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Sustainable Tourism Development Strategy of Soomaa NP region 2009-2013 has been developed in cooperation of different tourism stakeholders related to Soomaa National Park in Estonia.
Sustainable Tourism Strategy of Soomaa NP region 2009-2013 Niiskete metsaribade ja suuremate tukkadega vaheldudes kulgevad need soised niidud kumbagi kätt kaugele lõunasse ja põhja, ühinedes all suure Öördi rabaga ja ülal Valgeraba kaudu tohutu laia Kuresooga. Kümned kilomeetrid aina muinasmaad soode ja tasandike lindudele. Silmitseme huviga läbi kiikri seda ülev-metsikut maastikku. Ants Murakin “Läbi Paani riigi“ 1929.a. Sustainable Tourism Strategy of Soomaa NP region The strategy is developed with the help of: Tõnu Aavasalu, Merle Adams, Kuno Erkman, Eedi Haas, Avo Hansberg, Indrek Hein, Dagmar Hodger, Urmas Kase, Tiit Kask, Annely Kesküll, Tõnu Kiviloo, Urve Kolk, Asso Kommer, Tiina Korts, Aimar Kuill, Ly Laanemets, Hille Lapp, Taivo Lehesmets, Agu Leivits, Enda Link, Kerly Luige, Mehis Luige, Liina Lõoke, Algirdas-Andrus Martsoo, Murel Merivee, Heiki Mägi, Tarmo Männigo, Raivo Olesk, Toomas Parm, Rait Parts, Kadi Rebassoo, Aivar Ruukel, Katrin Ruumet, Keily Rändvee, Rein Rändvee, Jaen Soer, Heitti Sosi, Tiiu Umal The strategy is complied by: Aivar Ruukel in cooperation with the help of stakeholders of Soomaa NP. Financed by: SA Keskkonnainvesteeringute Keskus Approved by: Soomaa Cooperation Panel 2 Table of Contents INTRODUCTION...........................................................................................................................4 1. DESCRIPTION OF SOOMAA TOURISM REGION ...............................................................5 1.1 Location and definition of Soomaa tourism region.....................................................................5 1.2 Description of Soomaa tourism region........................................................................................7 1.3 Tourism stakeholders ...............................................................................................................13 1.4 Visitor of Soomaa tourism region..............................................................................................14 2. Strategy of development of sustainable tourism in Soomaa tourism region.............................17 2.1 The principles of sustainable tourism .......................................................................................17 2.2 Development prerequisites of sustainable tourism in Soomaa area ........................................17 2.3 Principles of cooperation...........................................................................................................18 2.4 Zonation of Soomaa tourism area.............................................................................................20 2.5 Tourism trends and development directions............................................................................24 2.6 Potential markets......................................................................................................................24 2.7 The conclusions of development prerequisites of Soomaa tourism region...............................26 3. Vison, objectives and activities..................................................................................................28 3.1 Strategic aims of tourism development....................................................................................28 3.2 The horizontal aims...................................................................................................................28 4. Action plan 2009 - 2013..............................................................................................................29 Annex1 Tourism Service providers in Soomaa tourism region.....................................................35 Annex 2 - Estonian ecotourism quality label Estonia – the Natural Way.....................................39 LISA 3 – Sources ..........................................................................................................................40 3 INTRODUCTION Sustainable Tourism Strategy of Soomaa National Park (NP) region is the first regional tourism strategy concentrating that has been developed in cooperation of different tourism stakeholders related to Soomaa NP. The strategy though hasn’t been born to an empty place, Soomaa NP management plan (1999) covers visitor management in the national park, on wider scale the tourism in the region has been planned with Pärnu County recreation and tourism managemet development plan, Viljandi County strategy, the development plans of local municipalities, State Forest Management Service Sakala recreation area management plan, Green Riverland tourism- and recreation development pan and strategy. All the aforementioned documents cover tourism and its development in and around Soomaa NP then none of those documents are enough complete to cover the whole area of Soomaa NP region and most of them do not concentrate to Soomaa NP. The strategy was born in cooperation with regional nature conservation office (State Nature Conservation Centre/Environmental Board), county governments (Viljandi and Pärnu), local municipalities (Paikuse, Kõpu, Tori and Suure-Jaani), several NGO-s and tourism entrepreneurs. In the current document the tourism stakeholders have agreed in shared vision and development goals and have planned shared steps to achieve the aforementioned goals. The aim of the strategy is to support the development of sustainable tourism in the Soomaa NP area and through that support the nature conservation goals of the national park. The Strategy: • Sets the principles for sustainable tourism in the area and gives operational guidelines for next 5 years; • Gives priorities to make funding decisions and implementation of the actionplan; • Gives guidelines to tourism stakeholders how to develop future tourism products; • Creates a base document to fund sustainable tourism development in the area. To achieve the aim the present strategy sets the zonation of Soomaa area, sets principles for sustainable tourism, analyses the tourism potential of the area and prerequisites for developing the tourism, also the strategy suggests actions to develop sustainable tourism in the area. The sustainable tourism strategy of Soomaa NP region was initiated when Soomaa NP applied to become part of PAN Parks network of best-managed wilderness protected areas in Europe. The PAN Parks network on the present day holds national parks all over Europe, the principles of PAN Parks combine conservation with sustainable tourism. During the development of tourism strategy (summer 2008 – spring 2009) the main focus has been involvement of different stakeholders. Parallelly with the compilation of the strategy the tourism environment in the area has had several significant changes: • Nature conservation reform (new agency was established in february 2009); • The maintenance and recreation management in protected areas has become a duty of State Forest Management Service; • Soomaa Tourism NGO has been established; 4 • First tourism catalogue covering most tourism service providers in Soomaa NP area was published; • Soomaa Cooperation Panel has taken the position to guarantee the PAN Parks process in Soomaa NP. 1. DESCRIPTION OF SOOMAA TOURISM REGION 1.1 Location and definition of Soomaa tourism region Soomaa National Park is located in the Eastern part of Pärnu Depression in the border o Lower and Higher Estonia. The author of the term „Soomaa“ is professor Teodor Lippmaa, who in 1930’ies named in his division of vegetation of Estonia the southern part of Middle Estonia as Soomaa. Middle Estonia is a forest- and mire rich area located running from SW border to NE border of Estonia. Soomaa tourism development region (Look at Figure 1 ) is an area where sustainable tourism (especially nature tourism) is strongly related to Soomaa NP and the tourist visiting the area get „Soomaa experience“. The area is not following any formerly existing geographical divisions, but has been agreed by the stakeholders of Soomaa tourism. The border of the region is not absolute and does not mean that Soomaa experience can not be created outside the drawn border. Still the area shown is the region is agreed by the all stakeholders of Soomaa tourism and responds to the present state of Soomaa tourism environment. Hereafter the Soomaa tourism development region is simplified as Soomaa tourism region. 