture.

What are the metrics

Where are we going to talk to our
customers
Myth #3 - Does not require planning & strategy

“POST” Approach

People - who do you want to reach

QuickTime™ and a
decompressor
Objectives - what do you want them to
are needed to see this picture. do

Strategy - What will be different
when you are done

Technology - Which is best
Myth #4

I don’t have
the time to do
social media
right now
Myth #4 - I don’t have the time
You better make the time for
social media

If you want to maintain, increase
and insulate your business
QuickTime™ and a
decompressor
are needed to see this picture. Can ultimately be a time saver

Changing the way people
communicate and the speed at
which messages are delivered
Myth #4 - I don’t have the time

If you are not talking to your
audience, I can guarantee
your competition will

QuickTime™ and a
Acquire your customers
decompressor
QuickTime™ and a
to see this picture.
are needed decompressor
are needed to see this picture. Deliver messages faster
Position your brand
Myth #4 - I don’t have the time

QuickTime™ and a
decompressor
are needed to see this picture.
Myth #4 - I don’t have the time

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decompressor and a
QuickTime™
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decompressor
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Myth #5

I don’t have
anything
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to see this picture.
interesting to
are needed to see this picture.

say
Myth #5 - I don’t have anything interesting to share
Everyone brings something to
the party

What do your customers think
about

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decompressor
are needed to see this picture.a
QuickTime™ and
decompressor
are needed to see this picture.
What is interesting to the people
in your industry
Find articles, share information
and offer insights… at the very
least
Myth #5 - I don’t have anything interesting to share
Why should I care what someone
is eating for lunch

True…some people just don’t get
it…or do they
QuickTime™ and a
decompressor and a
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are needed to see this picture.
decompressor
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Turn mundane topics into
opportunities
Myth #6

It’s all about
you, your
products and
QuickTime™ and a
decompressor
are needed to see this picture. your company
Myth #6 - It’s all about you

This is the biggest mistake
in social media!

The more commercial the
less relevant
It is really about 2 way
QuickTime™ and a
decompressor conversations
are needed to see this picture.

You must add value in the
social media world or
nobody will listen
Myth #6 - It’s all about you

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Myth #7

You will lose
control
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Myth #7 - You will lose control

Really????

What makes you think you
ever had it

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Myth #7 - You will lose control

The conversation is
happening

Been happening since day 1
for your brand
QuickTime™ and a
decompressor and a
QuickTime™
to see this picture.
are needed decompressor
are needed to see this picture.

You might as well jump in
Myth #8

I am just one
person or a small
company so I
QuickTime™ and a
decompressor could never
are needed to see this picture.
compete with the
big guys
Myth #8 - I am too small to compete

Social Media levels the
playing field

Small companies or efforts
can take on massive
QuickTime™ and a proportion via social media
QuickTime™ and a
decompressor
decompressor
are needed to see this picture.
are needed to see this picture. Engage and involve the
audience
Have others do the work for
you
Myth #8 - I am too small to compete

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decompressor QuickTime™ and a
are needed to see this picture. decompressor
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Myth #8 - I am too small to compete
Myth #8 - I am too small to compete
Myth #9

Why would I
want to hear if
people are
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saying bad things
about me
Myth #9 - I don’t want to hear it

Ignoring it does not make it
go away

Often wrong information
Engage your detractors and
QuickTime™ and a
QuickTime™ and a
decompressor
decompressor
are needed to see this picture.
convert them into fans
are needed to see this picture.
They expect you to do
nothing so when you react
they are surprised and
delighted
Myth #10

Social media is a
fad and it will be
QuickTime™ and a
gone soon
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enough
Myth #10 - Social media is a fad

We are just seeing the tip of
the iceberg

Social media is here to stay
It will evolve and change
over time
QuickTime™ and a
QuickTime™ and a
decompressor
are neededdecompressor
to see this picture.
Figure out how to use it to
are needed to see this picture. your advantage
Amazingly…after hearing all
of that….

Some of you may still be…
So let me give you the number one
reason you need to be using social
media starting the minute you get
back to the office
QuickTime™ and a
decompressor
are needed to see this picture.
Google and other search engines now index
the social media sites

Translated that means
social media is the most powerful SEO
tool in the world

Social media is a “game changer”
A few brands that chose not to change with the world
around them…

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The myths and excuses you can no longer use…

1. I am not a technology person
The myths and excuses you can no longer use…

1. I am not a technology person
2. I have a (insert social media here) account
The myths and excuses you can no longer use…

1. I am not a technology person
2. I have a (insert social media here) account
3. Social media does not require planning or strategy
The myths and excuses you can no longer use…

1. I am not a technology person
2. I have a (insert social media here) account
3. Social media does not require planning or strategy
4. I don’t have the time for social media
The myths and excuses you can no longer use…

1. I am not a technology person
2. I have a (insert social media here) account
3. Social media does not require planning or strategy
4. I don’t have the time for social media
5. I don’t have anything interesting to say
6. It’s all about you
7. You will lose control
8. I can’t compete with the bigger guys
The myths and excuses you can no longer use…

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