2008 Guide to Fast Lube Start-up Programs
Opening a new fast lube or changing a fast lube’s operating plan can be a daunting task because of the large number of programs avail-
able. Potential operators — or those looking to shake up the way they’re currently doing business — can choose to operate their facilities
independently, as part of a larger signage agreement with an oil company, as a turnkey operation or as a franchise. But those are only
some of the many ways in which operators and prospective operators might opt to run their facility or facilities.
To help our readers better understand some of the options that are available to them, we have assembled the following list of fast lube
We compiled this list by contacting the top chains listed in the National Oil & Lube News “TOPS in the Fast Lube Industry” listings to
find out what options they offer, as well as contacting companies that offer other options. All information was supplied by the responding
companies and is believed to be accurate and correct as of press time.
BP LUBRICANTS Uniform Safety and Supplies: This program offers uniform rentals
as well as safety and shop supplies to enhance your shop’s image
BP Lubricants USA Inc. builds business part- and safety, while differentiating you from the competition.
nerships with its independent lube center cus- Advertising: BP Lubricants’ advertising program is designed to pro-
tomers by delivering premium Castrol prod- vide a competitive edge to attract and retain customers:
n MediaBuilder – This program gives lube operators access to
ucts, unparalleled marketing efforts, extensive
training and value-added programs. a password-protected website where they can create their own
customized newspaper advertisements, flyers, coupon sheets and
Fast lube option: direct mail pieces. When independent installers feature Castrol lubri-
oFranchise oLicense agreement xSignage agreement oOther cants in their oil change advertising, they earn up to 100% of
Territory: N/A the ad’s cost (based upon number of gallons purchased and funds
Franchise fee: N/A accrued). Approved forms of advertising include radio, billboards,
Royalty percentage required: None newspaper, direct mail and television.
n Verizon Super Pages – Castrol has placed within Verizon Super
Support offered: Pages a link to help customers find your lube center location.
Training: Training programs include: The link will bring users to the Castrol Dealer Locator page where
n Synthetic Motor Oil Education Program – This online Synthetic the customer can enter a ZIP code to find local installers who use
Education Program enhances a technician’s upsell skills by providing Castrol. The Verizon Super Pages is also the direct content for
a better understanding of the superior features and benefits of MSN, Ask Jeeves and other widely used information sites.
n Key Tag Loyalty Program – BP Lubricants’ award-winning
synthetic motor oil as well as how to present and recommend syn-
thetic motor oil to customers. This program is free of charge to all Customized Key Tag Loyalty Program enables installers to design
Castrol lube operators. Castrol training also offers 70 different online customized key tags enhanced with special offers to increase cus-
courses to choose from including classes on Sales, Customer Service, tomer retention and store traffic. BP Lubricants has negotiated
Finance, Human Resources, Leadership and Communication. industry-best pricing for key tag orders.
n Lube Technician Certification Program – helps ensure that lube Other: Castrol Syntec Sales Booster is a feature-packed mobile
center technicians maintain the skills they need to deliver quality lubricant-dispensing system. It allows installers to dispense the oil
services. in bulk while assuring customers that they are getting only Castrol’s
Equipment and Financial Assistance Plan: BP Lubricants’ Trade premium synthetic motor oil. The booster holds up to 68 gallons of
Investment Department provides equipment loans and payback Castrol Syntec. The Castrol Syntec Super 30 is a mobile lubricant
loans that are designed to meet each independent lube center’s dispenser for 30-gallon Castrol Syntec drums, which gives installers
individual business needs. a cost-effective upsell capability that increases shop profitability.
Credit Cards: The Castrol Payment Program offers a complete
range of customizable solutions to give installers the ability to Advantages of Castrol plan: BP Lubricants manufactures premium
accept alternative payment options (i.e., credit/debit/fleet/gift cards). synthetic and conventional motor oils. The company’s brands
The program is designed to enhance the customer’s service experi- include: Castrol GTX, a premium conventional motor oil; Castrol
ence and build customer loyalty. GTX High-Mileage, designed for vehicles with more than 75,000
Service Parts Program: Through a strategic alliance with a leading miles; Castrol Syntec Blend, with an added level of synthetic protec-
aftermarket distributor, BP Lubricants offers a dedicated Castrol tion; Castrol Syntec, a full-synthetic, super-premium motor oil; as
parts and supplies catalog as an operator’s single source for filters, well as a wide range of commercial transport lubricants.
wiper blades, chemicals, hardware, tools and shop supplies.
Site Selection: BP Lubricants’ Business Intelligence studies provide For more information contact:
lube operators with the results of demographic studies that provide 888.CASTROL
detailed information on local market competitors and potential cus- www.castrol.com/us
tomers. BP Lubricants offers three types of studies customized to
meet an installer’s individual needs: site analysis, hot spot analysis CHEVRON
and ad manager.
Signage: The Castrol Imaging Program integrates premium Castrol Chevron PowerBuilder offers a nation-
branded imagery with each independent lube operator’s unique wide co-branded fast oil change program.
business personality and local brand equity. Castrol signage and There are currently 500-plus co-branded
POS materials inform lube operators’ customers that they are receiv- Chevron facilities.
ing only the best lubricants. BP Lubricants offers Castrol-branded
signage and imaging solutions as well as a complete line of Castrol Fast lube option:
merchandising tools and POS materials. oFranchise oLicense agreement xSignage agreement xOther
Territory: $1,000 merchandising credit is offered for banners, curb signs, inte-
oInternational xNational oRegional rior signs and other point-of-sale merchandising materials.
