Docstoc

Internet Marketing

Document Sample
Internet Marketing Powered By Docstoc
					What's The Most Important Internet
Marketing Skill?
I spend a lot of time talking to people who are trying to get started in Internet marketing and one
question that they tend to ask me over and over again is; what's the most important Internet
marketing skill that they should develop early on?

This is a very tricky question because there are several key areas that I think everybody should
spend some time developing.

These things include article marketing, keyword research and search engine optimization, as well as
e-mail marketing and copywriting.

If I had to pick the most important out of that list, I would probably choose keyword research
because it not only allows you to gain thousands, if not tens of thousands of free highly targeted
leads straight from the search engines but it also helps clarify your mind and laser focus on specific
items and in marketing it's really all about that, staying focused based on market data.

I can't tell you the number of times I've come across people who are starting a new business online
because they've got an idea. The problem is, their idea is not based in any type of reality.

They think that the very cute purple dog collars that they have invented are going to take the world
by storm and all they have to do is build a website and before you know it they'll be selling
thousands of them.

The problem is, they haven't done any research and if they had even done some basic keyword
research they may have discovered that nobody searches for purple dog collars but thousands of
people search for magenta dog collars.

That one stupid little change could have been the difference between them making a fortune online
and them not making a penny and in fact losing their life savings in the process trying to market a
product that nobody's interested in.

And it all comes down to simple, free, and relatively easy keyword research that anybody could
have done in less than five minutes.

So if you ask me what the most important Internet marketing skill is or in fact marketing skill
period, I'd have to say unreservedly that it is keyword research. Now we could spend hours talking
about the best way to go about keyword research but if you're just getting started, the very best thing
to do is simply fire up Google's free keyword analysis tool that you can find online by searching at
Google for keyword tool.

Spend an afternoon playing with it and getting to know how it works. If you do just that and nothing
more you'll be ahead of like 90% of the rest of the marketers in the world today.

By J.P Morton