5 Figure 1 The location of Soomaa tourism region Soomaa tourism region is located in Saarde, Surju, Paikuse, Tori and Vändra Municipalities in Pärnu County and in Suure-Jaani, Pärsti and Kõpu Municipalities in Viljandi County. In unsignificant parts the tourism region reaches also to Saarepeedi Municipality in Viljandi County, to Sauga Municipality in Pärnu County and to Türi Municipality in Järva County, see Drawing 2. 6 Figure 2 Local municipalities (“vald” – municipality and “linn”- town) The border of Soomaa tourism region has been drawn considering the following: • Soomaa NP and its landscape scale management unit (Large Soomaa); • Tourism development influence area (the sustainable tourism products and services relate to Soomaa NP); • Soomaa landscape region; • „staying“ in Pärnu and Viljandi counties“ and reaching both towns Pärnu and Viljandi; • Keeping the border nebulous, ie border is not absolute and it is possible to find a shared part outside the borders as well. 1.2 Description of Soomaa tourism region Tourism in Soomaa tourism region has developed during a short period of time. Though the independant destinations have already long history there has not been networking between different destinations before. The development of the Soomaa tourism region began in 1993 when Soomaa NP was established and first possibilities were created to allow visiting the NP. After short while the first tourism service providers appeared on the market, after which the more coordinated visitor management began in NP. The development of visitor management was then well lead by the process of compilation the Soomaa NP management plan. Soomaa NP oriented tourism development in the larger region has become an focus with the current strategy. 7 So far there no special broad visitor or market survey has bee conducted for Soomaa tourism region. There has been different surveys and visitor researches conducted in Soomaa NP, but never for the whole region on the same grounds (difference of 2 counties). In 2005 the Pärnu College of Tartu University conducted a satisfaction survey of Soomaa NP visitors, as a result of this research the main motivation of the visitors in Soomaa NP are the beautiful nature, new destination and active holidays. Also the visitors mentioned that the area is suitable for short stays and it is they have had previous good experiences from the area. Many responders valued highly the possibility to be in the silence, get acquainted with the mires and to participate canoe trips. As the negative side the tourist mentioned the abundance of mosquitoes and horse-flies and foreigners missed multilingual information stands. Some discontent was expressed towards poor road conditions and mobile network. Still the information about Soomaa tourism region has significant gaps and the present strategy is mostly based on the judgements of the Soomaa tourism stakeholders. In this reason a very important focus in the action plan are the surveys and researches to fill the information gaps about the region. In Soomaa tourism region there are tourism service providers on several fields, many of the service providers have their main income from other field than tourism. See Annex1 . The list in the Annex 1 represents the information availible on internet in January 2009, not all the service providers can be defined as sustainable. It is possible to see from the list that clearly unsustainable tourism service providers do not dominate the market and so it makes possible to spread the principles of sustainability in the whole region. Nature values in Soomaa tourism region The core nature value of Soomaa tourism region is unquestionably Soomaa NP, besides the national park there are also other protected areas as well as unprotected but valuable nature areas in the region. Visitor facilities are present in Navesti, Kurgja and Saarjõe landscape reserve. Soomaa NP is the main nature tourism destination in the area and makes it a very important tourism resource for the entrepreneurs. Among nature values the main reasons why to visit the Soomaa tourism region: • Large untouched mires, among them the largest raised bog in Estonia – Kuresoo; • Naturally meandering rivers; • Regular floods on rivers; • Floodplain and swamp forests; • Floodplain meadows; • Vascular plants orchids, wild cladiolus, Siberian Iris; • Eagles, woodpeckers, owls, great snipe and corn crake. • Elk, wild boar, beaver and all large carnivores; In Soomaa tourism region there are following nature tourism facilities, see Figure 3 : • Kuuraniidu nature trail, Soomaa NP1; • Ingatsi nature trail and observation tower, Soomaa NP; 1 Herafter the abbreviations respond to following terms NP=national park, LR=landscape reserve. 8 • Meiekose hiking trail, Soomaa NP; • Oksa board walk; Soomaa NP; • Tõramaa nature trail and observation tower, Soomaa NP; • Öördi nature trail, Soomaa NP; • Riisa bog trail and observation tower, Soomaa NP; • Tipu village cultural heritage trail, Soomaa NP; • Visitor centre Beaver trail, Soomaa NP; • Läti observation tower, Soomaa NP • Toonoja hiking trail, Soomaa NP; • Hüpassaare nature trail, Soomaa NP; • Lemmjõe keelemetsa nature trail, Soomaa NP; • Sakala tee hiking trail, Kurgja LR, Navesti LR, Saarjõe LR; • Saeveski everymans hut, Saarjõe LR; • Vanapagana (Old Heathens) everymans hut, Saarjõe LR; • Saarjõe hiking trail, Saarjõe LR; • Labidakivi camping place, near Suure-Jaani; • Nature around Kurgja farm, Kurgja LR Culture-heritage values in Soomaa tourism region The settlement in the Soomaa NP and its surroundings has interesting history, the first settlements appeared already stoneage, all through the history the settlements in the core of the region have remained sparse and relatively isolated. In tourism both the material and non- material (legends and storytelling) cultural heritage pay important role. Among culture-heritage values the main reasons why to visit Soomaa tourism region are: • The flood called as fifth season and livelihood related to the fifth season; • Log boat tradition (incl skills); • Waterways (former „road“ to connect towns Pärnu and Viljandi both in Hansaetic league) • Traditional farming, best example Kurgja museum, other small scale good examples also among entrepreneurs; • Pubs next to the „winter roads“ (Oksa, Tõramaa etc) • Important Historical persons C.R Jakobson, L. Koidula, A. Pulst, M.Saar, V.Reimann, J.Köler, Kapp brothers; • Architecture values – Olustvere manor, Suure-Kõpu manor, Tori pub etc.; • Handicraft and local food; • Soviet heritage. 