Layar on the Mashup by ProQuest

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Layar is a free application that uses your GPS location to show what is nearby by displaying real-time information on top of the image on your mobile's camera (it works on other platforms as well as the on the iPhone). Layar already has a good content catalog and is growing very quickly. The combination of large databases, mobile technology, and GPS location identification is delivering new markets for content provided by companies. The winners in the mobile market will be those companies that understand how people are using mobile content in different ways than they are using content that is in print or on computers.

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									after thought                                                                                                               DAVID MEERMAN SCOTT




    Layar on the                                                                  Layar is both truly global and hyperlocal. The data sets come


    Mashup                                                                     from all over the world. Yet you can find something valuable—
                                                                               restaurants and bars, retail shops, health clubs, educational
                                                                               institutions, real estate, and more—a few steps away from where
                                                                               you are at that moment.
                                                                                  Because Layar was created by a very small team of smart



     o           bsessed. I have become obsessed with an iPhone
                 application called Layar. I first learned about Layar in
                 February when I spoke at the Marketing Pioneers
     event in Amsterdam and three people independently felt
     compelled to share the locally developed application with me
                                                                               entrepreneurs in the Netherlands, the application is data agnostic.
                                                                               I hate to be pessimistic, but in my experience, had an application
                                                                               like this been built by one of the humongous companies in the
                                                                               telecom or software or information industries, it probably
                                                                               wouldn’t be the same. The proprietary stuff would likely come
     because they thought it was so interesting.                               into play and they’d probably make it a closed system that only
        Layar is a free application that uses your GPS location to show        works in one country.
     what is nearby by displaying real-time information on top of the             Layar already has a good content catalog and is growing very
     image on your mobile’s camera (it works on other platforms as             quickly. One of the earliest content providers was Funda Real
     well as the on the iPhone).                                               Estate, operator of the largest real estate portal in the Netherlands.
        The founders of Layar call it “augmented reality.” I call it “cool.”   Funda Real Estate aggregates about 200,000 property listings
     And I think there are interesting insights into how large databases       (nearly every property available in the Netherlands from all the
     can be deployed through GPS-enabled mobile applications,                  major real estate agencies in the country). When you look through
     delivering new revenue streams to econtent companies.                     the camera on your mobile device, the Funda layar presents a
        Perhaps the best way to explain the application is to share            marker on the location of each house that’s for sale that you see on
     how I use it. As I tr
								
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