Creating a Statement of Guiding Principles for Fundraising

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					         Creating a Statement of Guiding
            Principles for Fundraising

           An update on the Process and the
                Lessons learned so far
                   Siobhán McGee

8 November 2007
 What we did - how we went about the
 What we learned from the process

 Some questions that arose in Code
 The breakout sessions – considering
  the Code today
17 May 2007
                  First Step

          Establishing the Working Group

17 May 2007
               The Working Group

          Mark Mellett     Focus Ireland
          Thora Mackey UNICEF Ireland
          Joan Ward        Roscommon Home Services
          Catriona Hogan Cork Counselling Services
          Judy Dunne       The Consumers Association
          Lillian Sullivan The Alzheimer’s Society,
          James Howe       Concern
          Niamh Sheeran Fundraising consultant
          Liam Manning St Vincent de Paul, Dundalk
          Geraldine O’Sullivan Kerry Volunteer Centre
17 May 2007
              Considering Other Codes
   1.    Code of Conduct on Images and Messages, Dóchas
   2.    Ethical Guidelines for Fundraising, ISOBRO (Denmark)
   3.    Code of Conduct, Institute of Fundraising, (UK)
   4.    International Non Governmental Organisations’ Accountability
   5.    A Donor Bill of Rights, American Association of Fundraising
         Counsel (US)
   6.    Guidelines and Implementing Instructions for nonprofit
         organisations soliciting donations (Germany)
   7.    Code of Practice, Irish Fundraising Forum for Direct
   8.    ICFO International Standards, The International Committee on
         Fundraising Organizations
   9.    Code of Good Governance for Fundraising Charities, VFI

17 May 2007
                Guidance on Regulation

          Regulating Better: A Government White
          Paper setting out six Principles of Better
          Regulation (2004)

          1 Transparency      2 Accountability
          3 Necessity         4 Proportionality
          5 Consistency       6 Effectiveness

17 May 2007
      Is defined as ‘answering for one’s
      behaviour’ including to the public at large
             Accountable to whom? To the public,
              whether donors or not
             Accountable for what? For all fundraising
              carried out by charities
             Accountable by what means? To be
              decided through the process of agreeing
              the Code
17 May 2007

Transparency refers to ‘the provision
of information about the organisation’s
board, managers, employees, volunteers,
and members’.

Anheier, H.K., Nonprofit Organisations; theory,
management, policy (2005) Routledge, New
17 May 2007
              What we Learned

Engaging smaller organisations

Reflecting the public, or an
Independent, view

Resources – time and experience
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              Some Discussion Points

      Shorter or Longer?
      Meeting the needs of smaller organisations
      How much to reveal
      Not creating a burden
      How will compliance be monitored and
       dealt with – what ‘teeth’ will the Statement
      What would help me in my role?
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      The 5 Recommendations of
          the Working Group
1. Agreeing the criteria for ‘success’

2. Establishing modalities for key
   relationships (the Regulator, the
   charities’ fundraising sector,
   individual charities, the Monitoring
   Group and the public)

17 May 2007
     The 5 Recommendations of the
            Working Group
3. Establishing and resourcing the
   Monitoring Group
4. Information and training to support
5. Establishing a process for updating
   this and agreeing new Codes

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              Meeting the Standards
Six Principles of Better Regulation:

1 Transparency          2 Accountability
3 Necessity             4 Proportionality
5 Consistency           6 Effectiveness

17 May 2007
                  The Statement
    Introduction –
         Complements existing legal framework
         Goes further, principles and guidance
         To be of practical use
         To build capacity in the charities’ fundraising
         Dialogue with regulator
         New Codes
         To be updated
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          Who this Statement is for
    Fundraising Practitioners
    Charity boards and senior management
    Charity donors or prospective donors

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              Core Principles
 Respect
 Honesty

 Openness

17 May 2007
              Commitment to Donors
    Use of donations
    Disclosure
    Organisational Independence
    Third Party fundraising
    Volunteers
    Complaints and feedback procedure
    Financial controls
    Human resources
    Equality
    Appointment of External Auditor
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The Conduct of Fundraisers
    Behaviour and responsibilities
    Know and follow the legal requirements
    Responsibilities of Fundraising

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              Board and Trustee
    Have ultimate responsibility for ensuring that the
     charity is able to and does fulfil its commitment
     to best practice in fundraising

    Fundraising exists only to support the overall
     mission of the charity – therefore the
     management of the wider organisation is also of
     interest to donors (as well as clients,
     beneficiaries, service users, volunteers staff etc)

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              Honest Communication
    Language
    Representation
    Omission
    Images and Messages

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              Financial Accountability
    Goes to the heart of transparency and
     accountability and is of public interest.
    Will be covered by regulation – but not yet
    SORP and Company law

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      Monitoring and Compliance
    Establish a Monitoring Group
    When a Regulator is in place? To be

17 May 2007
                What happens next
          1.   Breakout groups
          2.   Facilitators/Scribes/Rapportuer -
          2.   3.Reconvene

          Closing Date: 16th November 2007

17 May 2007
Breakout Groups – location
    Pale Green Badge – O’Connell Suite
     Room 1
    Dark Green Badge – O’Connell Suite
     Room 2
    Red Badge – O’Connell Suite Room 3
    Blue Badge – O’Connell Suite Room 4
    Orange Badge – Stay here!

17 May 2007

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