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Creating a Statement of Guiding Principles for Fundraising

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					         Creating a Statement of Guiding
            Principles for Fundraising

           An update on the Process and the
                Lessons learned so far
                   Siobhán McGee


8 November 2007
 What we did - how we went about the
  task
 What we learned from the process

 Some questions that arose in Code
  discussions
 The breakout sessions – considering
  the Code today
17 May 2007
                  First Step



          Establishing the Working Group




17 May 2007
               The Working Group

          Mark Mellett     Focus Ireland
          Thora Mackey UNICEF Ireland
          Joan Ward        Roscommon Home Services
          Catriona Hogan Cork Counselling Services
          Judy Dunne       The Consumers Association
          Lillian Sullivan The Alzheimer’s Society,
                           Limerick
          James Howe       Concern
          Niamh Sheeran Fundraising consultant
          Liam Manning St Vincent de Paul, Dundalk
          Geraldine O’Sullivan Kerry Volunteer Centre
17 May 2007
              Considering Other Codes
   1.    Code of Conduct on Images and Messages, Dóchas
   2.    Ethical Guidelines for Fundraising, ISOBRO (Denmark)
   3.    Code of Conduct, Institute of Fundraising, (UK)
   4.    International Non Governmental Organisations’ Accountability
         Charter
   5.    A Donor Bill of Rights, American Association of Fundraising
         Counsel (US)
   6.    Guidelines and Implementing Instructions for nonprofit
         organisations soliciting donations (Germany)
   7.    Code of Practice, Irish Fundraising Forum for Direct
         Recruitment
   8.    ICFO International Standards, The International Committee on
         Fundraising Organizations
   9.    Code of Good Governance for Fundraising Charities, VFI
         (Holland)

17 May 2007
                Guidance on Regulation

          Regulating Better: A Government White
          Paper setting out six Principles of Better
          Regulation (2004)

          1 Transparency      2 Accountability
          3 Necessity         4 Proportionality
          5 Consistency       6 Effectiveness

                   www.betterregulation.ie
17 May 2007
                     Accountability
      Is defined as ‘answering for one’s
      behaviour’ including to the public at large
             Accountable to whom? To the public,
              whether donors or not
             Accountable for what? For all fundraising
              carried out by charities
             Accountable by what means? To be
              decided through the process of agreeing
              the Code
17 May 2007
               Transparency

Transparency refers to ‘the provision
of information about the organisation’s
board, managers, employees, volunteers,
and members’.


Anheier, H.K., Nonprofit Organisations; theory,
management, policy (2005) Routledge, New
York.
17 May 2007
              What we Learned

Engaging smaller organisations

Reflecting the public, or an
Independent, view

Resources – time and experience
17 May 2007
              Some Discussion Points


      Shorter or Longer?
      Meeting the needs of smaller organisations
      How much to reveal
      Not creating a burden
      How will compliance be monitored and
       dealt with – what ‘teeth’ will the Statement
       have?
      What would help me in my role?
17 May 2007
      The 5 Recommendations of
          the Working Group
1. Agreeing the criteria for ‘success’

2. Establishing modalities for key
   relationships (the Regulator, the
   charities’ fundraising sector,
   individual charities, the Monitoring
   Group and the public)

17 May 2007
     The 5 Recommendations of the
            Working Group
3. Establishing and resourcing the
   Monitoring Group
4. Information and training to support
   charities
5. Establishing a process for updating
   this and agreeing new Codes


17 May 2007
              Meeting the Standards
Six Principles of Better Regulation:

1 Transparency          2 Accountability
3 Necessity             4 Proportionality
5 Consistency           6 Effectiveness



17 May 2007
                  The Statement
    Introduction –
         Complements existing legal framework
         Goes further, principles and guidance
         To be of practical use
         To build capacity in the charities’ fundraising
          sector
         Dialogue with regulator
         New Codes
         To be updated
17 May 2007
          Who this Statement is for
    Fundraising Practitioners
    Charity boards and senior management
    Charity donors or prospective donors




17 May 2007
              Core Principles
 Respect
 Honesty

 Openness




17 May 2007
              Commitment to Donors
    Use of donations
    Disclosure
    Organisational Independence
    Third Party fundraising
    Volunteers
    Complaints and feedback procedure
    Financial controls
    Human resources
    Equality
    Appointment of External Auditor
17 May 2007
The Conduct of Fundraisers
    Behaviour and responsibilities
    Know and follow the legal requirements
    Responsibilities of Fundraising
     Management




17 May 2007
              Board and Trustee
               Responsibility
    Have ultimate responsibility for ensuring that the
     charity is able to and does fulfil its commitment
     to best practice in fundraising

    Fundraising exists only to support the overall
     mission of the charity – therefore the
     management of the wider organisation is also of
     interest to donors (as well as clients,
     beneficiaries, service users, volunteers staff etc)


17 May 2007
              Honest Communication
    Language
    Representation
    Omission
    Images and Messages




17 May 2007
              Financial Accountability
    Goes to the heart of transparency and
     accountability and is of public interest.
    Will be covered by regulation – but not yet
    SORP and Company law




17 May 2007
      Monitoring and Compliance
    Establish a Monitoring Group
    When a Regulator is in place? To be
     continued………..




17 May 2007
                What happens next
          1.   Breakout groups
          2.   Facilitators/Scribes/Rapportuer -
               Rooms
          2.   3.Reconvene

          Closing Date: 16th November 2007


17 May 2007
Breakout Groups – location
    Pale Green Badge – O’Connell Suite
     Room 1
    Dark Green Badge – O’Connell Suite
     Room 2
    Red Badge – O’Connell Suite Room 3
    Blue Badge – O’Connell Suite Room 4
    Orange Badge – Stay here!

17 May 2007

				
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