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									                                                                                                      Enterprise Culture - Unit 3
                                2: Enterprise in Action
                      AOS 1 - Developing an Enterprising Culture
                                       “There are many examples from Australian industry of
                                     enterprising individuals, businesses and social activities.”
                 Through this 2nd section of this area of study you will investigate enterprise in
                                         action in Australian industry.
                                                                                                                                               2
                    You will develop a clear understanding of the role of leadership, teamwork,
                          attitudes and behaviours in developing an enterprise culture.
              You will be introduced to the importance of quality and innovation to enterprising
                behaviour and the importance of skill development in creating an enterprise
              culture. You will also be able to analyse and evaluate enterprising behaviour and
                                  enterprising outcomes in different settings.
                     You will undertake and/or complete your 35 hours of structured workplace
                               learning or enterprise activity and associated activities.

                                                   INCOMPLETE
              Outcome 1: You will be able to investigate and report on the development of enterprise
                                                      DRAFT
              culture in a workplace, including the importance of lifelong and work-related skills, based on
              experience at a workplace or in an enterprise activity.
              Key knowledge includes:
                                                 PREVIEW SAMPLE
                  definition of enterprise and enterprise culture in work and personal settings
                                                      ONLY:
                  characteristics of enterprise in the workplace and for personal development including the
                  role of leadership and teamwork and their relationship to attitudes, skills and behaviour
                                                  DO NOT COPY
                  role of teamwork, innovation, quality and employee satisfaction in creating an enterprising
                  culture
                  enterprise in work situations including self-employment, voluntary employment, community
                  work, training and education                                                         eg ACTIVITIES
                  implications of developing an enterprising society                                  Page Due Date Done
                                                                                                                                 6   Y   1/2

                                                                ACTIVITIES CHECKLIST: SECTION A
              Page Due Date Done   Activity                                     Page Due Date Done Activity
                                   B1: Enterprise Skills and Leadership                            B16: Manufacturer
                                   B2: Enterprising Behaviour and Teamwork                         B17: Enterprising Recycler
                                   B3: What’s Your Role?                                           B18: Discovery
                                   B4: Leadership and Teamwork in Action                           B19: Enterprising Inventor
                                   B5: Enterprising Leadership and teamwork                        B20: Discovery
                                   B6: Attitudes to Work.                                          B21: Enterprising Performer
                                   B7: Have I a New Attitude?                                      B22: Discovery
                                   B8: Multiple Intelligences                                      B23: Enterprising Distributor
                                   B9: Enterprising Workers                                        B24: Discovery
                                   B10: Enterprising Behaviour & People Skills                     B25: Enterprising Not-for-profit
                                   B11: Enterprise Case Studies                                    B26: Discovery
                                   B12: Enterprise Investigations                                  B27: Enterprising Retailer
                                   B13: Enterprising Local Retailer                                B28: Discovery
                                   B14: Enterprising Australian                                    B29: Enterprising Exporting Manufacturer
                                   B15: Enterprising Franchisor                                    Assessment Task


                      Towards an Enterprising Australia: Draft Sample Written by Michael Carolan and Susan Bendall
                           Some material still subject to copyright approval. Some material is yet to be finalised.
                            DELIVER Educational Consulting PO Box 40, Moonee Vale 3055 (03) 9386 1018                                          45
Towards an Enterprising Australia            www.goalscorer.com.au info@goalscorer.com.au
Written by Michael Carolan and Susan Bendall
     2.01 Leadership and Teamwork
                                                           Leadership
          Leadership is one of the most important aspects that contributes to an enterprise culture. In
          unit 2 we learned that debate has raged for centuries over what makes a
                                                                                           Australian
          good leader. In the past it used to be thought that leaders were “born and        Leaders
          not made” which meant that leaders gained their authority through their
          birthright. Decision-making power was passed down from generation to
          generation within royalty, wealthy families, or by other non-enterprising
          means (often conflict and conquest). Do you think this was fair?
2
          The 20th century saw a more egalitarian (or fairer) society develop in the
          Western world. Opportunities were created for people from working and
          middle-class backgrounds to move into positions of authority. The rights,
          talents and status of women in the workplace also started to be recognised
          more appropriately. Opportunities for people from non-English-speaking
          backgrounds and other under-represented groups started to emerge. This
          diversity lead to creativity and synergy.
          There is a distinct difference between management and leadership and an
          enterprising society needs to turn managers into leaders. Some people still
                                               INCOMPLETE
          argue that there are innate qualities in people that make them good leaders.
          This is supported by a recent growth in the use of emotional intelligence
                                                      DRAFT
          (EI) tests. Highly-developed people skills as well as highly-developed
          personal understanding seems to be the consistent traits of a good leader.
                                        PREVIEW SAMPLE
                    Characteristic of Leadership           Leaders generally are innovative and
                                                       ONLY: in tune with changes and trends in the
          The following are some characteristics of good   are
          leadership that are essential as part of an      marketplace.
          enterprising culture.              DO NOT COPYrather than being reactive. for
                                                           Leaders are generally proactive and look
                                                           opportunities
             Leaders need to have highly developed
             communication skills. This is often the key                 Leaders are generally accountable and
             reason why people respect leaders.                          are willing to accept responsibility for their
             Leaders need to have vision, and strategies                 decisions.
             that can be turned into workable plans to                   Leaders, of course, are knowledgeable
             achieve that vision.                                        but are usually very good at sharing that
             Leaders are generally able to set and achieve               knowledge which instils a sense of confidence
             goals and communicate those goals to other                  in their people.
             people. They are good at goal-setting.                      Leaders are multi-skilled and are able to
             Leaders can balance the needs of different                  apply these skills where needed.
             stakeholders e.g. achieving profit while at the             Leaders are self-aware of their strengths and
             same time improving the lives of employees                  weaknesses and surround
             and customers rather than exploiting them.                  themselves with people
             (The triple bottom-line.)                                   who complement their
             Leaders are normally able to instil trust and               strengths and counteract
             loyalty in people which can influence people                their weaknesses.
             to trust in these leaders.                                  Leaders, perhaps most
             Leaders are generally willing to listen, accept             importantly, are able to
             feedback and make changes to implement                      work effectively with other
             improvements.                                               people using teamwork.

                   Towards an Enterprising Australia: Draft Sample Written by Michael Carolan and Susan Bendall
                       Some material still subject to copyright approval. Some material is yet to be finalised.
46                      DELIVER Educational Consulting PO Box 40, Moonee Vale 3055 (03) 9386 1018
                                         www.goalscorer.com.au info@goalscorer.com.au                    Towards an Enterprising Australia
                                                                                            Written by Michael Carolan and Susan Bendall
                                                                                    Leadership and Teamwork 2.02
                                                        Working in Teams
          Balance in the workplace is needed to achieve a spread of employability skills, competencies,
          and intelligences. Balance can create a sense of synergy
                                                                                   Team Roles
          whereby the whole is greater than the sum of its parts. Team
                                                                          When people work in teams
          strength. This creates a more enterprising culture.
                                                                                         they often take on a particular
          In workplaces, a spread of work styles, abilities and                          role. Do you remember the
          personalities is essential for ensuring that all work tasks and                activity you did in unit 2 in
                                                                                         relation to team dynamics?
          activities are managed effectively. This promotes workplace                    Here are some of these roles.           2
          flexibility, creativity, teamwork and an enterprise culture.                        scrutineer: “...It won’t work.”
          If you don’t have all the skills and competencies needed then                      conflict-avoider: “...Now let’s
          perhaps your fellow team member has.                                               not argue about it.”
          We know that effective leadership goes a long way towards                          ideas person: ”...Have you
                                                                                             thought about this one?”
          effective team-building. However another aspect of team
                                                                                             procedure follower: “...We
          effectiveness relates to having an understanding of the
                                                                                             must address agenda item
          different roles that people’s personality types dictate they play                  96...”
          in a team. Or in simpler words, team-roles and dynamics.                           cruisey dude: “...Whatever!”
          Employees can be trained in the technical or skills-based                          communicator: “...Co what
                                          INCOMPLETE
          competencies required as part of their roles to develop their                      you are suggesting is...”
          industry-specific competencies.                                                     stubborn one: “...Cut we
                                                   DRAFT
          However, the personal aspects related to how an employee
                                                                                             should do it this (my) way.”
                                                                                             timekeeper: “...Come on, we
                                    PREVIEW SAMPLE
          behaves in a group may be more difficult to determine. It is
          not easy to change a bad attitude. Effective intrapersonal
                                                                                             have to get this finished.”
                                                                                             influencer: “But what
                                                    ONLY:
          and interpersonal and skills are needed for teams to function
          successfully. We can also receive training to help develop
                                                                                             about...”
                                                                                             recorder: “...I’ll just note that
          these!                         DO NOT COPY                                         in the minutes...”
                                                                                             focused leader: “...Now what
                                  Essential Team Skills                                      we need to do next is...”
              Ability to communicate effectively, using different                            clown: “...Look at me, I’ve
                                                                                             stapled my tie to my shirt.”
              communication methods and with people from different           (Footnote: “Publisher’s warning
              backgrounds.                                                   #62” - Don’t try this yourself
                                                                             students, or you teachers!)
              Ability to listen to and consider different viewpoints.        work avoider: “I don’t see
              Ability to give and accept feedback.                           why we have to...”
              Ability to solve problems.                                     underminer: “I don’t think
              Ability to evaluate strengths and weaknesses.                  that you are capable of...”
                                                                          Remember, most, if not all of
              Ability to accept responsibility for outcomes.               these people can contribute
              Ability to make decisions.                                  positively to a team if they are
              Ability to negotiate, bargain and/or compromise             guided and led effectively. So
                                                                          where do you fit in; and what
              Ability to manage time effectively.                          about the employees at your
              Ability to show respect for others and to treat people with            workplace?
              professionalism.
                        An enterprising culture needs managers to be turned into leaders
            Leaders have vision, can communicate effectively, they inspire and they are self-aware.
                      Towards an Enterprising Australia: Draft Sample Written by Michael Carolan and Susan Bendall
                           Some material still subject to copyright approval. Some material is yet to be finalised.
                            DELIVER Educational Consulting PO Box 40, Moonee Vale 3055 (03) 9386 1018                            47
Towards an Enterprising Australia            www.goalscorer.com.au info@goalscorer.com.au
Written by Michael Carolan and Susan Bendall
     2.03 Leadership and Teamwork
                                          B1: Enterprise Skills and Leadership
          You are required to fill in middle column the table below by describing your own enterprising behaviour
                       as a leader. In the last column use examples of different leaders you know.

           Enterprise           How I have used/developed                      How someone else I am familiar with
             Skills         enterprise skills to show leadership.               uses enterprise skills as a leader.

                             I have accepted responsibility and am on        My local CFA coordinator, Lily Burns, is a leader
            accepting
                           the school SRC leadership committee that is       in the community and accepts responsibility for
          responsibility
                           planning and organising the Year 12 formal.                 coordinating the volunteers.
2
              being
             flexible


         communicating
           effectively


           evaluating
          performance


            initiating
                                          INCOMPLETE
               ideas
                                             DRAFT
             making                     PREVIEW SAMPLE
            decisions
                                             ONLY:
           negotiating
           successfully                  DO NOT COPY
            organising
          and managing
            resources


             solving
            problems


           taking and
          managing risk


            planning
            activities


             thinking
            creatively


                    Towards an Enterprising Australia: Draft Sample Written by Michael Carolan and Susan Bendall
                        Some material still subject to copyright approval. Some material is yet to be finalised.
48                       DELIVER Educational Consulting PO Box 40, Moonee Vale 3055 (03) 9386 1018
                                          www.goalscorer.com.au info@goalscorer.com.au                    Towards an Enterprising Australia
                                                                                             Written by Michael Carolan and Susan Bendall
                                                                                    Leadership and Teamwork 2.04
                                          B2: Enterprising Behaviour and Teamwork
          1. In you are in words explain the meaning of ‘synergy.’ Use an example to illustrate this concept.
          2. Why is it important to have a mix of skills and abilities in a team? Give examples.
          3. Explain that many of team dynamics?
          4. Why do you think people assume roles when they are in team?
          5. Do you think people always take on the same role no matter which situation they are in? Explain
             carefully use examples to justify your answer.
          6. Comment on whether you agree or disagree with the following statement.
                                                                                                                         2
               “You can train a person in how to do a task properly but you can’t properly train a person’s attitude.”


