These Author Guidelines are provided to ensure consistency of style and content for each Graphics
Project. This will also help with efficiency and speed in developing the product.
SPECIAL NOTE !!
NEW! In all E-mail correspondence to the Graphics Office, please:
NAME the Park in discussion in the Subject Line. This enables us to recognize track and find
your request easily.
Put in the “To” or “CC” line of your e-mail all the people you wish to be involved with the
brochure. We would like for all correspondence to then “Reply All” (unless of course it is not
meant for everyone).
We have assembled such a knowledgeable and experienced review group to assist in the
development of each park's brochure. This proofing committee reviews the text for content,
facts, errors and omissions and has helped make these brochures the highest quality possible.
The Graphics Office
Table of Contents
Park Brochure Development Sequence 2
Specifics for each section 3
Guidelines for Text, Images, & Map 4
Park Guidelines and Sample Format for 5-6
Image Guidelines: Let’s Talk About Images - 7-8
Park Dictionary - Commonly misspelled or 9
Park Brochure Development Sequence
Step Responsible Office Activity
Prioritize brochure development
Choose the park and direct development.
Review park brochure guidelines online at:
Park Gather text, images, photos, and map details.
2 Write brochure narrative
– the Graphics Office will do the layout– not writing
Decide quantity of brochures needed.
Send text to ET for review and approval.
District Send all approved text, images and map to Graphics Office
Once the District Office has edited and approved the brochure text
please send as a Word file to the Graphics Office for the Brochure
4 Proofing Committee to review.
All text editorial suggestions (additions, deletions, and revisions) will be
sent back to the District Office for approval prior to brochure layout.
Incorporate suggestions and send text and images to Graphics Office.
Request park map from GIS
Develop map for brochure
Graphics Office Proof and edit text and images
5 Modify text necessary
Request new images if necessary
Place images, map and text into the brochure layout and design.
Send to Park, ET & Central for REVIEW.
Park & ET & Central
Review and Proof the brochure for FINAL changes.
Send to Graphics Office within deadline period
Make FINAL changes
Send to Park Manager, ET for FINAL Approval.
Park & ET & Central Final Review and Approval
Send to Graphics Office
9 Send to service bureau #
Specifics for each section
Section Name of Section Information to be provided by park
1 Brochure Cover The most commonly-used, one-or-two-word name of your park
District ID (i.e. Northwest, Southeast, etc…)
A short superlative phrase /caption describing your park like:
A barrier island accessible only by boat
The largest contiguous area of cypress swamp in Florida
The largest spring in Florida
The most visited park in Florida
A beautiful vertical photo for the cover (300 dpi at full size)
Large landscape (wide) vista photo for the background image
2 Welcome 50 words or less - a brief description introducing the park – visitors
don’t know your park like you do - give them an overview! Begin your
brochure with: “Welcome to (your park’s name) State Park!”
How large is this park? Shoreline?
What kind of park is it?
Where is it?
How is it used?
3 Natural Communities 250 words or less (describe plants & animals)
Photos of native plants and animals
Please note nearby state parks, adjacent aquatic preserves and
buffer preserves, DEP managed lands
4 Park Guidelines Check the standard guidelines below – revise or add to fit your park
Availability of drinking water
Fragile natural communities
Special swimming or camping rules
5 History & Culture 200 words or less -significant park history (Photo of park landmark)
6 Directions 30 words or less
How to get to the park - Begin at an Interstate or Major Road!
7 Real Fun in the Real 200 words or less Begin the section with fun! - activities for
Florida visitors: interpretive programs, facilities, number of RV sites, camping,
swimming, fishing, special events, concessions, near by parks -
Make it sound fun!
8 The Map GIS will provide a base map Note points of interest.
Name lakes, trails, etc.
9 Timeline Major historical events & dates specific to your park (park
opening, battles, etc.)
Keep it short - does not need to be complete sentences!
Write in present tense - no periods. Ex. 1989 Park opens
Always include: 2000: Florida State Parks voted #1 in nation
Guide for Style, Text, Images, and Map
Text and Style
Use the provided template, your old brochure text and park web site as a starting point.
Write in the active voice. Be detailed and specific.
