Windows 7 Customer Solution Case Study Desktop Upgrade Boosts Productivity, Reduces IT Effort for Global Advertising Company Overview “Our move to Windows 7 will reduce annual IT labor by Country or Region: United States Industry: Media and entertainment more than 1,200 hours—a conservative estimate—and that‟s for our New York office alone.” Customer Profile Wunderman, a global network of Opher Lichter, IT Director, Wunderman specialized advertising and marketing companies, is headquartered in New York City and has more than 130 offices in Wunderman, a global network of advertising and marketing 55 countries. companies, wanted to boost user productivity and reduce the Business Situation time spent maintaining operating system images. The company Wunderman wanted to make users more productive and reduce the time spent decided to standardize on Windows 7 Professional and began by maintaining operating system images, of using the Microsoft Assessment and Planning (MAP) Toolkit to which it had more than 30 for its New York office alone. assess its PC infrastructure. Wunderman also participated in an Application Compatibility Factory engagement to test and Solution The company decided to standardize remediate application compatibility, and is using the Microsoft on Windows 7 Professional and is using Deployment Toolkit to optimize image management and the Microsoft Deployment Toolkit to optimize image management and deployment. Improvements in navigation, PC performance, deployment. desktop search, battery life, and connectivity are making users Benefits more productive, and the company is seeing significant Increased productivity through reductions in IT effort and the number of help-desk calls. improved navigation, PC performance, search, battery life, and connectivity Significant decrease in IT effort to manage images, deploy and reimage PCs, and support users A positive return on investment in less than six months Works the way you want “Because of the time Situation additional time installing applications, Wunderman is a global network of special- software updates, and drivers, bringing the spent on application ized advertising and marketing companies, total time required to deploy or reimage a with more than 130 offices in 55 countries. single PC to about four hours. compatibility testing Lester Wunderman, the company‟s founder, and remediation early is widely considered to be the creator of By mid-2009, Wunderman decided that response-driven marketing, a global indus- the time had come to reduce the afore- in the process, we‟ve try whose worth is estimated at a trillion mentioned inefficiencies and standardize dollars. Headquartered in New York City, on a single operating system. “We set out run into relatively few Wunderman is part of Young & Rubicam to optimize operating system and applica- issues, and Windows 7 Brands and a member of WPP Group. tion deployment; system management; and the associated processes, tools, and has been very well Wunderman‟s employees carry out the policies,” says Lichter. “What‟s more, to company‟s business using approximately make things go smoothly, we knew that we received by users.” 3,000 desktop and portable computers had to test and remediate any issues with Opher Lichter, IT Director, Wunderman that run the Windows operating system. applications and drivers early in the As of 2009, some 60 percent of those process. Of course, we also saw the project computers ran Windows XP. The remainder as an opportunity to deliver improvements ran the Windows Vista operating system, in areas that could make a real difference which had been adopted across the to end users—such as ease of use, stability, organization ad hoc as new PCs were performance, and so on.” ordered or people needed features in the later operating system. Solution Wunderman is standardizing on Windows 7 For the IT teams supporting each Professional (including the Windows Wunderman company, the presence of two Internet Explorer 8 browser), having real- operating systems meant more work, ized that many of the new and improved particularly in the area of image manage- features in the latest version of Windows ment. “We had to maintain two images for will boost user productivity. Before each make and model of PC, resulting in embarking on the deployment of the more than 30 images and 600 gigabytes of upgrade, the company used the Microsoft image data to support our New York City Assessment and Planning Toolkit to gain an office alone,” says Opher Lichter, IT Director accurate assessment of its PC infrastructure at Wunderman. “As software updates and and participated in an Application new drivers came out, we would have to Compatibility Factory engagement to test reconfigure a lab PC and recapture the and remediate application compatibility. image. Even with a person dedicated to the Currently, Wunderman is using the task full-time, we still couldn‟t keep up.” Microsoft Deployment Toolkit to optimize image management and deployment. The company‟s PC environment presented Wunderman has already migrated close to other opportunities for time savings, as 30 percent of its PCs to Windows 7. well. In