                                                      B3: What’s Your Role?
          1. Form groups within the class of 4-5 students. Make one person a non-participating observer who’s
             role it is to take notes on the behaviour of the team members. As a group try and develop a more
             enterprising way to encourage teenagers to eat less junk food. Prepare a report to the class.
          2. Look for demonstrations of the different roles as shown on p.??. Report to the class on the group
             members’ roles and evaluate the effectiveness of the group’s team-based interactions.
          3. What role do you normally play in groups situations. Explain whether this role changes depending
             on the situation you are in and the people you are involved with.
                                                INCOMPLETE
          4. Ask other member of the class to list what they think your roles are. Do their lists agree with what
             you thought about yourself? Why/why not?
                                                         DRAFT
                                            B4: Leadership and Teamwork in Action
          1.                              PREVIEW SAMPLE
                As the class watch a television program such as ‘Survivor’ or ‘The Apprentice’. Make a list of
                examples where the participants worked well as a team and when they performed poorly as a team.
          2.                                              ONLY:
                Make a list of all of the examples of good leadership shown by the participants.
          3.    List all the examples where the participants seem to be taking on identifiable to the roles that both
                                               DO NOT
                help and hinder effective leadership and teamwork. COPY


                                         B5: Enterprising Behaviour and Teamwork
             Listed below are some key terms from this section. Choose 10 of these and use them to make up 10
             ‘true or false’ statements about leadership and/or teamwork. Test other members of the class. Your
           teacher will make sure that every term is covered at least once for both leadership and teamwork across
                                                         the entire class.


                  leadership                           loyalty                                   Key terms I know
                  egalitarian                          feedback                             employability skills
                  diversity                            innovative                           synergy
                  synergy                              proactive                            enterprising culture
                  emotional intelligence               accountable                          workplace flexibility
                  communication                        knowledgeable                        industry-specific
                                                                                            competencies
                  vision                               multi-skilled
                                                                                            team dynamics
                  goal-setting                         self-aware
                  triple bottom-line                   teamwork

                      Towards an Enterprising Australia: Draft Sample Written by Michael Carolan and Susan Bendall
                           Some material still subject to copyright approval. Some material is yet to be finalised.
                            DELIVER Educational Consulting PO Box 40, Moonee Vale 3055 (03) 9386 1018                    49
Towards an Enterprising Australia            www.goalscorer.com.au info@goalscorer.com.au
Written by Michael Carolan and Susan Bendall
     2.05 Enterprising Behaviour
                                                Enterprising Characteristics
          In the last section we learnt about the importance of being enterprising as part of an enterprise
          culture. So what we need to do now is look at what the
                                                                              Emotional Intelligence
          characteristics of enterprise are and how being enterprising
                                                                        Interpersonal skills refer directly
          helps an individual develop in diverse settings.              to a person’s ability to communicate
          It is becoming more commonly accepted that in most                        effectively and deal with other
                                                                                    people.
          cases you can train most employees in the specific skills
                                                                                    We all have to work in teams and
2         they need to perform a job. These technical skills can                    generally the hardest task at a
          usually be developed in employees using competency-                       workplace is dealing with people.
          based training. This makes these employees more                           Some people have well-developed
          enterprising as they are able to perform valued work tasks.               social competencies that they bring
                                                                                    to the workplace in the form of
          However there is a growing concern that it is indeed                      effective interpersonal skills.
          the attitude of employees that is of most concern and                     Intrapersonal skills refer to a
          that people need to develop better intrapersonal and                      person’s ability to be self-aware and
          interpersonal skills, the so-called ‘soft skills’ that are                even dare we say it, self-efficacious.
          a part of emotional intelligence, essential for the                       A true awareness of an individual’s
                                                                                    strengths and weaknesses can
          development of an enterprising culture.
                                                                                    mean that effective teams can be
                                          INCOMPLETE
          It is believed that these soft skills will lead to better                 built to combine skills and overcome
          workplace and personal development resulting in future                    weaknesses.
                                                DRAFT
          leaders. Teamwork is essential to this development and a                  Both these skills sets are at the heart
                                                                                    of emotional or multiple intelligence.
          person’s behaviour will stem from their attitudes.
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                    Attitudes                        Skills                   Behaviour
                                                 ONLY: as the Behaviour is the actions taken
          An attitude can be described Skills can be described
          as the stance or position taken outward demonstration of by a person as a result of their
                                          what NOT COPYattitudes and skills.
          by a person and is influenced DOa person can do.
          by their values and beliefs.      A person might have a natural               A bad attitude might lead
          Attitudes are often long-         ability for fixing things (an                to unacceptable workplace
          standing and hard to shift        aptitude) and be skilled in                 behaviour causing conflict, a
          or alter. People bring their      the repair of diesel engines.               lack of motivation and very
          attitudes with them to            Skills can often be taught and              unenterprising behaviour.
          workplace and these attitudes assessed using competency-                      Poor skills can mean that
          influence their behaviour.         based training.                             people behave badly,
          A person’s attitudes might        Technical skills usually relate             sometimes unintentionally, by
          restrict the skills that they are specifically to an occupation or             being unable to perform their
          willing and able to develop.      industry and allow a person to              work tasks properly.
          A person’s attitude will show carry out a particular job.                     Positive enterprising behaviour
          in their interpersonal dealings Enterprise, employability                     comes about through stronger
          with other staff and in the way interpersonal and intrapersonal               skills development and better
          that they communicate with        skills relate more to someone’s             attitudes resulting in effective
          customers and clients.            personality and attitudes and               intrapersonal skills and
                                            are harder to teach and train.              interpersonal relationships.
                   Towards an Enterprising Australia: Draft Sample Written by Michael Carolan and Susan Bendall
                       Some material still subject to copyright approval. Some material is yet to be finalised.
50                      DELIVER Educational Consulting PO Box 40, Moonee Vale 3055 (03) 9386 1018
                                         www.goalscorer.com.au info@goalscorer.com.au                    Towards an Enterprising Australia
                                                                                            Written by Michael Carolan and Susan Bendall
                                                                                           Enterprising Behaviour 2.06
                                                              Interpersonal
              Bodily-Kinesthetic                                                                     Intrapersonal
                                                   Ability to understand and to deal
           Ease and skill in performing                  effectively with others.                 Ability to understand
           physical tasks and activities.                                                       oneself, be self-aware and
                                                A psychologist working in health                     self managing.
                                 A bar           and community services might
                           manager in the       teach relaxation technnqiues to                                   A computer
                          accommodation,             stressed executives.                                        programmer
                              cafes and                                                                            in property
                             restaurants                                                                         and business
                        industry might have                                                                     services might
                           to move about                                                                         have to seek
                                                                                                                 time-out bet-
                                                                                                                                  2
                           in a physically
                          demanding role                                                                        ween intensive
                          supervising and                   Multiple Intelligences                                  projects.
                                doing.
                                                        Harvard University professor
                                                   Howard Gardner is recognised as
             Logical-Mathematical                 the developer of the eight ‘Multiple             Musical-Rhythmic
            Ability to use reasoning,             Intelligences’ that form the basis of           Understanding music,
            to apply logic and to use                       emotional intelligence.             tonal, rhythmic and aural
               maths techniques.                  Having a greater understanding of               patterns and pitches
              A logistics                        peoples’ varied scales of ‘emotional
             manager in                            intelligence’ can improve learning,                            A mechanic
          transport might
          need to develop                     INCOMPLETE
                                                  training and interpersonal relations
                                                    and make for a more enterprising
                                                                                                                  in the retail
                                                                                                                industry might
               complex                                         workplace culture.                                need to listen
              programs
             to develop
                                                 DRAFT  Consider also that we are all                               to clients
                                                                                                                   describing
                                                      likely to have different levels of
            international
                freight
             schedules.
                                            PREVIEW SAMPLE
                                                    intelligence in each of these eight
                                                     categories and we shouldn’t see
                                                                                                                engine noises
                                                                                                                     over the
                                                                                                                     phone.
                                                 ONLY:
                                                   oursleves as just having one...but
                                                 rather a combination of different co-
                  Naturalistic                               related intelligences.                  Visual-Spatial
               Understanding and             DO NOT COPY
                                                     A person’s emotional intelligence           Seeing images, patterns
              adapting to situations                   will strongly influence the type          and shapes and mentally
           related to one’s immediate                 of tasks, work environment and                processing them
            and greater environment              career pathway that they enjoy and
                                                     choose and even unconsciously             An architect
                                                         drives our career choices.              working
                                                                                               construction
                                                                                              might need to
                                                                                              see in shapes
            A planning manger working in                                                        and render
                                                           Verbal-Linguistic
           government administration and                                                      drawings and
           defence might need to interact        Understanding through literary                 diagrams.
            with the environment they are         methods of reading, writing,
                developing policies for.            speaking, and listening.
                                                 A teacher in education may
                                                 need to communicate to a
                                                  class verbally to reinforce
                                                  concepts in the text book
                                                   and to give instructions.



               Enterprising behaviour depends heavily on intrapersonal and interpersonal skills.
                 A person’s attitudes, skills and behaviours influence enterprising behaviour.
                      Towards an Enterprising Australia: Draft Sample Written by Michael Carolan and Susan Bendall
                           Some material still subject to copyright approval. Some material is yet to be finalised.
                            DELIVER Educational Consulting PO Box 40, Moonee Vale 3055 (03) 9386 1018                             51
Towards an Enterprising Australia            www.goalscorer.com.au info@goalscorer.com.au
Written by Michael Carolan and Susan Bendall
     2.07 Characteristics of Enterprise
                                               Activity B6: Attitudes to Work.
                   Remember doing this attitude to work survey back in unit 1. Wonder if things have changed?

                                                             Work to Live or Live to Work?
           For each of the following statements give a score from 1 to 5 depending on the level to which you agree
            with the statement. (ie: 1 = strongly disagree, 2 = disagree, 3 = neutral, 4 = agree, 5 = strongly agree)
           1      I can’t wait to leave school and get into the workforce. ..........................................................
           2      I have trouble functioning in the morning or on Mondays. ......................................................

2          3      For me working is a necessary evil to support my standard of living. ....................................
           4      It is my personal relationships that define who I am as a person. .........................................
           5      I would rather be famous than rich. ........................................................................................
           6      I would rather be in a high paying job I dislike than a low-paying job I like. ............................
           7      Respect comes from who you are as a person rather than what job you do. ........................
           8      I am hoping to develop a career where I will be respected. ...................................................
           9      At the start of my career my personal relationships will be more important than my job. ......
           10 I don’t mind working 70 hours or seven days a week; as long as I get paid well. ..................
           11 I need a one-hour lunchbreak at least! ...................................................................................
           12 If a co-worker isn’t up to speed then they should get out of my way. .....................................
                                                  INCOMPLETE
           13 My career will introduce me to new and different people, cultures and experiences. ............
           14     I want a job which I can leave behind at the end of the day. ..................................................
           15                                               DRAFT
                  Work stops me from being bored. . .........................................................................................
           16
           17
                                            PREVIEW SAMPLE
                  I want to know that at the end of the day I’ve made a small difference in someone’s life. .....
                  If I had a choice I would rather build a family than a career. ..................................................
           18
           19
                                                              ONLY:
                  I want to retire as early as possible. .......................................................................................
                  I need new challenges from work every day. .........................................................................
           20                                    DO NOT ..............................................................
                  I find it hard to focus on things I’m not interested in. COPY
           21     My job will open doors to success. .........................................................................................
           22 I’d rather do or try any job rather than do nothing. . ................................................................
           23 I’m willing to invest another 4-5 years or more in training and/or study for my future. ...........
           24 If something is too hard then it’s not worth doing. ..................................................................
           Key to scoring:
           a. Add up the scores you gave for the statements numbered 1,6,8,10,12,13,15,16,19,21,22,23..                                            W
                  Your ‘W’ Score: This score gives an indication of your attitude to work and can be described as your
                 ‘live to work’ rating. It indicates at this stage of your life how much you are committed to working, your
                    balance of values between your work life and personal life and your commitment and willingness to
                                                sacrifice towards building a meaningful career.
           b. Add up the scores you gave for the statements numbered 2,3,4,5,7,9,11,14,17,18,20,24........                                         L
                   Your ‘L’ Score: This score gives an indication of your attitude to work and can be described as your
                ‘work to live’ rating. It indicates at this stage of your life how much more important you see your personal
                  and social life, the balance of values between personal and working life and your willingness to place
                                                    personal and social life above a career.
           c. Subtract the lower score from the higher score. Label the result with the appropriate ‘W’ or ‘L’..                                   __
                Your ‘live to work’ or ‘work to live’ score. The size of this final score indicates what seems more important
                 at this stage of your life. There is no correct score, however a huge difference either way suggests an
                                     imbalance in your work/life attitude which may need re-considering.

                        Towards an Enterprising Australia: Draft Sample Written by Michael Carolan and Susan Bendall
                            Some material still subject to copyright approval. Some material is yet to be finalised.
52                           DELIVER Educational Consulting PO Box 40, Moonee Vale 3055 (03) 9386 1018
                                              www.goalscorer.com.au info@goalscorer.com.au                    Towards an Enterprising Australia
                                                                                                 Written by Michael Carolan and Susan Bendall
                                                                                         Enterprising Behaviour 2.08
                                           Activity B7: Have I a New Attitude?
          Use the table below to compare your scores between now and when you previously did this survey back
                                  in unit 1. Use a tick for the same or a cross for different.
           Score 1         2   3   4   5    6   7   8     9   10 11 12 13 14 15 16 17 18 19 20 21 22 23 24
           Now
           Then
               or

                                                                                                          Score W     L   Tot
          1. Identify those statements where your responses differed. Suggest possible
             reason for these changes.                                                                    Now                   2
                                                                                                          Then
          2. Describe how your total “W”, “L” and overall scores changed. What does this
             suggest about your attitude?                                                                  Diff.


                                              B8: Multiple Intelligences
          1. Explain the difference between the intrapersonal skills and interpersonal skills. Use examples.
          2. List 5 enterprise skills and explain how they match intrapersonal and interpersonal skills.
          3. Explain the meaning of emotional intelligence.
          4. Why do you think it is important for enterprising employees to have well-developed emotional
             intelligence?
                                                    INCOMPLETE
          5. Explain the relationship between an attitude and behaviour. Use of example as an illustration.
          6.        In a table list the 8 commonly accepted multiple intelligences. Outline examples of an occupation or
                                                           DRAFT
                    occupations that might need to use these multiple intelligences.
          7.        Draw up a table listing the 8 commonly accepted multiple intelligences.
                                             PREVIEW SAMPLE
                    a. For each one describe your level of development of this intelligence.
                    b. For those that you are more developed in outline the reasons why this is so
                                                            ONLY:
                    c. For those in which you are the developed outline ways that you could improve these.

                                                           NOT Workers
                                                   DO EnterprisingCOPY
                                                      B9:
                             Consider the following statement and then discuss how accurate it seems to be.
                                             “Enterprising behaviour is really just about skills.
                           If workers just know how to do their jobs then Australia will be more enterprising.”