9 Figure 3 locations of nature tourism facilities 10 Activities and events In addition to natural and cultural values the main causes of tourism demand are different events and activities. These attract visitors to visit Soomaa tourism region, create the “wow” and so help to design Soomaa as destination. The main activities are: • Canoening on the rivers; • Fishing; • Rambling on the nature trails; • Snowshoeing in the bog (year round); • Horserides; • Skiing in bogs and kicksledging on the ice; • Educational trips. Regular events • Flooding season, so called fifth season • Work camps and trips organized by Soomaa Friends (Soomaa Sõprade Selts); • Music days of Suure-Jaani; • Logboat camps; • Nature educational events organized by Environmental Board and Forest Management Service; • Events organized by villages (in Tori, Paikuse, Vändra, Suure-Jaani, Kõpu, Kilingi- Nõmme and others); Soomaa position in Estonian tourism One of the main values of Estonia as a travel destination is wilderness represented by large nearly untouched mires. Soomaa National Park is surely a reference to that, the position is also assured by applying for the PAN Parks sertificate as a first freshwater wetland park. The Enterprise Estonia (EAS) and also NGO Estonian Land tourism divide Estonia into three tourist region, Northern, Western and Southern Estonia. Soomaa tourism region (and also Soomaa NP) is nearly equally divided by Western and Southern Estonia. Which on one side causes confusion, but on the other hand offers opportunities, as there are more than one tourism centres interested in Soomaa as one of their destinations. This creates possibilities to link different tourist routes, link and develop services and organize better marketing. Figure 4 tourism region by EAS 11 The location on the border supports also the idea of Soomaa as wilderness capital. The nationally promoted themes of nature tourism in Estonia are water, nature observation and national parks. All these themes are present in Soomaa, so the marketing of the services and products in Soomaa as well as development of tourist sector is supported by Enterprise Estonia. The concept of Estonian internal tourism divides Estonia into five regions and under this Soomaa is located in Jõemaa2 (Riverland). This concept creates possibilities to develop ancient water- road and cooperate also with tourism developers in Tartu. The first event to raise awareness about the ancient water-road is the song festival fire route that is carried on the water in 2009. In Soomaa tourism region the fire is carried on logboats. Figure 5 Tourism region for internal tourism As Soomaa NP belongs to the network of Estonian protected areas, it is a part of the protected areas tourism niche. This creates possibilities for networking with other areas (Matsalu, Vilsandi, Lahemaa, Karula, Nigula, Luitemaa, etc) to develop joint services and market each other. Unique selling points of Soomaa region Unique selling points of Soomaa region that affect the potential market to visit Soomaa and not any other area, are: − Flooding season/fifth season; − Untouched wilderness areas - mires; − Wildlife – carnivores, raptors etc; − Sparse population, space; − Silence, darkness, natural light – no light pollution; − Local famous faces (Indrek Hein, Edu Kuill , Algis Martsoo and other local guides) who are also reason, why tourists come; − Cultural heritage (suspension bridges, other bridges, traditional farming etc); − Logboats – boats dug out large aspen trunks; − One of Estonian five national parks, representing large wetlands; − Kuresoo, largest and most well preserved bog of Estonia, highes bog slope in Europe. 2 Do not mix this Riverland with Green Riverland initiative. 12 1.3 Tourism stakeholders Tourism stakeholders of Soomaa include different individuals and organizations, who have special interest towards or who are affected by tourism in Soomaa. These stakeholders are: . 1. Local community – people living in national park as well as people in the wider region who are somehow involved with Soomaa and interested in it. The interest is to be involved into the planning of tourism in the area as well as that the tourism wouldn’t affect their life significantly; 2. Local municipality governments – Paikuse, Tori, Vändra, Saarde and Surju municipalities from Pärnu County and Suure-Jaani, Pärsti and Kõpu municipality from Viljandi County. Their interest is to preserve their municipalities as enjoyable living environment and develop it as attractive tourist destination. Tourism is a important field of life in all the municipalities creating possibilities for income for people; 3. County governments of Pärnu and Viljandi. Interest creating an attractive tourist destination, linking the interests of different municipalities; 4. Environmental Board (Keskkonnaamet) the administrator of the protected areas responsible for the favourable conservation status of protected values as well as to increase awareness of the conservation issues; 5. State Forest Management Service (RMK) interest is to sustain the management of state forest and create recreation possibilities in it. Among other thing RMK is responsible for providing information for visitors of protected areas and maintenance of tourism infrastructure; 6. Cooperation initiative Green Riverland (Roheline Jõemaa) is the organization developing local initiative in the area under Leader programme. It includes local municipalities, NGO-s and entrepreneurs. The whole Soomaa tourism region stays within the Green Riverland, and many of the activities listed in the action plan could be funded through the funds available from Leader programme of Green Riverland. Interest increasing welfare in the region; 7. NGO Soomaa Tourism (ST) is a network of entrepreneurs and other stakeholders that supports the development of tourism in Soomaa region. Interest development of tourism sector in Soomaa region, more visitors, Soomaa image, better marketing; 8. NGO Viljandimaa tourism – interest development of tourism sector in Viljandi County; 9. Foundation Pärnumaa Turism - interest development of tourism sector in Pärnu County; 10. Tipu Nature School is a NGO with the aim to develop a nature school from former Tipu schoolhouse. Interest – development of Tipu village; 11. Village societies. In Lubjassaare, Vastemõisa, Kildu, Riisa, Sandra, Rätsepa, Tipu, Teesoo, Supsi ja Seruküla, Kootsi, Puiatu etc villages. Interest the development of their area; 12. Estonian Logboat Society. Interest – popularization of logboats. 13. Friends of Soomaa Interest – supporting the management of Soomaa NP; 14. Landowners, not living on the site; 15. Tourism entrepreneurs (See Annex1 Interest – developing their businesses, growth of tourist numbers; 16. Researchers. Interest special fields of research in Soomaa region; 13 17. Hunting societies, with hunting land in Soomaa tourism region. Interest – tourism shouldn’t affect significantly hunting and population control activities; 18. Fishermen 19. Visitors Huvi – quality and diversity of services; 20. Soomaa Cooperation Panel – Commission of different organizations that affect or are affected by Soomaa NP. Acts as Local PAN Parks Group. Interest – improvement of information exchange, development of the region, cooperation between organizations; 1.4 Visitor of Soomaa tourism region The main visitor groups of Soomaa tourism region were counted by tourism entrepreneurs. Their impacts to nature, local community, local economy as well as to other tourists were estimated. Tabel 1 Different visitors of Soomaa tourism region3 Sihtrühm Impact Proportion Nature Local Economy Other tourists community 1. Students (and organized medium +/- +/- + +/- groups) 2. Hunters small + +/- ++ +/- 3. Estonian companies – large + +/- ++ +/- summer days, seminars, events etc 4. Friends and families large + + + + travelling in groups 5. Fishermen medium +/- - - +/- 6. Backbackers (mostly medium + + +/- + foreigners) 7. Nature observers small + + + + (Birders etc) 8. Adventurers (canoeing, large +/- +/- + +/- ATV etc) 9. independent “partiers” medium - - +/- - 10. Culture interested small + + + + tourists 11. Caravan travellers small + + + + 12.disabled tourists small + + + + 3 Tegemist on turismiettevõtjate ajurünnakuna sündinud hinnanguna. Süvitsiminevate järelduste tegemiseks on vajalik põhjalikum uuring. 