BRAND GUIDELINES Contents CONTENTS BRAND IDENTITY INTRODUCING OUR NEW LOGO CORPORATE COLORS LOGO FORMAT BUSINESS CARD LETTER HEAD ENVELOPE by lht19038

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									BRAND GUIDELINES
Contents
 CONTENTS

 BRAND IDENTITY

 INTRODUCING OUR NEW LOGO

 CORPORATE COLORS

 LOGO FORMAT

 BUSINESS CARD

 LETTER HEAD

 ENVELOPE




                            2
Brand Identity
Dell is the world’s leading computer system company.
We focus on setting pivotal standards that drive
future technology innovation. We design, manufacture
and customize products and services to customer
requirements and offer an extensive selection of software
and peripherals. We create a dignity to our brand with
highest standard of our technology and services.




                                                            3
Introducing Our New Logo




The new logo represents a brand’s dignity based on industry standards. The innovative design of
great simplicity shows highest standard of our technology and services as world’s leading computer
system company.


The Dell logo is used in a variety of media including stationary system, magazine advertisements,
posters, websites, television spots.




                                                                                                     4
Corporate Colors
Primary Color

                          CMYK: 0%, 0%, 10%, 85%
      PANTONE 446C        RGB: 72, 71, 66
                          Web:  #333333


                          CMYK: 21%, 16%, 17%, 0%
   PANTONE Cool Gray 3C   RGB: 201, 201, 201
                          Web:  #cccccc



Secondary Color

                          CMYK: 50%, 15%, 0%, 0%
      PANTONE 292C        RGB: 119, 183, 231
                          Web:  #66ccff




                                                    5
                     Logo Format
Full Color Format




Mono Color Format




Mono Color Format


                            An area of 1 unit surrounding the symbol must
                            be kept clear of any other graphics. The area is
                            calculated by a unit measure based on the width of
                            vertical line of "D" in the word DELL.

                               1 Unit = the width of vertical line of ‘D’



Minimum Reproduction Size
           4.8 mm




                                                                                 6
                                     Business Card



                                   T 512-338-4400            One Dell Way
2 inch   Michael Dell              F 512-338-4400            Round Rock
         Chief Executive Officer   E michael_dell@dell.com   Texas 78682
                                                                            www.dell.com




                              3.5 inch




                                                                                           7
          Letter Head
          T 512-338-4400   w w w. d e l l . c o m
          F 512-338-4400   One Dell Way, Round Rock, Texas 78682




11 inch




                                          8.5 inch



                                                                   8
                           Envelope


            One Dell Way
            Round Rock
            Texas 78682




5.15 inch




                             9.53 inch




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