Are paid link worth the risk by famm786


									Are Paid Links Worth the Risk?
Paid links are a major topic of discussion after Google penalized many
sites for buying and selling links. Sites that would buy and sell links had
their PR and listings reduced. The result was a fierce debate across the
Internet marketing community about the ethics of paid links.

Are Paid Links Black Hat?

The only reason paid links is now considered Black Hat SEO is because
Google changed the rules. Before the middle to end of 2007, selling links
was not black hat. The main point is that Google dominates the search
market and we must care about being indexed by Google. Google has
changed the rules many times over there years. They changed the weight
of meta tags, link exchanges, directories and social bookmarking. Each
time Google makes a change, the SEO industry simply adjusts.

Its All About Risk

It all comes down to a question of risk. Link buying and selling has not
stopped, but just gone underground. People aren’t openly talking about it,
but they still do it. Those who are conservative in their SEO will want to
avoid paid links. If a competitor researches your links, and reports you, you
make get penalized by Google. There are many who are still buying link,
getting away with it, and making good money from it. Its just a choice
about risk. There is no need to get wrapped up in the debate of the ethics,
or if Google is right or wrong. Simply, paid links get results and Google
does not like that. You have to ask yourself if your willing to gamble your
site’s rankings to get ahead.SEO is all about results and keeping up with
Google. Google is constantly changing, and when it does, you need to keep
up to stay ahead. So, it time to adjust. Change your strategies. Risk when
you can risk, but protect your legit and important sites by not buying links.
For some sites, the risk is too high. Paid links get results, but come with a
series of possible side effects if you get caught. The important thing is
having the knowledge and making an informed decision. Understand
people are getting reported and everyday.

Should a Site Buy Links?

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