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Direct Marketing Solutions Suite
Optimize the performance of your campaign communications with this suite of
powerful, multi-channel communications tools and data intelligence resources.
Today’s savvy direct marketers understand the need to make their message directly relevant to each and every recipient using complex combinations of
variable text driven by deep data intelligence. AIM provides you with a comprehensive solutions suite to do exactly this across multiple channels and
platforms. These include multi-platform voice broadcasting, opt-in email campaigns and interactive web pages--all personalized for each recipient.
IDEAListSM couples with One2WonSM to assure that you reach the best targets with the most compelling communications. Create marketplace buzz
virally, augment your direct mail with a referral link to a personalized landing micro-site offering multiple response options—and create compelling opt-in
email and voice broadcast communications powered by the most reliable and robust data available.
Solutions to profile, cleanse, enhance and add to your data
IDEAList
SM
LIST RENTAL & ACQUISITION. With more than 200,000,000 consumer records and 1,000+ demographic and lifestyle data elements at our disposal,
we offer a vast portfolio of enhanced postal address, opt-in email and telephone lists that you can use to connect with new prospective customers. .
We can also custom create your “ideal list” if you do not find what you precisely what you are looking for in our list catalog. If you’re seeking a specialty
list or looking to supplement volume, we can also acquire previous political campaign response lists to fully meet your needs!
DATA ANALYSIS AND PROFILING. Our data analysis service helps determine the quality of your data and the hygiene steps necessary to make your
housefile list (customer list, branded credit card list, opt-in email list or *rented specialty list) perform to your expectations. The One2WonSM profile
solution analyzes and reports on your data file to determine the dominant demographic and lifestyle characteristics of its members, and to identify the
most likely responders. Your list can then be intelligently segmented and your message can be developed so it is directly relevant to each recipient.
SM
DATA ENHANCEMENT. Optimize the performance of your data with appended demographic and lifestyle data traits (“attributes”) from the IDEAList
masterfile. You can select the specific traits you would like matched to your name-address records, or you can take advantage of the Consumer
Insight SM data enhancement package which appends up to 25 data elements relevant to your products or offers to your file. This “industry-first” flat-rate
package includes such traits as age, race, ethnicity, country of origin, language preference, income, net worth, homeowner/renter, marital
status/children, education, religion, online access, interests/hobbies and more! Get more mileage out of your data with Consumer Insight SM!
SM
OPT-IN EMAIL ADDRESS AND TELEPHONE NUMBER APPENDS. With the Consumer Insight-PLUS option, we can also append matching opt-in
email addresses and telephone numbers to your file with a high match rate. Be sure to ask about our telephone number update solution as well.
SM
DELIVERY ASSURANCE / CALL ASSURANCE . It takes tremendous cost and computer power to obtain and run the software required to cleanse
the originating file of duplicate records, undeliverable and outdated addresses, costly non-target addressees (prisoners, deceased persons, DMA
pander, etc.). This solution assures you are not wasting valuable resources on undeliverable addressees or disconnected and wrong telephone
numbers. Our “PLUS” solutions routinely identify up to 35% of address changes not reported to USPS or included in NCOA. Our “PLUS” telephone
number update solution identifies recently changed phone numbers using the same database used by Directory Assistance operators nationwide!
Solutions for new media, variable-text message deployment
One2Won SM
One2WonSM is a complete and powerful suite of multi-variable text capable new-media delivery solutions. These include individualized voice message
broadcasts, opt-in email campaigns and digital direct mail appeals on the front-end and response boosting micro-sites and web addresses personalized
to each direct marketing respondent on the back-end. While the individual message delivery options can be employed on a standalone basis, used
together as a single multi-channel solution--they build on one another for maximum penetration and response. These solutions include:
InPersonator: Our voice messaging suite is unsurpassed in its ability to seamlessly integrate high quality, multi-variable text messaging
via telephone broadcast, email voice clip or web page voice link. InPersonatorSM is the closed thing to “in person” communications!
@ OptEmail: You must personally engage your recipients if your message is going to stand out in the barrage of daily email
communications. OptEmailSM helps assure that your individualized emails are delivered, opened, read and response-oriented.
NetResults: Watch the response to your direct marketing appeals soar with this powerful, proven response booster solution. You’ll build
immediate audience affinity with NetResultsSM interactive micro-sites and web addresses personalized to each respondent.
CustoMail: Our digital direct mail capabilities turbo-charge response rates with compelling personalized communications customized to
each recipient. Customize with CustoMailSM for increased response!
AIM American Information Marketing, LLC Toll-free: 866-365-VOTE (8683) www.aimonline.us mail@aimonline.us
IDEAList
SM
Customizable Prospect Lists for Direct Marketers
AIM offers one of the most robust consumer databases in the marketplace today. Our reliable, proven IDEAListSM
masterfile contains more than 200 million records with more than one thousand data elements that can be used to
select, segment and enhance the file.
Whether you are interested in reaching consumers in a certain niche for your catalog or circulars, developing a monthly
sales lead program for local franchises or branch offices, connecting with families who have recently moved, or you want
to appeal to a particular ethnic group in their native language – we can identify and provide the marketing targets you are
looking for.