                                     B10: Enterprising Behaviour and People Skills
          Listed below are some key
          terms from this section.                                Key terms I know
          Choose 10 of these and use          competency-based training        multiple intelligences
          them to make up 10 ‘true
          or false’ statements about
                                              interpersonal skills             bodily-kinaesthetic
          enterprising behaviour.             interpersonal skills             logical-mathematical
          Test other members of the           emotional intelligence           naturalistic’
          class.                              attitudes                        musical-rhythmic
          Your teacher will make sure
          that every term is covered at
                                              values                           visual-spatial
          least once across the entire        skills                           verbal-linguistic
          class.                              aptitude                         interpersonal relationships
                                                        behaviour
                      Towards an Enterprising Australia: Draft Sample Written by Michael Carolan and Susan Bendall
                           Some material still subject to copyright approval. Some material is yet to be finalised.
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Towards an Enterprising Australia            www.goalscorer.com.au info@goalscorer.com.au
Written by Michael Carolan and Susan Bendall
     2.09 Characteristics of Enterprise
                                                           Work Settings
          People work in a variety of settings. They might work in the private sector for profit-oriented
          businesses or for public sector government service-providers. They might work as an owner/
          operator such with as DELIVER Educational Consulting or in a large organisation with
          170,000 employees like Coles Myer. People work for community and charity organisations and
          many also perform unpaid voluntary and community work.
          Whichever the setting people must be                               Factoid: Size of Businesses
2         enterprising. Varied work settings do                  Of all businesses in Australia as at June 2004 approx:
          tend to emphasise different enterprising               • 97.3% were small or micro.
                                                                 • 72% are non-employing, owner-operated (micro).
          behaviours. And as students, trainees and
                                                                 • Of employing businesses:
          employees we also need to be enterprising                 90% have 1-19 employees (micro & small)
          so as to get into occupations and industry                9% employ between 20-199 (medium)
          and to grow our careers along the way.                    0.2% employ 200+ (large). (Source: ABS, 8161.0.55.001)


                                                    Size of an Organisation
            The size of a work setting can impact on the types of enterprising behavior both expected and allowed.
              Larger organisation, whether part of the private sector or public (government sector) tend to employ
                                                INCOMPLETE
             people as specialists. Smaller organisations often expect employees to have more generalist skills.
                Micro businesses need people to be very flexible. In all cases good people skills are essential.
                        Large
                   Organisations
                                                 Medium
                                                         DRAFT Small
                                              Organisations        Organisations
                                                                                                              Micro
                                                                                                         Organisations
             • Defined as 200+
               employees.                PREVIEW SAMPLE
                                         • Defined as 20-199
                                           employees.
                                                              • Defined as 5-19
                                                                employees.
                                                                                                   • Defined as 1-4
                                                                                                     employees.

                                           and settings. ONLY:
             • Opportunity for           • Wide mix of people • Need for flexibility                • Owner/operators and
               advancement.                                     and generalist skills                self-employed.
             • Wide mix of people,       • Can grow with the  • Often have broader                 • Self-reliant and very
               skills and politics.            DO                COPY
                                           organisation. NOT responsibility.                         broad responsibility.
             • Usually hired to pro-     • Need to communicate        • Usually shorter time-      • Lack perspective and
               vide specialist skills.     both up and down.            frames.                      support.


                                                     Type of Work-setting
            People must still be enterprising even if they are working for a not-for-profit organisation, performing
               unpaid work or even undergoing training. Being enterprising is about doing things better, more
            efficiently and using and managing resources more effectively. Sometimes these settings require the
                                               most enterprising behaviour of all.
                  Education/Training         Community Work                Voluntary Work                 Government
             • Needed to enter an        • Often provided on a        • May be short-term,               Organisations
               occupation.                 local level.                 on-call or flexible.        • Usually operate on a
             • Might be CBT.             • May be part of a           • May have more                not-for-profit basis.
             • Industry demand for         global group.                responsibility than in     • Responsible for
               skills is changing.       • May need people-             normal life.                 service-provision.
             • Can be on-the-job or        centred generalist         • Often bring a specific      • Strict budgets and
               off-the-job.                skills.                      skill or expertise.          accountability.
             • Need to embrace           • Significant financial        • Very reliant on            • Very people-centred
               lifelong learning.          constraints.                 teamwork.                    and policy-driven.

                     Towards an Enterprising Australia: Draft Sample Written by Michael Carolan and Susan Bendall
                         Some material still subject to copyright approval. Some material is yet to be finalised.
54                        DELIVER Educational Consulting PO Box 40, Moonee Vale 3055 (03) 9386 1018
                                           www.goalscorer.com.au info@goalscorer.com.au                    Towards an Enterprising Australia
                                                                                              Written by Michael Carolan and Susan Bendall
                                                                                 Characteristics of Enterprise 2.10
                                Teamwork                                                        Innovation
              Effective teamwork is essential to develop                         Innovation is a key to developing an
                         an enterprising culture.                                           enterprise culture.
            Synergy is created through working in teams                        Many entrepreneurs are innovative as a
            as an individual’s strengths and weaknesses                     result of necessity. Enterprising people often
               can be complemented and overcome by                            initiate new designs, new inventions, new
                          other team members.                               systems or processes...creative new ways of
                A hallmark of enterprising behaviour is                                        doing tasks.
                the ability to train employees to accept                       Being enterprising is not just confined to
              responsibility, to carry out decision-making                     doing something new but also relates to       2
            and to be problem-solvers so as to generate                     doing something better. Entrepreneurs often
                             better outcomes.                                get better results from fewer resources, i.e.
               Well-developed intrapersonal skills and                                 increased efficiency and they take
               interpersonal skills also                                                        and manage risk.
            allow effective communication                                            Innovation is the means to achieve an
                  and teamwork Many                                                  enterprise culture because innovation
               enterprising nations have                                              refers to developing new goods and
                 a teams-based culture                                      services, new operational processes or new
             throughout their workplaces.                                   organisational and management processes.



                                 Quality
                                           INCOMPLETEEmployee Satisfaction
                                              DRAFTEmployee satisfaction complements the
                  Quality outcomes are paramount to
                  developing an enterprising culture.     pursuit of an enterprise culture
               Striving for the highest possible quality
                                                  Motivation is the
                                         PREVIEW SAMPLE key to employee happiness
                                                   and employee happiness is the key to more
                will result in a win:win situation for all
                                                   enterprising behaviour. If workers are happy
                  stakeholders; internal and external.
                                              ONLY: they are more likelycient. productive and
                  Quality can be measured using key
                 performance indicators (KPIs) and                    effi
                                                                          to be


                                          DO NOT COPY usuallyin relation to within a
               enterprising behaviour aims to meet or
                  exceed best-practice benchmarks.
                                                     Satisfaction
                                                  person, intrinsically,
                                                                          comes from
                                                                                       the nature
            A total quality management approach which                      of tasks performed, the level of responsibility
              seeks a never-ending cycle of continuous                     and recognition and a sense of achievement.
             improvement in all processes will result in                                    Employee satisfaction can
            enterprising behaviour through                                                lead to enterprising behaviour
              better planning of activities,                                             through employees being given
             more effective organising and                                                 and accepting responsibility
            managing of resources and the                                                    for making decisions and
            ability to appropriately evaluate                                              some ability to negotiate for
                       performance.                                                            successful outcomes.


                private sector               teamwork                    efficiency                  Key terms I know
                public sector                synergy                     quality                      employee
                specialist                   intrapersonal               win:win                      satisfaction
                generalist                   interpersonal               benchmark                    motivation
                not-for-profit                innovation                  KPIs                         intrinsic

          Enterprising behaviour occurs in all settings both in work and in life. Teamwork, quality,
            innovation and employee satisfcation are keys to achieving an enterprising culture.
                      Towards an Enterprising Australia: Draft Sample Written by Michael Carolan and Susan Bendall
                           Some material still subject to copyright approval. Some material is yet to be finalised.
                            DELIVER Educational Consulting PO Box 40, Moonee Vale 3055 (03) 9386 1018                        55
Towards an Enterprising Australia            www.goalscorer.com.au info@goalscorer.com.au
Written by Michael Carolan and Susan Bendall
     2.11 Characteristics of Enterprise
                                                    Enterprising Settings
          What we need to do now is to investigate various individuals and organisations who demonstrate
          that they are being effective members of an enterprising
                                                                                Enterprise Activity
          culture.
                                                                                        One of the best ways to satisfy
          When we try to decide if an individual, organisation or                       Outcome 1 is to undertake an
          community group is being enterprising we are best to look                     enterprise activity of your own
                                                                                        as part of your 35 hours of
          and see if they are demonstrating key enterprise skills. Also
                                                                                        structured workplace learning.
          you need to remember that being enterprising is not limited to                Of course an enterprise activity
2
          those 12 listed skills that we learnt earlier this year.                      may also satisfy outcomes for
          We also need to be aware of how the enterprising individual                   Personal Development Skills and/
                                                                                        or Work-Related Skills in VCAL.
          or organisation is demonstrating evidence of quality
                                                                                        Now deep down we all know
          outcomes, workplace flexibility, using technology and                          that undertaking an enterprise
          innovation.                                                                   activity is actually very difficult
                                                                                        and we recommend students to
          We also need to investigate how they are working effectively as
                                                                                        work in teams.
          a part of the team and how they are demonstrating leadership.
                                                                                        In the general population about
          One of the best places to look is in your workplace. A person                 10% of people operate their
          does not need to be famous to be enterprising, nor do they                    own enterprises. However
                                            INCOMPLETE
          need to be glamorous, mega-rich or the best at what they do.
                                                                                        we all have an opportunity
                                                                                        to be enterprising in our day-
                                                    DRAFT
          Sometimes the most enterprising individuals and activities are
          quite low-key. or may in fact be an individual or a work team
                                                                                        to-day lives to make our local
                                                                                        community and Australia a
                                                                                        better place.
                                      PREVIEW SAMPLE
          within a ‘less-than-enterprising’ organisation.
                      Enterprise and Profit                            Enterprise and Not-for-profit
          One of the first places people look to find
                                                      ONLY: people who work for not-for-profit
                                                              Many
                                           DO t-
          enterprising individuals is amongst profiNOT COPY in community service and
                                                              organisations or
          making businesses.                                  voluntary settings are very enterprising.
          In our society we seem to value financial                  You often only need to look as far as your
          success as a key hallmark of enterprise, hence            local community to identify enterprising
          the term entrepreneur.                                    behaviour.
          Australia has many successful business people             Enterprising people in these not-for-profit
          and there seems to be a growing band of                   areas often have to make a tiny budget stretch
          relatively younger successful men and women.              a very long way. Sometimes they have to find
          Australia is a world leader in many industries            other unique or creative ways of raising funds
          and you could find examples of enterprising                in order to provide their service.
          behaviour in these different settings.                    They often take on leadership roles within
          It is a good idea to investigate examples from            their local community
          both goods-producing and                                  and must work effectively
          service-producing industries                              with many different
          as well as from small, local                              stakeholders to bring
          and large, multinational                                  about positive enterprising
          organisations.                                            results.

                   Towards an Enterprising Australia: Draft Sample Written by Michael Carolan and Susan Bendall
                       Some material still subject to copyright approval. Some material is yet to be finalised.
56                      DELIVER Educational Consulting PO Box 40, Moonee Vale 3055 (03) 9386 1018
                                         www.goalscorer.com.au info@goalscorer.com.au                    Towards an Enterprising Australia
                                                                                            Written by Michael Carolan and Susan Bendall
                                                                                 Characteristics of Enterprise 2.12
                                                  B11: Enterprise Case Studies
          Your teacher will inform you which case studies you must investigate and also how many to investigate.
          Your teacher will also let you know how many others you are choose of your own accord.
          1. Read the enterprising case studies and then complete the table for each case study.
                                                 B12: Enterprise Investigations
          Investigate 3 of your own enterprising case studies. Choose an individual, a small and/or local
          organisation and a large organisation. Don’t forget that not-for-profit organisations and community
          groups are very much examples of enterprising case studies. (Use your workplace!)

            Enterprise       Description of enterprising skills from case study of: ___________________                   2
              Skills         Industry:      ______________________________ Classification: ________


              accepting
            responsibility



                being
               flexible



           communicating
                                           INCOMPLETE
             effectively
                                              DRAFT
            (your choice)
                                         PREVIEW SAMPLE
                                              ONLY:
            (your choice)
                                          DO NOT COPY

            employability
                skill

                     Examples and evidence of quality.                       Examples and evidence of flexibility.




                  Examples and evidence of technology.                      Examples and evidence of innovation.




            Description of teamwork with other stakeholders.            Description an enterprising culture is created.




