FREE INTERNET MARKETING COURSES by pvg14029

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									                                               A D VA N C E D E - M A R K E T I N G

This module covers the various forms of online/e-marketing communications available to
delegates for the promotion of their business including:
                  General data capture & recording systems
                                                                                                                                                                                  FREE INTERNET
                  Calls to action including customer hooks and incentives
                  Pay per click advertising                                                                                                                                     MARKETING COURSES
                  Link development

Course Outcome: An appreciation of the options available for e-marketing their business and
the production of a top level marketing plan.

                                                    Eligibility Criteria:
                                Businesses with 10 employees or less
                                Businesses must be located within Tewkesbury Borough

ABOUT TWYNETICS
Your trainer for all courses will be Sue Lambert of local company Twynetics. Visit them online at
www.twynetics.co.uk . Based in Twyning, Sue brings over 20 years marketing and
technology experience to the project, including expertise of website design, search engine
optimisation, e-marketing, e-commerce and software development.

SIGN UP FORM:
Please return this form to: Katie Power, Tewkesbury Borough Council, Council Offices, Gloucester Road,
Tewkesbury, GL20 5TT. Bookings can also be made via email: katie.power@tewkesbury.gov.uk
Please remember to state which course and date you are applying for.
                                                                                                                                                                                 The Borough Council is committed to supporting the local
Introduction to E-Marketing Course                                               18th November                                   24th November                                  economy. These courses have been developed to help small
                                                                                 1st December                                    9th December                                          businesses in the current economic climate.
Can’t make any of these? Please suggest a course, date & location. We’ll see what we can do!
.............................................................................................................................................................................

Please indicate whether you’d also be interested in any of the following advanced courses:

                Effective Websites                              Selling Online                              Advanced E-Marketing

 Name................................................................ Business...............................................................................
 Address.............................................................................................................................................................
 ............................................................................................................................................................................
 Signed........................................................... Tel..............................................................................................
Please note: While the courses are free of charge, there is still a considerable financial cost in running them, which is being born by
Tewkesbury Borough Council VAT Fund. Cancellations MUST be received one working day before the course runs, at the latest. Later                                                 Tewkesbury Borough Council Helping Small Businesses Flourish
cancellation or a "no show" will incur a £25 cancellation fee. By signing this you agree to those terms and conditions.
A recent business survey identified internet training as a key area of support that would help                                            A D VA N C E D C O U R S E S
businesses to market and promote themselves more effectively at the current time.
                                                                                                            These courses will be arranged according to delegate demand. If you would be interested in
Therefore, in conjunction with a local company Twynetics, Tewkesbury Borough Council is                     attending one of the advanced courses please can you detail this on the reply form overleaf.
operating a series of FREE training courses to help guide local businesses through the                      Please note you do not need to attend the Introduction to E-Marketing course first, but it is
minefield that is internet marketing. Courses are 3 hours in length and are completely free                 advisable.
and informal in nature. Whether you are already using the internet to promote your business
or products, or have little or no prior knowledge, we have the course for you!


                      INTRODUCTORY COURSE
                    INTRODUCTION TO E-MARKETING

Several courses for Introduction to E-Marketing have been arranged. It is recommended that                                                 EFFECTIVE WEBSITES
delegates attend our introductory course first and then move onto the advanced courses.
                                                                                                            This session is designed for delegates who have created or are planning to create their own
This session is designed to investigate the marketing options available to business owners                  website using standard software packages. It is also appropriate for anyone writing their own
and which ones best suit their business from a performance, cost and operational                            copy for a website. It is not a software training course but a set of guidelines on best practice
perspective including:                                                                                      for improving website performance and achieving results on the internet.

                   Identifying the target market                                                                               The power and process of the search engines
                   Reviewing the competition                                                                                   Choosing and using the right keywords and phrases
                   Search engine indicators                                                                                    Use of images, flash and video content
                   How customers see the business proposition                                                                  Website statistics and analysis
                   A web presence (if appropriate) - from directories to e-commerce
                   Customer data capture & subsequent communications
                                                                                                            Course Outcome: An understanding of the specific elements a delegate needs to include in
Course Outcome: A top level action plan for the business produced by the delegate.                          their own website in order to give it the best possible chance to deliver online results for their
                                                                                                            business.
                                       Course Dates                                                                                            SELLING ONLINE
All courses will take place at Launchpad, the new vocational training centre based at
Tewkesbury Business Park. The centre benefits from internet access and is located just off                  This session covers the marketing, cost, operational and technical issues of setting up an
Junction 9 of the M5.                                                                                       online sales channel including:

                   Weds 18th November at Launchpad, Tewkesbury Business Park, 6pm-9pm                                          The advantages and disadvantages of running an online sales operation
                   Tues 24th November at Launchpad, Tewkesbury Business Park, 6pm-9pm                                          Online shopping solutions & payment processing
                   Tues 1st December at Launchpad, Tewkesbury Business Park, 6pm-9pm                                           Ebay & shopping aggregation sites
                   Weds 9th December at Launchpad, Tewkesbury Business Park, 6pm-9pm                                           Legal requirements

                                                                                                            Course Outcome: An understanding by the delegate of the issues involved in e-commerce and
            Please note: these can be added to or amended according to demand.                              a top line action plan for their business.


Tewkesbury Borough Council Helping Small Businesses Flourish Tewkesbury Borough Council Helping Small Businesses Flourish Tewkesbury Borough Council Helping Small Businesses Flourish Tewkesbury Borough Council

								
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