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ABOUT THIS EVENT About the Faculty Your workshop is led by expert members of
• Plan the COLLOQUY® faculty who have extensive
Learn how to plan, launch, overhaul, implement,
real-world experience in all facets of developing
• Launch and evaluate your own custom loyalty marketing
and managing loyalty programs. COLLOQUY®
program. Recognize and reward your best
• Overhaul customers – and gain share of wallet. In this two- is a global leader in loyalty marketing
day workshop, you’ll discover skills, tools, and consulting, research, and educational services
techniques you can apply to: John Bartold for clients such as American Express, Best Buy,
• Evaluate Senior Faculty and
ExxonMobil, FedEx/Kinkos, and MGM Mirage.
• Cultivate loyal customers
Your own custom • Dramatically reduce attrition Who Should Attend:
indicated, please deliver to the Marketing Director.
Direct Marketing Association, Inc.
Attention Mailroom: If undeliverable to addressee
Loyalty Marketing • Improve customer profitability Middle and Senior Level Executives in:
1120 Avenue of the Americas
New York, NY 10036-6700
Program. Don’t miss the opportunity to develop your
acclaimed seminars and events.
choice of a B-to-C or B-to-B loyalty program • Loyalty Relationship Marketing
under the guidance of our expert faculty. Choose • Research Analysis
the session that most relates to your business. • Customer Retention CRM
Colleen Becker • Strategic Planning
You’ll also benefit from real-life examples from Consultant
a wide array of industries. Plus, our innovative • Sales Promotion
case study exercises put the skills learned in this • Database Marketing
Workshop to practice. • Business Development
DMA and • Circulation
COLLOQUY®, you • Corporate Communications
“Being charged with the responsibility to redesign
get the combined our company’s loyalty marketing strategy with little
strengths and In the Following Industries:
training leadership experience or knowledge of the logistics of the subject Allison Cripps Financial Services
of two outstanding I can genuinely say I am walking away feeling Consultant
Travel – airline, hotel, car rental
organizations. empowered and confident in the skills and tools Retail – specialty, department store,
necessary to meet my goal for my organization.” grocery, drugstore, convenience store
Increased Loyalty = An Increase to Your Bottom Line!
Loyalty Marketing Workshop
Learn how to build a loyalty program from the ground up.
Danielle Friel, Iron Hill Brewery & Restaurants Business-to-Business Markets
The Art & Science
Computers & Technology
Your distinguished instructors – experienced members
Plan • Launch • Overhaul • Implement • Evaluate
of the COLLOQUY® faculty – are experts in all facets of
Telecommunications & Cable
Since 1999, more than 700 executives have
Your Own Custom Loyalty Marketing Program
The profited from this one-of-a-kind workshop. Attend, Rick Ferguson E-Commerce
of Building Customer Value
Benefits and in two intensive days you’ll get answers to your Gaming, Sports, & Entertainment
developing and managing loyalty programs.
are Powerful most pressing questions, including:
• Customer attrition and churn are eating our ? Do you have a question?
Please send questions you
profits – how can we reduce them?
have about this seminar to
• What updates to our existing loyalty program email@example.com.
can we make so it works harder?
Printed on recycled paper containing 10% post-consumer content.
• Is it possible to create a powerful program that Kelly Hlavinka
our competitors can’t copy?
Managing Partner Choose your focus:
• What can companies like mine do to quickly NEW B-to-C NEW B-to-B
and easily harness the power of enterprise
SAVE $$$ BY BRINGING YOUR ENTIRE TEAM focused session focused session
loyalty? Each member of your team plays an important role in your direct
PLEASE NOTE: Loyalty marketing programs are most economical when costs are amortized across a
marketing program, so plan to attend together. You’ll save $150 off
each registration when you send two people, and $250 off each
Jan. 21 – 22, 2009 May 5 – 6, 2009
significant number of “best customers.” Because of this, the content of this workshop will be most San Francisco, CA Chicago, IL
registration when you send three or more to the same session.
beneficial to companies with at least 50,000 customers.
