Campaign Execution Partner for Advertising Agencies Managing Online Campaigns with Measurable Results That Strengthen Client Relationships You develop the strategies, your clients’ web presence, whether for a Measure Impact of corporate web site, e-commerce site, messages, creative and campaign microsite or landing page. To Communities with Social Media technology-enabled user be successful, SEO programs require Marketing Analytics experiences to help your clients continuous vigilance and responsiveness In the fast-paced and evolving to changing patterns in user search environment of social media, your engage online with their target behavior, search engine algorithms and clients seek guidance on how to engage markets. best practices for web site architecture. with audiences and determine social media marketing objectives. EyeTraffic Media is your agency’s EyeTraffic Media’s SEO services focus on Measuring effectiveness of social developing and maintaining relevant, media programs and maintaining campaign execution team. We program-specific, and high-volume, long consistency of content across multiple work as a seamless extension of tail keywords to help push natural website initiatives can impact success of SEO your organization to build, rankings to the top of search engine programs and other online tactics. manage and analyze your clients’ results pages over time. EyeTraffic provides detailed reporting and analysis EyeTraffic Media’s social media interactive marketing campaigns. of your clients’ site performance and marketing services empower you to strategic guidance for improvements. provide your clients with measurable Whether your agency focuses on strategic programs and real-time tracking of how communications, creative development, audiences are engaging with their web technology or across the breadth of interactive marketing, you may be facing Reach Targeted Audiences in a brands. In addition to our consulting services for building and monitoring a these challenges in providing campaign More Timely and Cost-Effective social networking presence, we provide execution services: Way with PPC Advertising our proprietary, JumpReach™ viral Pay-Per-Click (PPC) advertising remains marketing campaign tool for engaging Managing costs of maintaining the number one online lead generation audiences in online referral and employee specialists for campaign marketing tactic. It is highly measurable incentive programs. execution for return on investment and enables Filling resource gaps during advertisers to manage costs. PPC temporary increases in demand Staying up to speed on evolving advertising can be employed quickly to Ensure Deliverability and capitalize on market opportunities and tactical best practices, new tools and can be refined to target very specific Improve Measurements in technologies audiences by geography, time and other Email Marketing Analyzing and reporting on campaign parameters. Successful email marketing requires activities and maximizing results great content and creative, and best EyeTraffic Media’s PPC advertising practices for list management and services deliver the results you seek for delivery. EyeTraffic Media is your Configure Client Web Sites for your clients. We build comprehensive organization’s email execution expert. We optimize content for delivery, Maximum Visibility with SEO campaigns, closely manage spending and regularly analyze activity to maximize key perform A/B testing, manage list Search engine optimization (SEO) is a performance indicators (KPIs). EyeTraffic growth programs and measure foundational online marketing program also provides you with robust reporting to subscriber’ interactions for continuous that helps to improve the effectiveness of share results with your clients. improvement. EyeTraffic Media | 4519 Wisconsin Avenue NW 2nd Floor | Washington, DC 20016 | Phone: 202-747-1818 www.eyetraffic.com Coordinate Media Buying Analytics with Other Online Marketing Programs Online advertising, particularly in the social networking space, delivers a well-balanced mix of branding with lead generation, and complements other online marketing programs. Whether you need to augment your media buying team or coordinate results from media buying with other online programs, EyeTraffic Media’s media buying services achieve superior brand positioning and support online conversion goals. Analytics and reporting for targeted media buys are integrated with all of EyeTraffic’s other interactive campaign management services. EyeTraffic Media Agency Partner Case Studies Situation Solution Results Doner Advertising, the agency of Working with Doner’s Mazda Account Team, EyeTraffic SEO and PPC campaigns achieved the record for MazdaUSA, sought a rebuilt Mazda’s natural and paid search engine highest conversion rates of all of Mazda’s partner with specialized expertise in marketing efforts. EyeTraffic applied Omniture's advertising media. search engine marketing. Doner’s goal SiteCatalyst and SearchCenter to analyze and measure PPC campaign achieved higher click- was to create an analytics paid search performance, and structured a robust Pay- through rates across several key category infrastructure and campaigns to help Per-Click (PPC) advertising campaign by branded segments at a much lower cost per KPI quantify key performance indicators terms, industry segment terms and dealership than Mazda’s competitors. (KPIs) for conversions of leads from offerings. The 50,000+ keyword phrases developed in Mazda’s online marketing budget with Mazda’s online inventory searches, the campaign were focused on achieving Mazda’s KPIs Doner more than doubled as a result of quote requests and dealer inquiries. across its 13 models. As consumer demand evolved campaign performance. from features/functions to fuel economy/discounts, Doner now leverages paid search EyeTraffic quickly rebuilt the SEO and PPC campaigns campaign data to test new marketing to coincide. themes for online and offline campaigns. Situation Solution Results Vertis Communications is a leader in EyeTraffic worked with Vertis to complement their Vertis achieved greater results for its providing print programs that deliver successful print programs by first creating a baseline of clients at a fraction of the cost of better results per marketing dollar. metrics for measuring their clients’ online retail traditional programs. They sought to further differentiate environments. EyeTraffic devised ways to increase Vertis has engaged EyeTraffic to support their client offerings by partnering traffic to Vertis’ online circular, proposing several key clients, including Rack Room with an interactive firm that deeply differentiated offerings between print and online, and Shoes, Menards and Safeway. understood the execution of online push/pull marketing programs to get information in EyeTraffic has become part of the sales marketing and had the capabilities for front of prospects in search environments. EyeTraffic process for Vertis, providing online measuring return on investment. worked seamlessly with Vertis’ team, blending easily research for prospective client proposals. into existing client engagements to transition offline campaigns to online campaigns. About EyeTraffic Media Headquartered in Washington, D.C., EyeTraffic Media is a performance-driven interactive marketing consulting firm that provides unsurpassed campaign management solutions for companies and organizations seeking to more effectively connect with their target audiences. EyeTraffic boosts lead generation and customer acquisition by leveraging our expertise in search engine marketing, online media buying, email and social media, mobile marketing and web analytics. Acting as a seamless extension of your marketing team, we build, manage, track and analyze interactive marketing campaigns and programs that generate measurable results.
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