Supply details - the more details, the more interesting your brochure
Maintain the same tense as much as possible
Avoid confusion by not mixing plurals and singulars in the same sentence.
Please submit all text digitally, single-spaced lines in Microsoft Word. Do not double-space!
Type only one space after periods.
No periods after AD or BC. No periods in Timeline!
Use Parentheses around area codes in phone numbers!
Always lowercase a.m. and p.m. and add periods.
Italicize web site references.
No apostrophe after: 1800s, 1900s, etc.
Use only one paragraph return after each paragraph. Set up your document by going to “Format
Paragraph Spacing After 10 points. This will automatically add space after each paragraph.
Do not capitalize common names of plants and animals except for proper nouns and adjectives.
Organize all similar information together in a section
Send all text in one Word file with a “word count” for each section. To count words in each section,
select the text to be counted, go to “Tools Word Count.”
Organize your information in appropriate sections.
Keep your style simple, light, informative, enjoyable, interesting, understandable and inviting.
**Define your terms! Remember this is for tourists/visitors. Most do not know hammock or karst
topography and will not be carrying a dictionary! (See attached dictionary.)
Please run spell-checker. As we encounter commonly misspelled words
Images - See Let’s Talk About Images” below.
Submit high quality digital photos - (300 dpi at full size) or artwork.
Send sample shots early on to determine if is acceptable quality.
The Graphics Office can also scan high quality photos or slides.
Submit an outstanding VERTICAL photo for the COVER panel - a distinguishing or especially
beautiful feature or your park.
NEW! Please submit a large HORIZONTAL vista photo for the background.
People engaged in park recreation/activities for Real Fun in the Real Florida (check with your
concessionaire – they may have excellent photos they would like to share)
Wildlife & Plants (common or unique wildlife or plant life found in the park) for Natural
History & Culture (photos of landmarks, reenactments, etc.)
Map ** A very important part of the brochure!
Note landmarks, points of interest, roads, names of trails, facilities, parking, camping, names of bodies
of water, islands, (nearby state parks, adjacent aquatic preserves and buffer preserves, DEP
Number of Brochures
Number of brochures your park will use in a year or a single print run.
(These guidelines go in every park brochure. Please adapt for your park)
• For your safety: please do not feed or attempt to touch any animals.
• Intoxicants and firearms are prohibited.
• Pets are permitted in this park. They must be well behaved and kept on
a six-foot, hand-held leash at all times. Please check with the park before
arriving and inquire about specific pet restrictions.
• The park offers many recreational opportunities to visitors with
disabilities. Should you need assistance to enable your full participation,
please contact the park office.
(This is the NEW! standard clause for visitors with disabilities – do not
use the words “guide dogs” or “disability friendly.”)
• Open 8 a.m. until sunset 365 days a year.
• An entrance fee is required.
A sample format for submitting text
North Central Florida
Dudley Farm Historic State Park
A one-of-a-kind authentic
19th-century working farm
Welcome to Dudley Farm Historic State Park! This 325-acre historic state park offers a unique opportunity to see how
the Florida farm evolved from the 1850s until the mid-1940s. Dudley Farm is an authentic working farm. Its buildings have been
restored or are currently being restored to their original condition. (50 words)
History & Culture
In the mid-1800s, the Dudley family, progressive farmers, moved from Charleston, South Carolina to North Central Florida. Three
generations of the family lived and worked the then 640-acre piece of land. By the 1880s, Dudley had become a significant
crossroads community and attained a position of prominence in Alachua County.
For over a 150 years, the Dudley family successfully maintained livestock, crops and large vegetable gardens. Eighteen original
buildings constructed between the 1880s and 1945 still stand today. They include the old general store, a dairy shed, canning
house, smokehouse, syrup house, hay barn, tobacco barn, stables and an 1880s kitchen. Also dating back to the 1800s are hand-
stitched quilts, a large quilting frame, photographs, farm implements, and an 1835 Bible carried by P.B.H. Dudley through the
Civil War. (129 words)
The Dudley landscape is typical of the early Florida farm with gardens, grape arbors, pecan and fruit trees, pastures, pinewoods,
and croplands of peanuts, field peas, sweet potatoes, and sugar cane. It is a native habitat for animals such as deer, wild turkeys,
gopher tortoises, bats and bluebirds.
