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UK Fingertip Facts
Q1 2007
ONLINE FACTS & FIGURES
PEOPLE ONLINE MEDIA TIME
• There are now 34.2m people online – 71% of the total • 57% of internet users are online every day.
GB adult population. (GB TGI, Q1 2007)
(GB TGI, Q1 2007).
• The average length of each internet user session is 28
• 68% of GB internet users have been online for at least minutes.
3 years. (Comscore Media Metrix, January 2007)
(GB TGI, Q1 2007).
• Internet is the second most popular medium in terms
• Today, there are as many people aged 55+ online as of time spent – 27% of total media time per week is
there are people aged 18-24 online. spent online compared to 34% spent with TV.
(NOP World, Internet User Profile Study, June 2006). (BMRB Internet Monitor, November 2006).
ONLINE BEHAVIOUR ONLINE ADVERTISING
• 68% of UK internet users visit multimedia • The UK online advertising industry was valued at
entertainment websites - that’s equivalent to 21m £917.2m for the first six months of 2006, taking a
users, up 67% YOY. 10.5% share of the UK advertising industry.
(Comscore Media Metrix, January 2007). (IAB/PwC, October 2006).
• Most popular online activities: • For 2007, online advertising in the UK is expected to
account for 18% of all media spend, a total of £2.2
Using email: 21.8m billion.
Checking bank accounts: 11.3m (Group M, November 2006)
Studying/Researching: 11.6m
Instant messaging: 7.3m • 74% of marketers regard the internet as a “vital part
Online auctions: 6.0m of their advertising strategy” while 78% thought that it
(GB TGI, Q1 2007) “enabled them to reach specific groups difficult to
reach in other ways”.
• The internet is the preferred source for information (EIAA, November 2006)
on personal finance, holiday/travel and consumer
electronics.
(Forrester Research, July 2006).
BROADBAND E-COMMERCE
• 75% of all UK online households use a broadband • £30.2bn was spent by consumers online during 2006,
connection to access the internet – equaling 13m up 57.3% on 2005.
homes.
(IMRG, January 2007)
(Jupiter Research, May 2006).
• Broadband adoption means users actually spend • 19.7m people now shop online in the UK, spending an
longer online than with a dial up connection (11.1 hrs vs average of £627 each in the last six months.
6.0 hrs per month). (BMRB Internet Monitor, November 2006)
(Forrester Research, August 2006).
• 63% of online Brits have changed their mind about
• Broadband users also view nearly 4 times as many which brands to buy based on information they’ve
web-pages as their narrow band counterparts. read online.
(Comscore Media Metrix, January 2007). (Fluid Lives study. Ipsos, May 2006).
ONLINE FACTS & FIGURES
(Ad-Supported Sites Only)
News Music
Brand or Channel Unique Page Brand or Channel Unique Page
Users (000) Views (MM) Users (000) Views (MM)
Yahoo! News 3,550 42 Yahoo! Music 2,959 54
The Sun Online 2,645 80 AOL Music 2,198 13
Guardian Unlimited 2,526 23 MTV Networks Music 1,591 7
MSN News 2,397 25 Myspace Music 1,341 28
AOL News 1,924 16 MP3.com 502 2
Mail Sport
Brand or Channel Unique Page Brand or Channel Unique Page
Users (000) Views (MM) Users (000) Views (MM)
MSN Hotmail 17,984 2,281 SKY Sports 3,260 109
Yahoo! Mail 9,937 1,076 Premium TV 2,194 91
AOL Email 4,844 311 TEAMtalk Media Network 1,838 105
Google gmail 1,676 134 Yahoo! Sport 1,365 39
Orange Mail 1,522 173 AOL Sports 1,051 14
Autos Finance
Brand or Channel Unique Page Brand or Channel Unique Page
Users (000) Views (MM) Users (000) Views (MM)
Auto Trader 3,133 330 Moneysupermarket.com 3,519 22
eBay Motors UK 2,316 45 MSN Money 2,011 6
MSN Autos 836 11 Reuters.co.uk 1,018 11
Yahoo! Cars 641 5
AOL Money & Finance 866 4
AOL Auto 484 3
Yahoo! Finance 825 10
Instant Messaging Movies
Brand or Channel Unique Min/Visitor Brand or Channel Unique Page
Users (000) Users (000) Views (MM)
MSN Messenger 14, 269 453 IMDB.com 4,788 102
Yahoo! Messenger 1,775 174 Yahoo! Movies 1,363 8
AOL Instant Messenger 1,257 143 UGO Film/TV 1,195 9
Skype Instant Messenger 667 146 MSN Movies 1,047 11
AIM 302 120 Rotten Tomatoes 738 3
Source: Comscore Media Metrix, UK.
December 2006