                      Towards an Enterprising Australia: Draft Sample Written by Michael Carolan and Susan Bendall
                           Some material still subject to copyright approval. Some material is yet to be finalised.
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Towards an Enterprising Australia            www.goalscorer.com.au info@goalscorer.com.au
Written by Michael Carolan and Susan Bendall
     2.13 Enterpsie in Action
                                                  The furniture of life
          Tony and Dieter run Furniture Revisited, a 550 Toni and Dieter hold an eclectic mix of stock. This
          square second-hand antique furniture emporium is partly because of the sheer size of their premises
          in Sydney Road, Brunswick but they haven’t and also reflects the different customers they sell
          always been furniture dealers.                           to. Much of their stock is told to regular trade
          Toni began as a hairdresser, and occupation she clients. These include other retailers who might
          was involved in for 5 years before taking time off specialise in furniture from particular periods.
          to have children. She then worked in a restaurant They buy stock from Toni and Dieter, and perhaps
          kitchen but Toni always frequented opp shops do some restoration of their own, and they then
2         buying bits and pieces.                                  sell these items for a much higher price to a niche
                                                                   market. Sometimes the difference in price just
          For Toni, it was a garage sale that she had which
                                                                   reflects the areas in which the items are sold. An
          started her serious interest in selling second-hand
                                                                   antique shop in Armadale will charge much higher
          goods. After this garage sale there were a lot
                                                                   prices that a furniture barn in Footscray.
          of items left so she decided to take them to the
          Camberwell Sunday market.                                Customers also include restorers and interior
                                                                   designers who are looking for special pieces.
          As the weeks went by she noticed that her stock
                                                                   Another group of customers are people who are
          was appearing at other people stores seeing
                                                                   furnishing their homes. So by stocking a range
          several generations of recycling of the same item.
                                                                   of styles, they are creating flexibility in their stock
          Toni saw the value of the market for second-hand
                                                                   range and increasing their potential customer
          goods so Toni used initiative to set up her own
                                          INCOMPLETE
          business. This was 18 years ago in 1987.
                                                                   base.
                                                                   They also value-added to the business by
          Meanwhile Dieter was being enterprising in his
                                             DRAFT
          own right. After migrating to Australia at the
          age of 20, he ran his own used-car business,
                                                                   repolishing, restoring and re-covering items
                                                                   prior to sale to make them more saleable. This
                                                                   involves having a network of skilled tradespeople
                                        PREVIEW SAMPLE
          specialising in selling cars and vans to backpackers
          and then buying them back again at the end of
                                                                   who they outsource work to. This also involves
                                                                   good communication and networking skills within
          their travels.
                                             ONLY:                 the industry as their contacts often come from
          He had his own mechanic and thus did his own word of mouth.
          kind of recycling, buying and selling many of the
                                         DO NOT COPY
          same vehicles. He also exercised quality control
                                                                   At present Toni and Dieter’s business takes up 7
                                                                   days a week, when their six days of retail trading
          because by selling better quality vehicles in the
                                                                   are added to the buying, restoring and delivery
          first place he was able to ensure that they would
                                                                   of furniture. As they begin to plan their futures,
          last and that he would be able to the resell them as
                                                                   Toni and Dieter might be looking to downsize to
          well as generate good word-of-mouth business.
                                                                   smaller premises holding a reduced amount of
          After Furniture Revisited                                                           stock that allows them
          had been operating for six               Dieta’s Law of
                                                                                              to work fewer days and
          months in a much smaller Second-hand furniture Sales.                               achieve a better work/
          premises      than     today, 1. If a customer walks into the                       life balance.
          Dieter decided to sell his         shop with their arms-crossed,
          used-car business and              they have no intention of
          join Toni in the furniture         buying. Don’t waste your
          business.                          time!
          After operating for a 2. If a customer has their hands
          number of years, the               in their pockets then they
          store moved to its current,        are unlikely to buy. Make an                          B13: Enterprising:
          larger premises.         This      effort only if you nothing else                         Local Retailer
          move allowed for more              to do.                                               Use the pro-froma on
          stock to be held and also 3. If the customer is male, you will never sell              page ?? to investigate a
          for furniture restorations         anything to him. Men do not buy furniture!          local retailer. Report to
          to be carried out on-site.                                                                     the class.
                    Towards an Enterprising Australia: Draft Sample Written by Michael Carolan and Susan Bendall
                        Some material still subject to copyright approval. Some material is yet to be finalised.
58                       DELIVER Educational Consulting PO Box 40, Moonee Vale 3055 (03) 9386 1018
                                          www.goalscorer.com.au info@goalscorer.com.au                    Towards an Enterprising Australia
                                                                                             Written by Michael Carolan and Susan Bendall
                                                                                               Enterprise in Action 2.14
                                                          Dick Smith
                               Dick Smith                            Geographic Publishing group. He sold the group
          Dick Smith started out in business in the 1960’s           to John Fairfax Publications in 1995.
          working from home fixing transistor radios. He              Smith moved out of publishing and in 1999 moved
          then moved on to fixing car radios for car dealers.         into manufacturing through the famous Dick
          Smith has stated that he had very few original             Smith brands. Smith was supporting his values
          ideas of his own and that instead he learned by            of buying Australian-made and Australian-owned
          copying the successes of others. He founded Dick           products in competition to foreign competitors.
          Smith Electronics in 1968.                                 This included tackling some of the major foreign        2
          In his early years of operation, Smith invested            owned companies such as Kraft, Arnott’s, Cottees
          all his profits back into the business and this             and Bryant & May’s Redheads. Many of these
          minimised the amount he needed to borrow. By               companies, or brands made by these companies,
          living at home with his parents, and living a basic        used to be Australian-owned but have been sold
          lifestyle, Smith was able to minimise his costs. As        by their shareholders to foreign companies.
          his business grew and he moved into premises,              Smith enters into contracts with Australian-
          Smith continued to reinvest his profits back into           owned manufacturers to produce products which
          the business building up stock                                               will carry the Dick Smith label.
          levels and capital equipment.                                                This approach takes sales away
          Smith used an innovative series of                                           from the foreign competitors and
          in-house videos to communicate                                               increases overall sales for the
          more effectively with his growingINCOMPLETE                                  local companies. In 2002, Smith
                                                                                       granted a long term licence to
          staff. These videos demonstrated
          new products to staff and if they
          were happy with the product then
                                              DRAFT                                    manage the operation of Dick
                                                                                       Smith Foods to a new subsidiary
                                                                                       of the Sanitarium Health Food
          Smith would stock it throughout
          his electrical stores.
                                         PREVIEW SAMPLE                                Company.
          Smith is very honest in his                                                  Thinking back to what Smith
          approach to business and is
                                              ONLY:                                    said early about a lack of original
          realistic. “I have made every                                                ideas,     consider      Australian
          mistake in business but I only  DO NOT COPY                                  Geographic, Helicopter Jelly, Tem
          make them once.”                                                             Tims and his infamous matches
                                                                                       (which were withdrawn but are
          Smith believes that good service is the key to
                                                                     now back on the market). Not new ideas, just a
          success in small business. This can help the small
                                                                     more enterprising approach to doing business.
          business better compete against the bigger firms.
          The one advantage enjoyed by small businesses              Smith is also recognised as a leader in the business
          is their ability to give good personalised service         and wider community through his philanthropic
          to their customers.                                        work and through his role in aviation industry.
                                                                     Smith was named the Australian of The Year in
          Smith sold his chain of electrical stores to
                                                                     1986.
          Woolworths in 1982 in a deal negotiated around
          the $25m mark. (And yes Woolworths own the
          major competitor Tandy as well!) This deal also
          allowed Woolworths to keep the name and face
          of Dick Smith as the trademark of the business.
          This illustrates how the reputation of the ‘MAn’                      B14: Enterprising Australian
          behind the business, was possibly more valuable                 Use the pro-froma on page ?? to investigate
          than the business itself.                                       another famous Australian entrepreneur or
          Smith went on to become an adventurer travelling                 perhaps another Australkian of the Year.
          to the North Pole and performing various helicopter                   www.australianoftheyear.gov.au
          feats. In 1986, Smith then set up the Australian

                      Towards an Enterprising Australia: Draft Sample Written by Michael Carolan and Susan Bendall
                           Some material still subject to copyright approval. Some material is yet to be finalised.
                            DELIVER Educational Consulting PO Box 40, Moonee Vale 3055 (03) 9386 1018                        59
Towards an Enterprising Australia            www.goalscorer.com.au info@goalscorer.com.au
Written by Michael Carolan and Susan Bendall
     2.15 Enterprise in Action
                                                        Jim Penman
            Jim’s Mowing and Jim’s Group                                                  Jim said that learning from
          Jim Penman began mowing                                                         mistakes is one of the
          lawns full-time in 1982. Jim had                                                things he is best at and that
          gained a Doctorate of Philosophy                                                some of his key business
          in History and Zoology and never                                                principles are; to be always
          dreamed that he would make a                                                    focused on trying to do
          living from the work he started                                                 everything you do better, to
          doing as a part-time student.                                                   improve in every possible
2                                                                                         way and to focus on your
          Jim tried a number of sales jobs
                                                                                          customers.
          after leaving school but in his
          own words “I was hopeless at                                                    Jim believes that you need
          it...I had no people skills.”                              to try different things and employ constant
                                                                     innovation.
          Jim then started doing general gardening work,
          working 12 hours a day and found he picked                 Jim has been very open and honest about his
          up more work than he could handle. He took                 businesses problems and his own shortcomings.
          on employees and subcontractors but found                  It seems that this ablity to evaluate his own and
          his personal flaws such as lacking people skills            other’s performance has been a key enterprising
          prevented him from successfully selling lawn               trait.
          mowing rounds. Eventually listening to the advice          By 2005, Jim’s Group had grown to 2300 franchises
                                          INCOMPLETE
          of a friend, Jim learned how to sell.                      in 3 countries with turnover of approximately ??.
          In the initial stages of the business Jim described             says...
                                             DRAFT Jim’s inAs Jimwith a second hand lawn
          himself as lazy and ill-disciplined, and at one
                                                I started          1982
          stage was ripped off by a salesman, losing his
                                                 mower and a trailer. Today we have more than
                                        PREVIEW SAMPLE countries and are one
          house and incurring $30,000 debt. But by 1983
          he had his business again.
                                                2300 Franchisees in three
                                                  of the largest home service Franchises in the
                                             ONLY:
          By 2000, Jim’s Group had an annual turnover of
          $80 million which grew to $140 million by 2002.
                                                                      world.
                                                   I believe in service. Franchisees must look
          In 2000 they had approximately 1600 franchises
                                         DO NOT COPYI am never satisfied with our
          worldwide and grew to 2100 by 2002.
                                                   after their customers, and Franchisors their
                                                    Franchisees.
          Jim’s Mowing has now expanded into cleaning,                standard of service, and always looking for ways
          car cleaning, dog washing, mobile mechanics,                                     to improve.
          bookkeeping, irrigation and many other services.             I believe in opportunity. Franchisees may work
          It costs about $6000 to $20,000 to buy a Jim’s                 where they wish, and take on any number of
          franchise and franchisees are provided with on-                employees. Many have become Franchisors,
          the-job training and off-the-job training.                    and some run national and even international
                                                                                           businesses.
          Jim’s Group has a relaxed corporate culture
                                                                       I still head Jim’s Group, I’m still in daily contact
          with an informal dress code and a decentralised
                                                                      with my Franchisees, and I still need good people
          structure.
                                                                      to join our team. I invite you to read my book on
          Jim is much more than just a figurehead and he                line, check out our more than twenty divisions,
          stresses the quality benefits that come from:                   and talk to our Franchisors and Franchisees.
                hiring good staff who also suit the culture or            Customers are also invited to check out our
                personality of the business,                            services. We’ll do everything possible to make
                fostering well-developed interpersonal                         your experience with us a good one!
                relationships,                                                        Source: www.jimsnet.com