In the mid-1800s Dudley Farm consisted of rolling land covered with longleaf pine and wiregrass. The longleaf pines provided
material for all the Dudley buildings, fence posts, and split rail fences.
Ponds, sinkholes, and an extensive network of cave passages permeate the area. The rich organic soil with a clay and limestone
substructure, coupled with the Florida climate, create an area well suited for agricultural use. (113 words)
Real Fun in the Real Florida!
(You may want to mention your concessionaire and check with him for photos)
Visitors can experience actual farm life as it was a century ago - harvesting, grinding, boiling and cracking sugar cane, feeding
chickens, and much more. Park staff perform (in authentic farm clothing) the daily farm chores and activities, and a volunteer
quilting group meets to create replicas of Dudley quilts. Farm livestock include mules, cracker cows and horses, and Plymouth
Barred Rock Chickens.
Walk on the nature trail or enjoy sitting in the rocking chairs on the spacious porches used as a gathering place. View a 3-minute
program about Dudley Farm at the Visitor Center, a 1918 cracker house. A rotating exhibit displays original Dudley items that
chronicle the family’s history. Seasonal activities are posted at the entrance kiosk. Farm Tours are available 9 a.m. to 4 p.m.
Wednesday through Sunday. A self-guiding brochure is available at the visitor center. (140 words)
1859: Initial land grant purchase of Dudley Farm
1861: Captain PBH Dudley serves in the Civil War
1881: PBH Dudley, Jr. builds present Dudley Farm
1930: Electricity and first tractor are added to farm
1950: Indoor plumbing is added to the farm
1983: Myrtle Dudley donates Dudley Farm to the Florida Park Service
1984: Restoration of park begins
2001: Dudley Farm opens to public
Dudley Farm Historic State Park is 7 miles west of I-75 on State Road 26 between Newberry and Gainesville. (19 words)
Florida State Parks
Florida Department of Environmental Protection
Dudley Farm Historic State Park
18730 W. Newberry Road
Newberry, FL 32669
For information about Florida State Parks
Call (850) 488-9872
(please give the park’s complete web address)
• For your safety: please do not feed or attempt to touch any animals.
• Intoxicants, firearms, and smoking are prohibited.
• Pets are not allowed in this park. Guide dogs for those with disabilities are welcome in all areas of the park.
• The park is disability friendly. Should you need assistance to enable your full participation, please contact the park offi ce.
• Many of the buildings and fences are 100 years old. Please do not climb on them.
• Picnic tables and grills are available near the Hodge Visitor Center.
• Open 9 a.m. until 5 p.m. Farmstead closes at 4 p.m. Closed Mondays and Tuesdays.
• An entrance fee is required at the park entrance.
Image Guidelines: Let’s Talk About Images (i.e.) Photos! ...
One of the most important jobs when producing a color brochure is supplying high quality photographs. Here are
the options each park has when supplying our office with images to use in their park brochure. Please follow these
If you are taking images with a digital camera, do not take pictures until you follow these steps!
The first consideration before ever taking a picture is the quality of the pixels. Prior to shooting, look up in the
index of your camera’s manual the word(s) resolution, quality, pixels per inch, dots per inch, etc… The manual
should give you a clue about how to set your camera on the highest resolution possible.
Set the camera on the highest resolution possible. Photos should be 300 dpi at full size.
Take a practice shot.
E-mail the practice shot to our office.
We will check for resolution quality and let you know if your images are usable.
Several parks have spent much time taking digital pictures that were not appropriate for printing purposes. By
following these steps your images will be sure to be usable and there will be no time lost. Using a digital camera
is ideal because the images can be sent directly to our office via email, and there is no time spent scanning
35 MM Camera
If you are snapping shots with a basic camera, use slide film or have the images printed as 4x6 inch glossy
prints at any store that offers a photo center. Once you’ve chosen the best prints, send them to the Graphics Office
and we will scan them. The park also has the option of having slides or photos professionally scanned, and sending
the images to us via email. (See Scanning Images) You may also have the film developed and put on a CD by the
film developer. Make sure the photos are developed and saved at 300 dpi - not web quality (72 dpi).