the New York office, which has about 400 PCs, the company deploys Initial Evaluation approximately 150 new PCs each year and Wunderman began evaluating Windows 7 reimages an additional 100 to fix problems. in mid-2009, after the regional technology In either case, after technicians applied an directors agreed that the company would image, they had to spend a good deal of eventually move to the operating system— Works the way you want “Within 20 to 30 minutes and that it made sense to get started as realized that the results included several soon as possible. The IT department in the different versions of certain applications, from the time a techni- company‟s New York office evaluated and that it needed to support only the Windows 7 and then began pilot-testing latest version of each. cian starts an installation the release candidate of the operating of Windows 7, that PC is system on its own PCs. “Of approximately 150 off-the-shelf and internally developed applications, 20 back up and running.” “Windows 7 ran well on lots of different presented some sort of compatibility issue, hardware, including older PCs, delivering and 18 of those issues were remediated by Opher Lichter, IT Director, Wunderman impressive results in the areas of per- the end of the week,” says Lichter. “The formance, multitasking, and memory use,” Application Compatibility Factory engage- says Lichter. “We also found many features ment enabled us to do in a week what that would improve the end-user experi- would otherwise have stretched out over ence, such as Peek, Jump Lists, Windows months. CDW brought proven methodolo- Taskbar previews, enhancements to gies for remediation, helped remediate Windows Search, improved support for more difficult issues, and taught us how to external displays, and improvements to move forward on our own. The Application User Account Control. Within a few weeks Compatibility Toolkit was helpful and easy after we began evaluating Windows 7, it to use; we‟ll definitely continue using it.” became readily apparent that we had to get it into the hands of end users as soon Broad Deployment as possible.” Wunderman initiated a second, broader pilot upon obtaining the release-to- Assessment, Planning, and Application manufacturing version of Windows 7. Compatibility Testing The pilot included users from across the During the pilot test, Wunderman used company, as a means of making sure the the Microsoft Assessment and Planning operating system worked for different (MAP) Toolkit to gain an accurate assess- departments and seeding those depart- ment of its PC infrastructure. “With the ments with “power users” who could later MAP Toolkit, we were able to inventory help others. “The day after we obtained the existing PCs to get a quick overview of our release-to-manufacturing version, we PC environment—including identification of deployed Windows 7 to approximately 30 PCs that were likely to have problems PCs in New York and to additional PCs in running Windows 7,” says Lichter. “We‟ve other offices, gradually increasing the used that data to remediate potential scope of deployment over the next eight issues prior to upgrading those systems, weeks as we received more and more such as by adding more memory.” positive feedback,” says Jeff Marshall, Worldwide Chief Information Officer at The company also participated in an Wunderman. “It wasn‟t long before people Application Compatibility Factory engage- were calling to ask, „When can I get ment, during which Microsoft Gold Windows 7, too?‟” Certified Partner CDW helped Wunderman use the Microsoft Application Compatibility By March 2010, the company‟s broad Toolkit to catalog its applications. Upon migration to Windows 7 was well under first reviewing that catalog, Wunderman way. “Although each office is free to adopt was overwhelmed by the sheer number of Windows 7 at its own pace, several offices applications. However, Wunderman soon have already migrated more than half of Works the way you want “In the past, laptop users their PCs to the operating system,” says everyday tasks and ensure that their PCs Lichter. “Because of the time spent on work the way they want, with fewer were loathe to restart application compatibility testing and problems and annoyances. Some key remediation early in the process, we‟ve run benefits that users are realizing include: their PCs. With Windows into relatively few issues, and Windows 7 7, shutting down and has been very well received by users.” Improved navigation. The company‟s move to Windows 7 has made navigation restarting is no longer an Wunderman is supporting the deployment faster and easier in many ways. Users can of Windows 7 by using the Microsoft pin programs to the Windows Taskbar issue. We‟ve had very Deployment Toolkit, which has enabled the for faster access, and the live thumbnail few complaints about company to transition from image-based previews on the Windows Taskbar help deployment and reimaging to a much more them quickly find the window they want. the performance of efficient and streamlined process. Today, Jump Lists on the Windows Taskbar and instead of maintaining more than 30 Start menu provide