SEO Ratecard - Marketing Materials - OCT 09

Document Sample
SEO Ratecard - Marketing Materials - OCT 09 Powered By Docstoc
					China Search Engine Marketing:
Research, Strategy & Marketing
Service Introduction


Darwin Marketing Background

Search Marketing Strategic Approach

SEO Services Overview

SEO Packages
About Darwin Marketing

Darwin Marketing researches, develops and optimizes search based strategies that
include search engine optimization (SEO), pay per click (PPC) advertising management
and paid inclusion management (where applicable), using analytics to test each
investment made for its contribution value to the client’s overall marketing
objectives.

Darwin Marketing’s analytics enable our clients to test, analyze and optimize
advertising variables such as keywords, visual creative, messaging and landing page
conversion. Additionally, our analytics enable clients to test and evaluate additional
online advertising channels including e-mail and affiliate marketing.


The Darwin Approach
From our experience at Darwin Marketing, the most successful online marketing is not
simply created, but rather “evolves” following a long-term, strategic approach that
develops with each measurable consumer interaction.
Likewise, we believe our relationship with clients will evolve and grow over time.
Therefore, our approach when working with clients is to avoid short-term, one time
only campaigns and instead focus on building long-term, strategic partnerships that
improve results over time.
Darwin Marketing will generate awareness, interest and qualified consumers for the
client’s products and services following a consistent, scientifically measurable
approach. At the outset of our engagement, variables such as keywords,
advertisements and landing pages are benchmarked on the client’s key metrics so they
can be improved over time.


Key Client Metrics & Reporting
Metrics play a key role in creating value for our clients. We track our efforts
consistently to measure, analyze and optimize value as measured by direct response
and traffic. The amount of traffic generated (unique visitors) and direct response (new
member acquisitions; paid customers) will provide the client with key baseline
metrics.
Further, based on marketing communications budget and projects provided by their
respective media owners, Darwin Marketing can provide analysis and recommendations
for channel effectiveness and optimization, including formal reports at the mid-point
and the conclusions of each campaign.




         Address: Room 303, Bldg. D, 700 Huang Pi Nan Rd., Shanghai, 200025   黄陂南路700号D楼303室, 上海, 200025

    Tel: (021) 6386-8281, Fax: (021) 6386-0960   Email: marketing[at]darwinmarketing.com   WWW.DARWINMARKETING.COM
Search Engine Optimization (SEO) Overview


               OnPage + OffPage Max SEO Package ‐ $2799 / mo.
                                                                                                               Total   Monthly
             English Language                                                                                   288                       48 Hours
             Less than 2,500 pages                                    $                                       16,999   $               2,799 USD
             Up to 200 keywords tracked                               ¥                                   115,999      ¥           18,999 RMB




             OnPage Optimization                                   OffPage Optimization

              Site Analysis                                        Inbound Link Research
   Month 1    Keyword Analysis                                     Anchor Text Analysis
              Competitor Analysis
              Analytics + Tracking Setup 


              Title + MetaTag Re‐Writes                            Article Writing                                           6
              Javascript Guide                                     Artilcle Posting                                         200
   Month 2    H1 Header Text Guide                                 Press Release Writing                                     1
              Template Optimizations                               Press Release Submission                                  1
              Robots.txt                                           Anchor Text Re‐Writes                                    200
              Sitemap                                              Keyword Focus Blog Minisites                              5


              Internal Link Re‐Writes                              Article Writing                                           6
              Flash Re‐Writes                                      Artilcle Posting                                         200
   Month 3    301 Re‐Directs                                       Press Release Writing                                     1
              Creation of Keyword Specific Pages                   Press Release Submission                                  1
                                                                   Anchor Text Re‐Writes                                    200
                                                                   Keyword Focus Blog Minisites                              5


              Re‐assessment of Page Titles, Meta, etc.             Article Writing                                           6
              Re‐assessment of Core Keywords                       Artilcle Posting                                         200
   Month 4                                                         Press Release Writing                                     1
                                                                   Press Release Submission                                  1
                                                                   Anchor Text Re‐Writes                                    200
                                                                   Keyword Focus Blog Minisites                              5


              Revisions of Core Page Titles, Meta, etc.            Article Writing                                           6
              Revisions of Core Keywords                           Artilcle Posting                                         200
   Month 5                                                         Press Release Writing                                     1
                                                                   Press Release Submission                                  1
                                                                   Anchor Text Re‐Writes                                    200
                                                                   Keyword Focus Blog Minisites                              5


