Web 2.0, Social Networking

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					             Web 2.0, Social Networking
                                          &
                                    Higher Education
                                           Ray Vadnais
                                           User Experience Architect
                                           Academic Web Technologies
                                           Network & Academic Computing Services
                                           University of California, Irvine
                                           ray.vadnais@uci.edu

University of California • Irvine                                                  Network & Academic Computing Services - Web Technologies
Web 2.0, Social Networking & Higher Education




Overview
     •         Evolution of the Web

     •         Web 2.0 services

     •         Social networking

     •         Privacy concerns

     •         Higher education resources




 University of California • Irvine              Network & Academic Computing Services Web Technologies
Web 2.0, Social Networking & Higher Education




Evolution of the Web
     •         Web 1.0 - The past

             •         Static

             •         We produce, they consume

     •         Web 2.0 - The present

             •         Dynamic

             •         We produce the tools and some content, they use the tools and
                       produce more content

     •         Web 3.0 - The future

             •         Semantic


 University of California • Irvine                                Network & Academic Computing Services Web Technologies
Web 2.0, Social Networking & Higher Education




Web 2.0
     •         Web services                     “e trend in the use of
     •         Content creation                       World Wide Web
                                                   technology and web
     •         Sharing
                                                    design that aims to
     •         Collaboration
                                                     enhance creativity,
     •         Communication                      information sharing,
     •         Communities                           and, most notably,
                                                  collaboration among
                                                    users.” - Wikipedia



 University of California • Irvine                    Network & Academic Computing Services Web Technologies
Web 2.0, Social Networking & Higher Education




Web 2.0 / Services
   •         Video

   •         Photo

   •         Bookmarks

   •         Social networks




 University of California • Irvine              Network & Academic Computing Services Web Technologies
Web 2.0, Social Networking & Higher Education




Web 2.0 / Video
     •         YouTube, Vimeo, Yahoo Jumpcut

             •         Users create content, comment on content

             •         Ranges from the silly to the serious

             •         UCs: Berkeley, San Diego, Davis

             •         Youʼre on YouTube:

                    •          UC Merced: 356 results

                    •          UC Irvine: 512 results

                    •          UC Santa Barbara: 23,400 results

     •         Revision3, Current.tv

             •         Essentially TV channels - encourage user feedback & discussion
 University of California • Irvine                                Network & Academic Computing Services Web Technologies
Web 2.0, Social Networking & Higher Education




Web 2.0 / Photos
     •         Flickr, Zooomr, PhotoBucket, Smugmug

     •         Users upload photos, sometimes videos

     •         Youʼre on Flickr:

             •         UC Irvine: 31,746

             •         UC Santa Cruz: 15,487

             •         UC San Diego: 28,490




  http://flickr.com/photos/ucicsboy/1579459918/in/set-72157602435072825/   http://flickr.com/photos/kenmccown/227887470/              http://flickr.com/photos/ultimateslug/493315630/


 University of California • Irvine                                                                                       Network & Academic Computing Services Web Technologies
Web 2.0, Social Networking & Higher Education




Web 2.0 / Bookmarks
     •         Web 1.0 bookmarks - browser based, no context

     •         Web 2.0 bookmarks - web based, tags, categories, sharing

     •         Delicious, Magnolia - store bookmarks, share with friends

     •         Digg, Reddit - comments, ratings

     •         Youʼre on Digg and Delicious:

             •         UC Berkeley: 1,790 (Digg), 2,787 (Delicious)

             •         UC Los Angeles: 5,090 (Digg), 10,272 (Delicious)

             •         UC Irvine: 367 (Digg), 767 (Delicious)



 University of California • Irvine                                    Network & Academic Computing Services Web Technologies
Web 2.0, Social Networking & Higher Education




Web 2.0 / Blogging
     •           Blogger, Wordpress.com, Facebook, Myspace

     •           Microblogging: Tumblr, Twitter

     •           Youʼre in the blogosphere:

             •         UC Santa Cruz: 1,000+

             •         UC Merced: 68

             •         UC Davis: 2,500+
             •         Source: Technorati




 University of California • Irvine                           Network & Academic Computing Services Web Technologies
Web 2.0, Social Networking & Higher Education




Social Networks
     •         Applications                           “A ... service [that]
     •         Events                               focuses on building
                                                 online communities of
     •         Pictures
                                                       people who share
     •         Movies
                                                 interests and activities,
     •         Blogs                            or who are interested in
     •         Sharing                            exploring the interests
                                                         and activities of
     •         Communities
                                                                   others.”
                                                                       - Wikipedia

 University of California • Irvine                     Network & Academic Computing Services Web Technologies
Social networks are
     Web 2.0.
Web 2.0, Social Networking & Higher Education




