Sports Sponsoring for Dresdner Kleinwort Investment Banking by giv23807

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									Sports Sponsoring for Dresdner Kleinwort
Investment Banking


Dr. Matthias Fritton
Brussels, 24 April, 2008
    Who is Dresdner Kleinwort?


     Investment Banking

      Acquired by Dresdner Bank
      in 1995
      Head offices in Frankfurt
      and London
      Globally represented in
      16 countries
      6,000 employees




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    Who is Dresdner Kleinwort?

     Nothing inspires more
     than advice you didn‘t
     expect.

      Unexpected viewpoints.

      Radical thinking.

      Inspiration.




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    The Parameters



       These messages should be communicated:

        We want to inspire and motivate ourselves.

        We are ready to test our limits.

        We deliver top performance – we are strongest in a team.

        We are ready to fight hard – but with fair means.




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    The Parameters



       These requirements must be met:

        The employees must be able to identify themselves with it.

        The image of the company and of the sport must fit.

        The public and customers alike must have an affinity for it.

        The opportunity for exclusive client events must exist.




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    The Solution: Endurance Sports

           Dresdner Kleinwort        Dresdner Kleinwort
           Frankfurt Marathon          Triathlon-Team




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    We get our Employees on the Track




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    We Paint the Town Green




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    The Team Captain: Normann Stadler




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     Product Campaign




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     Product Development




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     Our Clients love Sports




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     Join the Dresdner Kleinwort Team




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     Most important: Clean Sport and Sustainable Sponsoring

      Effort to promote a
      doping free sport
      together with:

       German National Anti-
       Doping Agency (NADA)
       German Triathlon Union
       (DTU)
       Sylvia Schenk (Lawyer and
       recognised anti doping
       expert)




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     Our Initiative for Fair Play

      Anti-Doping-Concept
      Milestone in the fight
      against doping


        10-12 training tests per year
        Pre-competition tests
        (compulsary)
        In case of positive test
        results:
              penalty
              legal procedures from
              sport association
        In case of negative test-
        results: deferred bonus after
        three years




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     Platform for Marketing and Social Responsibility




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     And the Media Sector Honours our Concept




              Dresdner Kleinwort wins the European Excellence Award for Public
                   Relations and Communications in the Category Finance




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