General Electric Monogram Appliances by PrivateLabelArticles


									General Electric Monogram Appliances

General Electric Monogram Appliances are the latest from the electronics
manufacturer. The Monogram collection is a top of the line collection
featuring dozens of items, from electric wine cabinets to range hoods,
everything imaginable in between is offered.

General Electric Monogram Appliances are not available at the run of the
mill home improvement store, but only at high end custom design
retailers. This limitation is to preserve the integrity of the brand and
give the products an exclusive high end feel. General Electric Monogram
Appliances are borderline professional quality and come with a hefty
price tag for the average consumer. A lower end Monogram stove starts at
about $5000.00 and the sky is the limit for higher grade models. A
complete kitchen could very easily near 50,000. Many new home builders
and designers exclusively offer General Electric Monogram Appliances in
their new site builds. This being very nice for the homebuyer because all
of the appliances match and blend together extremely well through out the
kitchen and home.

Ever since the first launch of the General Electric Monogram Appliances
over 20 years ago it has been a tough road for General Electric. This
company had a reputation for being a middle class appliance manufacturer
and not in the ranks of Viking or Sub-Zero. Trendsetting architects and
designers have were hired by General Electric to give the line an updated
modern look. Virtually all of the General Electric Monogram Appliances
are featured in wrapped stainless steel and feature a sleek minimalist
look. Depending on the model that is purchased, many General Electric
Monogram Appliances include computer systems and even door alarms.

If a customer wants to see the latest available General Electric Monogram
appliances they just need to go to the General Electric Monogram online
showroom. For those with some time and a more disposable income they can
go to the physical 10,000 square foot showroom in Louisville Kentucky.
The General Electric Monogram appliances showroom is itself a work of
art. Local architects designed the building with features from the
appliances, such as the roof resembling a range hood.

This showroom woo's the prospective buyer with model kitchens and homes
catering to the every need of the high end consumer. It takes three days
to complete a tour of the showroom and there are many activities to keep
the customer involved and help sell the General Electric Monogram
Appliances. A good nights rest is also offered as part of the package at
the premium 21c Museum Hotel. Swag bags including a fully loaded iPod are
given as thank you gifts. All a small investment for General Electric
when the potential buyers invoice is in the hundreds of thousands of

The company is planning on   spending 100 million dollars in the year 2007
alone; this increase being   50% more than in 2005. All of the hard work
and investment seems to be   paying off for General Electric. 2006 sales
were up 10% while the rest   of the high end appliance market was stagnant.

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