SAMPLE LIST TITLES
AIM Select Postal Address Titles Gen Y Targets
Consumer Masterfile High Net Worth Targets
Catalog Shoppers Working Professionals Targets
Premium Credit Card Holders Single Parent Targets
Upscale Shoppers Avid Skier Targets
Gourmet Shoppers Avid Hunter Targets
Hispanic Shoppers Avid Boater Targets
Asian Shoppers Avid Crafter Targets
Online Shoppers Avid Reader Targets
Insurance Agency Targets Cigar Smoker Enthusiasts
Automobile Dealer Targets Wine Enthusiasts
Home Improvement Store Targets Gourmet & Culinary Enthusiasts
Shoppers Warehouse Targets Homeowners by Net Worth
Home Furnishings Targets New Movers
Dining Out Targets Donors (various causes)
Pet Owner Targets Investment Targets
Home Loan & Refinance Targets Upscale Vacation Targets
Retail Banking Targets Cruise Line Targets
Credit Card Offer Targets RV Owner Targets
Mature Consumer Targets Swimming Pool Owner Targets
Baby Boomer Targets Religious Targets (Catholic, Protestant, Jewish, Other selects)
Gen X Targets Voter Targets (Liberal, Conservative and other selects)
Telephone Numbers Opt-in Email Addresses
Remember, the above list titles are just a SAMPLING of what we offer. Most offer generous selection criteria including
such attributes as gender, age or age range, marital status, presence/number/age of children, homeowner or renter,
length of residence, dwelling type (single/multi-family), race/ethnicity, country of origin, language preference, presence of
credit card, mail order responder/buyer, income range, occupation, education level and more!
If we are not able to recommend a list title that specifically matches to your objectives, we’ll build a custom list for you!
We can also enhance your existing customer list, branded credit card list or other housefile with supplementary
demographic and lifestyle traits (“attributes”) that we match from our IDEAListSM masterfile to the records on your list.
This includes telephone numbers and opt-in email addresses.
AIM American Information Marketing, LLC Toll-free: 866-365-8683 www.aimonline.us mail@aimonline.us
IDEAList Consumer Masterfile
SM
216,327,105 Universe $55/M Base Hotlines Available
Description: AIM offers one of the most robust consumer databases in the marketplace today. Our reliable, proven
IDEAListSM masterfile contains more than 200 million records with more than one thousand data elements that
can be used to select, segment and enhance the file.
Whether you are interested in reaching consumers in a certain niche for your catalog or circulars, developing a
monthly sales lead program for local franchises or branch offices, connecting with families who have recently moved,
or you want to appeal to a particular ethnic group in their native language – we can identify and provide the marketing
targets you are looking for.
If we are not able to recommend a list title that specifically matches to your objectives, we’ll build a custom list for
you! We can also enhance your existing customer list, branded credit card list or other housefile with
supplementary demographic and lifestyle traits (“attributes”) that we match from our IDEAListSM masterfile to the
records on your list. This includes telephone numbers and opt-in email addresses.
Harness the power of multi-channel marketing by adding Telephone Number and *Opt-in Email Address
*(includes message deployment)!
Source: Compiled through public and proprietary sources. List Manager: American Information Marketing (“AIM”)
Demographic Selections Format/Addressing
Geographic 5.00 Magnetic Tape $30 each
Gender 5.00 3480 Cartridge $30 each
Exact Age or Age Range 15.00 Pressure Labels $10/M
Ethnicity/Race 15.00 Cheshire Labels $10/M
Language Preference 15.00 Diskette $50 each
Marital Status 5.00 Email $75 each
Presence of Children 13.00 CD-Rom $50 each
Homeowner/Renter 15.00 FTP $75 each
Home Value 15.00 Keying Fee $3/M
New Mover Inquire Run Charge $8/M
Length of Residence 5.00
Income 10.00
Net Worth 20.00
Presence of Credit Card 15.00
Mail Order Responder or Buyer 15.00
Education Level 15.00
Occupation Group 15.00
Religious Classification 15.00
Other Lifestyle Selects Inquire
Phone Numbers 15.00
Opt-in Email Address Inquire Shipping Charges Additional
Hotlines Inquire Net Name Arrangement: 85% on 50,000 names with
$8/M running charges
Minimum order 5,000 names. 20% discount to recognized Brokers.
All orders not cancelled in writing 15 days prior to mail date/merge will be billed at full rental. Orders cancelled in keeping with this
policy will be billed $8//M running charges and $50.00 flat fee with Selects at full rate.
AIM American Information Marketing, LLC Toll-free: 866-365-8683 www.aimonline.us mail@aimonline.us
AIM Select - “New Mover” Consumer Targets
21.5 Million Universe (12 Mo.) $75/M
1.5-2.1 Million Recency (1 Month Hotline) + $15/M
5 Million+ Recency (3 Month Hotline) + $10/M
10 Million+ Recency (6 Month Hotline) + $5/M
Base Rate (Fundraiser) $65/M
Description: Nearly 1 in 5 households move annually. This translates to approximately 1.9-2.1 million households
that move each month. New Movers spend 8-10X what their neighbors spend in the first year. Those who buy new
homes are estimated to spend $9,400 in the first 3 months following closing. More than one-third of them are known
mail order buyers. They are also good credit risks because they have recently been credit approved for either a new
mortgage or apartment lease. Because of their move, these New Residents are making important decisions
regarding what they need to buy and where they plan to shop. Coupon redemption rates routinely run higher than
20%, and even as high as 50%, from these extraordinarily loyal and high-retention customers
This list provides opportunity for building new loyalties for local merchants, insurance agents, automobile dealers,
service stations, mortgage companies, restaurants, lawn care services, home furnishings stores, carpet companies,
pet suppliers, banks, hospitals and physician groups, dentists, daycare and private schools, hardware and club type
superstores, grocery chains, newspapers, radio stations and more The key to getting your slice of the New Mover
pie is to get there first utilizing the freshest data. This New Mover file is the largest and freshest universe
available in the marketplace. The file can also be segmented by income, radius and other criteria.