14 ++ very positive impact + positive impact +/- neutral impact - negative impact Impacts • Nature It makes a large difference if the tourists are aware and if they are guided. It especially concerns student groups and adventure tourists, whose behaviour can be very much influenced. Also awareness about protected area restrictions and code of conduct influences the behaviour a lot. • The participants of organized hunting tourism are always aware and well managed; • Problematic group are fishermen, the main concern is garbaging; • From adventure tourism the canoeing is neutral, but off-road negative (even if kept in specially designated area); • Local community It makes a large difference if the tourists are aware and if they are guided. It especially concerns student groups and adventure tourists, whose behaviour can be very much influenced. • It is better not to allow company trips and adventurers with locals, who are not interested in being visited; • Fishermen usually do not reckon the privacy of locals and are most problematic in this matter. • Local economy • Student groups – lower the impacts of seasonality; • Hunting tourists and corporate clients are always beneficial; • Backbackers are not very beneficial as are usually lonely, there could be more of them; • Individual tourists who use rental car are relatively beneficial; • Nature observes haven’t discovered Soomaa, there’s no products; • Caravan travellers need special infrastructure; • There’s high potential for developing services for disabled tourists. • Other tourists • Timing and special planning of tourists is very important; • Special interest tourists have good impact, as they raise awareness of others and 15 create additional attractions with their presence. 16 2. Strategy of development of sustainable tourism in Soomaa tourism region 2.1 The principles of sustainable tourism The term sustainable tourism can be understood differently. In the current strategy the tourism is considered sustainable when: • It operates in healthy natural environment without harming it; • It operates self-sufficiently • It supports the livelihood of local community The main value of Soomaa is its wilderness, but in the same time also the local settlement that during thousands of years has evolved together with Soomaa is special and valuable. People in Soomaa have adapted with the natural conditions. In the land of mires and rivers, the local people have developed a special way of life and traditions. This sparsely populated and near- natural area is a magnificent example of people living together with wilderness. The Soomaa NP is designated to preserve both of these values. Tourism (in and around national park) demands understanding the values of Soomaa and valuing and adopting the principles of local livelihood. The tourism products must take into account the nature and local cultural heritage, throughout marketing, providing the services, widening the business scale or other activities related to it. 2.2 Development prerequisites of sustainable tourism in Soomaa area The following prerequisites are needed to have sustainable tourism in Soomaa area: SIGHTS AND VALUES • Soomaa tourism area depends a lot from the favourable conservation status of Soomaa NP and ecological wellbeing of the whole region; • The abundance, uniqueness, variety of the attractions of the national park and its surroundings (ie nature tourism facilities, cultural heritage objects, sights etc). ACCESSIBILITY • Communications o Availability of public transport o Wellbeing of roads o Quality of communications (mobile network, postal network etc) • Interpretation of the values o Infrastructure established to see (and protect) the values o Availability of visitor and information centres • Optimality of limitations o Allowing people to access and see the valuable areas on the same time sustaining that the sensitive values are not disturbed 17 o Equal possibilities to use the tourism facilities. ACTIVITIES • The variety, uniqueness and abundance of services provided • The variety, uniqueness and abundance of sights available to be selected • The variety, abundance and quality of programs and services linking the products, services and sights SUPPORTING SERVICES • The variety, abundance and quality of accomodation possibilities; • The variety, uniqueness, abundance and quality of food (restaurants, catering etc) available; Figure 6 Different experiences can be offered on the base of same values and combination of same activities, access and supporting services All the prerequisites have basic quality, to develop the area it is needed to improve the quality of them with the same guidelines and joint standards as well as increase services offered. 2.3 Principles of cooperation Soomaa Cooperation Panel as a coordinating unit 18 Soomaa Cooperation Panel is a network of different stakeholders related to Soomaa tourism area. The role of Soomaa Cooperation Panel is to coordinate the activities of state organizations as well as NGO-s and entrepreneurs and direct the sustainable development in Soomaa area. The prerequisite of the cooperation is distribution of information and understanding the other parties. The cooperation panel meets regularly 4 times a year and if necessary also often, it gives suggestions to solve problems and face challenges. It also acts as Local PAN Parks group, having the role of developing the sustainable tourism in the area. Cooperation of tourism entrepreneurs and protected area administrator The contract between Environmental Board and tourism entrepreneur is recommendable to all the tourism entrepreneurs who provide their services in Soomaa NP. The contract obliges the entrepreneur: - follow the code of conduct of Soomaa NP as well as to inform its guest about the code; - regularly provide visitor information; - cooperate the visitor monitoring programmes - regulaarselt edastama külastusandmeid In the same time the Environmental Board is obliged to: - Share the available information to the entrepreneurs; - Provide information about the entrepreneur on the protected area website and in visitor centre. How it is possible for a tourism entrepreneur to apply for PAN Parks certificate? 1. The entrepreneur has to have a valid cooperation contract with Environmental Board 2. The entrepreneur has to have a EHE sertificate (Estonian Natural Way sertificate) 3. The entrepreneur who has the aforementioned prerequirements has to apply to Soomaa Cooperation Panel; 4. Soomaa Cooperation panel makes a decision in one of the regular meetings 5. In case of positive decision Soomaa Cooperation panel recommends the entrepreneur to PAN Parks Foundation who signs the certificate contract NGO Soomaa Tourism NGO Soomaa Tourism brings together the sustainable tourism entrepreneurs in the Soomaa tourism region, who have the shared aim to market Soomaa national park and its surroundings on the same principles as one destination. NGO Soomaa Tourism cooperates with the Pärnu-Viljandi region of Environmental Board, State Forest Management Service and with Soomaa Cooperation Panel to guarantee the quality of information and accordance with limitations as well as with the principles of regional development. Open communication It is crucial to sustain the open communication and information exchange with all the stakeholers of Soomaa tourism area. Soomaa cooperation panel can guarantee the information exchange and regularity of cooperation, continuous communication has to be sustained by the network. 19 Goals: • Increase the interest of the clients of sustainable tourism businesses; • maximize positive communications with different stakeholders; • deliver sustainability message to different target groups and raise their awareness on nature conservation and sustainable development; • to gain broad public involvement and support; • to gain maximum local involvement and support. Principles: • use good written, verbal and visual communication with care and consideration; • give the appropriate information, to the right place, in the correct form at the right time; • build and maintain trust through honesty, consistency and integrity; • maintain a strong two way flow of information; • Share information on relevant events and opportunities; • make information available in all formats where practical and reasonable; • encourage openness, transparency and participation. 