Web marketing of J.Maciuliene firm

							Vilnius Gediminas Technical University
VGTU Faculty of Business Management
DEPARTMENT OF BUSINESS TECHNOLOGIES


Business Management


                                    Web marketing of J.Maciuliene firm


                                                                                  Author: Kristina Mačiulytė
                                                                         Academic supervisor: Nina Šukelienė
                                                                                Thesis language - Lithuanian


Annotacion


This bachelor thesis takes a broad view of conceptions of traditional, service and electronic marketing and
their leading aspects. There are analysed service marketing mix and influence of internet for the main units of
them. The work defines electronic marketing communication and the forms of it‘s realisation. A theoretical
part also reveals the legal acts that restricts a work of beauty salons and commercial. A practical part gives
the analysis of a present of the enterprise: services, personnel, finances, suppliers, consumers and the main
competitors. In this part of the work are also presented the customer’s view of a traditional and electronic
marketing based on a results of analyses. In concordance with results of analysis and a review of competitor’s
promotion in the Web, there are described the form of internet communication that fits for J.Maciuliene’s
firm. To sum everything up there are given the conclusions and suggestions. Structure: introduction,
theoretical part, practical part and the project, conclusions and suggestions, references. Thesis consist of: 70
p. text without appendixes, 29 pictures, 14 tables, 21 bibliographical entries. Appendixes included.


Keywords: marketingas, paslaugų marketingas, elektroninis marketingas, elektroninio marketingo
kompleksas, interguota marketingo komunikacija, rėmimas internete, internetinis tinklapis.




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