Sources: Multiple sources include address changes from 120+ national publications, real estate deed filings,
address changes from national credit grantors, regional utility hook-ups and proprietary sources. This list is
de-duped monthly, and across the last 12 months, and is standardized for maximum deliverability. The hygiene
process includes list purging, list comparison, and name identification and screening for outdated
addresses. The file is also enhanced with a variety of demographics, phone numbers and email addresses.
DEMOGRAPHIC SELECTIONS FORMAT/ADDRESSING
Geographic $5/M Magnetic Tape $30 each
Income Select $10/M 3480 Cartridge $30 each
Dwelling Type (Single vs. Multi) $10/M Pressure Labels $10/M
New Homeowner (Deed Filings) $20/M Cheshire Labels $10/M
Ethnicity/Race $20M Diskette $50 each
Language Preference (i.e. Spanish) $20/M Email $75 each
Long Distance Telephone (New Listings) $20/M CD-Rom $50 each
Age select $15/M FTP $75 each
Presence of Credit Card $15/M Keying Fee $3/M
Mail Order Buyer $15/M Run Charge $8/M
Presence of Children $15/M Inquire about Merge/Purge and Delivery Assurance
Phone Numbers $15/M Shipping Charges Additional
Opt-in Email (Includes Transmission) $150/M Response Analysis - $250 Flat
Radius Reports (per location) $10 Net Name: 85% on 50M with $8/M Running Charges
Minimum Order: 5,000 Names. 20% commission to recognized Brokers
All orders not cancelled in writing 15 days prior to mail date/merge will be billed at full rental. Orders cancelled in keeping with this
policy will be billed $8//M running charges and $50.00 flat fee with Selects at full rate.
For specific counts, pricing and other information, contact list manager:
AMERICAN INFORMATION MARKETING (“AIM”)
Toll Free: 866-365-8683 Direct: 480-361-4870 Fax: 480-361-4874
Email: mail@aimonline.us Web Site: www.aimonline.us
Market Intelligence Enhanced Data Innovative Delivery Solutions
NEW MOVER FACTS & STATS
• Nearly 1 in 5 households move annually (17%+).
• This translates to approximately 1.9-2.1 million households that move each month.
• Of these approximately 75 -85% move to a new address in the same metro area.
• Only about 10% remaining within the same zip code.
• An estimated 1 in 6 movers change metro areas, with 10% relocating to another state.
• Around 66% move into a Single Family Dwelling Unit (SFDU).
• In addition, more than 350,000 new homes are purchased monthly.
• New Movers spend 8-10X what their neighbors spend in the first year.
• More than one-third of them are known mail order buyers.
• New Movers who purchase homes spend $9,400 in the first 3 months.
• Median age of New Movers is 42.
• Median annual income is $44,000.
• 10% of New Movers are Hispanic.
• The gender split among New Movers approximately 50/50.
THE NEW HOME BUYER
NEW HOME BUYER RESEARCH Where are they spending their money?
The survey results were coded, edited, and tabulated by
HOME IMPROVEMENTS
Beta Research Corporation, an independent market
79.4% of home buyers plan to make some major home
research company in Syosset, New York, using standard
improvements
research procedures.
Bath/Kitchen Remodel 32.1%
Deck/Porch 25.5%
Products & services purchased first year in new home
Fencing 23.7%
Flooring/Carpeting/Tile 38.5%
SERVICES
Heating/Air Conditioning 16.8%
Auto Repair 54.1%
Home Additions 8.9%
Carpenter 18.3%
New Windows 15.0%
Carpet Cleaner 25.1%
Roofing/Siding/Insulation 19.6%
Cleaning/Maid Service 13.4%
Security/Alarm System 16.5%
Electrician 25.9%
Swimming Pool 6.8%
Exterminator 15.6%
Hairstylist/Barber 55.0%
Landscaper/Lawn Care 28.3%
Merchant types sought within first year in new home
Painter 18.6%
Plumber 24.6%
Apparel/Shoes 68.5%
Trash/Garbage Removal 48.1%
Bakery 45.0%
Travel Agent 17.5%
Bank 69.2%
Bath/Linen 65.3%
PROFESSIONALS
Book Store 44.8%
Accountant 24.9%
Camera/Photo Processing 46.2%
Attorney 18.6%
Card/Gift/Candy 55.8%
Dentist 69.6%
Car Wash 56.6%
Family Doctor 59.1%
Child Care/Nursery (of those with children) 32.5%
Financial Services/Investments 9.3%
College/Adult Education 19.3%
Insurance 50.1%
Convenience Store 55.6%
OB/GYN 40.0%
Cosmetic/Beauty Products 43.4%
Optical Related Services 40.8%
Department Store 78.3%
Pediatrician (of those with children) 44.7%
Discount Department Store 73.7%
Vet/Animal Hospital (of those with pets) 54.5%
Dry Cleaner/Laundry 65.9%
Florist 36.4%
APPLIANCE PURCHASES
Garden Center 52.1%
79.1% of home buyers plan to make appliance/electronics
Hardware 75.6%
purchases
Health/Athletic Club 18.9%
Electronics (Stereo/CD Player, TV, VCR, etc.) 51.5%
Lighting 35.0%
Kitchen Appliances
Lumber/Building Supplies 59.4%
(Dishwasher, Refrigerator, etc.) 40.0%
Mailing/Shipping 41.3%
Other Appliances
Paint/Wallpaper 57.3%
(Washer, Dryer, Vacuum, etc.) 39.7%
Pet Supplies (of those with pets) 77.6%
Pharmacy 68.5%
OTHER PURCHASES
Picture Framing 29.3%
Automotive Vehicle 18.1%
Sporting Goods 29.2%
Furniture 60.3%
Supermarket/Grocery 85.7%
Mattress/Bed 33.1%
Tire 29.8%
Window Treatments 57.2%
Video 54.2%
Wine/Liquor 44.9%
NATIONAL OFFICE EAST COAST OFFICE WEST COAST OFFICE
776 East Cedar Drive, Ste.100 87 South Street 2405 N. Baker Street, Ste.108
Chandler, AZ 85249 Demarest, NJ 07627 Santa Ana, CA 92706