2.4 Zonation of Soomaa tourism area The aim of the zonation of Soomaa tourism areais to avoid or minimize negative impacts of tourism and increase its positive impacts. The tourism zonation was developed with taking into account the following: − Protection rules of protected areas; − Existing tourism corridors (roads, rivers) and system of trails; − The tourism zonation of NP; − The municipal plans − omavalitsuste (Suur − Existing land use; − The wishes of local community − Developmentpotential − The objective of the zonation The zonation sets principles for following: - Organizing different types of tourism (avoiding contacts of non-sustainable tourism and sustainable tourism etc); - Sets priorities for land use (tourism vs habitat management etc); - Planning and managing the tourism intensity; - Guiding independent tourists and estimating the need for guiding; - Developing new tourism infrastructure or expanding existing facilities. 20 Figure 7 The general zonation of Soomaa tourism region General zonation is divided into 4 zones (See Figure 4): • National park territory (39640 ha) – most sensitive area as well as most attractive part of the region. All activities regulated by the protection rules. Unsustainable fields of tourism not allowed. The area exposes wilderness, nature friendly lifestyle and sustainable businesses. • Other protected areas in the region (10770 ha) – small protected areas that depend from the wellbeing of the national park as well as the surrounding region. All activities regulated by the protection rules. In most cases tourism minmized. • The close surroundings of Soomaa NP (~52240 ha) – the NP depends a lot from its close surroundings as well as the mentioned area depends from NP. In this region usually the Soomaa experience starts. Settlements and businesses are favourable, the village should provide necessary supporting services. Economy has the general limitations set by local municipalities. The tourism businesses use Soomaa NP as attraction for marketing and so are willing to follow the principles of sustainability. • The further surroundings of Soomaa NP (~118300). Are related to Soomaa more loosely. It connects the Soomaa area with larger towns (Pärnu and Viljandi), with larger roads (Via Baltica, Tallinn-Valga). There are also many tourism entrepreneurs who use Soomaa NP as attraction, but in the same time there are possibilities also for less sustainable businesses (offroad, hunting etc). It is important that into the mentioned region no strongly conflicting businesses are developed. 21 In the matters of services and speciality of activities the close surrounding of NP is zoned more precisely and for that reason additional zones are designed. - The taboo areas of local community – private areas of local people, where rules set by the owners apply - The impact zones of tourism objects – the surroundings of existing facilities where the tourism has impact to the nature. In these zones it is recommended to embetter the existing facilities as well as develop new attractions; - The impact zones of water roads – the close surroundings of rivers. In these zones there are only designated places, where new facilities can be developed; - Areas that are recommended to be visited with a guide – areas naturally in the condition that is difficult to access, also with sensitive values; - Areas where the aim is to minimize the visitation – areas sensitive to disturbance, protection rules apply moving restrictions; - Restricted areas – protection rules prohibit moving into those areas. 22 23 Figure 8 The tourism zonation of NP, see also the general zonation on figure 4 2.5 Tourism trends and development directions When designing new tourism products and services, main trends for sustainable tourism should be beared in mind: 1. Demographical changes. The ageing community is more interested in comfortable travelling, they have more time, especially in low season period, they are still active and interested in things that they haven’t been able to deal with before. Other important age group that is travelling a lot nowadays is youth, but this group is more interested in other kinds of products and services as well they often combine their travels with visiting friends and acquaintances. 2. The change of lifestyles, expectations and needs. People are looking for products that create experiences. The proportion of special interest travels (experience travels, individual travels, hobby travels) is rising, when people are at holiday they wish to spend money, wish to relax, deal with their hobbies, find new places and get acquainted with new people, participate in culture and sports events, gain new experiences and test themselves. There are usually high expectations to the holidays, with the aim of getting out from the routine and having a quality holiday in healthy environment. There are many people interested in SPA and wellness products. 3. The change of travel preferences and –duration. There’s more short travels. Instead of one long holiday, people wish to have many short ones. There’s big demand for weekend travels. The people interested in long holidays, but these are oriented usually to visiting many countries (pilgrimage, round the world trips etc) 4. Fast development of tourism infrastructure (harbours, airports, highways etc) and new connections (continuously opening visa policy, cheap flights etc) activates tourism; 5. Environmental awareness. More and more people are interested in the eco-friendly products and aware of their ecological footprint. In conclusion the future tourist is less involved with their own individual needs (that are seen as self evident), people look for new experiences in new cultural, spiritual and emotional environment. Tourists do not wish to travel, but gain memories created specially for them. 2.6 Potential markets The Estonian tourism market research conducted by Enterprise Estonia during 2005-2007, indicates clearly that Estonia has a strong potential as a nature tourism destination in all markets under survey. Nature as a motive to travel to Estonia, is highest among Germans, from whom around 81% were interested in experiencing beautiful nature. In the age group of 35-54, around 95% of the people were interested in nature. The Estonian nature tourism market research conclusions can be carried forward to Soomaa tourism region Table 2 Potential markets for Soomaa tourism region 24 Estonia People interested in nature, corporate clients, adventure tourists, student groups, families, fishermen Germany People interested in nature, families, people interested in culture, backpackers. Finland Families, people interested in culture, people interested in nature, students Sweden People interested in nature, families, students Latvia Families, corporate clients, people interested in nature, students Russia Familis, corporate clients, fishermen Netherlands Backpackers, families, adventurers, people interested in culture England People interested in nature observation (birds, mammals) Central Europe People interested in nature, people interested in nature observation (birds, mammals), backpackers Distant markets – Japan, USA etc Backpackers, people interested in nature Finnish are most interested in beautiful nature (55%) and activities in nature (40%). Swedish market analyses showed that 29% of the tourist who visited Estonia in 2006 were interested in being in nature and 16% were active in nature. From the people who have intended to visit Estonia in the future 69% are interested in being in nature and 42% are interested in activities in nature. In Russian market research the main interest for coming to Estonia was nature that goes for 80% from the people who answered. Similar was also the interest towards architecture and little less people (70%) were interested in culture and cultural events. British market is also very much interested in nature, which means that it was the interest of 85% from the potential visitors of Estonia, when in the same time only half from the people answered were interested from cultural events and nightlife. Also in case of Latvians the interest towards Estonian nature is high, 81% of the people who answered mentioned it as a reason why they visited the country. Target grop Expectations4 4 Siin ei kajastata infomaterjalide ja teeninduse keele ootusi. Eeldatakse, et kõigil sihtgruppidel on nii sise- kui välisriigi sihtturg. 