                                                                   Article Writing                                           6
                                                                   Artilcle Posting                                         200
   Month 6                                                         Press Release Writing                                     1
                                                                   Press Release Submission                                  1
                                                                   Anchor Text Re‐Writes                                    200
                                                                   Keyword Focus Blog Minisites                              5




                            Address: Room 303, Bldg. D, 700 Huang Pi Nan Rd., Shanghai, 200025    黄陂南路700号D楼303室, 上海, 200025
                     Tel: (021) 6386‐8281, Fax: (021) 6386‐0960    Email: marketing[at]darwinmarketing.com    WWW.DARWINMARKETING.COM
Search Engine Optimization (SEO) Overview


             OnPage + OffPage Super SEO Package ‐ $2099 / mo.
                                                                                                                  Total   Monthly
             English Language                                                                                      205                 34 Hours
             Less than 1,500 pages                                 $                                             12,999 $           2,099 USD
             Up to 200 keywords tracked                            ¥                                           83,999 ¥       13,999 RMB




             OnPage Optimization                                   OffPage Optimization

               Site Analysis                                      Inbound Link Research
   Month 1     Keyword Analysis                                   Anchor Text Analysis
               Competitor Analysis
               Analytics + Tracking Setup 


               Title + MetaTag Re‐Writes                          Article Writing                                         6
               Javascript Guide                                   Artilcle Posting                                       200
   Month 2     H1 Header Text Guide                               Press Release Writing                                   1
               Template Optimizations                             Press Release Submission                                1
               Robots.txt                                         Anchor Text Re‐Writes                                  200
               Sitemap                                            Keyword Focus Blog Minisites                            5


               Internal Link Re‐Writes                            Article Writing                                         6
               Flash Re‐Writes                                    Artilcle Posting                                       200
   Month 3     301 Re‐Directs                                     Press Release Writing                                   1
               Creation of Keyword Specific Pages                 Press Release Submission                                1
                                                                  Anchor Text Re‐Writes                                  200
                                                                  Keyword Focus Blog Minisites                            5


               Re‐assessment of Page Titles, Meta, etc.           Article Writing                                         6
               Re‐assessment of Core Keywords                     Artilcle Posting                                       200
   Month 4                                                        Press Release Writing                                   1
                                                                  Press Release Submission                                1
                                                                  Anchor Text Re‐Writes                                  200
                                                                  Keyword Focus Blog Minisites                            5


               Revisions of Core Page Titles, Meta, etc.          Article Writing                                         6
               Revisions of Core Keywords                         Artilcle Posting                                       200
   Month 5                                                        Press Release Writing                                   1
                                                                  Press Release Submission                                1
                                                                  Anchor Text Re‐Writes                                  200
                                                                  Keyword Focus Blog Minisites                            5


                                                                  Article Writing                                         6
                                                                  Artilcle Posting                                       200
   Month 6                                                        Press Release Writing                                   1
                                                                  Press Release Submission                                1
                                                                  Anchor Text Re‐Writes                                  200
                                                                  Keyword Focus Blog Minisites                            5




                    Address: Room 303, Bldg. D, 700 Huang Pi Nan Rd., Shanghai, 200025    黄陂南路700号D楼303室, 上海, 200025
              Tel: (021) 6386‐8281, Fax: (021) 6386‐0960    Email: marketing[at]darwinmarketing.com    WWW.DARWINMARKETING.COM
Search Engine Optimization (SEO) Overview


             OnPage + OffPage Plus SEO Package ‐ $1499 / mo.
                                                                                                                  Total   Monthly
             English Language                                                                                      130                 22 Hours
             Less than 1,000 pages                                $                                               8,999 $           1,499 USD
             Up to 200 keywords tracked                           ¥                                          59,999 ¥         9,999 RMB




             OnPage Optimization                                 OffPage Optimization


               Site Analysis                                     Inbound Link Research
   Month 1     Keyword Analysis                                  Anchor Text Analysis
               Competitor Analysis
               Analytics + Tracking Setup 


               Title + MetaTag Re‐Writes                         Article Writing                                          6
               Javascript Guide                                  Artilcle Posting                                        200
   Month 2     H1 Header Text Guide                              Press Release Writing                                    1
               Template Optimizations                            Press Release Submission                                 1
               Robots.txt                                        Anchor Text Re‐Writes                                   200
               Sitemap                                           Keyword Focus Blog Minisites                             5


               Internal Link Re‐Writes                           Article Writing                                          6
               Flash Re‐Writes                                   Artilcle Posting                                        200
   Month 3     301 Re‐Directs                                    Press Release Writing                                    1
               Creation of Keyword Specific Pages                Press Release Submission                                 1
                                                                 Anchor Text Re‐Writes                                   200
                                                                 Keyword Focus Blog Minisites                             5