Social Networks
     •         Youʼre on Facebook

             •         Los Angeles: 500+ groups, 500+ events, 38 pages

             •         Berkeley: 500+ groups, 500+ events, 53 pages

             •         Merced: 59 groups, 23 events, 0 pages

             •         Irvine: 500+ groups, 500+ events, 2 pages

             •         San Diego: 500+ groups, 500+ events, 17 pages

             •         Santa Barbara: 500+ groups, 500+ events, 12 pages

             •         Riverside: 320+ groups, 350+ events, 12 pages

             •         Santa Cruz: 438 groups, 355 events, 6 pages

             •         Davis: 500+ groups, 358 events, 10 pages
 University of California • Irvine                                   Network & Academic Computing Services Web Technologies
Web 2.0, Social Networking & Higher Education




Social Networks / Platform
     •         Massive information warehouses

     •         MySpace, Facebook have APIs - build applications

             •         Facebook: 10,000+

     •         Companies creating applications

             •         BlackBoard has a Facebook app




 University of California • Irvine                          Network & Academic Computing Services Web Technologies
Web 2.0, Social Networking & Higher Education




Social Networks / Concerns
     •         Privacy

             •         People not aware of what they have online

             •         BUT: People more aware of privacy than in the past

                    •          “Facebook News Feed Reports on You Behind Your Back” -
                               Techcrunch

                    •          “Students against Facebook News Feed” - Facebook group

                    •          “Facebook Gets Egg on its Face, Changes News Feed
                               Feature” - Mashable

                    •          “We really messed this one up.” - Mark Zuckerberg, about the
                               news feed (http://blog.facebook.com/blog.php?post=2208562130)


 University of California • Irvine                                       Network & Academic Computing Services Web Technologies
Web 2.0, Social Networking & Higher Education




Social Networks / Privacy
     •         People put up way more information than they should

     •         Employers can and will search for people

     •         Could influence decision making processes

     •         Control your identity as much as possible

                                                Do Not     Do




 University of California • Irvine                          Network & Academic Computing Services Web Technologies
Web 2.0, Social Networking & Higher Education




Social Networks / Privacy
     •         We should be helping educate students

     •         Use privacy features!




 University of California • Irvine                     Network & Academic Computing Services Web Technologies
Web 2.0, Social Networking & Higher Education




Social Networks / Identity
     •         My Google results




 University of California • Irvine              Network & Academic Computing Services Web Technologies
Web 2.0, Social Networking & Higher Education




Higher Education Resources
     •         BlogHighEd - http://www.bloghighed.org/

     •         University Web Developers - http://cuwebd.ning.com/

     •         EduStyle - http://www.edustyle.net/

     •         Chronicle of Higher Education blog - http://chronicle.com/news/

     •         College Web Editor - http://collegewebeditor.com/blog/

     •         Delicious - http://del.icio.us/search/?fr=del_icio_us&p=higher
               +education&type=all (4,000+ results)




 University of California • Irvine                              Network & Academic Computing Services Web Technologies
Web 2.0, Social Networking & Higher Education




What didn’t I talk about?
     •         Email

             •         It isnʼt working

             •         Everybody is inundated with email

             •         Weʼre spamming students - theyʼre ignoring emails

             •         Need new ways of communicating - look to Web 2.0 for solutions

             •         But nobody has a perfect solution yet (nor will they ever)

     •         How to implement all this on your own

             •         Donʼt.

             •         Spend time on making existing solutions work for you

                    •          Saves time & money, and students are already using them
 University of California • Irvine                                     Network & Academic Computing Services Web Technologies
Web 2.0, Social Networking & Higher Education




Recap
     •         Youʼre already out there, even if its not official

     •         Students are using this stuff - Facebook is remarkably popular,
               and only getting more so

     •         Lots of people are talking about stuff:

             •         Google “social networking higher education” - 4.8 million results

             •         Google “web 2.0 higher education” - 1.8 million results

     •         Use social networks and other new technologies to connect to
               students

     •         Teach students to manage their identity and care about privacy

     •         Establish yourself & your organization online

 University of California • Irvine                                   Network & Academic Computing Services Web Technologies
Web 2.0, Social Networking & Higher Education




Questions?
     •         Hopefully I have answers!




                                                ?
                                                           Ray Vadnais
                                                           User Experience Architect
                                                           Academic Web Technologies
                                                           Network & Academic Computing Services
                                                           University of California, Irvine
                                                           ray.vadnais@uci.edu




     •         Online @ http://rayvadnais.com/, click on Higher Education

     •         Links for resources mentioned in this presentation @
                 http://del.icio.us/uciray/uccsc2008
 University of California • Irvine                                Network & Academic Computing Services Web Technologies