                providing excellent training and support and                   B15: Enterprising Franchisor
                giving customers and franchisees the best              Use the pro-froma on page ?? to investigate an
                possible service.                                        Australian franchisor. Report to the class.
                    Towards an Enterprising Australia: Draft Sample Written by Michael Carolan and Susan Bendall
                        Some material still subject to copyright approval. Some material is yet to be finalised.
60                       DELIVER Educational Consulting PO Box 40, Moonee Vale 3055 (03) 9386 1018
                                          www.goalscorer.com.au info@goalscorer.com.au                    Towards an Enterprising Australia
                                                                                             Written by Michael Carolan and Susan Bendall
                                                                                                 Enterprise in Action 2.16
                                           Bryon Bay Cookie Company
          Maggie Miles’ first business, a clothing boutique           Selfridges, John Lewis and the Windsor farm shop
          in Sydney went broke. She had a second as a                as well as servicing department stores in Ireland
          successful New York knitwear designer and her              and Singapore. They have also expanded with a
          third business began at the Byron Bay Sunday               London office servicing their European markets.
          market as a hobby.                                         “Over the years the company has stayed true to its
          Maggie had left school when she was 15 and                 artisan baking methods, using quality ingredients
          successfully built up the clothing boutique, but           to create a unique products for pure indulgence.
          the business failed when she expanded.                     Gary and Maggie are still actively involved in the      2
          When she and her partner Gary Lines                                      business today.”
          moved to Byron Bay she decided to                                        Maggie believes that problem-
          bake Christmas cakes, puddings and                                       solving is a key to success and that
          cookies to sell at the weekend craft                                     the owner must look at the business
          markets. She also made sauces and                                        objectively. Maggie also feels it is
          chutneys and the cooking was done                                        important to surround yourself with
          in a little kitchen in their rundown                                     strong personal support, to listen to
          farmhouse.                                                               others and to bring in partners who
          Initially they got some contracts for                                    can add other areas of expertise.
          their high quality, premium cookies                                      A multiple award winner, Byron Bay
          with a few Myer stores and then they                                     Cookie Company won the New South
                                           INCOMPLETE
          took a stand at a trade fair. As a result of this          Wales Telstra Small Business Award in 2001 and
          they secured a contract with Myer nationally.              was a finalist in 2002, 2003 and 2004. They now
                                              DRAFT
          In order to service this contract, Maggie needed to        even sponsor their own cafe awards.
          find suitable premises, meet health requirement             As at ?? 2005 they employed ?? staff, had ??
                                         PREVIEW SAMPLE
          standards, obtain a bank loan and source
          relevant equipment. She also had to work out
                                                                     different lines and achieved over $?? in sales.
                                                                     They produce well over ?? cookies a week as well
          a production plan and take on staff. She had to
                                              ONLY:
          accept the responsibility to fill this national order
                                                                     as their other high quality products.
                                                                     Recently they have introduced a biodegradable
          within a few weeks.                                        packaging tray for their cafe cookies. The tray is
                                          DO NOT COPY
          By 2002 they had 70 staff, 22 different lines of           produced by Australian biotechnology company
          cookies and over $3 million sales. In the early            Plantic Technologies. The tray dissolves when
          days they may have made 100 cookies a week,                immersed in water and will also breakdown when
          by 2002 they were making over 100,000 cookies              composted.
          a week.                                                    The new biodegradable tray will significantly
          Maggie believes persistence is a key trait of the          reduce the packaging waste associated with the
          successful person and that she has a natural               600,000 trays that the Byron Bay Cookie Company
          ability to see what’s coming. For many years she           ships every year.
          worked 14 hours a day, seven days a week but as            As Judy Davies, general manager said, “We use
          the enterprise expanded she was able to bring in           the best ingredients that our planet can provide
          management to help ease her burden.                        so we have a responsibility to protect the source
          Staff have at times been a big problem given the           of such wonderful produce.”
          nature of the population in Byron Bay. The Byron           This is further evidence of the Byron Bay
          Bay Cookie Company puts about three months                 Cookie Company demonstrating leadership and
          training into each employee and also have back-            innovation.
          up staff in case something goes wrong.                     Source: www.cookie.com.au
          They now supply gourmet cafes and food stores
          on a national basis as well as having contracts                    B16: Enterprising Manufacturer
          with David Jones, Qantas, Virgin Blue and Rex                Use the pro-froma on page ?? to investigate an
          Airlines. In the UK they supply Harvey Nichols,               Australian manufacturer. Report to the class.
                      Towards an Enterprising Australia: Draft Sample Written by Michael Carolan and Susan Bendall
                           Some material still subject to copyright approval. Some material is yet to be finalised.
                            DELIVER Educational Consulting PO Box 40, Moonee Vale 3055 (03) 9386 1018                        61
Towards an Enterprising Australia            www.goalscorer.com.au info@goalscorer.com.au
Written by Michael Carolan and Susan Bendall
     2.17 Enterprise in Action
                                                      Toner Express
                             Toner Express                          government departments and corporates. This
          Toner Express is a wholly Australian owned                means that they can achieve economies of scale
          and operated business specialising in the                 by servicing large contracts.
          remanufacture and supply of Toner and Inkjet              However, Toner Express doesn’t just service large
          Cartridges for laser printers, fax machines,              clients. Their commitment to quality processes
          photocopiers, deskjet and bubblejet printers.             extends well into customer service for small
          Since commencing business 18 years ago Toner              clients as well as having highly trained staff
          Express has expanded from their Melbourne base            with extensive expertise and product knowledge
2
          into Sydney, Canberra, Newcastle and Brisbane.            who can hunt down nearly all possible toner
          The business has been prepared to take the risk           requests.
          and establish operations servicing the eastern            This commitment is emphasised through the
          seaboard of Australia.                                    company’s mission statement which reads...
          Toner Express have been proactive in pursuing             “To provide the best possible Remanufactured &
          the opportunities presented by the challenge of a         New toner cartridges and service, professionally,
          more sustainable use of natural resources.                efficiently & competitively to achieve a pre-
          As a founding member of the Australian Cartridge          eminent position in our chosen markets. In doing
          Remanufacturers Association (ACRA), Toner                 so, we build relationships that will far outlast our
          Express actively pursues a policy of educating            products and services.”
          its customers and other stakeholders in the most          It is that last point that shows the enterprising
                                         INCOMPLETE
          environmentally sustainable and cost effective            nature of Toner Express. Given that they sell
          methods of business print requirements.                   consumables, they know that to retain customers
                                            DRAFT
          The aim of ACRA derives from the social-values of         in this cutthroat industry they have to offer
          the organisations that are members. That is, “... a       exceptional service, all the time.
                                       PREVIEW SAMPLE
          body established to maintain high quality product         You could probably purchase remanufactured
          and provide informed service to customers.”               cartridges at a slightly cheaper price elsewhere,
                                            ONLY:
          As part of their commitment to Quality Assurance,
          Toner Express guarantee every product they
                                                                    but there is no guarantee as to the quality and
                                                                    the actual yield of these cartridges. In addition,
                                                                    backyard cartridges could end up damaging your
                                        DO NOT COPY
          supply. Certification under Quality System ISO
          9001:2000 sees Toner Express offer a lifetime             printing equipment and voiding the manufacturers
          guarantee.                                                warranty anyway. Toner Express back their
                                                                    products with a lifetime warranty and they also
          As a measure of their success, Toner Express
                                                                    assume the responsibility for your manufacturers
          enjoys the enviable position as a preferred
                                                                    warranty.
          supplier for Remanufactured Toner Cartridges to




                                                             LOGO
                                                           and/or photo




                   Towards an Enterprising Australia: Draft Sample Written by Michael Carolan and Susan Bendall
                       Some material still subject to copyright approval. Some material is yet to be finalised.
62                      DELIVER Educational Consulting PO Box 40, Moonee Vale 3055 (03) 9386 1018
                                         www.goalscorer.com.au info@goalscorer.com.au                    Towards an Enterprising Australia
                                                                                            Written by Michael Carolan and Susan Bendall
                                                                                               Enterprise in Action 2.18
                     Objectives of Toner Express                                          Ethics
          ٠   "Develop & maintain mutually beneficial                 The ethical approach to business is illustrated in
              customer relationships based on high quality           the following information from the Toner Express
              service.                                               web site.
          ٠ Quality earnings generated in core markets.                              CARTRIDGE BENEFITS
          ٠ A diverse high quality business base.                       Compatible Toner Cartridges - Why use them?
          ٠ Disciplined growth strategy.                                                  Saves Money
          ٠ Market leader in efficiency, quality &                       When you buy a compatible toner cartridge,
              productivity.                                             you are saving 20-30% on the price of the          2
          ٠ Management style & practices that                           OEM equivalent. Why pay more?
              contribute to the well-being and                                        Excellent Print Quality
              development of a fully responsible and
                                                                        Print quality is sharp, delivering rich blacks
              accountable workforce.
                                                                        and smooth greyscale definition throughout
          ٠ High standard corporate & business ethics."                 the full print cycle of each cartridge.
          These objectives illustrate the approach that Toner                            Reduces Waste
          Express takes. A commitment to; customer service,
                                                                        Over 40,000 tonnes of non recycled cartridges
          efficiency outcomes, employee responsibility and
                                                                        went into landfills last year alone.
          accountability, breadth in product offered and
          depth of product knowledge, market leadership,                                Saves Resources
                                                                        Half a litre of oil is required to produce each
                                           INCOMPLETE
          innovation and ethical business practices.
                            Quality Testing                             new cartridge. In 1999 alone, cartridge
                                                                        remanufacturing saved 11,250,000 litres.
                                              DRAFT
          In order to demonstrate the quality of their
          product, an independent cartridge test was carried                               Creates Jobs
          out by Buyers Laboratory Inc., USA, to compare                All compatible toner cartridges sold by Toner
                                         PREVIEW SAMPLE
          the results of a Toner Express remanufactured                 Express are Australian Made. Creating jobs for
          cartridge against the performance of a Hewlett                Australians and improving our economy.
          Packard EPE /HP4 cartridge.         ONLY:
                                                 In addition, their use of electronic sales processes
          According to the test results, the Toner Express
                                          DO NOTis COPYhighly dynamic.
                                                   extensive and
          cartridge yielded 33 % more prints than the
          Hewlett Packard control cartridge. In addition,            So in summary, Toner Express is taking the
          it also demonstrated less variation in density             lead in matching international competition with
          throughout the testing procedure. Neither                  innovative work practices.
          cartridge recorded any print defects. The report
                                                                     Source: www.tonerexpress.com.au
          stated:
          “These tests conclude that the Toner
          Express cartridge is a quality unit that
          equals or exceeds the performance of the
          Hewlett Packard cartridge, and provides
          excellent value for money.”




                    B17: Enterprising Recycler                                           B18: Discovery
          Use the pro-froma on page ?? to investigate an                    Check out what Planet Ark is doing about
              Australian recycler. Report to the class.                             recycled ink cartridges
                                                                                       www.planetark.org.au
                      Towards an Enterprising Australia: Draft Sample Written by Michael Carolan and Susan Bendall
                           Some material still subject to copyright approval. Some material is yet to be finalised.
                            DELIVER Educational Consulting PO Box 40, Moonee Vale 3055 (03) 9386 1018                      63
Towards an Enterprising Australia            www.goalscorer.com.au info@goalscorer.com.au
Written by Michael Carolan and Susan Bendall
     2.19 Enterprise in Action
                                   George Lewin - Triton Foundation
                        The Triton Foundation                   power saw with great versatility, accuracy and
                    “Making Innovation Profitable.”              safety. It was horrible to look at, but it worked!
          The Triton Foundation is a not-for-profit Being an outsider and knowing very little about
          organisation established for the purpose of helping woodwork machines - other than what he’d picked
          individuals and small businesses across Australia up from his neighbour - had helped him come up
          to create commercially viable new products.           with lateral ideas that would probably not have
          The Triton Foundation project manages occurred to anyone trained in the art.
2         innovators through each step of new product George began realising he was onto a winning
          commercialisation process – from product idea. He forgot all about the dining table, which
          concept screening to a virtual incubator that wasn’t finished off until 8 years later.
          grows sustainable, profitable businesses.              He’d very cheaply and simply replicated the basic
                              George Lewin                      functions of two of his neighbours heavy and
          The Triton Foundation was founded by George costly woodworking machines - his radial arm
          Lewin, inventor of the Australian icon The Triton saw and his rip saw bench.
          Work Bench. It was a classic ‘backyard invention’ He figured there were lots of D-I-Y-ers like him
          developed by a journalist, George Lewin.          It who wanted to spend their weekends making
          almost died in the mid-70’s, but because of brief tables, furniture, toys and boats, and doing home
          national exposure on The Inventors on ABC-TV repairs and extensions.
          in 1976 - it survived and went on to become a His initial (and very limited) market research
          $300m Australian hardware icon.INCOMPLETE             confirmed that there was nothing like it on the
                             George’s Story                     market, and that it would be of interest to a fairly
                                            DRAFT
          George Lewin was a 26-year old TV journalist in wide cross-section of people if it could retail for
          1975, when he invented the Triton saw bench in around $150-$200.
                                       PREVIEW SAMPLE
          his backyard shed - almost by accident.                      Getting the corporate cold shoulder
          A virtual novice at woodwork, he’d started out to While still needing to keep working as a journalist,
                                            ONLY:
          build a dining table - egged on by his next-door he saved his salary, applied for a patent, and had
          neighbour. An antique restorer, he worked from a fairly slick professional prototype built out of
                                        DO NOT COPY
          home in a shed-full of woodworking machines, steel and aluminium, nicely spray painted and
          and offered expert help if George got stuck. presented…it even had home-made decals.
          George bought some expensive wood for the Being a journalist with good verbal and writing
          table, but fortunately, the neighbour sold up and skills helped him talk his way into the highest
          moved out before he got around to cutting it up. echelons of the hardware, tool and machinery
          After giving up on using a hand-saw (because he sector - including retailers, wholesalers and many
          couldn’t cut straight and square) George, like so manufacturers - doing endless demonstrations.
          many other would-be handymen, rushed out to He wanted to sell the patent application outright,
          buy a big heavy-duty power saw. But he found or collect royalties and go back to doing what he
          that it was even less accurate, and scary to use. did best - journalism.
                  Necessity is the mother of invention          All the Managing Directors, Marketing Directors
          He was faced with giving                                                    and New Product Managers
          up on woodwork, or                                                          he showed it to could see
          finding a better way. In                             photo                   some merit in the idea, but
          the space of a few weeks,                                                   none was prepared to take
          using bits of pine, angle-                                                  it on. They gave various
          iron and chipboard, he                                                      reasons, which George saw
          cobbled together a crude                                                    as ‘excuses’.
          but ingenious saw bench                                                     After 16 months of effort,
          which enabled him to use                                                    expense and frustration, he
          the formerly-uncontrollable
                   Towards an Enterprising Australia: Draft Sample Written by Michael Carolan and Susan Bendall
                       Some material still subject to copyright approval. Some material is yet to be finalised.
64                      DELIVER Educational Consulting PO Box 40, Moonee Vale 3055 (03) 9386 1018
                                         www.goalscorer.com.au info@goalscorer.com.au                    Towards an Enterprising Australia
                                                                                            Written by Michael Carolan and Susan Bendall
                                                                                                Enterprise in Action 2.20
          almost let the idea die.                                   During those first horrific 5 years he trod on
          But he decided to “give it one last shot”. Furiously       virtually every single mine in the minefield of
          saving his income and borrowing money, he had              innovation development for start-ups, and without
          various factories make up components, and                  the enduring effect of “The Inventors “ publicity,
          started building 100 of his saw benches in his back        the business would almost certainly have become
          shed. He’d sell them door-to-door if necessary.            one of the horrible statistics of early business
                                                                     failures.
                             The big break
                                                                     (According to oft-cited statistics, only one in 600
          Midway through producing the first nightmarish
                                                                     inventions developed by private people survives
          batch, where nothing fitted together properly,
                                                                     the first 5 years in the market.)                       2
          his application to go on The Inventors on ABC
          national TV was accepted. It was a popular, long-                         Persistence pays off
          running series showcasing backyard inventors like          The constantly-full order book, and his
          him. He had his five minutes of national exposure           determination to constantly improve the product,
          on July 6th 1976.                                          the marketing and the customer service, ensured
          The response was instant and overwhelming.                 that the business survived and thrived.
          The ‘phone ran hot, and by the end of the next             It soon graduated from the backyard into a
          day, he had orders for over 1,000 machines. He             succession of ever-larger factories in Melbourne.
          had national distributors begging him for stock…           The range was expanded, new markets
          including some who only months earlier had told            were found, and a virtually 100% Australian
          him they wouldn’t take a single unit - not even on         infrastructure was built up.
          consignment!
                                           INCOMPLETE in 5 inventions developed by
          The sacks of mail that followed a few days later
                                                          “Only 1
                                                        private people survives the first 5 years
                                              DRAFT
          were full of orders from eager individuals, and
          about 140 people actually sent in cheques for the
                                                                    in the market.”
          mooted sales price, even though no money had
          been requested on the TV show.          SAMPLE
                                         PREVIEW Over the next 25 years, Triton became an iconic
          A bit drunk on the sudden and awesome  Australian brand, with total sales in excess of $300
                                              ONLY: major delighted users ofand hundreds of
                                                 million,
          recognition of his idea, he resisted going back to
                                                 thousands of
                                                                 export markets,
                                                                                      Triton products
          the corporate “suits” who had turned him down
          over the previous 2 years.               COPY
                                          DO NOTworld-wide. sold the Triton businesses to Hills
                                                 George Lewin
                        Negotiating the minefield
                                                                     Industries Ltd in 1999 and after a five week
          Cashed up with those 140 pre-sales, George
                                                                     “retirement” he began full-time work setting up
          Lewin quit journalism immediately, and plunged
                                                                     the Triton Foundation - to give effect to a vision
          headlong into a nightmare world of being a totally
                                                                     he’d begun developing almost 20 years earlier
          ill-equipped backyard manufacturer with huge
                                                                     when The Inventors series was dropped.
          national demand.
                                                                     George no longer has an active role in the day
          The biggest problem was making and shipping
                                                                     to day operations of the Triton Foundation but
          them fast enough, and there’s a story in itself of the
                                                                     his vision to help educate and encourage other
          frantic and constant design changes in the early
                                                                     inventors struggling with the same issues that
          years to fix the myriad detail design problems of
                                                                     he faced lives on through the committed Triton
          those first few thousand saw-benches….designed
                                                                     Foundation team.
          and made as they were by a journalist with no
                                                                     Source: www.tritonfoundation.org.au
          design, engineering or manufacturing skills and
          precious little knowledge of wood-work to boot!