Toll-free: 866-365-VOTE (8683) Phone: 201.784.0456 Phone: 714.973.1179
Email: mail@aimonline.us Fax: 201.784.0456 Fax: 714.973-1579
Web: www.aimonline.us Email: tcostanzo@aimonline.us Email: smarie@aimonline.us
Delivery Assurance SM
Solutions Suite for Direct Marketers
It takes tremendous cost and computer power to obtain and run the software required to cleanse the originating file of duplicate records,
undeliverable and outdated addresses, costly non-target postal addresses (prisoners, deceased persons, DMA Do Not Contact, etc.)
SM SM
and to meet rigid postal requirements and certifications. Our DELIVERY ASSURANCE and CALL ASSURANCE solutions assure
that you are not wasting valuable resources on undeliverable and non-target addresses or disconnected and wrong telephones.
SM
Postal Delivery Assurance SM
Our standard Delivery Assurance data hygiene solutions include merge-purge which de-dupes names and addresses from two or more compared
files to eliminate the cost and waste of unintentional duplicate communications to the same recipients. Our address hygiene services also insure your
lists are current, accurate and deliverable in accordance with United States Postal Service (USPS) standards and meet all USPS requirements and
SM
certifications. AIM's standard Delivery Assurance solution includes:
Suppression Services
AIM voluntarily complies with all DMA ethical guidelines and offers a suite of suppression services to help you comply by eliminating addressees who
have indicated that they do not want to receive unsolicited communications. These include DMA Do Not Contact Mail Preference, National Do Not
SM
Call (“DNC”), State Do Not Call (“State DNC”) and Opt-out Email addresses. Delivery Assurance also suppresses the addresses of deceased and
incarcerated persons to limit wasted mailing costs.
Address Hygiene
SM
With Delivery Assurance , you are assured that your lists are current, accurate and deliverable in accordance with USPS standards. Our
methodologies meet all requirements and certifications of USPS including CASS*, NCOA* (National Change of Address), Address Element
Correction, Fast Forward* and the latest address technology from the USPS, Delivery Point Validation ("DPV"). DPV* confirms that an address on
your database actually exists, saving you the cost of mailing to an invalid address.
Another valuable address hygiene tool, Delivery Sequence File Second Generation (DSF*), decreases address delivery errors that are not detected
by CASS certified processing or NCOA. This tool assigns addresses to classifications including business or residence, vacant or seasonal, and
identifies the mail delivery method. These include curbside delivery, door slot, NDCBU (neighborhood delivery and collection box unit), or central
delivery. Enhanced Line of Travel (ELOT*), a part of DSF, provides delivery sequence numbers. These are used with saturation mailings. *USPS
terms
Delivery Assurance-PLUSSM
SM
This solution offers the entire standard Delivery Assurance file suppression and hygiene services described above supplemented by our
Proprietary Change of Address ("PCOA") solution. PCOA typically identifies and updates 5-15% of address changes after NCOA has been run.
These updated addresses are among the 35% that consumers did not report to the postal system. This service relies on our robust New Mover file
with 80 million records that are archived and retained for several years. This database is continually updated with 700,000 new and old address
record combinations monthly. These records are unduplicated and, in addition, they are ‘chained’ to allow you to match at more that one previous
address.
All of these services work together to save you production costs, postage and other related mailing costs while positively impacting response rates
and ROI. This also helps prevent customer and donor lapse.
SM
Email Delivery Assurance
Email marketing carries special challenges including compliance with CAN-SPAM laws, passing through server spam filters, and keeping your email
address list current in light of the high turnover rate of ISPs, email providers and employer email addresses. AIM can help you overcome all of these
with our email processing services. Our email processing solution includes email address standardization and merge-purge, change-of-email-
address (“e-COA”) and email address append.
SM
Call Delivery Assurance SM
We also offer a similar service for your telemarketing lists, Call Assurance which eliminates duplicates and makes basic phone number
SM
corrections. Our Call Assurance-PLUS solution draws upon the same nationwide database that nationwide directory assistance operators access
for the most accurate and current telephone number updates. The telephone number updates resulting from this process follow and supplement
standard telephone number append and phone list hygiene processes.
m
AIM American Information Marketing, LLC Toll-free: 866-365-8683 www.aimonline.us mail@aimonline.us
Delivery Assurance SM
Data Hygiene Solution Detail & Glossary
AIM Data Hygiene Services
Merge-Purge: The process of de-duping two or more lists netting out a single output file.
