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AudioVisual Web Marketing with Analytics
Flimp Media
Flimp Media Inc. (FMI)
develops next generation
hosted (SAAS) and
installed software for
audio‐visual online
marketing, sales and
communications.
Contact Us
Flimp Media, Inc.
2 Hayden Rowe Street
Hopkinton, MA 01748
(508) 435‐5220
www.flimp.net
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Engage Your Audience with AudioVisual
Email and Web Marketing Using FLIMP®
Audio‐visual web content drives higher response rates than static text and
images. According to DoubleClick studies conducted from 2004 and 2007,
online viewers are 4 to 7 times more likely to engage with and respond to
audio‐visual web content.
FLIMP® is a new web video marketing technology that enables marketers
to create, distribute and track audio‐visual email and web marketing
campaigns with instant access to actionable viewer analytics and reports.
Flimp client campaigns generate between 10% and 65% viewer response rates.
Static HTML vs. Flimp Email Marketing
Static HTML Email Message Dynamic Flimp Video Message
• Images blocked for 50% of email viewers • Displays properly for 98% of viewers
• Tracks opens and clicks by email address • Tracks viewer engagement, responses
• Requires some HTML programming skills • Requires no programming skills
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How a Flimp Video Message Appears in an Email
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Flimp Campaigns Generate High Response Rates
Flimp Client Campaign Summary:
• Ten separate web video email marketing
campaigns were created, distributed
and tracked using the FLIMP platform.
• Five vertical markets represented:
pro sports, real estate, financial
services, fundraising, and nonprofit.
• All client campaigns delivered by email
to opt‐in lists using the distribution tools
available in the FLIMP platform.
Flimp Client Campaign Results:
• 47.26% of the people that opened their
email clicked thru to FLIMP.
• 97.76% of viewers were able to watch
Target Audience Actions Viewers Viewer Response Rate
Received video microsite message via email 61,290 100% of delivered emails
the flash video message.
Opened email with video microsite message 25,581 42.18% of email recipients • 53.56% of viewers watched the video to
Launched video microsite (email click thru's) 12,216 47.26% of email opens completion (avg. video length: 2 min.,
Successfully watched video message (video starts) 11,820 97.76% of microsite viewers
16 sec.).
Watched to completion (watched entire video) 6,543 53.56% of microsite viewers
Clicked links on microsite (microsite response) 4,050 34.26% of microsite viewers • 34.26% of viewers clicked a response
Viral Recipients (sent to a friend) 489 4.00% of microsite viewers link after watching video.
Aggregate performance data from nine separate FLIMP video marketing campaigns
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Flimp Pro Sports Client Campaign Results
Viewer Engagement and Response Data Results from seven flash video email
marketing campaigns using FLIMP to
promote professional tennis tournaments
including the 2008 Sony Ericsson Open,
WTA Pacific Life Open, the 2008 Bausch &
Lomb Championships and the 2007 Indy
Tennis Championships.
Flash videosites were delivered by email to
opt‐in mail lists. Combined data from the
seven campaigns produced the following
results:
• 29.14% of email recipients opened their
email message.
• 40.17% of people that opened their email
clicked open the videosites.
Target Audience Actions Viewers Viewer Response Rate • 97.37% of videosite viewers were able to
Received flimp videosite message via email 52,319 100% of delivered emails watch the video message.
Opened email with flimp videosite message 15,245 29.14% of email recipients • 65.37% of videosite viewers watched to
Launched flimp videosite (email click thru rate) 6,124 40.17% of email opens completion (avg. video length – 1 min 16 sec).
Total videosite views (includes views from viral recipients) (1) 6,313 41.41% of email opens
Successful video starts (viewer engagement rate) 6,147 97.37% of videosite viewers • 24.30% of videosite viewers clicked a
Watch to Completion (watched entire video) 4,018 65.37% of videosite viewers videosite response link.
Clicked videosite response links (viewer response rate) 1,534 24.30% of videosite viewers • 4.34% of videosite viewers were viral
Viral Recipients (sent to a friend) 274 4.34% of videosite viewers recipients.
Note (1): Multiple views by the same person within 5 minutes are counted as one videosite view.
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Flimp Online Marketing Applications
• Email Marketing. Video email campaigns that track viewer activity by email address.
• Sales Collateral. Flash product/service collateral that tracks by viewer email address.
• Flash Microsites. Instantly create edit and track flash websites with no programming.
• Advertising Landing pages. Search and graphic ads push to editable web pages.
• Rich Website Content. Embed flash content/video into HTML websites with instant tracking.
• Corporate Communications. Create, deliver & track rich media employee communications.
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Flimp Vertical Market Applications
• Sports Marketing. Sports associations , events, teams, products and players.
• Event Marketing. Entertainment, trade shows, seminars, webinars, webcasts.
• Real Estate Marketing. Luxury & commercial property marketing.
• Travel Marketing. Destinations, cruises, tourism, airlines and hospitality.
• Financial Services. Insurance, employee benefits, retirement, investment products.
• Higher Education. Fundraising, student recruitment, admissions, alumni communications.
• Health Care. Patient and doctor education, health benefits, communications.
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FLIMP Flash Interactive Marketing Platform
®
Create Deliver/Interact Measure
Video and Deliver via email, blog, website link, ads Campaign
Audio files Activity
Graphics, Viewer
Images and Response
Logos
Delivery
Text and Analytics
Copy
Viral
Website Links Activity
and 800
Business
Focused Results
Message
Engaged
Call‐To‐Action Community
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Create and Edit Flash Microsites in 30 minutes
Digital Canvas WYSIWYG for Creating and Editing Flash Videosites
Change the description, background,
Size, and Shape of your Flimp. Import SWF files
Insert Shapes
Single line
text (label)
control Button Layering
control controls
Multiple line Video Precise
formatted text control placement
control controls
Click to set the flimp size
Creates a snapshot with background
along
and saves the flimp. any border, and a
color,
Image/graphic Preview button—save
background image
Must save for control first, then preview flimp as
Preview function to user will see it. No
be “current” tracking is recorded in
preview mode
Blank canvas—drag user interface elements here to create a flimp
*Requires minimal computer skills and no programming knowledge
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Distribute by Email, Weblink or Embed into Websites
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Real Time Viewer Activity/Campaign Reporting
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Flimp Enables Better Web Marketing Results
Advantages for Web Marketers and Communicators:
•Quickly create and edit custom branded flash video microsites, landing
pages and sales collateral with no programming.
•Distribute instantly via email, blogs, weblinks or embed into websites.
•Collect viewer engagement, response and viral data by email address.
•Achieve much higher response rates vs. static email and web marketing.
•Reduces production costs and drives higher response rates with better
reporting and measurement.
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