Free Web Marketing fact sheet
These days a website is an essential part of any
business, but how do you maximise its full potential
Does the design work? To content manage or not?
A good design is important but it also has to If you have information that needs updating
function well and make navigation fast and easy. regularly from existing databases then a content
Plan out your home page and menu items in manager that allows you to upload your own
advance and don’t forget to include a registration content is probably the best option. For less
tab with an incentive to sign up. frequent changes to be done by your agency,
make sure you have a clear understanding of what
Make sure your current branding works well on the they will charge and how quickly they can carry out
web page, if it is not powerful enough now might the changes.
be a good time for a facelift.
Do you make use of the visitor statistics you
Other things you may want to include receive?
Make sure any competitions or prize draws are It is important to monitor the daily visitor statistics on
prominent on your home page, these will help to your site.
bring in registrations. Use product promotions to
encourage sales. Use case studies, referrals and a If you are running on or off line campaigns you need
portfolio of work, if relevant, to provide the to be able to measure the effect these campaigns are
confidence and credibility your customers will be having on site visits and ultimately on orders. Make
looking for. Include a terms and conditions section, sure you find out where your visitors have found your
don’t forget a site map, which should be correctly
formatted to help search engines find their way Are you running competitions / prize draws?
into your site. These are ideal ways to encourage any new
visitors to your site to register their details so that
Have you established your Keywords? you can add them to your database. Always make
Keywords are vital for search engines to find your sure you comply with all of the legal requirements
site. You should research the words that are of running these promotions and write a
relevant to your business and write your copy with comprehensive list of terms and conditions.
these in mind. You must also make sure that the
site is being built and optimized for the major How often do you send Emailers?
search engines. Interactive emails that link through to products or
promotions on your website are an effective and
Will you be selling from your site? relatively inexpensive way to increase visitors to
You will need to think about an internet payment your website. Getting the balance between
solution and which provider will be the most cost- sending too often and not often enough is difficult
effective for your business. You will also need a – the important thing is to keep them relevant and
reliable carrier and to establish what is the best interesting to your target audience.
way of packaging your products to avoid damage
in transit. If you would like more information,
send an email to:
or call us on 01584 89 07 25
Established in 2003 Crystal Thought is a Limited company registered in England
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