*CASS Certification: The CASS™ system improves the accuracy of carrier route, five-digit ZIP®, ZIP+4®, and delivery point codes that
appear on mail pieces. CASS enables the Postal Service™ to evaluate the accuracy of address-matching software programs in three areas: (1)
ZIP+4 delivery point coding, (2) carrier route coding, and (3) five-digit coding. CASS allows vendors/mailers the opportunity to test their address-
matching software packages and, after achieving a certain percentage of compliance, to be certified by the Postal Service
*NCOA: The “National Change Of Address” program captures the address changes of approximately 65% of consumers who report their
address changes to the post office.
*Address Element Correction: AEC is a service that corrects and standardizes address elements when CASS-certified address
matching software cannot match the address to the Zip + 4 product. AEC seeks to transform problem addresses into accurate, standardized
addresses focusing on correcting address element deficiencies such as misspellings, nonstandard abbreviations, incorrectly joined elements,
improperly ordered elements, address lines containing data other than the actual address, and missing elements. This allows mailers to take full
advantage of automation discounts.
*Fast Forward: Software that provides updates on forwarding addresses.
*Delivery Point Validation: Confirms that the addresses on your database actually exist to avoid your mailing any invalid addresses.
*Delivery Sequence File Second Generation: DSF is an address hygiene tool that minimizes address delivery errors not
detected by NCOA or CASS certified processing. It classifies an address as business or residence, vacant or seasonal, and identifies the mail
delivery method – curbside delivery, door slot, NDCBU (neighborhood delivery and collection box unit), or central delivery. Enhanced Line of
Travel (ELOT*) is a part of DSF and provides delivery sequence numbers for saturation mailings.
PCOA: Proprietary Change of Address is a privately developed tool exclusive to AIM and its affiliates and is designed to capture up to 35%
of postal address changes not reported to the USPS and are therefore not in NCOA. PCOA routinely updates 5-15% changed addresses.
E-COA: Email Change of Address draws its updates from a massive database that is constantly updated by 300 cooperating major
companies and web based businesses in addition to our own list resources.
Telephone Number Update: We access the very same nationwide database that Directory Assistance Operators use to identify the
most current listed telephone numbers available.
Other: Company address match; Proprietary apartment address match.
*USPS brands
Suppression Services
DMA Mail Preference: Suppresses individuals who have registered a “Do Not Mail” preference with the Direct Marketing Association.
Deceased: Suppresses those on list known to be deceased.
Prison: Suppresses those on list who are incarcerated and cannot act on your offer.
Testing Tools (Optional Services)
Nth Name Select: Similar to random selection, Nth name select assures a higher degree of confidence for your mail tests.
Keycoding: Appends pre-arranged key codes to your designated test cells.
A/B Splits: Splits list into two or more test cells as specified.
AIM American Information Marketing, LLC Toll-free: 866-365-8683 www.aimonline.us mail@aimonline.us
IDEAList
SM
Enhanced Data Solutions for Direct Marketers
CONSUMER INSIGHT
SM
What if you knew everything about each and every consumer in your marketing area? Think how much more effective and
compelling your communications would be if you could deliver highly personalized content across multiple channels (voice broadcast,
direct mail, web, email)! And think about how much more responsive your communications would be if each and every contact were to
be uniquely tailored to the things that matter most to each recipient.
With AIM’s Consumer InsightSM solution, this is almost possible! We offer the most on point and complete data enhancement
service in the market today. Drawing from our vast IDEAListSM masterfile of proven-responsive consumer data -- encompassing more
than 200,000,000 records and over one thousand demographic and lifestyle characteristics (also called “data elements” or “attributes”)
– we help savvy direct marketers get the extra edge!
This means you no longer have to waste precious human and financial resources sending the wrong message to the wrong
person. You can now intelligently target and develop highly meaningful content directly relevant to each recipient.
SM
In short, you are no longer constrained by the limits of the data on your housefile or customer list. With our IDEAList data
enhancement packages, you can supplement and enrich your own data to better meet your precise specifications. You can also use
our data to create your “ideal list” from scratch! Taken as a whole, it’s the data intelligence you need to understand your audience for
more effective targeting, segmenting and messaging!
AIM offers standard packages of up to 25 attributes (data appends) to enhance your customer housefile, branded credit card
list or *rented/exchanged list—all for one economical flat-rate. This is an industry exclusive!
OPTIMIZE YOUR DIRECT MARKETING PERFORMANCE BY OPTIMIZING YOUR DATA!
Select from more than 25 attributes each in our Consumer InsightSM solution (See Reverse Side). Our Consumer Insight-PLUS
solution also includes appended Opt-in Email Address and Telephone Number.
DATA ENHANCEMENT PACKAGE (appends or flags)
Silver: 2-5 demographic/lifestyle attributes
Gold: 6-10 demographic/lifestyle attributes
Platinum: 11-15 demographic/lifestyle attributes
Diamond: 16-24 demographic/lifestyle attributes
Titanium: 25+ demographic/lifestyle attributes
ADD-ONS
PLUS: Add Opt-in Email & Phone No.