Contact DMA Customer Service at 212.790.1500 to receive your
Loyalty Marketing Workshop
LeArn from the Best mInDs In LoyALty
Through COLLOQUY’s theory and real-world examples – culled from over
two decades of research and practitioner experience – we’ll teach you the
best practices you need to ensure the success of your customer strategy.
Stage III: Execution
9:00 a.m. – 4:00 p.m.
Companies Who Have Attended This Workshop
● American Honda Motor Company
● Ann Taylor
● AOL Time Warner
● Avis Rent A Car System, Inc.
● Limited Brands
● Maritz, Inc.
● MasterCard International
MAIL or FAX:
WAYS TO REGISTER
Download a PDF registration form from our website
Working alongside our experienced faculty, you’ll learn the tools and
● Banana Republic ● MGM Grand Mirage
Continuing with the case study work you began on Day 1, you’ll learn Registration Rates* DMA Member: $1,500 Non-Member: $1,800
techniques to develop a customized, value-added loyalty strategy from ● Bank of America ● Motorola, Inc.
how to forecast enrollment and participation rates, implement sure-fire
the ground up. ● Best Buy Co., Inc. ● Old Navy COLLOQUY® Subscriber: $1,700 (Please mention Discount Code:
enrollment tactics and create compelling and relevant communications
● Best Western International ● Philip Morris U.S.A.
COL when registering.)
DAY 1 8:30 a.m. – 9:00 a.m. Registration and check-in
9:00 a.m. – 6:00 p.m.
that gain customer permission. You’ll also learn the secrets to effective
implementation, including everything you need to know about loyalty
● Capital One ● Pizza Hut
*For group discounts, call 212.790.1500. Discount offers cannot be combined.
Registration rates are subject to change.
● Chase Manhattan Bank ● Procter & Gamble
technology, systems, and infrastructure, the importance of strategic
Turn Enterprise Loyalty into Your partnerships to your program’s evolution, and how to measure program
● Chevrolet ● REI Workshop Dates, Locations, and Hotel Accommodations
Competitive Weapon results using the metrics that are most relevant to your business.
● eBay, Inc. ● Rite Aid Corporation Please note that the facilities listed below do not have hotel accommodations.
Please see below for details.
● FedEx Kinkos ● Sprint PCS
In this segment, attendees will learn about the origins of loyalty
marketing, the business issues that influence your loyalty-marketing
● General Mills ● Starbucks Coffee Company
NEW! Choose your focus:
decisions and how a tactical loyalty program fits into your enterprise
Stage IV: Financial Planning and Analytics ● Grainger ● Starwood Hotels & Resorts
● Hallmark ● TiVo Inc.
In this section, you’ll learn how to become the CFO’s best friend. You’ll NEW B-to-C NEW B-to-B
customer strategy. ● Hewlett Packard ● Verizon Wireless
focused session focused session
learn to estimate the costs of your loyalty program and how to evaluate
Build Your Loyalty Program the results on a financial basis. Through a thorough grounding in program ● Home Shopping Network
● Victoria’s Secret Stores
● Visa USA, Inc.
January 21 – 22, 2009 May 5 – 6, 2009
Loyalty-marketing programs designed to engender loyalty and increase financial modeling, you’ll learn how to quantify program ROI through San Francisco, CA Chicago, IL
● The Kroger Company ● Wells Fargo
sales from best customers are an essential component of any enterprise such metrics as program lift, customer retention, optimized funding rates, AMA Conference Center** MicroTek Downtown Chicago***
55 Fourth Street 230 W. Monroe Street, Ste. 550
loyalty strategy. Your loyalty program provides a vital link between your anticipated breakage, segment mobility and customer lifetime value. You’ll
company and your customers – and this link is the first and strongest link even learn how to accurately forecast and plan for program liability. Finally, “Excellent overview of loyalty and very relevant insights for people
being introduced to the world of loyalty.” ** Please note that this facility does not have hotel accommodations. The AMA
in the relationship chain that builds loyalty, advocacy, and customer we’ll give you an overview and an introduction to the COLLOQUY Financial Conference Center is located inside the San Francisco Marriott Hotel on the 2nd
Planning tool – an entry-level financial modeling tool free to all attendees. Luis Miguel Diaz-Llaneza, Ceo, Ampersand level. For hotel accommodations, please contact the San Francisco Marriott at
satisfaction. In this section, attendees will get hands-on experience
designing and building a customer loyalty program through COLLOQUY’s
Join us from 1:00 p.m. – 2:00 p.m. ET for these upcoming
proprietary three-stage process. Wrap-Up: Future Trends and Predictions *** For hotel accommodations, please contact Club Quarters, Central Loop at
800.279.6753. Mention you are attending a seminar at MicroTek to receive your
Loyalty Marketing Virtual Seminars
We’ll conclude the workshop with a state-of-the-art industry view of the discounted rate.