If you have high quality slides taken by a professional, or have some in stock, they may be sent to our office and
scanned into the computer as digital images with our slide scanner.
It is ideal to have a professional photographer take high quality photographs of your park. Images taken by a
professional usually portray the park in the best possible way. Most brochures are higher quality when the images
used are professional photographs. We suggest that any park that can afford to, take the opportunity to do so.
Request that the photo be provided to you digitally. If this is not possible the images can be sent to our office to be
scanned or the park can scan the images themselves and send them via email. (See note about scanning.)
Scanning is an art, which is best done by a professional. If you do choose to do your own scanning, please be sure
to keep the mode in RGB and always use 300 dpi (or higher) as the standard resolution. The size that each
photograph should be is easy to see when looking at the image boxes on the brochure template. For example, the
cover photo is about 3x5 inches. To be on the safe side, scan this image at 4x6 inches at 300 dpi and leave the
mode as RGB.
Basic photography rules to keep in mind when taking photographs of your park:
Find an interesting object whether it be a plant, animal, or person to be the subject of the photograph.
Think of a creative way to portray the object in the picture, and take the picture from several different angles.
For example, when taking a picture of a child with a butterfly, you may want to stoop down so the angle will be
from below or stand on a chair so the angle will be from above. Try using props, getting up-close instead of
faraway, and be aware of contrasting colors. Changing the perspective on an object always makes for a more
interesting picture. Don’t be afraid to try something new!
Take several pictures of each object. You never know what angle will look best. By taking several pictures of
the same subject, you will have options when picking the best one.
Remember to look through the viewfinder of your camera, and view the image to be taken as a whole. In other
words, try to square the picture so nothing important is cut out. Crop the picture in your mind before taking the
Keep in mind the shapes of each picture section in the brochure.
Cover Vertical (Most important, because it must be vertical.)
Plant/ Animal Vertical or Horizontal
History Vertical or Horizontal
Real Fun Vertical or Horizontal
Thank you for taking the time to supply our office with high quality photographs. Your park’s brochure will be of
highest quality because of your efforts. If at any time you have questions or concerns, do not hesitate to contact our
office and speak with Sherrie, Mark, or LeeAnn. We look forward to receiving your images.
The Graphics Team: Sherrie Mendelson, LeeAnn Gibson, & Mark DeVivo
Department of Environmental Education
3900 Commonwealth Blvd. MS 30 Tallahassee, FL 32399-3000
Phone: (850) 488-4703 SC 278-4703 Fax: (850) 922-6615
Park Dictionary – Commonly misspelled or misused words
Indian tribes -use the tribe name, make singular and add “the” –the Seminole, the Apalachee,
the Timucua. Timucuan refers to their language (i.e. Timucuan speaking people).
Synonyms for Native American" - the tribe name, natives, tribe, Indian, Pre-Columbian
group(s), Pre-Columbian population, cultures, civilizations, societies, native people or
Don’t be afraid to use the term "Indian", this is synonymous with "Native American" and is perfectly
acceptable. There seems to be a current perception that "Indian" is a non-PC term, but it is used
frequently by professional archaeologists, on tribal web pages and official state documents and web
pages. (See: Division of Historical Resources, Bureau of Archaeological Research web site for
good general information.) http://dhr.dos.state.fl.us/bar/index.html
Many archaeologists like to use the term "Pre-Columbian" as in "Pre-Columbian Florida", to refer
to the period before the onset of European exploration and colonization following in the wake of
Columbus's voyages. There was documented contact between Europeans and Native American
groups in Greenland and Newfoundland from about 1,000 to 800 BP, but this did not result in
significant changes in either society, and knowledge of these settlements was forgotten or regarded
as legend for centuries.
BP - Before Present - means time before the present (actually before 1950), but in relationship to
thousands or millions of years 50 years is not of major significance. BP is a relative time frame,
since the present is always changing. AD and BD are relative to a specific time - the year 0
pavilion (one “l”)
pitcherplant - one word
do not pluralize individual species: black bear etc.
herons and egrets should be plural because there are several species seen