UPDATE PLUS: Add Phone No. & Proprietary Change of Address updates (“PCOA”)
SM
DELIVERY ASSURANCE : Pre-sort, Merge-Purge, File Hygiene, Address Changes
DATA ANALYSIS & PROFILE: Complimentary to volume marketers
*Flat-rate price based on file size and condition and matches with your file record. Firm quote follows data analysis.
In addition to enhancing your on hand lists, you can also use our data to build custom lists from the ground up. And, of course, you can
also select ready-made consumer target and specialty rental lists from our existing portfolio. With so much riding on the accuracy
and depth of your data, IDEAListSM is the one solution you cannot afford to be without!
AIM American Information Marketing, LLC Toll-free: 866-365-8683 www.aimonline.us mail@aimonline.us
SM
The following data elements (“attributes”), drawn from more than 200,000,000 consumer records in the IDEAList
database, will be added to matching name/address records on your Output File (customer list, branded credit card list, or
*rented/exchanged specialty list). *May require list owner authorization.
Feel free to MIX AND MATCH from all the CONSUMER INSIGHTSM menus below. If you do not find all the
attributes you are interested in, we offer hundreds more. Just inquire and we’ll customize a package for you!
DEMOGRAPHICS & FAMILY HOBBIES INTERESTS LIFESTYLE
Age Range Reading Enthusiasts History Cigar Enthusiast
Gender Bible/Devotional Readers Science/Technology Wine Enthusiast
Ethnicity Music Lovers World News/Politics Gourmet Cooking
Race Gospel Music Listeners Self Improvement Theatre/Performing Arts
Country of Origin Collectibles Home Study Art Collecting
Language Preference (i.e. Spanish) Cooking/Culinary Natural Health/Wellness RV Owner
Marital Status Crafts Home Improvement Motorcycle Owner
Head of Household (i.e. Single Mom/Dad) Gardening Repairs Swimming Pool Owner
Children in Household Sports Memorabilia Travels for Pleasure
Number of Children INCOME & FINANCIAL Takes Cruises
Veteran in Household SPORTS/ATHLETICS Income Range Interior Decorating
Military in Household Fitness Enthusiasts Net Worth Range
Religious Group - All Health Enthusiasts Owns Investments EDUCATION & OCCUPATION
Religious Group - Catholic Baseball Presence of Credit Card Education Level
Religious Group - Jewish Basketball Pres. of Premium Credit Card Occupation Group – Executive
Religious Group - Protestant Football Upscale Retail Shopper Occupation Group – Management
Religious Group - Other Hockey Mail Order Responder Occupation Group – Sales/Marketing
Boating/Sailing Mail Order Buyer Occupation Group – Professional/Tech
RESIDENCE Camping/Hiking Online Shopper Occupation Group – Trade/Laborer
Homeowner/Renter Fishing Catalog Shopper Occupation Group – Self-employed
Dwelling Type (i.e. multi-family) Hunting Donor Occupation Group – Home Business
Length of Residence NASCAR Occupation Group – Homemaker
New Mover Snow Skiing OTHER Occupation Group - Retired
Computer Owner
Online Access
Pet Owner
Look to AIM for all of your mailing list and data services needs. Our vast IDEAListSM database, with more than one thousand data
elements, makes it possible for us to offer thousands of possible combinations to customize postal, telephone and opt-in email lists
matched to your precise specifications. Moreover, by adding criteria such as Mail Order Responder or Mail Order Buyer, your
enhanced, compiled list becomes a qualified responder list. We have hundreds of existing list titles in our catalog. Let us know
your needs and interests and we’ll promptly respond with expert recommendations and detailed data cards containing list descriptions,
selection criteria, source information and pricing.
SM
AIM also offers Delivery Assurance services including List Convert, Merge-Purge, A/B Splits and Keycoding, File Hygiene, NCOA
and DPV and many other related services to help ensure that your list is fully deliverable and that your mailing qualifies for the lowest
postal discounts possible. In addition, our “PLUS” level service updates up to 35% of address changes not reported to USPS (and
therefore not included in NCOA) as well as verifying and updating telephone numbers against the most current listings contained in the
nationwide directory assistance database.
We can also provide you with several innovative new-media delivery solutions for your messaging that take full advantage of
our robust data solutions. These include opt-in email lists and transmission, multi-text capable voice broadcasting and Internet
responder pages, and digital direct mail. These solutions take you from mere personalization to customized messaging individualized
to each recipient. Inquire for details or check out the One2Won section of our web site at www.aimonline.us.
AIM American Information Marketing, LLC Toll-free: 866-365-8683 www.aimonline.us mail@aimonline.us
.NetResults SM
Interactive Responder Pages for Direct Marketing Appeals
Optimize your direct marketing performance with web-based responder pages,
micro-sites and web addresses personalized to each message recipient!
What if you could capture immediate responses to your direct mail appeals without undertaking costly in-
bound telemarketing? Think of how this would impact your net results!
In this day of instant messaging, providing a means of immediate response to your direct marketing appeals can
mean the difference between success, failure or mediocrity. NetResultsSM responder pages allow you to capitalize
on the all-important first impulse that often fades as the trip to the mailbox is put off. Moreover, NetResultsSM
enables your campaign or committee to enlarge on your message with “no limits” micro-sites and engaging content
customized to each individual responder. This serves as a platform for instantaneous responder action while
creating a sense of genuine affinity with your organization.
When you consider that one-third of consumers prefer to be communicated with via the web, it’s easy to see how you
can send your response rates soaring with NetResultsSM .
