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Contact: Amy LaBan
Petsky Prunier Co-Advises Rosetta on Acquisition of Brulant
August 18, 2008 (New York, NY) – Petsky Prunier is pleased to announce it has co-advised Rosetta LLC on its
acquisition of Brulant, Inc. to form one of the top 10 largest interactive agencies in the U.S. and one of the top
two largest independents. The combination brings strong vertical expertise in consumer packaged goods and
retail, among other areas, to Rosetta, which has long been recognized as a market leader in bringing
Personalized Marketing Solutions to healthcare and financial services companies, among other industries. The
combined company is headquartered in Princeton (NJ), with
offices in Boston, Chicago, Cleveland, Denver, and New York.
Rosetta and Brulant will consolidate under the Rosetta
brand after a short transition period. Rosetta is a portfolio
company of private equity firm Lindsay Goldberg.
A team from Petsky Prunier, led by Christopher French served
as co-advisor to Rosetta.
“This is the second transaction in which Chris and his team has
worked with us to prioritize opportunities and execute initiatives
to further our company’s strategic goals. Their deep domain
experience and understanding of our company’s growth plans
has made them a trusted advisor during the time we have
worked with them.”
Founder & Chief Executive Officer, Rosetta LLC
About Petsky Prunier LLC
Petsky Prunier (http://www.petskyprunier.com/) is a leading investment bank serving the marketing, advertising,
and digital media industries. Our M&A advisory practice is driven by expertise and commitment to achieve the
maximum results for our clients. Petsky Prunier's depth of knowledge and tailored approach to M&A counsel
has earned us a distinguished reputation among entrepreneurs, strategic acquirers, and investors in our industries
of focus. We regularly share our expertise through our quarterly Deal Notes publication, periodic white papers,
and invitation-only events. In addition, we enhance our strategic reach through our affiliation with Winterberry
Group (http://www.winterberrygroup.com/), a strategic consultancy offering clients a perspective on growth
grounded in market insight and operating expertise.