                    B19: Enterprising Inventor                                            B20: Discovery
          Use the pro-froma on page ?? to investigate an                  Check out what New Inventors TV show and
              Australian inventor. Report to the class.                                   website.
                                                                                   www.abc.net.au/newinvetors
                      Towards an Enterprising Australia: Draft Sample Written by Michael Carolan and Susan Bendall
                           Some material still subject to copyright approval. Some material is yet to be finalised.
                            DELIVER Educational Consulting PO Box 40, Moonee Vale 3055 (03) 9386 1018                       65
Towards an Enterprising Australia            www.goalscorer.com.au info@goalscorer.com.au
Written by Michael Carolan and Susan Bendall
     2.21 Enterprise in Action
                                                        The Wiggles
                Extracts from: www.thewiggles.com.au                                                       According to the
          Back in Unit 2 we were introduced to                                                           FAQ of The Wiggles
          the enterprise and innovation of the                                                            website the middle
          The Wiggles. Let’s revisit them and also                                                          names of The
          find out more about these enterprising                                                              Wiggles are:
          entertainers.                                                       photo                      Greg “Wiggle” Page
          If you think the Wiggles are kid’s stuff,                                                        Murray “Wiggle”
          then take a closer look. Jeff didn’t become                                                           Cook
2                                                                                                         Jeff “Wiggle” Fatt
          a multimillionaire by sleeping on the job!
          Behind the deceptive simplicity of the four                                                     Anthony “Wiggle”
          rainbow coloured children’s performers lies a                                                         Field.
          lot of initiative and entrepreneurship.                                                        So which one is the
                                                                                                         red, purple, yellow
          The Wiggles is now in its 14th year and last
                                                                                                          and blue Wiggle?
          year earned $45 million dollars and sold
          17 million DVDs worldwide. Not bad for a                   well as a new Spanish–speaking group. This will not
          group of early childhood educators and musos. In           only ensure that the Wiggles reaches an even wider
          2004, they performed for 750,000 fans rivalling top        audience but by reproducing themselves the not-
          popular music artists for ticket sales.                    as-young-as-they-used-to-be group can guarantee
          So, what is it that makes the Wiggles so innovative        the ongoing presence of their brand.
                                           INCOMPLETE
          and enterprising? Well, they have used the skills          So how did the Wiggles get to become an Australian
          they gained from university to not only invent             icon and one of Australia’s biggest cultural exports
                                              DRAFT
          a new style of children’s entertainment but also           playing for the likes of Jerry Seinfeld and Robert
          used planning skills to make sure the concept has          De Niro? Like many Australian artists they got their
                                         PREVIEW SAMPLE
          longevity. This has been achieved in a number of
          ways.
                                                                     start on the ABC, further proof of non-commercial
                                                                     media’s willingness to take risks on less-tested
                                              ONLY:
          Firstly they approach their work with a sense of
          responsibility. They have full creative control over
                                                                     concepts.
                                                                     Combining their natural creativity, musical skills
          their enterprise and therefore over their direction.
                                          DO NOT COPY
          They maintain strict control over anything that
                                                                     and knowledge from early childhood education
                                                                     studies the Wiggles were able to innovate and take
          carries the Wiggles name. This not only relates to         children’s entertainment to a new level; while never
          the content of their performances and recordings           talking down to their audience.
          but also extends to other forms of merchandising
                                                                     In 1999 they toured the US supporting Barney the
          from back-packs to award-winning toys. They are
                                                                     Dinosaur. Remember him? In interviews they have
          not willing to compromise their name, reputation
                                                                     recounted how they played solo shopping centre
          and quality in order to make money and they end
                                                                     performances in the US to audiences of less than
          up earning more income as a result.
                                                                     20. The Wiggles showed persistence and by 2001
          The Wiggles also continue to adhere to the                 were touring as headliners.
          principles of early childhood development, which
                                                                     The Wiggles transcend genres and are beyond cool.
          three of the four studied at university. This means
                                                                     They have featured as guests on many talk shows,
          that they never lose sight of the educational basis
                                                                     across different mediums and have a lot of street
          for their work. In turn, this helps to keep their
                                                                     cred. Although we won’t share it out loud, some
          junior audiences entertained as well as satisfying
                                                                     of you reading this would have bopped along to a
          the ultimate purchasers of their products – the
                                                                     Wiggles video when you were younger.
          parents.
                                                                     It takes a lot of hard work to keep wiggling and each
          In addition, the Wiggles have ensured a future for
                                                                     of the members is obviously, extremely fit. When
          their brand by creating franchises in non-English
                                                                     on the road performing they have to be ‘on’ and
          speaking countries so as to give currency to their
                                                                     smile and sing and dance, every day, day-after day,
          products. There are Chinese-speaking Wiggles as
                                                                     town after town, month after month during their
                    Towards an Enterprising Australia: Draft Sample Written by Michael Carolan and Susan Bendall
                        Some material still subject to copyright approval. Some material is yet to be finalised.
66                       DELIVER Educational Consulting PO Box 40, Moonee Vale 3055 (03) 9386 1018
                                          www.goalscorer.com.au info@goalscorer.com.au                    Towards an Enterprising Australia
                                                                                             Written by Michael Carolan and Susan Bendall
                                                                                              Enterprise in Action 2.22
          performance season. And then of course there               Some the Wiggles sponsorship and support
          are the rehearsals, special appearances, planning          relationships include:
          meetings, travelling, recording sessions and all-          ☺ ‘Anytime is Crunch Time’ for Apple and Pair
          important DVD filming. And don’t forget about the                Australia Ltd.
          business side to coordinate with their management          ☺ ‘Bring in your good stuff’ for St Vincent de Paul
          and support team.                                               Society
          It is also important to keep coming up with new            ☺ The Cancer Council South Australia Sun Smart
          ideas and fresh material because their key audience             program
          ages quickly and their new ‘audiences’ are after           ☺ Australia Breast-feeding Association
          slightly different entertainment ‘hooks’. However,         ☺ Qantas                                              2
          the Wiggles are now approaching a longevity                and lots of food items like yoghurt and cheese-
          where some of their former audience might soon             sticks.
          be bringing along their own children to shows.             The Wiggles have a range of licensed and
                                                                     merchandise lines including:
           In September in 2005, Dreamworld in Queensland
                          opened Wiggles World.                        ٠    Accessories            ٠   Hats, tails &
                “You can ride in the Big Red Car through               ٠    Bags & backpacks           costumes
                  Wigglehouse, sail the seas on the SS                 ٠    Bathroom products      ٠   Household
             Feathersword, play with the bouncing barnyard             ٠    Bedding &                  accessories
            babies at Farmyard Friends and party at The Fun                 manchester             ٠   Iron-on motifs /
             Spot! Plus, it’s the only place you can meet the          ٠    Bobbleheads                Stickers
           Wiggles Friends everyday - Dorothy the Dinosaur,
                                            INCOMPLETE
            Captain Feathersword, Henry the Octopus, Wags
                                                                       ٠
                                                                       ٠
                                                                            Books
                                                                            Cards
                                                                                                   ٠
                                                                                                   ٠
                                                                                                       Magazine
                                                                                                       Music CDs
            the Dog. It’s the wiggliest place on earth and the
                                                                       ٠    Cassettes (music)      ٠   Musical toys
                          only one in the world!”  DRAFT
                    Source:www.thewiggles.com.au/new.html
                                                                       ٠    CD-ROM games &         ٠   Nursery products
                                                                            LeapPad                ٠   Party stuff
                                      PREVIEW SAMPLE
          In 2004 the Wiggles were the top earning
                                                                       ٠    CDs - other            ٠   Posters
                                                                       ٠    Clocks & watches       ٠   Puzzles, card and
          Australian performers across any medium,
          beating names like Kidman, Crowe, Watts, ONLY:
                                                                       ٠    Clothing                   board games
                                                                       ٠    Dinnerware             ٠   Scrapbooking
          Jackman, Minogue, Blanchett, McGuire, Jet and                     Dolls                      Stationery
                                           DO NOT COPY
          contemporaries Hi-5. They are 800% bigger than
                                                                       ٠
                                                                       ٠    DVDs & videos
                                                                                                   ٠
                                                                                                   ٠   Toys
          Manpower! And their revenue is growing.
                                  Export $                             According to The Wiggles website as at
            As strategic exporters less than 15% of revenue            November 2005, the 10 most popular items
             earned by The Wiggles comes from Australia;               were:
             nearly all of their income comes from overseas            1. The Wiggles Toothbrush
              earnings. This helps Australia’s international           2. The Wiggles BAND-AIDs
             trade position. The Wiggles are a world-wide              3. Murray Red Long-Sleeve ‘Skivvie’ T-Shirt
            phenomenon and perhaps the most enterprising               4. Sheets Stickers
             Australian performers of all. The Wiggles Store           5. Greg Yellow Long-Sleeve ‘Skivvie’ T-Shirt
            online website includes a currency converter for:          6. T-shirt Star Burst (Child)
                United States Dollar        Swiss Franc                7. Jeff Purple Long Sleeve skivvie
                Euro                        Chinese Yuan               8. Anthony Blue Long-Sleeve ‘Skivvie’ T-Shirt
                Great Britain Pound         Renminbi                   9. Tin Lunch Box
                Australian Dollar                                      10. 3 Piece Melamine Set
                                          This reinforces their
                Canadian Dollar           enterprising global
                Japanese Yen                                                    B21: Enterprising Performer
                                                activities.
                New Zealand Dollar                                      Use the pro-froma on page ?? to investigate an
                South African Rand                                         Australian performer. Report to the class.