Voter InsightSM data intelligence mined from our massive IDEAListSM database of more than 200 million consumer
records is appended to matched records from your mailing list, email list or telemarketing list. NetResultsSM then
seamlessly employs multi-variable text powered by this data to customize every page to each individual responder.
This solution even offers an audio option utilizing imbedded voice clip technology! As the responder is engaged
visually, and with the written and spoken word, your message becomes more compelling and personally relevant.
With NetResultsSM , you can stimulate response through an invitation to launch the micro-site to interactively
participate in a survey, poll or contest; to view products or offers you have matched to the recipient’s profile -- or to
tell-a-friend. And, you can strengthen your appeal to action by incorporating a message that takes full advantage of
this all-important data intelligence. Here’s how:
• Using your mailing list, we generate a personalized web address (i.e. janedoe.yourbusinessname.com) for
each individual name/record in your file. The personalized web addresses are presented to your direct
marketing recipients as an immediate alternative to your conventional reply device.
• As recipients launch their responder pages or micro-sites, variable data and images produce personalization
and individualized content. Multiple page/site versions help exploit segmentation opportunities offering
limitless possibilities as to number of pages, site versions and customization. Marketing triggers can also be
set to flag responder preferences addressed with dynamic, personalized content.
• Measurable results are then tracked and managed in real time.
Whether driven by highly personalized direct mail or permission-based email, the response rates to communications
that drive recipients to personalized web-based responder pages and micro-sites can be dramatic. In fact, we have
seen such response rates reach as high as 80% -- and routinely see these hit over 20%!
AIM American Information Marketing, LLC Toll-free: 866-365-8683 www.aimonline.us mail@aimonline.us
.OptEmail SM
Comprehensive Email Marketing Solutions for Direct Marketers
Optimize your permission-based email marketing with reliable opt-in email lists, data
enhancement and deployment that gets your message past spam filters, opened and read!
You must personally engage your recipients if your message is going to stand out in the barrage of daily email communications. OptEmailSM
assists you in achieving optimal results from your email campaigns in the following ways:
Opt-in Email List Rental: OptEmail’s email addresses are sourced from a vast email address repository made up of 70 million+ opt-in
email addresses contributed by 300 respected companies and web-based businesses. These e-marketers are constantly updating their
subscriber lists given that they are inherently important to them. Note that a “permission pass” can be transmitted to the addressees at the start of
campaign deployment to allow them to confirm their interest in receiving your communications (called double opt-in”).
Email Address Append: Email Address Append does a match-back to your housefile records from our opt-in email subscriber lists
and appends these to the matching name-address records on your file.
Email Address Data Enhancement: This solution matches opt-in email addresses on your file to the records in our IDEAList
SM
database containing 200 million consumer records with deep demographic and lifestyle elements. Your specified demographic and lifestyle traits
are then appended to matching name-address records on the opt-in email list allowing you to make your message content personally relevant to
each recipient. This also allows you to segment your list more intelligently.
E-Delivery Assurance: This solution compares and updates email addresses on your subscriber list with a vast national opt-in email
address repository. While there is currently no “silver bullet” solution to obtain reliable change-of-email-address information, this is close!
Email Advisor: OptEmailSM employs the Email Advisor System which helps improve the deliverability (email open rate and email deliverability
rate) and compatibility of email marketing and transactional messages. This is accomplished by the system informing senders of delivery
problems and options that typical email marketing software and services may not even be aware exists. Email Advisor’s "audit addresses" feature
evaluates the sender’s HTML messages on many different criteria, and provides critical, real-time information about campaign deliverability.
Email Advisor scored higher overall than any other email delivery service provider on the five criteria used by Jupiter Research to
compare vendors' offerings. Each audit includes the following reports:
1. Inbox Snapshot - Evaluating the compatibility of your email messages with different email clients is critical to running a professional
campaign or sending important transactional messages. Inbox Snapshot shows you how your HTML email looks in nearly 40 different
popular email clients—all in less than 10 minutes!
2. Delivery Monitor - Built by experts in email delivery monitoring, this component provides a bulletproof way to gauge if your email
messages are getting through to your recipient’s inboxes. If they're being automatically routed to "bulk" mail folders, this likely means
they will be deleted. Delivery Monitor optimizes your delivery and response rates, and ensures that your critical transactional messages
get through!
3. Content Analyzer - Content that triggers spam filters is not always obvious. Content Analyzer tests your message for spam filter
triggers, and advises you of possible problems before you send your campaign or transactional emails. It also checks for issues in the
email header that you may not even realize are important.
4. Blacklist Monitor - Even marketers who mail with permission may be inadvertently and incorrectly blacklisted. The Blacklist Monitor
tells you if any of the major blacklist organizations have targeted any domains referenced on your address list so you can take
appropriate steps to resolve the blockages and deliver mail as intended.
5. ISP Monitor – This component of Email Advisor tells at-a-glance if any of 30 different major ISPs providers are experiencing
congestion or other types of receiving delays. When one of the key domains on the list is having a serious problem, you'll be able to
postpone sending to those list members until the ISP begins accepting mail at its regular rate.
AIM American Information Marketing, LLC Toll-free: 866-365-VOTE (8683) www.aimonline.us mail@aimonline.us
InPersonator SM
“Next Generation” Voice Message Broadcasting for Direct Marketers
We all know that it just isn’t possible for you to personally phone every prospective customer -- or, is it?
