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ONLINE FACTS _ FIGURES

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					                                                                                      UK Fingertip Facts
                                                                                      Q1 2007




ONLINE FACTS & FIGURES
PEOPLE ONLINE                                                 MEDIA TIME
• There are now 34.2m people online – 71% of the total        • 57% of internet users are online every day.
 GB adult population.                                          (GB TGI, Q1 2007)
 (GB TGI, Q1 2007).
                                                              • The average length of each internet user session is 28
• 68% of GB internet users have been online for at least        minutes.
 3 years.                                                      (Comscore Media Metrix, January 2007)
 (GB TGI, Q1 2007).
                                                              • Internet is the second most popular medium in terms
• Today, there are as many people aged 55+ online as            of time spent – 27% of total media time per week is
 there are people aged 18-24 online.                            spent online compared to 34% spent with TV.
 (NOP World, Internet User Profile Study, June 2006).          (BMRB Internet Monitor, November 2006).




ONLINE BEHAVIOUR                                              ONLINE ADVERTISING
• 68% of UK internet users visit multimedia                   • The UK online advertising industry was valued at
 entertainment websites - that’s equivalent to 21m              £917.2m for the first six months of 2006, taking a
 users, up 67% YOY.                                             10.5% share of the UK advertising industry.
 (Comscore Media Metrix, January 2007).                        (IAB/PwC, October 2006).


• Most popular online activities:                             • For 2007, online advertising in the UK is expected to
                                                                account for 18% of all media spend, a total of £2.2
   Using email: 21.8m                                           billion.
   Checking bank accounts: 11.3m                               (Group M, November 2006)
   Studying/Researching: 11.6m
   Instant messaging: 7.3m                                    • 74% of marketers regard the internet as a “vital part
   Online auctions: 6.0m                                        of their advertising strategy” while 78% thought that it
   (GB TGI, Q1 2007)                                            “enabled them to reach specific groups difficult to
                                                                reach in other ways”.
• The internet is the preferred source for information         (EIAA, November 2006)
  on personal finance, holiday/travel and consumer
  electronics.
 (Forrester Research, July 2006).




BROADBAND                                                     E-COMMERCE
• 75% of all UK online households use a broadband             • £30.2bn was spent by consumers online during 2006,
  connection to access the internet – equaling 13m              up 57.3% on 2005.
  homes.
                                                               (IMRG, January 2007)
 (Jupiter Research, May 2006).


• Broadband adoption means users actually spend               • 19.7m people now shop online in the UK, spending an
  longer online than with a dial up connection (11.1 hrs vs     average of £627 each in the last six months.
  6.0 hrs per month).                                          (BMRB Internet Monitor, November 2006)

 (Forrester Research, August 2006).
                                                              • 63% of online Brits have changed their mind about
• Broadband users also view nearly 4 times as many              which brands to buy based on information they’ve
  web-pages as their narrow band counterparts.                  read online.
 (Comscore Media Metrix, January 2007).                        (Fluid Lives study. Ipsos, May 2006).
ONLINE FACTS & FIGURES
(Ad-Supported Sites Only)

                         News                                                 Music
 Brand or Channel        Unique        Page          Brand or Channel         Unique        Page
                         Users (000)   Views (MM)                             Users (000)   Views (MM)
 Yahoo! News             3,550         42            Yahoo! Music              2,959        54
 The Sun Online          2,645         80            AOL Music                 2,198        13
 Guardian Unlimited      2,526         23            MTV Networks Music        1,591        7
 MSN News                2,397         25            Myspace Music             1,341        28
 AOL News                1,924         16            MP3.com                   502          2



                          Mail                                                 Sport
Brand or Channel         Unique        Page          Brand or Channel         Unique        Page
                         Users (000)   Views (MM)                             Users (000)   Views (MM)
MSN Hotmail               17,984       2,281         SKY Sports                3,260        109
Yahoo! Mail               9,937        1,076         Premium TV                2,194        91
AOL Email                 4,844        311           TEAMtalk Media Network    1,838        105
Google gmail              1,676        134           Yahoo! Sport              1,365        39
Orange Mail               1,522        173           AOL Sports                1,051        14



                        Autos                                                 Finance
Brand or Channel         Unique        Page          Brand or Channel         Unique        Page
                         Users (000)   Views (MM)                             Users (000)   Views (MM)
Auto Trader               3,133        330           Moneysupermarket.com      3,519        22
eBay Motors UK            2,316        45            MSN Money                 2,011        6
MSN Autos                 836          11            Reuters.co.uk             1,018        11
Yahoo! Cars               641          5
                                                     AOL Money & Finance       866          4
AOL Auto                  484          3
                                                     Yahoo! Finance            825          10



                  Instant Messaging                                           Movies

Brand or Channel         Unique        Min/Visitor   Brand or Channel         Unique        Page
                         Users (000)                                          Users (000)   Views (MM)
MSN Messenger           14, 269        453           IMDB.com                  4,788        102
Yahoo! Messenger        1,775          174           Yahoo! Movies             1,363        8
AOL Instant Messenger   1,257          143           UGO Film/TV               1,195        9
Skype Instant Messenger 667            146           MSN Movies                1,047        11
AIM                     302            120           Rotten Tomatoes           738          3



Source: Comscore Media Metrix, UK.
December 2006

				
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