Powerful & Practical: Writing the Impact Report by Rabia06

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									Powerful & Practical:
Writing the Impact Report
         What is IMPACT?

Impact is…
The reportable, quantifiable, and verifiable
  positive difference (or potential difference)
  your program makes in the lives of people

Impact is the impression your program makes
What is an Impact Statement?
An Impact Statement is…
A brief summary, in lay terms, of the
 economic, environmental and/or social
 impact of your efforts. It states your
 accomplishments and their payoff to
 What is an Impact Statement?
In short, an impact statement answers the questions…
                 Who cares?

                  So what?
 What have you done for me lately?
Why Write an Impact Statement?

  The purpose of an impact
 statement is to PERSUADE
  your reader that you have
       done good work
      of this Presentation

Principles for Powerful Persuasion
Principles for a Practical Process

Putting It All Together
   Principles for Powerful

The art of persuasion has a name:
           What is Rhetoric?

   According to Aristotle’s teaching:
    Rhetoric is the art of finding the best
    available means of persuading a
    specific audience in a specific
       What are the Tactics of
   Ethos – presenting the trustworthiness and
    authority of the writer

   Pathos – speaking to the emotions and deeply-
    held beliefs of the audience

   Logos – using the logic, reasoning, and
    evidence of the subject as presented
The Rhetorical Triangle

Writer             Audience

The Rhetorical Triangle and the
     Tactics of Rhetoric

  Writer              Audience
  Ethos                Pathos

     The Rhetorical Triangle
     and the Larger Context
Your Work &                           Their Needs &
 Research                               Interests
Writer                                Audience

 Ethos                                  Pathos

              Your Project’s Impact
         Pathos Principle 1:
     Know your Impact Audience.
1.   Peers (Other researchers and extension specialists)
2.   Politicians (Governing boards and legislators)
3.   Public & Private
     Organizations (Current & potential funding sources)
4.   Public (Clients, taxpayers, and the media)
 Pathos Principle 2: Know what
 moves your Impact Audience.
What do they all commonly want?
   What have you done for me lately?
   What are your program’s results?

    (And give it to me straight!)
   Since I have lots of competition for my
    attention, give it to me short and simple
   Tell me the facts & figures that prove your
    program helps
   Show me how people were helped
            Ethos Principle 1:
          Write like a Professional
   To trust you, your readers must believe you are a
    competent person, a professional
   Make sure you get the information down correctly

       The data
       The names
       The spelling
       The grammar
             Ethos Principle 2:
             Write like a Person
   Never talk down to or over the heads
    of your audience
   Tell your story simply
      Aim for a 10th grade level

      Use simple familiar words

      Avoid jargon and acronyms

      Use short simple sentences

      Show rather than tell
          Logos Principle 1:
       Make your argument clear.
   Answer the basic questions (5W’s & 1H)
   State your activities and results plainly
   Choose clear words
      Choose a common vocabulary

      Choose active verbs

      Choose concrete nouns, adjectives, & adverbs
            Logos Principle 2:
          Make your results clear.
   An impact statement is not...
       Just a description of your process
       Just the number of folks attending, enrolled, or
        served in a program (or acres involved, etc.)
       What YOU got out of the program
       A technical or scientific report
   An impact statement shows real, positive
    results of applying your program to a real need
       Six Principles for
      Powerful Persuasion
1.   Know your impact audience
2.   Know what moves your impact
3.   Write like a professional
4.   Write like a person
5.   Make your argument clear
6.   Make your results clear
   Principles for a
  Practical Process

How do I go about writing my
      Impact Report?
Principle 1: Writing IS a process
Forget the myth of the perfect first draft
Multiple drafts lead to better reports

Using “stream of consciousness” writing does
not make for good reporting
Your process may be unique to you

To complete the process of writing, you have to

plan the time to write (Avoid “the night before
class” syndrome)
       Principle 2:
Writing is a simple process
   (But no one said it was easy)

   Gather your data and writing materials
   Write a preliminary summary (the “elevator”
   Organize your data
       What defines the issue?
       What describes what was done?
       What shows the results, the impact?
   Make notes on what you want to say
   Try writing your Impact Report in this order:
       The Impact Report Specifics
            The contact person(s)
            The cooperators
            The funding sources
            The year and title(?)
       The Impact Report Statement
            Issue
            What was done
            Impact
       The Impact Report Summary
        Writing the Impact Report
   Issue (Who cares? Why?)
     Show the gap: What is] [What should be
     Use state or national figures to put the local
      need in context
     Define the problem and/or opportunity

