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Reader
Social Media Metrics measuring the success of your social media
How to Measure and Optimize Your marketing efforts. Success metrics in business are
Marketing Investment based on business goals in which fame does not
Jim Sterne always equate to fortune. Read this book to
WILEY determine why striving for more Twitter
Hardcover followers or Facebook friends than the
$24.95 competition is a failing strategy; how to leverage
the time and effort you invest in social media;
Whether you are selling online, through a and how to convince those who are afraid of
direct sales force, or via distribution channels, new things that social media is a valuable
what customers are saying about you online is business tool and not just a toy for the overly
now more important than your advertising. Social wired. Knowing what works and what doesn’t is
media is no longer a curiosity on the horizon but terrific, but only in a constant and unchanging
a significant part of your marketing mix. world. Social Media Metrics is loaded with specific
While other books explain why social media is critical and examples of specific metrics that you can use to guide your social
how to go about participating, Social Media Metrics focuses on media marketing efforts as new means of communication.
Virtual Collaborative Writing in webpages, webcasts, and graphical user
the Workplace interfaces, to facilitate effective interdependent
Computer-Mediated Communication collaboration in writing projects.
Technologies and Processes This book focuses on the type of writing that
Edited by Beth L. Hewett and Charlotte Robidoux typically occurs in virtual workplace settings,
IGI GLOBAL such as academic institutions, private and for-
Paperback, Hardcover