2009 CAP Proposal Form
CAP – Solution Provider Market Development Funds Program is a tool designed to help solution providers develop
and strengthen relationships with manufacturers while driving incremental sales. CAP is a results driven program
sponsored by Ingram Micro manufacturer partners who provide viable marketing funds for cooperative marketing
and training activities within the guidelines established by the solution provider and the manufacturer.
Solution Provider Eligibility:
All US Ingram Micro solution providers are eligible to receive CAP funds. CAP funds will only be awarded to
solution providers who are approved, meet the established requirements, and provide proof of performance.
Some manufacturers have specific requirements; please work with your Ingram Micro Sales Representative to
make sure you meet these requirements before submitting a proposal.
The following types of activities will be considered for CAP funding approval:
Direct Marketing, Trade Shows and Events, Training Events, or Advertising.
The following types of activities will not be considered for CAP funding: Happy Hours, Golf Outings, Sporting
Events, Sales Giveaways, or contests.
SECTION ONE: Solution provider to Complete
Premier CAP manufacturers All proposals will be reviewed and approved on a case-by-case basis by the
manufacturer. Select a minimum of 1 requested manufacturer from the list below.
Adobe Apple Citrix Enterasys IBM Hardware
HP Servers IBM Software Lenovo Oracle Polycom
Symantec Websense Other
Technology & Solution Campaign CAP proposals must incorporate a minimum of 3 campaign manufacturers.
All proposals will be reviewed and approved on a case-by-case basis by the campaign. Select a minimum of 3
requested manufacturers from the list below.
Peripherals and Supplies & Accessories_____________________________
APC Epson Logitech
BenQ FujiFilm Optoma Technology
Brother Hitachi Projectors OKI
Cables To Go Imation/Memorex/TDK Sharp Electronics
CyberPower InFocus Sony Media
Dymo Konica Minolta Verbatim
Buffalo Technology Iomega
HP Storage Tandberg Data
Mac Elite (For Apple Specialists and Apple Authorized VARs only)_________
EMC Insignia LaCie
SMBA (For SMBA members only) All proposals will be reviewed and approved on a case-by-case basis by SMBA
campaign. A maximum of $500 per vendor can be requested per proposal. Select a minimum of 1 requested
manufacturer from the list below.
3Com IBM HW SanDisk
Avocent Kingston SIIG
Citrix Kodak Sony
D-Link LaCie Trend Micro
Dymo Linksys VMware
Primary focus of requested manufacturer(s) (lines or products):
Solution provider Name:
IM Account #:
IM Communities (VTN, IMSN, SMB Alliance):
Objective of Marketing Activity:
Description of Marketing Activity (please include as much information as possible):
Who is the Target Audience? (Title, avg. company size):
Number of expected attendees or impressions:
Location of Event:
Will the vendor have speaking opportunity at this activity? Yes No
Will the vendor have a table top at this activity? Yes No
If copy/logo need from the vendor please list what is needed and by when:
What kind of tracking/ROI/Pipeline is expected from this activity?:
Proof of performance, to be submitted after the activity:
(Needs to show that the event happened and/or how the solution provider was represented, ex: copy of ad, attendee list, etc)
Funding Requested SELECT ONE:
$500 $1,000 $2,000
$750 $1,500 Other amount:$
Ingram Micro credit memo
I, as a representative for , understand that my company must provide proper proof-of-
performance, as well as, meet or exceed sales goal listed below to receive CAP payout. Once these items
are validated, a credit will be issued to the solution provider’s account.
Customer signature for approval: Date:
By checking this box and sending request electronically, responsible party considers the checked box to
be same as their signature.
SECTION TWO: AE/BDM to Complete
AE/BDM Name: Ext.
Sales goal can be incremental sales or a minimum of 15% growth in sales.
For customers with no sales history a sales minimum of $10,000 is required.
Timeframe for sales measurement. Select one:
If you would like to submit this proposal without a sales goal please enter the reason for your request:
Submit the request form to Crystal Swart at (714) 382-1061 or at Crystal.email@example.com
Marketing / Campaign Manager to complete for approval:
Solution provider Sales for requested manufacturer
2008 YTD: Date of report:
Approved Denied. If denied why
100% of funds provided upfront
50% of funds in advance, 50% funds after activity completed
All funds after activity completed and sales goal met (if applicable).
Approved amount: $
Approved sales goal:
Marketing / Campaign Manager Name Title: Date:
Marketing / Campaign Manager Signature: Date:
By checking this box and sending the request electronically, responsible party considers the checked box
to be same as their signature.