               Re‐assessment of Page Titles, Meta, etc.          Article Writing                                          6
               Re‐assessment of Core Keywords                    Artilcle Posting                                        200
   Month 4                                                       Press Release Writing                                    1
                                                                 Press Release Submission                                 1
                                                                 Anchor Text Re‐Writes                                   200
                                                                 Keyword Focus Blog Minisites                             5


               Revisions of Core Page Titles, Meta, etc.         Article Writing                                          6
               Revisions of Core Keywords                        Artilcle Posting                                        200
   Month 5                                                       Press Release Writing                                    1
                                                                 Press Release Submission                                 1
                                                                 Anchor Text Re‐Writes                                   200
                                                                 Keyword Focus Blog Minisites                             5


                                                                 Article Writing                                          6
                                                                 Artilcle Posting                                        200
   Month 6                                                       Press Release Writing                                    1
                                                                 Press Release Submission                                 1
                                                                 Anchor Text Re‐Writes                                   200
                                                                 Keyword Focus Blog Minisites                             5




                    Address: Room 303, Bldg. D, 700 Huang Pi Nan Rd., Shanghai, 200025    黄陂南路700号D楼303室, 上海, 200025
              Tel: (021) 6386‐8281, Fax: (021) 6386‐0960    Email: marketing[at]darwinmarketing.com    WWW.DARWINMARKETING.COM
Search Engine Optimization (SEO) Overview


             OnPage + OffPage Aggressive SEO Package ‐ $1099 / mo.
                                                                                                                      Total   Monthly
             English Language                                                                                            74                12 Hours
             Less than 1,000 pages                                    $                                               6,599 $           1,099 USD
             Up to 200 keywords tracked                               ¥                                           44,999 ¥         7,499 RMB




             OnPage Optimization                                     OffPage Optimization

               Site Analysis                                         Inbound Link Research
   Month 1     Keyword Analysis                                      Anchor Text Analysis
               Competitor Analysis
               Analytics + Tracking Setup 


               Title + MetaTag Re‐Writes
               Robots.txt                                            Article Writing                                          6
   Month 2
               Sitemap                                               Artilcle Posting                                        200


               Internal Link Re‐Writes                               Article Writing                                          6
   Month 3
                                                                     Artilcle Posting                                        200


               Re‐assessment of Page Titles, Meta, etc.              Article Writing                                          6
   Month 4
               Re‐assessment of Core Keywords                        Artilcle Posting                                        200


               Revisions of Core Page Titles, Meta, etc.             Article Writing                                          6
   Month 5
               Revisions of Core Keywords                            Artilcle Posting                                        200


                                                                     Article Writing                                          6
   Month 6
                                                                     Artilcle Posting                                        200




                    Address: Room 303, Bldg. D, 700 Huang Pi Nan Rd., Shanghai, 200025    黄陂南路700号D楼303室, 上海, 200025
              Tel: (021) 6386‐8281, Fax: (021) 6386‐0960    Email: marketing[at]darwinmarketing.com    WWW.DARWINMARKETING.COM
Search Engine Optimization (SEO) Overview


             OnPage + OffPage Advanced SEO Package ‐ $782 / mo.
                                                                                                                     Total   Monthly
             English Language                                                                                           55                  9 Hours
             Less than 800 pages                                     $                                               4,799 $              799 USD
             Up to 150 keywords tracked                              ¥                                           32,999 ¥         5,499 RMB




             OnPage Optimization                                    OffPage Optimization

               Site Analysis                                        Inbound Link Research
   Month 1     Keyword Analysis                                     Anchor Text Analysis
               Competitor Analysis
               Analytics + Tracking Setup 


               Title + MetaTag Re‐Writes                            Article Writing                                           4
   Month 2
               Robots.txt                                           Artilcle Posting                                         150
               Sitemap


               Internal Link Re‐Writes                              Article Writing                                           4
   Month 3
                                                                    Artilcle Posting                                         150


               Re‐assessment of Page Titles, Meta, etc.             Article Writing                                           4
   Month 4
               Re‐assessment of Core Keywords                       Artilcle Posting                                         150


               Revisions of Core Page Titles, Meta, etc.            Article Writing                                           4
   Month 5     Revisions of Core Keywords                           Artilcle Posting                                         150




                                                                    Article Writing                                           4
   Month 6
                                                                    Artilcle Posting                                         150




                    Address: Room 303, Bldg. D, 700 Huang Pi Nan Rd., Shanghai, 200025    黄陂南路700号D楼303室, 上海, 200025
              Tel: (021) 6386‐8281, Fax: (021) 6386‐0960    Email: marketing[at]darwinmarketing.com    WWW.DARWINMARKETING.COM
Search Engine Optimization (SEO) Overview


