SOCIAL NETWORKING WEBSITE ANALYSIS

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					SOCIAL NETWORKING
 WEBSITE ANALYSIS

      Matt Bush
    CS73N Project
     Spring 2007
      Why social networking?
• Specialized in social networking at Internet
  research job
• social networking issues:
  – public profiles & employment
  – online predators and child safety
  – social activism & communities for minorities
• public reactions to these issues
  – new laws being created
  – do concerned parents and schools have the
    full story?
          My research goals
• analyze effectiveness of social networks
• present links to websites with content
  related to all these issues
• give a balanced perspective of issues like
  child safety
• generalize components of a social network
  – united social network
           How I’m doing it
• research methods
  – Google news and blog search
  – knowledge of site history
  – site ratings
• website plan
  – a typical user of Aaron’s website
  – non-interactive HTML with professional look
  – on Stanford webspace, no costs
        Websites I examine
• most successful and unique websites
• site models shaping audience and content
  – Facebook: privacy, network-oriented model
  – MySpace: started with music sharing,
    entertainment-oriented
• learning from their successes
• other kinds of related sites
  – blog sites
  – photo/multimedia
            Example pages
• photo sharing
  – how well do social networking sites compara-
    tively integrate photo sharing features?
  – how do other image-oriented sites compare?
  – hosting vs. artist communities
  – varying viewpoints of posting photos of others
• privacy/safety issues
  – balanced perspectives, from concerned users
    and sites
  – laws, educational and parental perspectives
  – site policies that have evolved out of it
             Questions?
• Social Networking Website Analysis
• http://www.stanford.edu/~mattbush/cs73n/