                      Towards an Enterprising Australia: Draft Sample Written by Michael Carolan and Susan Bendall
                           Some material still subject to copyright approval. Some material is yet to be finalised.
                            DELIVER Educational Consulting PO Box 40, Moonee Vale 3055 (03) 9386 1018                      67
Towards an Enterprising Australia            www.goalscorer.com.au info@goalscorer.com.au
Written by Michael Carolan and Susan Bendall
     2.23 Enterprise in Action
                                             Madman Entertainment
                       Committed to Entertaining                    - Independent Distributor of the Year
          Madman is a leading Australian independent • Ernst & Young Entrepreneur of the Year
          entertainment distribution and rights management          Award 2004 - Southern Region Winner
          company and Australia’s leading distributor of                                Anime
          Anime Australian and Global Independent film,
                                                                Madman accounts for over 80% of the total
          Asian Cinema, Bollywood, Action Sports and
                                                                Australian anime DVD market. “During the past
          other special interest genres.
                                                                10 years, Madman has released phenomenally
2         “Madman specialises in wholesale distribution successful titles such as Dragon Ball Z, Spirited
          of video and DVD movies into retail and rental Away, Neon Genesis Evangelion, Akira, Cowboy
          stores throughout Australia and New Zealand.” Bebop, Ghost in the Shell, and many more.”
          Madman also handles theatrical distribution as Other titles include classics such as Astro Boy,
          well as licensing for Television, VOD, Hotel, Airline Transformers, He-Man, Fat Albert and Robotech.
          and Merchandise.
                                                                Madman is Australia’s highest selling and most
          “Madman’s operations include one of Australia’s successful anime DVD distribution company.
          leading DVD production studios and a commercial This position has been achieved through careful
          printing operation who are well reputed for their selection, development and promotion of premium
          innovative, high quality packaging.” This is an products, excellent working relationships with
          example of innovative vertical integration in licensor companies, innovative marketing and
          action.                                               high quality packaging.
                                         INCOMPLETE
          “Madman is strongly niche focused and driven by Madman has recently become Australia’s leading
          staff who are as passionate about our products distributor of Manga (Japanese comics). Madman
          as our buying customers.”         DRAFT               also distributes select lines of related merchandise
          “Madman is privately owned by directors Tim and apparel.
                                       PREVIEW SAMPLE
          Anderson and Paul Wiegard. Paul and Tim share “Madman has managed the national theatrical
          management duties within the organisation as distribution of numerous anime features.”
                                            ONLY:
          joint CEOs and both are active in sourcing and
          signing product for the company. They have
                                                                “Madman enjoys excellent working relationships
                                                                with key television channels in Australia and has
          recently been jointly selected as winners for Ernst
                                        DO NOT COPY
          and Young Entrepreneur of the Year - Southern
                                                                represented TV sales for numerous titles “
          Region.”                                              “Madman markets anime innovatively, utilising
                                                                grass roots methods and technology.             The
          “Madman currently employs around 130
                                                                Madman web site and discussion groups attract
          staff across all departments and turns over
                                                                hundreds of thousands of unique visitors each
          approximately $50 million in sales annually.”
                                                                                     month, while our monthly
          Madman has won a number                                                    email newsletters are received
          of awards including:                                                       by tens of thousands of loyal
          • Network Video Awards                                                     subscribers.”
              2003 - Best Independent                                                “Over a hundred thousand
              Distributor                                                            free ‘anime update magazines’
          • Movies 4U Awards 2002                            LOGO                    are delivered each quarter
              - Best Independent                                                     to stores, fan clubs, and
              Distributor                                                            customers. Fan conventions
          • Filmink Awards 2002                                                      and anime related events
              - Best Independent                                                     are sponsored and attended
              Distributor                                                            by Madman. Columns are
                                                                                     written for leading kids’
          • AVRA (Australian Video
                                                                                     publications, titles supplied
              Retailers Association)
                                                                                     to leading gamers’ magazines
              Excellence Awards 2001
                                                                                     for review and much more.”
                   Towards an Enterprising Australia: Draft Sample Written by Michael Carolan and Susan Bendall
                       Some material still subject to copyright approval. Some material is yet to be finalised.
68                      DELIVER Educational Consulting PO Box 40, Moonee Vale 3055 (03) 9386 1018
                                         www.goalscorer.com.au info@goalscorer.com.au                    Towards an Enterprising Australia
                                                                                            Written by Michael Carolan and Susan Bendall
                                                                                              Enterprise in Action 2.24
                            Madman Cinema                                              Madman Sports
          “Madman Cinema presents Australian and foreign             “Madman Sports is dedicated to sourcing and
          independent films reputed for their high artistic           promoting the latest and best action sports titles
          merit and critical acclaim, with more than 20              from around the world. Madman Sports is a home
          Academy Award winning titles in the catalogue              for quality actions sports films, where the stars
          and numerous Australian Film Industry Awards.”             of the label are the producers and performers,
          Releases include: Bowling for Columbine, Donnie            not the clothes they wear or the soft drink they
          Darko, The Corporation, 3 Dollars, The Ring                choose.
          Trilogy, Owning Mahowny and classics such as La            Over the past two years Madman Sports has
          Strada, works of Jacques Tati and many more.               released over 70 titles across many action             2
          “Madman Cinema has a strong theatrical                     sports disciplines including surf, skating, skiing,
          distribution focus and in 2004 managed the                 snowboarding, mountain biking, motoX and
          cinematic release of 20 films with a similar sized          more.”
          slate rolling out in 2005. Madman represents all           “Whilst focusing on DVD distribution, the label
          rights for many of its films, from theatrical to home       represents titles across all rights, from theatrical
          video, TV, VOD and other rights. In addition, a            release to pay per view and video on demand.”
          number of independent Australian theatrical                                 Specialty Genres
          distributors sublicense films to Madman to service
                                                                     “Madman has always been a strong supporter
          the home video market on their behalf.”
                                                                     of quality content, regardless of how eclectic or
          “Madman Cinema markets premium titles to film               unique it may be.”
                                           INCOMPLETE
          connoisseurs and collectors.” The ‘Director’s Suite’
          line ‘...aims to differentiate titles with strong
                                                                     “Whether it be a one off clay-mation feature
                                                                     such as Academy Award winner Harvie Krumpet,
          creative pedigree and high DVD production values
                                              DRAFT
          from the multitude of budget DVDs crowding
                                                                     or perhaps an animated adaptation of the work
                                                                     of famed Australian cartoonist Michael Leunig,
          store shelves.”
                                                                     or even the new DVD/CD release of Australian
                                         PREVIEW SAMPLE
                               Eastern Eye                           independent music favourite, TISM. If it shocks,
          “Eastern Eye is dedicated to releasing the best in         amuses, engages, entertains, or all of the above,
                                              ONLY:
          Asian Cinema and to providing the finest library            Madman will help it fi nd its target audience.”
          of contemporary and classic titles.”                       “The growing category of television programming
                                          DO NOT COPY
          “Madman has led the Asian Cinema charge into               is no exception, whether of local or international
          Australia. Our Eastern Eye label has become                origin. Two series of Australia’s most irreverent
          synonymous with the growing success of the                 presenter, award winning John Safran have been
          Asian film category and many retailers are creating         at the forefront of this genre, with new properties
          branded destinations for Eastern Eye films.”                to include quality British mystery and drama,
                           Bollywood Masala                          classic comedy, plus cult-TV favourites fi nding a
                                                                     new lease of life on DVD.”
          “Bollywood, the home of Indian cinema based
          in Mumbai, is the largest producer of films in              “From around the globe - from all eras, Madman’s
          the world, attracting an audience of over 3.5              acquisitions of quality content, combined with
          billion worldwide each year. Bollywood films are            high production values and attention to detail,
          renowned for their brilliant color, fantastic musical      will ensure a collectable catalogue of new and
          sequences, catchy songs and compelling stories.            classic programming.”
          Featuring the biggest names in Bollywood today,            So as you can see Madman are innovative and
          Bollywood Masala is Madman’s label to represent            outward looking by catering for youth, alternative
          the best of Indian cinema in Australia and New             and premium niche markets.
          Zealand.”                                                  Source: Extracts from www.madman.com.au

                                                                                         B24: Discovery
                    B23: Enterprising Distributor
                                                                         Check out Madman’s website to see what new
           Use the pro-froma on page ?? to investigate an                       innovations they have added.
              Australian distributor. Report to the class.
                                                                                      www.madman.com.au
                      Towards an Enterprising Australia: Draft Sample Written by Michael Carolan and Susan Bendall
                           Some material still subject to copyright approval. Some material is yet to be finalised.
                            DELIVER Educational Consulting PO Box 40, Moonee Vale 3055 (03) 9386 1018                       69
Towards an Enterprising Australia            www.goalscorer.com.au info@goalscorer.com.au
Written by Michael Carolan and Susan Bendall
     2.25 Enterprise in Action
                                                         Greenfleet
                      Greenfleet                                                     The inspiration for Greenfleet
          Greenfleet is an enterprising                                              came from a 1996 Bureau
          way to tackle global warming.                                             of Transport & Economics
                                                                                    report, which showed that by
          Greenfleet is a non-profit
                                                                                    planting trees a ‘carbon sink’
          organisation       and      their                 Graphic                 can be created to absorb
          enterprise provides a simple
                                                                                    greenhouse gas emissions
          way to reduce your car’s
                                                                                    from motor vehicles.
2         impact on the environment.
          For $40 (tax deductible, this                                             Based in South Gippsland,
          means you can claim this as a                                             Victoria, Greenfleet has a
          deduction on your income tax                                              national focus.      A small,
          return), Greenfleet will plant                                             professional team takes
          17 native trees on your behalf.                                           responsibility for project
          These trees will help to create                                           management, development
          a forest, and as they grow will                                           and technical matters, sales,
          absorb the greenhouse gases                                               communication and public
          that your car produces in one year (based on 4.3                          education.
          tonnes of CO2 for the average car).                  Greenfleet Australia operates a tax-deductible
                         Greenfleet’s Program                   fund, ‘The Greenfleet Trust’.
                                         INCOMPLETE
          Climate change and global warming are among                         Greenfleet’s Mission
          today’s most pressing environmental issues, “To enable the community to reduce the
                                            DRAFT
          brought about by increased concentrations of environmental impact of their travel choices by
          greenhouse gases in the atmosphere.                  promoting ‘carbon-neutral transport’. Carbon-
                                       PREVIEW SAMPLE
          Transport is Australia’s fastest growing source of neutral transport’ will be achieved as a result of:
          greenhouse gas emissions                                 Education
                                            ONLY:
          Science shows that 17 mixed species trees will       Educating the community about issues relating
          not only absorb a car’s greenhouse emissions, to transport and the environment.
                                        DO NOT COPY
          but will also help to tackle salinity, improve water     Tree Planting
          quality and provide essential habitat for native Delivering native tree planting programs to
          species.                                             sequester CO2 to offset transport emissions in
          Since 1997, Greenfleet has planted more than Australia.
          2 million trees on behalf of Australian motorists        Best Practice
          and fleets. These forests will not be harvested Applying best practice in plant husbandry,
          and will create an investment in rural Australia for technologies and carbon accounting practices,
          future generations.                                  while addressing issues of salinity, erosion,
                           Greenfleet Profile                    habitat and general land degradation
          Greenfleet was launched as a project in 1997 and          Showcasing and Promoting
          Greenfleet Australia was established as a not for     Showcasing and promoting the uptake of low
          profit environmental organisation in 2001.            carbon fuels and fuel-efficient technologies.
          Greenfleet’s activities specialise in reducing the        Being Cost Effective
          environmental impacts of transport by:               Providing cost effective management.
          1. planting native trees to offset current CO2                    Greenfleet’s Beginnings
              emissions                                        Greenfleet was developed in 1997 the inspiration
          2. promoting fuel-efficient technologies and low for Greenfleet coming about quite by chance.
              carbon fuels in order to reduce emissions in     According to Greenfleet’s CEO Henry O’Clery,
              the future.                                      “We were driving along when we heard a radio
                                                               interview with the Research Director at the Bureau

                   Towards an Enterprising Australia: Draft Sample Written by Michael Carolan and Susan Bendall
                       Some material still subject to copyright approval. Some material is yet to be finalised.
70                      DELIVER Educational Consulting PO Box 40, Moonee Vale 3055 (03) 9386 1018
                                         www.goalscorer.com.au info@goalscorer.com.au                    Towards an Enterprising Australia
                                                                                            Written by Michael Carolan and Susan Bendall
                                                                                              Enterprise in Action 2.26
          of Transport Economics. He was explaining how                   Establishment of the world’s first carbon
          it was possible to reduce CO2 emissions from               sequestration program for individual motorists, with
          transport by planting trees - and he had this              over 50,000 members
          throw-away line which said that you only have                   Planting of over 2 million native trees on behalf
          to plant a certain number of trees to lock up              of motorists to sequester carbon emissions. This
          the emissions from the average car ..... and we            has created new forests in areas of environmental
          thought ‘BINGO!’. Here was a way to incorporate            concern. These trees are a permanent investment
          our tree planting activities with our transport            in rural Australia and will provide long-term benefits
          technology knowledge, and from that Greenfleet              such as improved water quality, lowering of the
          was born.”                                                 water table thus reducing salinity, and providing
                                                                     ongoing habitat for local flora and fauna.                2
                          Corporate Program
                                                                          A strong working relationship with other
          Many organisations from the corporate and
                                                                     stakeholders such as the Murray Darling Basin
          government sector have partnered with Greenfleet
                                                                     Commission, government departments dealing
          to tackle climate change issues. Greenfleet offer 2
                                                                     with sustainability and environment, catchment
          enterprising and innovative corporate options.
                                                                     management bodies and local Landcare groups.
                        1. Vehicle Carbon Offest                          Partnerships      with      community      based
           A carbon-offset based on average greenhouse               organisations such as Scouts Australia, Brotherhood
           emissions by cars and light commercials.                  of St Laurence GreenCorp program, Rotary and
                                                                     Apex clubs.
           The offset is calculated at 4.3 tonnes of CO2
           equating to $40 per vehicle per year tax-                      World Solar Challenge: Establishing The
                                           INCOMPLETE
           deductible. The offset is applied to the number
           of vehicles in an organisation’s fleet.
                                                                     Greenfleet Class
                                                                          Educational program for primary and secondary
                                                                     schools which explains the carbon cycle, transport
                                              DRAFT
           Greenfleet plants the number of native trees
           required each year to absorb these emissions,
                                                                     and sequestration, in the regions where we plant
                                                                     trees.
           for a carbon-neutral result.
                                         PREVIEW SAMPLE
           If an organisation has 100 vehicles, Greenfleet
                                                                          Auto Parts Recycling: A Guide to the Future,
                                                                     in partnership with Holden and the Auto Parts
                                              ONLY:
           will plant 1,700 trees, and the cost of the
           program will be just $40,000 annually. And the
                                                                     Recyclers Association of Australia – This is the first
                                                                     industry guide in Australia that offers instructions
           organisation’s vehicles are carbon-neutral.
                                          DO NOT COPY
                     2. Overall Energy Use Offset
                                                                     and solutions on how to conduct the business of
                                                                     dismantling and disposing of cars.
           A carbon-offset based on annual energy usage                   A Motorist’s Guide to the Environment, in
           for an organisation’s vehicle fleet, air travel and        partnership with Autobarn. This provides a simple
           office usage.                                              guide to what every motorist can do to reduce the
                                                                     environmental impacts of their car usage.
           Greenfleet has an online greenhouse calculator
           to assist organisations to determine annual                    A large part of tree planting is undertaken
           greenhouse emissions (CO2) generated by their             within the Murray Darling Basin, which spans four
                                                                     states and the ACT. In this way Greenfleet focus on
           combined vehicle usage, air travel and/or office
                                                                     salinity, erosion and loss of habitat problems while
           energy usage. The calculator then shows the
                                                                     sequestering carbon from transport emissions.
           number of native trees required each year to
                                                                     Murray Darling Rescue is a partnership between
           offset these emissions.                                   Scouts Australia and Greenfleet - with Greenfleet
           Greenfleet plants the trees on behalf of the               providing the expertise and the trees, and Scouts
           organisations in areas of environmental concern.          the volunteers to plant them.
           And the organisation’s operations become                  Source: www.greenfleet.com.au
           carbon-neutral.