25 People interested Information, visitor centre, routes recommendations, maps, in nature camping sites, guiding. Corporate clients Preparedness for large groups, interesting activities, guiding, catering Adventure tourists Guiding, lease of equipment, information, route recommendations, maps, camping sites. Student groups Preparedness for large groups, facilities accessible with buses, catering, guiding, cheap solutions, souvenirs, visitor centre Families Stopping places, information, route recommendations, signs, camping sites, interactive activities for children, restaurants, visitor centre People interested Information, visitor centre, maps, museums, guiding in culture Backpackers Information, visitor centre, route recommendations, maps, camping sites Disabled visitors Availability of services, accesses to facilities Special interest Maps, special information, camping sites visitors 2.7 The conclusions of development prerequisites of Soomaa tourism region The present state of the prerequisites is described briefly with SWOT analysis. Viga: viidatud allikat ei leitud Strengths Weaknesses 1. Status of NP 1. Similar tourism products 2. Rich biodiversity 2. Different quality of products 3. Attractive species (carnivores, eagles) 3. Limited tourism related statistics 4. Unique flooding 4. Small number of people (esp with the 5. Good coverage of tourist facilities, experience of providing tourism sustained maintenance services) 6. Clusters of entrepreneurs 5. Poor quality of connections (roads, (accommodation and canoeing) public transport, mobile network etc) 7. Rich cultural heritage 6. Unstable institutional situation in NP 8. Notoriety in Estonia during several years 9. Important destination of nature 7. Guiding not sufficient (number, skills holidays etc) 10. Small and active community 8. Not sufficient catering possibilities 11. Good cooperation with tourism 9. Mosquitoes and horseflies information agencies 10. Transit on the main road of the NP 26 12. Soomaa Cooperation Panel 11. Insufficient guiding opportunities 13. Green Riverland Opportunities Threats 1. Increase of popularity of nature 1. The wildgrowth of tourism holidays and sustainable tourism 2. The instability of nature conservation 2. Soomaa as potential PAN Park system 3. Increase of quality of service and 3. The instability of municipalities improvement of client oriented governmental system service 4. The insufficient funds for 4. Client oriented product development improvement of tourism facilities 5. Tipu Nature School and its potential 5. Conflicts between local community 6. Logboat theme-park potential and visitors 7. Museum product development (Tori, 6. The cooperation between tourism Hüpassaare, Kurgja and Lubjassaara stakeholders does not continue museums) 7. Continuous ageing and decreasing of 8. The cultural heritage of former water local community and winter roads 8. Improvement of roads brings more 9. Stoneage theme transit and problems related to it 10. Universities and their interest 9. The intensive development does not 11. Network of Soomaa “gates” and their answer the carrying capacity of development nature and environment 12. Increase of internal tourism 10. The negative impact of economic low 13. Increase of life quality 11. Climate change, due to the changes in environment the travelling reduces The main strength of Soomaa area is the pure and rich nature and the wilderness in Soomaa NP. The strength is also the sparse population that allows the visitor as well as the person living in the area, comfortably and enjoy silence and solitude. The strength is related to one of the important trends of the tourism development is the wish of urbanized people to get out from the over populated urban environments into nature. The Soomaa brand is so far mostly known in Estonia, but the status as a national park and its potential to join PAN Parks network gives the area good opportunity to find its place also in foreign markets. The cultural heritage resources of the area give the additional value to the natural assets and gives the opportunity to make the tourism products more special and interesting. The important challenge to the area is the cooperation between the tourism stakeholders. The coordination is today operated by the Soomaa cooperation panel, Green Riverland initiative also supports the increase of variety and quality of tourism products and NGO Soomaa tourism brings together all the tourism entrepreneurs. 27 3. Vison, objectives and activities Overall vision of Soomaa NP: By the year 2030 the Soomaa NP is a wilderness area with healthy environment with natural processes and with strong self-acting local community that is valued by aware visitors. Vision of sustainable tourism The Soomaa NP that belongs to the network of European wilderness areas as well its impact region is the most popular wilderness tourism destination of the Baltic’s. Its tourism products base on wilderness experience, uniqueness of Soomaa, cultural heritage and quality service that are offered by the local tourism entrepreneurs and stakeholders. Tourism is not seen as aim but as tool to guarantee sustainable development of the area. 3.1 Strategic aims of tourism development 1. Ecological aim – the Soomaa tourism supports the nature conservation objectives of the Soomaa NP and does not harm the natural environment of the Soomaa tourism region 2. Economical aim – tourism supports local livelihood with creation of jobs and entrepreneurships and supports the sustainability of traditional businesses. 3. Social aim – tourism supports the welfare of local community and preservation of local way of life and does not harm the social environment of the area 4. Tourism development aim – Soomaa tourism products and services have strong quality and the tourism entrepreneurs are competitive and sustainable. 3.2 The horizontal aims 1. Client oriented activities – when planning activities to reach different aims, the satisfaction of tourists is beard in mind. 2. Identity – Soomaa identity is preserved and developed and made more visible. 3. Cooperation – that brings together different players in the region to increase the competitiveness of the region. In the action plan the following abbreviations are used: KKA – Environmental Board (Pärnu-Viljandi region) EIC – Environmental Investments Centre KOV – Local municipalities RJK – NGO Green Riverland RMK – State Forest Management Service SAPT – Foundation Pärnumaa Tourism SKK – Soomaa Cooperation Panel SSS – NGO Friends of Soomaa 28 ST – NGO Soomaa tourism VT – NGO Viljandi Tourism 4. Action plan 2009 - 2013 4.1 Ecological aim – the Soomaa tourism supports the nature conservation objectives of the Soomaa NP and does not harm the natural environment of the Soomaa tourism region Actiivity Period Responsible Funding organizations Objective 4,1,1 Rules are sufficient to guarantee the preservation of values and necessary conservation methods are used Activity 4,1,1,1 Renewal of the management plan 2010 KKA State Budget Activity 4,1,1,2 Development of visitor management plan in the 2010 KKA State Budget frame of overall management plan Activity 4,1,1,3 Development of LAC methodology 2009 KKA , RMK State Budget Activity 4,1,1,4 Monitoring of visitors impacts (mobile 2009-2013 KKA RMK EIC positioning, counting system) Activity 4,1,1,5 Cooperation agreements between 2009-2013 KKA, RMK, State Budget Environmental Board and entrepreneurs entrepreneurs Objective 4,1,2 Distribution of information is sufficient Activity 4,1,2,1 Publishing information materials 2009-2013 RMK, KKA State Budget EIC Activity 4,1,2,2 Continuous update of the website 2009-2013 RMK, KKA Activity 4,1,2,3 Distribution of conservation message through 2009-2013 RMK, KKA State Budget partners EIC Activity 4,1,2,4 Improvement of signposts and information 2009-2013 RMK, KKA State Budget stands EIC Objective 4,1,3 Tourism facilities are sufficient