SMX Advanced 2010 Social Media Tools Tony Adam About TonyAdam Me Tony Adam Sr Manager Online Marketing Heading up SEO Social Media Marketing Where I Play http ww

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SMX Advanced 2010 Social Media Tools Tony Adam About TonyAdam Me Tony Adam Sr Manager Online Marketing Heading up SEO Social Media Marketing Where I Play http ww Powered By Docstoc
					SMX Advanced 2010:
Social Media Tools



Tony Adam
About.TonyAdam.Me

 Tony Adam
 Sr. Manager, Online Marketing
 (Heading up SEO & Social Media Marketing)




 Where I Play:
 http://www.myspace.com/tonyadam

 http://www.twitter.com/tonyadam
 http://www.facebook.com/tonyadampage
 http://www.linkedin.com/in/tonyadam




Tony Adam - @tonyadam                        2
PR AND JOURNALISM TOOLS
HARO: Help A Reporter Out




 Find and connect with journalists, reporters, bloggers, etc.
 Find subject matter experts, etc. if you are a reporter, blogger, etc.
Tony Adam - @tonyadam                                                      4
PitchEngine




  Create “Social Media Releases”
 that can be tracked, shared, etc.

  Archive news/social releases and
 you can even create a “custom
 newsroom”
Tony Adam - @tonyadam                 5
Social Mention




Tony Adam - @tonyadam   6
ScoutLabs




                        A personal favorite of mine :P




Tony Adam - @tonyadam                                    7
TOOLS FOR TWITTER
Twitter Widgets




Tony Adam - @tonyadam   9
FriendorFollow – http://friendorfollow.com




   FriendorFollow: http://friendorfollow.com
   Find out who you are following and isn’t following you.
   Filtering available for protected and verified accunts.
   Find fans and new people to follow.
Tony Adam - @tonyadam                                         10
Untweeps – http://untweeps.com




 Untweeps: http://untweeps.com/
 Find stale twitter accounts (15 days or older on free accounts)
 Automatically unfollow via API
Tony Adam - @tonyadam                                               11
Soxialize: Tweet Pro & Twitter Profile Optimizer




 Soxialize Tweet Pro: http://www.soxialize.com/tweet-pro/
 Soxialize Twitter Profile Optimizer:
  http://www.soxialize.com/twitter-profile-optimizer/
Tony Adam - @tonyadam                                        12
Hootsuite




   Hootsuite: http://hootsuite.com
   Add multiple social networks and invite team members.
   Add your RSS feed to post to your social networks.
   Create tweets and schedule tweets for the future
Tony Adam - @tonyadam                                       13
Seesmic Desktop




Tony Adam - @tonyadam   14
Klout




 Klout: http://klout.com
 Find Social Media Influencers

Tony Adam - @tonyadam             15
Klout




Tony Adam - @tonyadam   16
TOOLS FOR FACEBOOK
Facebook Badges




Tony Adam - @tonyadam   18
Facebook FBML for




 Dev Wiki: http://wiki.developers.facebook.com/index.php/FBML
 Create a custom “welcome” page on fan pages to attract users.
 Custom fan page boxes to deep link to content on your site.
Tony Adam - @tonyadam                                             19
Wildfire




 Wildfire: http://wildfireapp.com
 Create Facebook apps for contests, promotions, sweepstakes etc.
 Get data on the leads that entered contests, etc.
Tony Adam - @tonyadam                                               20
Wildfire




Tony Adam - @tonyadam   21
TOOLS FOR MYSPACE
FriendAdder




Tony Adam - @tonyadam   23
REPUTATION MANAGEMENT
KnowEm




Tony Adam - @tonyadam   25
CUSTOMER & USER INSIGHT TOOLS
RapLeaf




 Find out what Social Media sites your customers and users are using and remarket via
email, etc.


Tony Adam - @tonyadam                                                                    27
Flowtown




Tony Adam - @tonyadam   28
Flowtown (continued, because it rocks that much!)




                                                SWEET! I’m going
                                                to add him!
                                              WTF RAND?! 




Tony Adam - @tonyadam                                         29
Even more Flowtown




 Flowtown: http://flowtown.com
 Turn emails into social media profiles
 Get notified in real time when influencers contact your company.
  (newsletter, product signup, purchase, twitter follow, etc.)
 Send hyper targeted email campaigns! (ex: Males 25-35 on twitter
  that like mountain biking and live in San Francisco).
Tony Adam - @tonyadam                                                30
SOCIAL MEDIA ANALYTICS
BackType




                        Tony Fail!
                        Conversations and Engagement have dropped!
Tony Adam - @tonyadam                                                32
SWIX (In Beta…)




Tony Adam - @tonyadam   33
MONETIZING SOCIAL MEDIA
Ad.ly




 Monetize your Twitter Stream instantly!
 As of last week you can monetize your MySpace stream too!
Tony Adam - @tonyadam                                         35
WHEN ALL ELSE FAILS…BUILD YOUR OWN
Social Media APIs




 Digg API: http://digg.com/api/docs/overview

 MySpace Developer Center: http://developer.myspace.com/

 Facebook Developer Center: http://developers.facebook.com/

 Twitter Developer Center & APIs: http://dev.twitter.com/

Tony Adam - @tonyadam                                          37
Wireframing & Specifications




                  http://www.omnigroup.com/products/omnigraffle/


                        http://balsamiq.com/products/mockups
Tony Adam - @tonyadam                                              38
Outsourced Development

                        http://odesk.com




                        http://elance.com




                        http://www.craigslist.org/




Tony Adam - @tonyadam                                39
                        THANK YOU!



                        Tony Adam
               http://tonyadam.com/
               tony@tonyadam.com
             Follow me! @tonyadam
    Fan Me! http://facebook.com/tonyadampage
     Friend Me! http://myspace.com/tonyadam




Tony Adam - @tonyadam                          40

				
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Description: SMX Advanced presentation on Social Media Tools