Marketing Communications Specialist Closing Date Friday May 1 2009 BARKERVILLE HISTORIC TOWN the largest historic site in Western North America by env73157


									                 Marketing & Communications Specialist
                           Closing Date: Friday, May 1, 2009

BARKERVILLE HISTORIC TOWN, the largest historic site in Western
North America, is seeking a creative, energetic marketing and
communications specialist to assist in raising the profile of this important
national treasure ( ).

Barkerville is situated 80 km east of Quesnel, British Columbia in the
foothills of the Cariboo Mountains, close to Troll Mountain Ski Resort and
Bowron Lake Provincial Park. The nearby community of Wells (8 km from
Barkerville), the service and housing centre for the area
( ), is itself a dynamic cultural community, home of
Island Mountain Arts, the acclaimed Toni Only Artists’ Project, the
International Celtic Harp School (, the dynamic indie
music festival ArtsWells ( ), the Sunset Theatre
( ) and is close to a wide variety of winter and
summer outdoor activities.

The employer, the Barkerville Heritage Trust (BHT), manages Barkerville
on behalf of the Provincial Government. This is a full time year round
position and is subject to the Collective Agreement between the
Barkerville Heritage Trust and the BC Government Employees Union
(BCGEU). The successful candidate should be prepared to start the
position in late May or early June 2009.

Position Summary
Reporting to the Manager of Marketing and Visitor Programs the
Communications Specialist will be responsible for assisting in the
development and implementation of Barkerville’s marketing plan including
web-based marketing, creating and building brand recognition, and
developing strategies to build site visitation. This position will be based in
Barkerville and the successful candidate will develop and maintain an
intimate knowledge of Barkerville and its programming.

Planning and Marketing
• Work with BHT Marketing Committee to develop the annual marketing
   plan and manage the annual planning cycle
• Assist in the management of a marketing budget of $200,000

Box 19, Barkerville, B.C. V0K 1B0   Phone (250) 994 3302   Fax: (250) 994 3435
•   Ensure implementation of marketing plan including placement of all
    advertising, and trade show bookings
•   Ensure the implementation of a tourism and marketing research
    program as outlined in the marketing plan
•   Organize Barkerville’s participation in off-site events such as parades
    and trade shows
•   Work with management team and other site staff to develop a steady
    output of story ideas and press releases to media
•   Ensure adequate coverage of Barkerville special events including
    press releases and advertising before major events, follow-up stories
    and pictures.
•   Manage web and viral marketing activities including posting YouTubes,
    Facebook groups, and blogging
•   Work with the management team, and especially the designer, to
    ensure all advertising and promotion is consistent in messaging and
    design concepts
•   Working with the designer, manage off-site billboards and signage,
    regularly reviewing locations, and monitoring conditions. Assist in
    updating and revising messaging to be included on off-site signage
    and ensuring consistency with Barkerville’s image and other creative

Community and Regional Liaison
• Proactively develop and manage relations with the Cariboo Chilcotin
  Coast Tourism Association, Northern BC Tourism Association, the
  Quesnel Community and Economic Development Corporation,
  Initiatives Prince George, the District of Wells, the Wells and Quesnel
  Chambers and other key marketing and economic development
• Represent the site by participating in conferences, meetings, public
  speaking engagements
• develop innovative partnerships and relationships that build new
  connections and awareness of Barkerville
• Work with Barkerville Merchants and with Wells Chamber to develop
  innovative cooperative marketing opportunities
• Work with on-site operators, operators in Wells, Bowron Lakes and
  Quesnel as well as receptive tour operators to develop packages
  which include the Barkerville experience.

  • Minimum of an undergraduate degree in marketing,
       communications or related field of study
  • Minimum 3 to 5 years experience in tourism or heritage marketing
  • In-depth working knowledge of the key marketing organizations
       relevant to Barkerville including DMOs, Chambers and Tourism BC

Box 19, Barkerville, B.C. V0K 1B0   Phone (250) 994 3302   Fax: (250) 994 3435
    •    Advanced computer fluency including word processing,
         spreadsheets and web
    •    creative and innovative approach, ability to think ‘out of the box’
    •    proven ability to analyze, plan, initiate and complete projects in a
         timely fashion
    •    superlative writing skills
    •    exceptional attention to detail and accuracy
    •    ability to work independently as well as part of a team
    •    valid BC driver’s liscence

Salary Range
$48,000 to $51,000 depending on qualifications

To Apply:
Send letter, resume and portfolio samples to (email correspondence
preferred) by Friday, May 1st, 2009 to:

         Robin Sharpe, Manager of Visitor Programs and Marketing
         Barkerville Historic Town
         Box 19
         Barkerville, BC
         V0K 1B0

Box 19, Barkerville, B.C. V0K 1B0   Phone (250) 994 3302   Fax: (250) 994 3435

To top