fast and easy access Windows 7, even on images, the New York office maintains a set to recently used files. Desktop older PCs.” of three operating system packages, 20 enhancements such as Peek, Shake, and core applications, and a driver store—all on Snap enable the use of intuitive mouse Opher Lichter, IT Director, Wunderman a centralized server. “Technicians simply gestures to make all windows trans- walk up to a PC and select the desired parent, minimize all windows but one, or profile, and all of the required software is compare the contents of two windows installed over the network,” says Lichter. side by side. “We can even apply a clean installation of Windows 7 while retaining existing user Better performance. PCs that were files and settings on the PC‟s hard disk. running Windows Vista are more Within 20 to 30 minutes from the time a responsive after being upgraded because technician starts an installation of Windows of the improved memory use and search 7, that PC is back up and running. In and indexing optimizations in Windows comparison, it took four hours to deploy 7, as well as how the newer operating Windows XP or Windows Vista.” system now starts many background services only when needed instead of Benefits automatically at startup. Users also are Standardization on Windows 7 is yielding seeing improvements in the speed with strong benefits across the company. End which their PCs start, shut down, and users are more productive because of resume from sleep state. “In the past, improvements in navigation and search, PC laptop users were loathe to restart their performance, battery life, and connectivity. PCs,” says Lichter. “With Windows 7, The IT organization is benefiting from a shutting down and restarting is no significant decrease in the time spent man- longer an issue. We‟ve had very few aging images, deploying and reimaging complaints about the performance of PCs, and supporting end users. “We‟ve Windows 7, even on older PCs. In fact, already upgraded hundreds of desktops to many users say their PCs are faster after Windows 7 and are continuing to deploy it being upgraded from Windows XP to as quickly as possible,” says Marshall. Windows 7.” Increased User Productivity Enhanced Windows Search. Search For end users, the company‟s decision to indexing is also faster, and search results deploy Windows 7 is helping to simplify are more relevant, which means that Works the way you want “Even with the new users can more easily find what they difference, when in fact it was the same need. “Desktop search is another area system, only upgraded to Windows 7.” deployment of an where Windows 7 outperforms Windows XP, on which many people disabled Reduced IT Workload operating system, help- search indexing due to poor per- For the IT departments supporting the desk calls are already formance,” says Lichter. “The search different Wunderman offices, the com- capabilities in Windows 7 turn normal pany‟s move to Windows 7 is streamlining down 10 to 15 percent.” users into power users by helping them image management, deployment, and to more easily find information. We‟re reimaging; improving security; and Opher Lichter, IT Director, Wunderman looking at Federated Search in Windows reducing the number of help-desk calls. 7 as a means of extending desktop “Our move to Windows 7 will reduce search to network resources and are annual IT labor by more than 1,200 hours— now testing that functionality with our a conservative estimate—and that‟s for our file servers.” New York office alone,” says Lichter. “We‟re sharing all of our findings with the IT Longer battery life. The way that departments that support other offices to Windows 7 improves battery life is also help them realize similar time savings.” proving beneficial, especially for those employees who travel frequently. Ways in which the New York office has “Windows 7 significantly improves reduced IT effort include: battery life,” says Lichter. “I‟ve heard from several people that they can get more Reduced image management. Prior to work done on a single battery charge. deploying Windows 7, the New York We have one laptop model that runs for office maintained more than 30 eight hours on a single charge; no laptop hardware-specific images, each of which running an earlier version of Windows was serviced approximately once per came close to that.” quarter. Today, the IT department uses the Microsoft Deployment Toolkit to Easier connectivity. Because of the VPN support three core operating system Reconnect feature in Windows 7, users packages, 20 core applications, and a no longer have to manually reconnect driver store, with configuration files when a virtual private network (VPN) determining which software is deployed. connection is dropped. Improved “Moving to Windows 7 and taking support for mobile broadband, wireless advantage of the Microsoft Deployment networks, and offline files also are Toolkit will reduce our image manage- proving useful. “More people are using ment workload by at least 360 hours offline files because they can enable it per year,” says Lichter. “We‟re saving with just a few mouse clicks—and it just additional