Activity 4,1,3,1 The development and maintenance of the 2009-2013 RMK State Budget, facilities on the principle “distributed EIC concentration” Activity 4,1,3,2 Development of communications (road 2009-2013 Road State Budget network) Administratio EU fonds n Activity 4,1,3,3 Better exhibition of natural and cultural 2009-2011 RJK, LEADER heritage values entrepreneurs , MTÜd Objective 4,1,4 Visitor centre operates as the exhibition and 29 mediation facility of the NP as well as research and monitoring centre of the NP Activity 4,1,4,1 The fullfillment of the Visitor centre action plan 2009-2013 RMK KKA State Budget EIC Activity 4,1,4,2 Continuous cooperation in the fields of 2009-2013 KKA, RMK, State Budget research and monitoring in the NP with Universities EIC universities, research agencies, entrepreneurs etc 30 4.2 Economical aims- tourism creates jobs and environment for lively entrepreneurship and supports traditional businesses Objective /Activity Period Responsible Funding organizations Objective 4.2.1 Creating new jobs Activity 220.127.116.11 Surveying the training needs of local 2009 RJK, LEADER entrepreneurs, providing necessary training Universities Activity 18.104.22.168 Improvement of quality in providing products 2009-2013 Entrepreneurs LEADER and services RJK Activity 22.214.171.124 Investments to the local products and services 2009-2013 Entrepreneurs LEADER RJK EAS PRIA Objective 4,2,2 Improvement of business environment Activity 126.96.36.199 Involvment of local communities to the tourism 2009-2013 ST, RJK RJK business, providing information and training Activity 188.8.131.52 Training guides 2009-2013 ST, LKK EIC Activity 184.108.40.206 Development of local souvenirs 2009-2013 Entrepreneurs LEADER st rjk Activity 220.127.116.11 Encouraging catering and transport businesses 2009-2013 Entrepreneurs EAS to enter the market Objective 4.2.3 Supporting traditional businesses Activity 18.104.22.168 Producing local food with small scale 2009-2013 Entrepreneurs LEADER entrepreneurs, creating local “food chain” RJK Activity 22.214.171.124 Involving local businesses into tourism 2009-2013 Entrepreneurs LEADER products RJK Objective 4.2.4 Supporting innovative businesses Activity 126.96.36.199 Supporting distant working, e-solutions 2009-2013 Entrepreneurs EAS 188.8.131.52 Development of interactive workshops 2009-2013 Entrepreneurs LEADER , RJK 31 4.3 Socio-cultural aim – Tourism supports the wellbeing of local communities, helps to preserve the local livelihood and does not harm the social environment. Objective /Activity Period Responsible Funding organizations Objective 4,3,1 Village centres act like information centres Activity 184.108.40.206 Development of old Tipu school house 2009-2013 Tipu EIC Activity 220.127.116.11 Developing village centres network to provide 2009-2013 MTÜd LEADER variety of services Activity 18.104.22.168 Planning, designing, feasibility studies 2009 MTÜ-d LEADER Objective 4.3.2 Public services are improved with the help of tourism Activity 22.214.171.124 Improvement of public transport 2009-2013 KOV State Budget Activity 126.96.36.199 Improvement of internet connection 2009-2013 KOV State Budget Activity 188.8.131.52 Organizing a Shop-car for summer-season 2010 entrepreneurs Combined Objective 4.3.3 Keeping Soomaa identity Activity 184.108.40.206 Supporting traditional activities and events 2009-2013 RJK, KKA, RMK LEADER entrepreneurs , MTÜd Activity 220.127.116.11 Producing local handicraft and souvenirs 2009-2013 MTÜd, Combined entrepreneurs Activity 18.104.22.168 Protecting cultural values, developing creative 2009-2013 RJK LEADER businesses dealing with arts and crafts Activity 22.214.171.124 Conserving the cultural heritage in landscape 2009-2013 RMK, EIC State Budget entrepreneurs EIC Activity 126.96.36.199 Attracting national cultural heritage events to 2009-2013 RJK, Logboat LEADER, Kulka Soomaa (eg Song festival fire 2009) society Activity 188.8.131.52 Creating mythological tourism trails 2009-2010 Entrepreneurs State Budget Activity 184.108.40.206 Organizing a fair for local entrepreneurs 2010-2013 Combined Objective 4.3.4 The visitor centre of Soomaa is the meeting place for the villages of Soomaa Activity 220.127.116.11 Organizing events for local community 2009-2013 RMK, KKA, State Budget RJK, ST EIC Activity 18.104.22.168 Organizing nature events to the public about 2009-2013 RMK KKA ST State Budget the nature of Soomaa NP EIC 32 4.4 Tourism development aim – The products and services in Soomaa have high quality and entrepreneurs competitive Objective /Activity Period Responsible Funding organizations Objective 4.4.1 Products have good quality and strong identity Activity 22.214.171.124 Training about the local values to the 2009-2013 ST, RJK, LEADER entrepreneurs entrepreneurs Activity 126.96.36.199 Study trips in Estonia 2009-2013 ST, RJK LEADER entrepreneurs Activity 188.8.131.52 Study tours to introduce other cooperation 2010-2013 ST, RJK, KKA EU forms in national parks (incl international trips – eg to panparks). Activity 184.108.40.206 Information days about the quality label 2009-2013 RJK , ST LEADER Estonian Natural Way Activity 4,4,1,5 Information days about PAN parks partnership 2009-2009 KKA State budget Objective 4.4.2 Marketing is targeted Activity 220.127.116.11 Development and print of different publications 2009-2013 ST, RJK, KKA, LEADER, RMK private, EIC Activity 18.104.22.168 Participatin in tourism fairs 2009-2013 ST, RJK EAS Activity 22.214.171.124 Developing a marketing strategy 2009-2011 ST EAS Activity 126.96.36.199 Creating the events calendar for Soomaa region 2009 SSS, SKK State Budget Activity 188.8.131.52 Introducing Soomaa to tour operators and 2009-2013 RJK, ST, RMK, Combined journalists entrepreneurs Activity 184.108.40.206 Cooperation with tour operators 2009-2013 ST, State Budget entrepreneurs Activity 220.127.116.11 Cooperation between tourism stakeholders 2009-2013 ST Cooperation entrepreneurs Activity 18.104.22.168 Updating soomaa.ee homepage 2009-2013 KKA, ST, RJK, State Budget RMK, entrepreneurs Activity 22.214.171.124 Market research 2009-203 VT, SAPT, RJK Combined Activity 126.96.36.199 Producing the movie about Soomaa in different 2010 ST , SSS Combined languages Activity 188.8.131.52 Producing travel guide about Soomaa region 2010 RJK, RMK, ST State Budget Objective 4.4.3 Tourism infrastructure answers the needs of target groups Activity 184.108.40.206 Cooperation between tourism information 2009-2013 RMK, ST, RJK , State Budget centres KOV, Olustvere 33 Activity 220.127.116.11 Opening tourism information points in Tori and 2009 KOV State Budget Kõpu Activity 18.104.22.168 Development of accommodation facilities 2009-2013 Entrepreneurs EAS PRIA Activity 22.214.171.124 Development of catering facilities 2010-2011 Entrepreneurs EAS PRIA Activity 126.96.36.199 Developing attractive “gates” for Soomaa 2009-2010 RJK, KOV LEADER Activity 188.8.131.52 Developing a logboat theme park to Soomaa in 2009-2013 entrepreneurs EAS PRIA Karuskose Activity 184.108.40.206 Development of stone age village in Paikuse 2009-2013 KOV combined Activity 220.127.116.11 Improvement of signs and information panels 2009-2013 RMK KKA State Budget EIC Activity 18.104.22.168 Improvement of river-route infrastructure 2009-2013 RMK KKA State Budget entrepreneurs EIC Objective 4.4.4 Communication and cooperation Activity 22.214.171.124 Publicising a local newspaper 2009-2013 SKK State Budget Activity 126.96.36.199 Using google group “soomaa asjalised”to share 2009-2013 SKK, ST State Budget information Activity 188.8.131.52 Development of NGO Soomaa Tourism 2009-2013 ST Leader Activity 184.108.40.206 Organizing meetings of Soomaa cooperation 2009-2013 SKK State Budget panel at least 4 times a year Activity 220.127.116.11 The round tables for tourism stakeholders in 2009-2013 ST, RJK State Budget Soomaa Activity 18.104.22.168 Developing a database for best practices 2009-2013 ST, Combined Universities VT, SAPT Activity 22.214.171.124 Cooperating with