Rewriting the Ebook Story by ProQuest


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									edit this                                                                                                                       MICHELLE MANAFY

                                                                                 While I have heard much from those drunk on iPad Kool-Aid,
                                                                              foolishly speculating that a device can save publishing, there is
                                                                              something that e-readers in general, and maybe the iPad in
                                                                              particular, can do for publishing: push us to rethink the user
                                                                              experience of the book to make it worth buying.

     Rewriting the
                                                                                 My favorite part of the ebook forum was when Aptara’s Freese
                                                                              pulled out a stack of seven different e-readers to show and share.
                                                                              No. 1 in the “oh, wow” department was the enTourage eDGe. The

     Ebook Story                                                              dual-screen device combines the functions of an e-reader, a
                                                                              netbook, a notepad, and an audio/video recorder and player.
                                                                                 The iPad is also a strong multitasker. And, without a doubt, the
                                                                              rotating image featured on the iPad app The Elements had a
                                                                              coolness factor of 10. But what was really exciting about this app

     o          ne of my favorite things about flying is reading for hours
                at a stretch and I saved two good books for traveling to
                and from the Buying & Selling eContent conference in
     Arizona this year. I had some work to do, so I was pretty sure
     they’d last me the entire trip. It can be pretty disappointing to face
                                                                              was that it didn’t seek to reproduce a physical book experience.
                                                                              Ebooks and e-readers won’t save publishing. Rather, they present
                                                                              an opportunity to reinvent publishing. Yet, as Gale’s VP of
                                                                              strategic partnerships Stephen Abram said in his Tuesday
                                                                              Content Containers panel, “Every first version of a new
     hours in the air with nothing to read except Sky Mall.                   technology replicates all of the problems of the previous models.”
        Of course, this is a wicked old school travel entertainment              We are way past version 1.0 with digital content. Yet our
     strategy—one that the editor of EContent should have moved               industry is dominated by replica metaphors: page-flipping,
     well beyond. Yet, while I want an e-reader, I haven’t found the          paperback-sized, pseudo print layout. Even content ownership is
     device that’s quite right for me.                                        retro and object-restricted: If I buy a Kindle book, I can’t read it
        In flight and around airports, I saw many e-readers
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