             OnPage + OffPage Intermediate SEO Package ‐ $499 / mo.
                                                                                                                   Total   Monthly
             English Language                                                                                         35                  6 Hours
             Less than 500 pages                                   $                                               3,099 $              499 USD
             Up to 100 keywords tracked                            ¥                                           21,999 ¥         3,399 RMB




             OnPage Optimization                                  OffPage Optimization

               Site Analysis                                      Inbound Link Research
   Month 1     Keyword Analysis                                   Anchor Text Analysis
               Competitor Analysis
               Analytics + Tracking Setup 


               Title + MetaTag Re‐Writes                          Article Writing                                           3
   Month 2
               Sitemap                                            Artilcle Posting                                         100


                                                                  Article Writing                                           3
   Month 3
                                                                  Artilcle Posting                                         100


               Re‐assessment of Page Titles, Meta, etc.           Article Writing                                           3
   Month 4
               Re‐assessment of Core Keywords                     Artilcle Posting                                         100


               Revisions of Core Page Titles, Meta, etc.          Article Writing                                           3
   Month 5     Revisions of Core Keywords                         Artilcle Posting                                         100




                                                                  Article Writing                                           3
   Month 6
                                                                  Artilcle Posting                                         100




                    Address: Room 303, Bldg. D, 700 Huang Pi Nan Rd., Shanghai, 200025    黄陂南路700号D楼303室, 上海, 200025
              Tel: (021) 6386‐8281, Fax: (021) 6386‐0960    Email: marketing[at]darwinmarketing.com    WWW.DARWINMARKETING.COM
Search Engine Optimization (SEO) Overview


             OnPage + OffPage Basic SEO Package ‐ $299 / mo.
                                                                                                                   Total   Monthly
             English Language                                                                                         20                  3 Hours
             Less than 100 pages                                   $                                               1,799 $              299 USD
             Up to 25 keywords tracked                             ¥                                           11,999 ¥         1,999 RMB




             OnPage Optimization                                  OffPage Optimization

               Site Analysis                                      Inbound Link Research
   Month 1     Keyword Analysis                                   Anchor Text Analysis
               Competitor Analysis
               Analytics + Tracking Setup 


               Title + MetaTag Re‐Writes                          Article Writing                                           2
   Month 2
                                                                  Artilcle Posting                                         50


                                                                  Article Writing                                           2
   Month 3
                                                                  Artilcle Posting                                         50


               Re‐assessment of Page Titles, Meta, etc.           Article Writing                                           2
   Month 4
               Re‐assessment of Core Keywords                     Artilcle Posting                                         50


               Revisions of Core Page Titles, Meta, etc.          Article Writing                                           2
   Month 5     Revisions of Core Keywords                         Artilcle Posting                                         50




                                                                  Article Writing                                           2
   Month 6
                                                                  Artilcle Posting                                         50




                    Address: Room 303, Bldg. D, 700 Huang Pi Nan Rd., Shanghai, 200025    黄陂南路700号D楼303室, 上海, 200025
              Tel: (021) 6386‐8281, Fax: (021) 6386‐0960    Email: marketing[at]darwinmarketing.com    WWW.DARWINMARKETING.COM
Search Engine Optimization (SEO) Overview


                    Additional SEO Services / Hourly Rates


                    Hourly                                               Additional SEO Services + Products

                     $1499 / 12,999 RMB                                  Search Reputation Management
 1/2 Day Training    1 SEO Manager                                       Social Media Strategy
                     Customizable Topics


                     $2999 / 25,999 RMB                                  LinkValue ‐ Link Building Management Software (license)
  1 Day Training     1 SEO Manager + 1 Senior SEO Analyst                SEOValue ‐ Online access to SEO Best Practices + Examples
                     Customizable Topics


                     SEO Manager                    RMB 199 / $29
                     SEO Senior Analyst             RMB 139 / $23
  Hourly Rates
                     SEO Junior Analyst             RMB 99 / $15




                    Reporting                                            SEO Tracking Metrics
                     Defined on a project basis                          Natural Search Traffic
                     All projects include 1 or more metrics              Pages in search index
                                                                         Inbound Links
                                                                         Keyword Rank




                           Address: Room 303, Bldg. D, 700 Huang Pi Nan Rd., Shanghai, 200025    黄陂南路700号D楼303室, 上海, 200025
                     Tel: (021) 6386‐8281, Fax: (021) 6386‐0960    Email: marketing[at]darwinmarketing.com    WWW.DARWINMARKETING.COM

				
DOCUMENT INFO