Stage 1: Discovery most important trends in loyalty-marketing in the US and abroad. You’ll learn Thursday, It Takes a Village – Building a Winning
Working from a real-world case study, attendees will work together to CEUs Awarded
how these trends will affect your program development and the expectations December 4, 2008 Loyalty Team
Continuing Education Units may be used as evidence of your new skills and
create a strategic framework to guide program development. You’ll
of your best customers, and leave with a solid understanding of the trends in educational accomplishments. Attendees at this seminar earn 0.8 CEUs per day.
analyze the market, assess the brand, define measurable objectives, Tuesday, You will be mailed your certificate of completion reflecting CEUs earned.
data capture and usage that will impact your strategy in the next decade. Loyalty Marketing To The Underbanked
December 16, 2008
profile customer behavior and define your strategic loyalty objectives.
NOTE: Outline is subject to change. Cancellation Policy
You’ll learn about the benefits of top-down strategic planning, and how
Tuesday, Turning Data Into Insight: Using Custom If you cannot attend an event for which you are registered, please send a substitute.
to create a loyalty value proposition that complements your brand and January 27, 2009 Modeling Substitutions are allowed at any time and no fees are imposed. If you must
differentiates you from your competitors. reschedule or cancel your registration, please visit www.dmaloyalty.org for the
NETWORKING OPPORTUNITY — Continental breakfast and lunch Register at www.dmaloyaltyweb.org cancellation policy.
will be served each day, to facilitate networking with your peers.
Stage II: Framing
Commitment to Customer Choice
In this section, you’ll learn the secret to designing the ultimate loyalty YOUR SATISFACTION IS GUARANTEED OR YOUR MONEY BACK
Added VAlue Bonus If you wish to modify future marketing mailings or change your list rental
value proposition. Continuing your work in a case study environment, You will be 100% satisfied with what you learn or we will refund your registra- preferences, please call Customer Service at 212.790.1500.
You’ll receive a complete development workbook, tion fee in full†. We can afford to make this offer because we know that this
you’ll choose the optimal loyalty structural model for your needs, learn seminar is going to exceed your expectations. It’s part of our commitment to
including program pricing guidelines and an electronic
how to implement hard and soft benefits for the perfect blend of provide you with the highest quality education and training.
financial planning tool to determine your program’s LARGE STAFF TO TRAIN? OUR EXPERTS.
incentives, practice tiered resource allocation, uncover the secrets of ww return on investment. George W. Markham YOUR STAFF. DELIVERED ONSITE.
effective customer segmentation, develop a testing and measurement
a.org Director, Education Services
Attendees tell us this workbook alone is worth Direct Marketing Association, Inc. DMA’s Customized In-Company Education is designed to meet your specific needs to
Requires written request within 30 days of seminar.
plan and even design an effective exit strategy. the price of admission! save you both time and money. Simply tell us what you want and we will set up a
program tailored just for you – presented at your site. It’s easy, affordable, and gets
the results you seek. Call your DMA In-Company Education Consultant today
www.dmaloyalty.org 212.790.1500 at 212.768.7277, ext. 1609, or email firstname.lastname@example.org. For more
information visit www.dmaincompanyedu.org.