                                                                                         B26: Discovery
                  B25: Enterprising Not-for-profit
                                                                        Check out Greenfleet’s website to see what new
           Use the pro-froma on page ?? to investigate an                       innovations they have added.
                             Achievements
            Australian not-for-profit. Report to the class.
                                                                                     www.greenfleet.com.au
                      Towards an Enterprising Australia: Draft Sample Written by Michael Carolan and Susan Bendall
                           Some material still subject to copyright approval. Some material is yet to be finalised.
                            DELIVER Educational Consulting PO Box 40, Moonee Vale 3055 (03) 9386 1018                         71
Towards an Enterprising Australia            www.goalscorer.com.au info@goalscorer.com.au
Written by Michael Carolan and Susan Bendall
     2.27 Enterprise in Action
                                                              Boost
                           Boost - Janine Allis
          One of most successful retail phenomenons of
          the 21st century has been the growth of the juice                                   Graphic
          bar. And Janine Allis has been at the forefront of
          this new trend in Australia.
                             The Boost Story
          The first Boost Juice Bar opened in May 2000 with
2         the King William Street store in Adelaide, South
          Australia. Janine has always had a ‘hands on’                                  Janine’s Career
          approach for the running of the business, which               “J began her diverse working career at 16 years
          is why she actively ran the initial store in Adelaide.        old, as a media assistant for McCann Erickson
          This allowed her to fully understand and develop              Media advertising agency.
          the growing business, and implement specific                   She also briefly dabbled in modelling, reaching
          procedures as part of the total business plan.                such giddy heights as the front cover of the
          With the initial store proving to be a great success          Greyhound Monthly magazine (it was certainly
          five more stores opened the following year. Janine’s           no Vogue).
          husband Jeff, who was in charge of all leasing                Like a lot of young Australians she had a strong
          agreements in these early stages, confirmed an                 desire for travel and adventure which enticed
          agreement with Westfield Shopping Centres to                   her to the USA as a camp leader with the
                                          INCOMPLETE
          open 18 more stores shortly thereafter.                       ‘Camp America’ program, dealing with children
          Janine initially ran the business from her home               from the San Fransisco girl scouts.
                                             DRAFT
          with her three young children helping to create               From there Janine continued her travels to
          each juice and smoothie recipe, and the family                Europe where she was lucky enough to land
                                        PREVIEW SAMPLE
          dog running around her feet as she sat working                a job as the lead stewardess on David Bowie’s
          at her desk.                                                  yacht (really a glorified waitress on a big boat
                                             ONLY:
          With much persistence she soon found herself on
          the verge of success but needed additional funds
                                                                        cruising around exotic locations with famous
                                                                        people on board like Robin Williams, Mick
                                                                        Jagger and Princess Margaret).
                                         DO NOT COPY
          to take the next step. So Janine and Jeff took the
          plunge and sold the family home to finance further             She returned home after six years and landed a
          growth. This rapid growth saw Janine move the                 gig at Village Roadshow and then as a Publicist
          fledgling business to a small office in Glen Iris               for United Pictures. She met her husband...
          and eventually to a new home in Ashburton, a                  Jeff fell in love...married in 6 months ...all of a
          suburb in Melbourne’s south east.                             sudden there are three young boys!”
          During 2004 Boost acquired its main competitor,                                   Awards
          Viva Juice, and as a result added 20 more stores
          to the Boost family. Viva founder and managing                  2004 Telstra Victorian Business Woman of
          director Simon McNamara joined Boost on the                     the Year
          board of directors, also taking up a full time role             2004 Westpac Business Owners award
          focusing on business development, and bringing                  2004 Telstra Australian Business Woman of
          with him a wealth of knowledge and experience                   the Year
          to further grow the Boost business.                             2004 My Business Readers Choice
          There are now 150 Boost Juice Bars throughout                   2004 Lend Lease finalist for best retailer of
          Australia and New Zealand, and plans to expand                  the year
          further internationally in 2005. Furthermore, in                BRW fastest growing franchise for 2005
          2004 Boost launched Natural Born Juice – a range                7th in BRW’s fastest growing companies in
          of juices available in a bottle, sold in supermarkets           2005
          throughout Australia.                                           2005 Finalist, Verve Clicquot Business
                                                                          Women of the year
                    Towards an Enterprising Australia: Draft Sample Written by Michael Carolan and Susan Bendall
                        Some material still subject to copyright approval. Some material is yet to be finalised.
72                       DELIVER Educational Consulting PO Box 40, Moonee Vale 3055 (03) 9386 1018
                                          www.goalscorer.com.au info@goalscorer.com.au                    Towards an Enterprising Australia
                                                                                             Written by Michael Carolan and Susan Bendall
                                                                                              Enterprise in Action 2.28
                                 The idea                                                  Some views
          Janine accompanied her husband Jeff to the USA
          in 1998 when he was going to a radio conference
          in Los Angeles. While there, she researched
          the juice and smoothie market and saw a hole
          in the Australian market for a healthy fast food
          alternative. As a consumer she had always
          struggled to find anything healthy to eat and
          drink when she was short of time, particularly to
          find something healthy for her boys.                                                                             2
          She developed a business plan and raised
          $250,000 through friends investing in the concept
          to get the plan underway.
          Janine consulted with friends, nutritionists and
          naturopaths to create a menu of healthy juices
          and smoothies that were free of preservatives,
          artificial flavours and colours. She is passionate
          about creating products that are as healthy as
          possible, and continues to research new ways to
          make the products better and better.
                                           INCOMPLETE
          Janine has experienced every facet of the
          company, from painting the floor in the first
          store and working in the store, to negotiating the
                                              DRAFT
          purchase of another juice chain. This has allowed
          her to fully understand and develop the growing
                                         PREVIEW SAMPLE
          business, and implement specific procedures as
          part of the total business plan.
                                              ONLY:
          Boost would not be Boost however, without her
          phenomenal team that has achieved amazing
                                          DO NOT COPY
          things to help the brand grow to where it is
          today!
                            The environment
          Boost Juice are looking to lead the way in doing
          the right thing for the environment by developing a
          Sustainability Strategy. They have recently employed
          the services of Visions Of Blue, an environmental
          communications company, to conduct a full audit
          into Boost Juice’s practices from the stores through
          to the Support Office. The audit will determine
          how they can be more proactive in minimising their
          impact on the environment. The audit will include
          everything from waste management, to energy
          usage in stores to packaging options.




                                                                                         B28: Discovery
                      B27: Enterprising Retailer
                                                                          Check out Boost’s website to see what new
           Use the pro-froma on page ?? to investigate an                       innovations they have added.
                Australian retailer. Report to the class.
                                                                                     www.boostjuice.com.au
                      Towards an Enterprising Australia: Draft Sample Written by Michael Carolan and Susan Bendall
                           Some material still subject to copyright approval. Some material is yet to be finalised.
                            DELIVER Educational Consulting PO Box 40, Moonee Vale 3055 (03) 9386 1018                     73
Towards an Enterprising Australia            www.goalscorer.com.au info@goalscorer.com.au
Written by Michael Carolan and Susan Bendall
     2.29 Enterprise in Action
                       Toyota Australia: exporting quality to the world
          Toyota Australia was a world-class internationally          1986 Australia becomes first country outside
          competitive manufacturer back in 2001 when it sold          Japan to manufacture Camry.
          its 100,000th Camry to the Middle East region. By           1988 Model-sharing program with GM sees
          mid 2001 they accounted for approximately 50%               Camry also produced as Apollo.
          of total Australian motor vehicle exports.                  1993 Wide-body Camry launched in Australia
          Since then, booming export sales and the                    by Prime Minister Paul Keating. Exports to
          impending launch of two new vehicles in 2006 have           Thailand begin.
          driven a $400 million expansion of Toyota’s Altona          1994 Altona exports were worth $160 million.
2         manufacturing plant. The plant was originally built
                                                                      1995 First Camry at new Altona plant.
          for $420 in the early 90s and has had $100s of
          milllions invested since then.                              1996 First Camry shipment to the Middle East.
          Toyota is on track to reach a record 69,000 exports         1997 Camry exports in Australia reach a record
          in the 2005 calendar year, as new car demand in             25,000 units annually.
          the Middle East Gulf states increases fuelled by            2001 Over 100,000 Camrys had been exported
          strong crude oil prices.                                    to Saudi Arabia
          Toyota also plans to launch an all-new Camry and            2005 One millionth Australian-made Camry built
          Avalon in 2006. To cater for an expected increase           in Melbourne.
          in demand, Altona production will increase 18%             leads the world outside Japan in terms of Camry
          from about 110,000 cars a year to 130,000.                 quality...in the last audit our quality levels were, in
                                          INCOMPLETE
          “The investment in future product began with the
          opening earlier this year of the most advanced
                                                                     fact, on par with those in Japan.
                                                                     Quality is therefore a major focus of preparations
          automotive design engineering facility in Australia.
                                             DRAFT
          The $47m facility, one of only 5 for Toyota in the
                                                                     for the new vehicles. Toyota will replace all its body
                                                                     shop assembly units with the latest technology.
          world, will play a strategic role in Toyota’s future       “There will also be a new parts logistics centre built
                                        PREVIEW SAMPLE
          model development for Asia-Pacific and global               to handle the complex nature of our production
          programs.”                                                 line.”
                                             ONLY:
          “At Altona, preparation for the new models started
          with a $46 million upgrade of the press plant. The
                                                                     Mr Buttner said the expansion sent a strong
                                                                     message about the strength of Toyota’s business
                                         DO NOT COPY
          upgrade involved the commissioning of one of the
          largest presses in the southern hemisphere.”
                                                                     in Australia. “This is a major expansion at a time
                                                                     when the automotive industry in this country really
          “Toyota Australia executive director of sales and          needs support,” he said.
          marketing David Buttner said the investment would          Toyota Australia’s export prospects are improving.
          ensure the plant remained globally competitive
                                                                     “Potential new markets are opening up for us, while
          in terms of innovation, cost control and most
                                                                     the Middle East automotive market is experiencing
          importantly quality.”
                                                                     somewhat of a growth spurt driven by high oil
          “As all Australian car manufacturers face increasing       prices,” said Mr Buttner.
          competition from low-cost plants overseas, quality
                                                                     “A younger group of buyers is coming into the
          becomes a key advantage,” Mr Buttner said.
                                                                     market in the Middle East and that is driving
          “It is an advantage we have managed to maintain            demand, particularly for four-cylinder vehicles,
          on a consistent basis at Altona. We are continually        which make up 90% of our exports.
          subjected to quality audits from Japan, and Altona
                                                                     “Toyota is a significant contributor to the economy
                           2010 Global Vision                        employing 4,500 people with a purchase value of
           “In April 2002 Toyota adopted the 2010 Global             $2.2 billion for local suppliers and exporting more
           Vision, an ambitious vision for Toyota’s journey          than 65,000 vehicles from Victoria to 24 countries
             towards meeting the mobility needs of our               around the world.”
            society in a way that respects our earth and      Source: www.toyota.com.au Pressroom and Media Releases.
              all people. It comprises a set of long-term      B29: Enterprising Exporting Manufacturer
             management policies centred on the basic       Use the pro-froma on page ?? to investigate an Australian
                 theme of ‘innovation into the future.”          manufacturing exporter. Report to the class.
                    Towards an Enterprising Australia: Draft Sample Written by Michael Carolan and Susan Bendall
                        Some material still subject to copyright approval. Some material is yet to be finalised.
74                       DELIVER Educational Consulting PO Box 40, Moonee Vale 3055 (03) 9386 1018
                                          www.goalscorer.com.au info@goalscorer.com.au                    Towards an Enterprising Australia
                                                                                             Written by Michael Carolan and Susan Bendall
                                                                                                    Assessment Task 2.30
                                            Assessment Task 1: Enterprise Report




                                                                                                                           2




                                           INCOMPLETE
                                              DRAFT
                                         PREVIEW SAMPLE
                                              ONLY:
                                          DO NOT COPY




                      Towards an Enterprising Australia: Draft Sample Written by Michael Carolan and Susan Bendall
                           Some material still subject to copyright approval. Some material is yet to be finalised.
                            DELIVER Educational Consulting PO Box 40, Moonee Vale 3055 (03) 9386 1018                      75
Towards an Enterprising Australia            www.goalscorer.com.au info@goalscorer.com.au
Written by Michael Carolan and Susan Bendall
     Enterprise Diary Record
                                                     Enterprise Diary Record
           You must complete one of these enterprise diary record pages for each day that you spend any time on
                              planning, undertaking and reviewing your enterprise activity.
                Name:                                                Day:                                   Date:
               Others                                          Time from:                                Task no:
              Involved:                                           Time to:                                 Span:


2                      Goal
          (Describe the specific task that
           you are planning to achieve.)
               Resources           Organisation            Work                Monitor                          Adjust
            (What resources      (Who will do this   (What specific      (What needs to be                  (What changes
          are needed in order task, how will they activities need to be checked to ensure                 might need to be
            to undertake this    do it and when is completed as part     this task is done?               occur to improve
                 task?)           the deadline?)      of this task?)     Who will check?)                  this outcome?)




                                           INCOMPLETE
                                              DRAFT
                                         PREVIEW SAMPLE
                                              ONLY:
                                          DO NOT COPY
          Which is the next task to complete and
            what arrangements are needed?


            2 Skills                         Describe how you developed 2 enterprise skills today.
           developed      (You might also consider an employability or a specific skill as part of your enterprise activities.)




          Describe any contact you had
          with an external stakeholder.

              Student signature:                                                                           Date:
          Team members initials:                                       Teacher initials:                   Date:

          Note: There is a copy of this pro-froma, a sample and other relevant pages on the Teacher Support CD.
                    Towards an Enterprising Australia: Draft Sample Written by Michael Carolan and Susan Bendall
                        Some material still subject to copyright approval. Some material is yet to be finalised.
76                       DELIVER Educational Consulting PO Box 40, Moonee Vale 3055 (03) 9386 1018
                                          www.goalscorer.com.au info@goalscorer.com.au                    Towards an Enterprising Australia
                                                                                             Written by Michael Carolan and Susan Bendall

								
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