Powered by a revolutionary, patent-pending technology, it is now possible for you to mass deliver a highly personalized voice
communication that is unique to every recipient—and in the voice of your choosing. It’s the closest thing to making each and
every call “in person”!
Unlike most current technology, InPersonatorSM gives you the ability to record voice clips that can be seamlessly integrated into
a central message in a combination that makes the message uniquely personal and relevant to each recipient—all with flawless
live-sounding delivery. While, of course, the listener will understand that there is not really a live person on the other end of the
line, the system has already proven that they will listen and respond favorably because the message is so highly personalized to
them and their passions.
Imagine this: A large furniture chain uses InPersonatorSM to call individuals who have recently moved. The chain has taken
advantage of the IDEAList data enhancement service which has appended important attributes to the matching records on the
file. InPersonatorSM recognizes these flags and calls out the pre-recorded message clips targeted to these appends.
Jane is an “early-nester”, 25 years old, upwardly mobile. She has just purchased her first home, a new condo. She lives within
commuting radius of one of the franchise locations that Corporate wants to drive traffic into. She likes to ski, travels for pleasure
and has a premium credit card InPersonatorSM is able to incorporate message segments relating to these specific attributes as
it concatenates the message segments together with the central message. Jane hears:
Hello Jane! [ targeted clip]
This is John Doe, your neighborhood XYZ Furnishings store manager. I wanted to personally and to welcome you to the
neighborhood. To help you settle in, I’ve put aside a special move-in gift for you at our store at 1234 Maple Street. We know
that you are very busy and that you need to make your time count. [targeted clip]
We’ve also put together a personal page for you on the web with a few things you might be needing at a very special “new
neighbor” price. You can order right from there and we’ll have everything waiting for you at will-call along with your free gift.
This means more free time for weekend travel or that special ski trip! Just hop on the web and go to
janesmith.xyzfurnishings.com in the next 5 days. [targeted clip]
At XYZ, our goal is to help busy professionals like you by offering everything you might need for your new home in one place –
from furniture and bedding to linens and house wares to wall art and accessories. Our expert room designers are on hand to
help you every step of the way. The best part is that you won’t have to wait 4-6 weeks for delivery as with most furniture stores
and home furnishings catalog. Our stores are liberally stocked with generous inventory. [generic clip]
Jane, as your local XYZ Furnishings store manager, I again want to congratulate you on your new home. If there is anything I
can personally do to help you get settled more comfortably with XYZ’s help—I hope you’ll let me know. You can reach me
between 10 a.m. to 6 p.m. Monday through Friday at 321-6789. We’re just a short 4 miles from you, so I hope you’ll come by
soon and say hello in person! [targeted clip]
Don’t forget, we’re holding your move-in gift at our Customer Service desk. And check out your personal web page for the
special move-in items we’ve pre-selected for you at our very special welcome prices. See you soon!
[generic clip
It may not be “in person” contact—but InPersonatorSM makes it the closest thing!
Be sure to ask about our One2Won solutions for incorporating your personalized voice message on web
pages and in your email campaigns, as well!
AIM American Information Marketing, LLC Toll-free: 866-365-8683 www.aimonline.us mail@aimonline.us
.CustoMail SM
Personalized Digital Direct Mail for Direct Marketers
Power-charge your direct marketing performance with digitally produced direct
mail with individualized message content!
It is no longer enough to merely personalize your direct mail.
To compete in the noise of today’s multi-channel direct marketing, your message must immediately
engage the recipient. To achieve optimum results, your message must also be personally relevant and
compelling to each addressee. This means taking your direct mail to the next level by individualizing the
message content to recipient demographic and lifestyle traits.
We start with enhanced lists from our IDEAListSM masterfile representing 200 million consumer records
and more than one thousand demographic and lifestyle traits. In the alternative, we enhance your own
lists with target traits matched to name-address records from IDEAListSM. Armed with this data
intelligence, your list is now ready for segmentation and preparation of individualized content.
Text strings are prepared to appeal to key traits (“attributes”) of greatest relevance to your objectives. The
various strings are then seamlessly integrated into a central generic message achieving individual
messages customized to each addressee’s personal characteristics.
Digital technology makes it possible to produce individualized messages that are personally compelling
and cost-effective!
Among the many benefits of short-run digital print are speed, flexibility, quality and cost.
In terms of speed, many digital files can go right to print with minimum preparation. This means that you
can respond on a dime to hot issues because what used to take days can now be achieved in hours. You
can also achieve engaging four-color impact on each job without meeting any minimum order requirement.
In fact, you can actually start with a minimum quantity suited to your objectives in order to test your
message and personalized data strings. These can then be readily and easily re-adjusted and re-ordered
as needed.
With respect to quality, the vibrant colors found in premier high-volume print runs can now be replicated in
your short digital runs. Moreover, with no printing plate charges to pay for, there are additional built-in
economies. This means that you can now order the quantities you really need rather than investing in
inventory you may not really need just to achieve unit pricing.
You can further optimize the performance of your mailing with cross-platform marketing utilizing other
One2WonSM brand solutions offered by AIM. These include opt-in email campaigns, voice broadcasting
campaigns and innovative web-served responder pages and micro-sites—all offering the same multi-
variable text capabilities!
AIM American Information Marketing, LLC Toll-free: 866-365-8683 www.aimonline.us mail@aimonline.us
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