   What was done (Who? What? Where? When? How?)
     Select the details, facts, & figures which
      summarize what you did for a non-scientist
     Set the scope of the project
         Writing the Impact Report
   Impact (So what? What have you done for me lately?)
   Which evaluation tools did you use?
       Ask them (survey research)
       Test them (simple experimental designs)
       Observe them (recorded & confirmed observations)
       See http://www.ca.uky.edu/agpsd/soregion.htm &
   Which approach will you use?
       Quantitative, qualitative, or a combination?
    Writing the Impact Report
What level of impact did you achieve?
1. Program Preparation
2. Program Activities / Research
3. People Involvement
4. Participant Reactions
5. Change in KASA
   (knowledge, attitudes, skills, aspirations)
6. Change in practice
7. Broad results
                                          From Claude Bennett (1975) Up the Hierarchy.
                                          Journal of Extension: March/April, pp. 7-12.
         Writing the Impact Report
   Impact (So what? What have you done for me lately?)
   Quantify change which occurred in one or all:
      Economic value or efficiency (cost/benefit?)

      Environmental quality (facts & figures)

      Societal/individual wellbeing (facts & figures)

   Use anecdotes and testimonials
   If change is yet future,focus on potential impact
       Explain your project’s importance to real world
       Report present accomplishments–extrapolate carefully
  Example of “potential impact”
We bought special software for classroom
 computers. The students learned to analyze the
 total true cost of producing food products.
 Using the same software industry uses makes
 these students ready for the job market and
 ready to enhance the food economy.
 Example of an anecdotal impact
Farmer James says the university saved her life.
  A radio report on rabies symptoms in cattle
  was produced and distributed. Farmer heard on
  her local station and thought she had a cow
  with symptoms. Called the vet -- no rabies. A
  second opinion -- no rabies. Cow dies and the
  farmer sends it for testing. Tests positive for
  transmittable rabies. The farmer got immediate
  treatment. And credits the radio report with
  describing things well enough to save her life.
        Writing the Impact Report
   In the summary, summarize the following into one
    sentence each
       The Issue
       What Was Done
       The Impact

   Combine them into a short paragraph which
    describes the need(s), the process(es), and the
    impact(s) involved in your project without going into
   Set your report in order
   Read it out loud; listen for awkward sections
   Ask yourself, “Does this report answer the 3
       Who cares?
       So what?
       What have you done for me lately?
   Edit for 1st time readers, checking content
   Rewrite for content remembering to:
     Shorten
     Simplify

     Show results

   Proofread for grammar and spelling errors
   Have another person check it over as well
   Send it off!
             Targets for Length
   Report Summary               What was done
       One short paragraph          One or two paragraphs
       100-150 words                150-200 words

   Issue                        Impact
       One short paragraph          One or two paragraphs
       100-150 words                200-300 words
Why should I work so hard when
 someone else is going to edit it
You can:
 Save the whole program time & money

 Develop a reputation as a real professional

 Improve your communications skills in all

  areas of your life
 Make sure your ideas aren’t changed

 Do your best and save the world
Putting It All Together

  Give That to Me One More Time
       Six Principles for
      Powerful Persuasion
1.   Know your impact audience
2.   Know what moves your impact
3.   Write like a professional
4.   Write like a person
5.   Make your argument clear
6.   Make your results clear
             Two Principles for a
               Practical Process
1.       Writing IS a Process
2.       Writing is a Simple Process
     •    Prewrite
     •    Write
     •    Rewrite
      Sample impact summary
Economic value or efficiency…
Five years ago, Cornpone County pork producers
spent $17 more than the state average to raise a
market hog. We helped them improve their
record keeping and production practices, and
costs dropped $20 to $3.19 BELOW the state
average. Each farm’s profit increased $345,000
over five years, bringing more hogs, more jobs,
and more spending to the county.
      Sample impact summary
Environmental quality...
Chopped waste paper is an economical substitute
for wood chips commonly used as bedding by
the horse industry. Our scientists have found that
the paper absorbs moisture better too. By using
some of the 76 million tons of paper Americans
throw away each year, researchers can reduce
landfill demands, save a few trees and keep
horses comfy all at once.
      Sample impact summary

Social/Individual wellbeing… (health)
No standards exist for wooden basketball, dance and
aerobics floors. So, we’re setting them. Our scientists
study the role of floor type and construction in chronic-
use injuries that often make people stop exercising.
Computer models predict how a floor reacts to various
forces or environmental changes. Those predictions,
and what doctors know about chronic athletic injuries,
bring a prescription for safer exercise for athletes of all
ages and abilities.
   The public expects us to be accountable -- to
    show the impact of our land-grant programs.
   Impact is the difference your programs are
    making in peoples lives.
   Impact statements tell various audiences about
    that difference.
Where can you go for additional help
       with writing reports?
                 You are welcome at the Purdue
                  University Writing Lab
                 Heavilon Hall, Room 226
                 Grammar Hotline:
                     (765) 494-3723
                 Check our web site:
                 Email brief questions to:

                  Purdue University Writing Lab

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