other regions in Estonia to 2009-2013 Entrepreneurs Combined create joint products , ST VT, SAPT Activity 126.96.36.199 Organizing a tourism conference 2009-2013 RJK ST SKK Combined VT, SAPT 4.5 Updating the strategy Activity 4.5.1 Renewal and update of the action plan 2009-2013 All Combined Activity 4.5.2 Reneweal of the strategy 2013 All Combined 34 Annex1 Tourism Service providers in Soomaa tourism region Tourism services and products deal with the following fields: • Accomodation • Catering • Organizing tours in nature • Seminars • Transport • Museums and attractions • Guiding Activities Organization Products and services Potential BP Holiday centres Vanaõue puhkekeskus Accomodation, catering, sauna, seminars, YES vanaoue.ee organizing tours in nature Olustvere Turismikeskus Accomodation, catering, horseback riding, YES olustvere.edu.ee/loss/ seminars Ritsu talu / Veelaager Accomodation, catering, sauna, organizing YES veelaager.ee tours in nature Junsi puhkekeskus Accomodation, catering, sauna, organizing YES, with junsi.ee tours in nature reservation to some services Riisa rantso Accomodation, catering, sauna, organizing YES riisarantso.ee tours in nature Ponka puhketalu Accomodation, catering, seminars YES ponkaland.com Klaaramanni puhkemaja Accomodation, seminarid, catering, sauna YES klaaramanni.ee Energia talu Accomodation, catering, sauna, organizing YES energiatalu.ee tours in nature Reiu Puhkekeskus Accomodation catering, organizing tours in YES reiu.ee nature Accomodation Aasa puhkemaja Accomodation, YES hot.ee/aasapuhkemaja Linnamehe puhketalu Accomodation, seminars YES linnamehe.ee Livonia hostel Accomodation YES livoniamatkad.ee Hostel Soomaa Accomodation YES hostelsoomaa.ee Hiiekivi turismitalu Accomodation YES hiiekivi.ee Miki puhkemaja Accomodation YES Hostel Pargi Accomodation YES 35 web.zone.ee/pargihostel Kõpu spordihoone Accomodation YES Postikooli puhkemaja Accomodation YES Lodja huntng house Accomodation NO rmk.ee Sürgavere spordihoone Accomodation YES hostel s- jaani.ee/syrgavere Kumely kodumajutus Accomodation YES kumely.ee Puhkemaja Joosep Accomodation YES joosep.ee Vahelaane talu Accomodation YES Suure-Jaani hunting Accomodation NO house rmk.ee Männituka talu Accomodation YES Kuuvalguse talu Accomodation YES Sõnni talu Accomodation YES Saeveski metsaonn Accomodation YES rmk.ee Lüiste-Alt puhketalu Accomodation YES hot.ee/lyiste Catering Sookolli Söögituba Catering (incl on the filed) YES Kodukorts Catering YES kodukorts.ee Kohvik Arturi Juures Catering YES Kossu Pub Catering YES Helmondi Peo ja Catering YES Toidutare helmond.ee Kilingi Villa Catering YES kilingivilla.ee organizing tours Püstkojamatkad River tours, bog tours, sauna YES in nature pystkojamatkad.com Edela loodusmatkad River tours, bog tours, sauna YES loodusmatkad.ee Tori matkakeskus River tours, bog tours, sauna YES tori.ee Soomaa.com/ Karuskose River tours, bog tours, sauna, winter tours YES soomaa.com Soomaa Matkad River tours, sauna YES hot.ee/soomaamatkad Venesauna talu Horseback riding, excoursions with the YES horses Seikle vabaks River tours, bog tours, sauna YES seiklevabaks.ee Jõesuu Jõematkad River tours, bog tours, sauna YES joematkad.ee 36 Attractions Raja talu miniloomad Mini-zoo, events for kids YES Vaike talu Traditional farming, excoursions YES Tähetorn Orion Excoursions YES hot.ee/tahetornorion Valma-Tamme talu Kiiking - swinging YES Kiiking kiiking.ee/?id=77 Tori Hobusekasvatus Horseback riding, excoursions with the YES torihobune.ee horses Tori Käsitöökoda Handicraft workshops YES arteljee.ee Haabjakoda LOgboat workshops YES haabjas.blogspot.com/ Madi talu Museum, nature trail YES hot.ee/maditalu Peebu parvsaun Sauna,camping site YES, with livonia.ee/saun reservation to some services Vihtra ATV Klubi ATV s NO atvklubi.ee Youth camps Tagametsa laager Youth camps, large events NO, not with current products Spordiseltsi Kalev Sport camps NO, not with Urumarja Spordibaas current products Pärnumaa Skautide ja Scout camps NO, not with Gaidie Malev current products Table 3 State organizations active in sustainable tourism in Soomaa region Activityvaldkond Asutuse nimi Haldav Services Financing asutus Nature toursim RMK KKM5 Nature trails, State Observation towers, budget, own Forest huts, funding Accommodation (see in table 3), Events Museums Hüpassaare museum VM6 Museum, State excoursions budget, own funding Tori museum Tori Museum, Municipality municip excoursions ality Lubjassaare museum VM Museum, State excoursions, events, budget, own accomodation funding, 5 Environmental Ministry 6 Viljandi County Museums 37 projects Kapp’s museum SJLV7 Museum, Municipality excoursions Seljametsa museum Museum, Municipality excoursions Kurgja museum PM8 Museum, State excoursions, events, budget, own catering, training funding, projects Information Soomaa NP visitor centre RMK, NP information State Centres KKA9 budget, own funding, projects Olustvere Tourism Information State budget, own funding, projects 7 Suure-Jaani Municipality Government 8 Ministry of Agriculture 9 Environmental Ministry 38 Annex 2 - Estonian ecotourism quality label Estonia – the Natural Way Estonia – the Natural Way is Estonina ecotourism quality scheme for nature- and cultural tourism products. All tourism service providers, who wish to apply for Estonia – the Natural Way should fulfill following five general criterias: − Tourism service provider (operator) offers nature- and cultural experiences (tourist products) − Operator seeks for environmental standards, high quality experiences, hospitality, and continuous improvement of their activities − Operator is registred in Estonia − Operator follows Estonian laws, requirements and service standards − At least one key person of operator has taken the course in „Estonian ecotourism and quality label Estonia – the Natural Way“ . All staff is able to explain the principles of Estonia – the Natural Way There are six criterias of Estonia – the Natural Way : − Accept the carring capacity of destination − Support local economy − Evironmentally sustainable business perfomance − Active support for conservation of nature and culture − Promote joy of discovery, responsibility, education and respect − Safety and quality Estonia – the Natural Way is coordinated by Labelling Board, members of the board are representing Estonian Rural Tourism Association, Estonian Ecotourism association, Estonian Tourist Board, Village movement of Estonia, Estonian Fund for Nature. 39 LISA 3 – Sources 1. EAS Turismiarenduskeskuse turismi tootearenduse strateegia aastateks 2008-2011. Tööversioon 2009 2. Eesti loodusturismi pakkumise uuring . 2008 3. Eesti Riiklik Turismiarengukava aastateks 2007–2013 4. Eesti säästva arengu riiklik strateegia Säästev Eesti 21. 2005. 5. Eesti ökoturismi kvaliteedimärgis EHE 2009-2013 6. Kõpu valla planeering aastani 2015. 2. köide – Arengustrateegia. 2005 7. Lõuna-Eesti turismi arengustrateegia aastani 2010. SA Lõuna-Eesti Turism 1999-2000 8. Paikuse valla puhkemajanduse ja turismi arengukava 2013. 2006 9. Pärnu maakonna puhke- ja turismimajanduse arengukavast 2009-2013. Tööversioon 2009 10. RMK Sakala puhkeala kasutuskorralduskava. Kabli 2006 11. Rohelise Jõemaa piirkonna starteegia 2008 -2013 12. Rohelise Jõemaa piirkonna turismi- ja puhkemajanduse arengukava aastateks 2005 – 2015 13. Saarde valla arengukava aastateks 2006 – 2011 14. Soomaa piirkonna avaldus konkursil „Eesti avastamata aarded 2009“ osalemiseks 15. Soomaa rahvuspargi kaitsekorralduskava 2000-2010 16. Soomaa rahvuspargi Kõrtsi-Tõramaa külastuskeskuse arengukava. 2008 Tõramaa. 17. Soomaa rahvuspargi külastajate rahuolu uuring. Pilootprojekt. TÜ Pärnu kolledz 2005. 18. Surju valla arengukava aastateks 2004 – 2012 19. Suure-Jaani valla arengukava 2007 – 2015 20. Tori valla arengukava aastateks 2004–2014 21. Vändra Valla Arengukava 2005 – 2010 22. Ökoturismi mõju loodusele ja kohalikule kogukonnale Soomaa rahvuspargis. Juta Pertel , Bakalauruse töö , Tallinna ülikool. 2006 40
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