Jim Ward is Vice President of Marketing and Distribution at

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Jim Ward is Vice President of Marketing and Distribution at Powered By Docstoc
					                                       JIM WARD

Jim Ward is currently a Venture Partner with Alsop Louie Partners, a firm based in San
Francisco focused on early stage technology investments.

Prior to joining Alsop Louie, Ward was President of LucasArts and Sr. Vice President of
Marketing, Distribution and Online at Lucasfilm Ltd. With LucasArts, Ward led the
business growth of the video game company, creator of such popular games as Star
Wars: Battlefront and Star Wars: Knights of the Old Republic, along with a slate of
original content, such as the best-selling Mercenaries. Additionally, in his role as head of
marketing, distribution and online, Ward oversaw the planning, development and
execution of global marketing and distribution programs for all of Lucasfilm’s motion
picture, television and video properties – including Star Wars and Indiana Jones – as
well as all Lucasfilm corporate activities.

Ward began his career in advertising, first in New York at Doyle Dane Bernbach, and
then as Senior Vice President and General Manager at BBDO/Los Angeles. As an
advertising executive, Jim was involved with every major global product introduction for
Apple Computer, including the influential PowerBook computer. For its work on the
PowerBook, the American Marketing Association awarded Apple, BBDO and Ward two
Gold Effies, as well as the Grand Effie for the most effective marketing and advertising
achievement of the year. In 1993, Ward received BBDO’s highest honor, the Founder’s

Shortly after his success with Apple and BBDO, Ward joined Wieden & Kennedy in
Portland, Ore., as global director for the Microsoft account. With the musical help of
Rolling Stone’s “Start Me Up,” the worldwide introduction of Windows 95 became a
cultural event. Ward then led the global Nike account, including Nike’s participation in
the 1996 Summer Olympics and its introduction of golfer Tiger Woods.

Ward joined Lucasfilm in 1997 as head of its newly formed marketing division. He
oversaw all aspects of the marketing and distribution campaigns for the global theatrical
and video launches of Star Wars Episode I: The Phantom Menace, Star Wars Episode II:
Attack of the Clones, and Star Wars Episode III: Revenge of the Sith including managing
Lucasfilm’s unique distribution relationship with Twentieth Century Fox Worldwide. In
addition to the films’ stellar box-office returns, Lucasfilm’s marketing efforts under
Ward’s leadership included successful promotional tie-in partnerships with major
companies around the globe, including Pepsi, Frito-Lay, Burger King, Suntory, Cingular
and Kellogg’s, which propelled the theatrical release of the films into global consumer

Ward also served as executive producer of the elaborate DVD versions of all three films.
Star Wars Episode I: The Phantom Menace was Lucasfilm’s first-ever DVD offering and
was one of the most acclaimed home-video releases of 2001. The 2002 DVD release of
Star Wars Episode II: Attack of the Clones marked the first-ever digital-to-digital transfer
of a major, live-action feature film and was one of the biggest-selling DVD titles of the
year. Ward’s team also launched the Star Wars Trilogy and The Adventures of Indiana
Jones – the two biggest-selling DVD boxed sets of all time – and re-released George
Lucas’s first film, THX 1138, to theaters and on DVD.

In May 2004, Ward was named President of LucasArts, helping spark renewed growth in
the company with such game hits as Star Wars: Battlefront, Knights of the Old Republic
II and Mercenaries, along with the immensely popular massively multiplayer online
game Star Wars: Galaxies. Under Ward’s leadership, LucasArts became one of the most
critically acclaimed game publishers and saw several of its titles reach the top of best-
seller lists.

A native of Rockford, Ill., Ward received his Bachelor of Arts degree from Hanover
College and a Master of International Management from the Thunderbird School of
Global Management.

Ward has been named one of Advertising Age’s Top 100 Marketers and was EPM’s 1999
Entertainment Marketer of the Year. He was Thunderbird’s Alumnus of the Year with
Distinction in Marketing in 2000 and received Hanover College’s Alumni Achievement
Award in 2003. He is also frequently found on the speaking tour, having been invited to
speak at numerous AMA, AAAA and AAF engagements, and at Northwestern’s Kellogg
School of Management and the Wharton School of Business, in addition to speaking
internationally at ESADE/Berkeley Haas School of Business in Barcelona. Jim is also a
Professor Emeritus of Wal-Mart University, an ongoing forum for employee learning
whose guests have ranged from Gen. Colin Powell to top executives from the corporate

Ward also served as Chairman of the Entertainment Software Association in 2007, was
Chairman of the Creative Committee for the 2016 San Francisco Olympic Bid Committee
and was nominated for an Emmy in 2007 as an Executive Producer for a Primetime Non-
Fiction Special.

He currently serves as Co-Chairman of the Development Committee on the Board of
Trustees of Hanover College and is on the advisory board of Alamofire, a Dallas based
Internet social networking company with a leading game on Facebook.

Currently, Ward and his family live in Scottsdale, Arizona where Jim serves on the
Economic Development and Public Policy Advisory Boards of the Scottsdale Chamber of
Commerce and is a Legislative District 8 Precinct Captain of the Pinnacle South Precinct
for the Republican Party.

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