IT effort through the work works,” says Lichter. “Similarly, it takes we‟ve done to inventory our software fewer clicks to get connected over and build a rationalized list of supported wireless or mobile broadband. People applications.” are telling us that Windows 7 enables them to get connected and stay Faster deployment. In 2009, the New connected far more easily. One person York office deployed approximately 150 told me that the connectivity features on new PCs, each requiring about 4 hours of his new laptop were really making a technician effort. Today, a PC can be deployed—or reimaged—in about 30 Works the way you want “In less than six months, minutes. “Deployment and reimaging potentially dangerous serves as a „sanity times were reduced by more than 80 check,‟ enabling them to stop and think we‟ve seen a positive percent,” says Lichter. “Assuming a 3- first. Windows Internet Explorer 8 hour savings per PC, that‟s 450 hours features such as the SmartScreen Filter return on investment. … that we‟re saving annually.” and Data Execution Prevention are also Our adoption of improving security and are another Fewer reimages. In 2009, the New York reason why the number of help-desk Windows 7 was clearly office reimaged approximately 100 PCs. calls and system reimages is down.” Over the past six months, of the PCs worth the effort, and running Windows 7, only a few have Positive Return on Investment in the operating system needed to be reimaged. “Windows 7 is Six Months more reliable, secure, and hassle-free Overall, Wunderman is pleased with the is generating a very than previous versions,” says Lichter. results of its Windows 7 deployment. “In “From what we‟ve seen, it will virtually less than six months, we‟ve seen a positive positive interest eliminate the need to reimage PCs, return on investment,” says Marshall. “The among users.” resulting in a time savings of 400 tech- benefits in terms of IT and end-user pro- nician hours per year.” ductivity are in addition to the other, less Jeff Marshall, Worldwide Chief tangible benefits—such as a lower risk of Information Officer, Wunderman Fewer help-desk calls. The number security incidents and a reduced risk of of help-desk calls is dropping as unlicensed or improperly licensed software Wunderman continues to roll out because of the work done to catalog our Windows 7. “We used to receive lots applications. Our adoption of Windows 7 of calls from users having trouble with was clearly worth the effort, and the oper- tasks such as connecting to an external ating system is generating a very positive projector,” says Lichter. “Windows 7 interest among users.” greatly simplifies that process and many other common tasks, resulting in fewer help-desk calls. Even with the new deployment of an operating system, help-desk calls are already down 10 to 15 percent. And when users do have issues, Windows 7 features such as Startup Repair and the Problem Steps Recorder are reducing the time it takes to address the problem.” Enhanced security. User Account Control in Windows 7 is making a big difference with respect to IT security at Wunderman, especially for users who are transitioning from Windows XP. “We allow users to run with administrative privileges, so we‟re not using User Account Control to lock down PCs,” explains Lichter. “Rather, the way that User Account Control prompts users when they try to do something that‟s Works the way you want For More Information Windows 7 For more information about Microsoft Works the way you want: Windows 7 will products and services, call the Microsoft help your organization use information Sales Information Center at (800) 426- technology to gain a competitive advan- 9400. In Canada, call the Microsoft tage in today‟s new world of work. Your Canada Information Centre at (877) 568- people will be able to be more productive 2495. Customers in the United States and anywhere. You will be able to support your Canada who are deaf or hard-of-hearing mobile work force with better access to can reach Microsoft text telephone shared data and collaboration tools. And (TTY/TDD) services at (800) 892-5234. your IT staff will have better tools and Outside the 50 United States and technologies to enhance corporate IT Canada, please contact your local security, data protection, and more efficient Microsoft subsidiary. To access deployment and management. information using the World Wide Web, go to: For more information about Windows 7, www.microsoft.com go to: www.microsoft.com/windows/windows-7 For more information about CDW, visit the Web site at: www.cdw.com For more information about Wunderman, visit the Web site at: www.wunderman.com Software and Services Partners Windows 7 Professional CDW Services − Application Compatibility Factory Program Technologies − Microsoft Application Compatibility Toolkit − Microsoft Assessment and Planning Toolkit − Microsoft Deployment Toolkit − Windows Internet Explorer 8 This case study is for informational purposes only. MICROSOFT MAKES NO WARRANTIES, EXPRESS OR IMPLIED, IN THIS SUMMARY. Document published May 2010 Works the way you want
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