DIRECT MARKETING SESSION
Wednesday, January 20, 2010 9:00 a.m. - Noon Exhibit Hall Board Room, State Fairgrounds
9:00 a.m.—9:45 a.m.
Twenty Tips for Successful Direct Marketing
Shannon Potter Dill, Senior Agent, Agriculture and Natural Resources & County Extension Director,
University of Maryland
9:45 a.m.—10:15 a.m.
Managing Risks Associated with Direct Marketing Operations
Buddy Cahall, Farm/Commercial Agent for Crow Insurance Agency, Nationwide Insurance, Middletown,
10:15 a.m. BREAK
10:30 a.m.—11:00 a.m.
Promoting your Operation Using Facebook and Twitter
Michael Fennemore, Fifer Orchards, Market Manager, Wyoming, DE
11:00 a.m.—11:30 a.m.
Strategic Planning for Direct Farm Markets
Charles Wright, Wright’s Market, Mardela Springs, MD
11:30 a.m.—12:00 p.m.
Direct Marketing: What Can DDA Do For You?
Delaware Department of Agriculture Marketing Team
12:00 p.m. LUNCH ($5.00)
DE Pesticide Certification Credits: 0
MD Pesticide Certification Credits: 0
DE Nutrient Management Credits: 0
MD Nutrient Management Credits: 0
Certified Crop Consultant Credits: 2.5