Franchise fee: None Advertising: Grand opening, ongoing advertising fund through
Royalty percentage required: None product co-op accruals. Newspaper ads and pre-recorded radio ads
that can be customized are available from the Chevron Advertising
Support offered: Center, an in-house agency that specializes in advertising. National
Training: Complete products and applications training is available and local promotions and the Texaco/Havoline NASCAR show cars,
with videos and manuals covering how to operate a well-run fast which feature Xpress Lube on them, are available. Complete remind-
lube facility, as well as hazardous materials, communication and er card programs are available.
workplace safety. A manual is provided to assist in the start-up of the Site selection: Comprehensive demographic reports along with local
owner/operator program. account manager assistance.
Equipment: Operators have the option to purchase equipment using Building construction: Building plans.
preferred suppliers at Chevron-negotiated rates. Filter and ancillary Financial assistance plan: A variety of flexible financing plans are
product program. offered for equipment and deferred marketing.
Signage: Standard illuminated exterior building sign valued at up to Credit cards: Access to the no-fee Chevron and Texaco Credit Card
$500 plus shipping is provided free to the operator. program.
Advertising: Cooperative advertising fund, start-up allowance for Customer warranty: The Havoline Engine Defender Warranty pro-
point-of-sale materials, reminder card program, pre-printed news- gram warrants against oil-related failures and drives brand-loyal cus-
paper ads and pre-recorded radio scripts that can be customized are tomers to Texaco Xpress Lubes.
all available to the operator along with access to an in-house agency Other: Mentoring program enables new operators to work side by
that specializes in Chevron marketing materials. side with successful Texaco Xpress Lube operators to learn how to
Site selection: Comprehensive demographics study available. operate a successful business firsthand.
Credit cards: Operators meeting minimum requirements can par-
ticipate in the no-fee Chevron and Texaco credit card program. Advantages of Texaco Xpress Lube plan: Branded program without
Customer warranty: The Chevron Supreme Engine Defender fees or royalties. It is comprehensive, competitive, cost-effective
Warranty Program warrants against oil-related failures and drives and easy to implement. It features the resources, products, promo-
brand-loyal customers. tions, merchandising materials, advertising, software, credit card
Building construction: Architectural drawings are available upon program, training, warranty and both branded and non-branded
request. Complete building blueprints are available at a nominal cost. filter and ancillary product programs for an installer to run a suc-
Financial assistance plan: A variety of flexible financing plans are cessful fast lube facility. Chevron supports a Texaco Xpress Lube
offered for equipment and deferred marketing. Operator Council to provide input and further the program’s suc-
Other: Reminder cards, local expert assistance, the selling power of cess. Operators have a password protected website to get up-to-date
the Chevron brand and premium Chevron products. program, promotion and advertising information. Council meeting
minutes and cut-and-paste logos and art for operators’ websites are
Advantages of Chevron plan: Chevron provides a cost-effective, also available.
competitive and easy-to-implement co-branded fast oil change pro-
gram. We provide the people, products, promotions and programs to For more information contact:
be successful for an independent installer. 866.688.8890 ext. 2
For more information contact:
866.688.8890 ext. 2 CITGO PETROLEUm CORP.
CITGO’s Fast Lube program is provided by
Texaco Xpress Lube offers a CITGO for use by their independently owned
fully branded, nationally rec- distributor base for their customers. CITGO is
ognized and supported fast based in Houston, Texas, and is a leading refin-
oil change program without er, transporter and marketer of transportation
franchise fees. It is one of the fuels, lubricants, petrochemicals, refined waxes,
most comprehensive branded asphalt and other industrial products. CITGO
fast oil change programs in the currently has more than 400 fast lube locations.
Fast lube option:
Fast lube option: oFranchise oLicense agreement xSignage agreement oOther
oFranchise o License agreement xSignage agreement oOther Territory:
Territory: xInternational oNational oRegional
oInternational xNational oRegional Franchise fee: None
Franchise fee: None Average start-up cost: $400,000 for conventional three-bay
Royalty percentage required: None Royalty percentage required: None
Support offered: Support offered:
Training: Comprehensive three-day course to learn the necessary Training: Operational training offered and administered by CITGO
skills to run a successful Texaco Xpress Lube business. Classroom Petroleum Corp. for managers and technician training.
and on-site. The video (DVD or VHS) training series enables opera- Equipment: Equipment loan program.
tors to set up a new hire or ongoing training program. The eight- Signage: Exterior image service is provided free of charge for Type A
part series includes job responsibilities from greeter to lower-bay and Type B CITGO Truck Lube and Featured Oil lube facilities.
technician, safety and managing people. It includes a coaches guide, Advertising: Business development fund, grand opening allowance
workbooks and certification. and special promotion allowance, tie-in with CITGO national pro-
Equipment: National account pricing on all equipment and com- motions.
puter POS systems. Site selection: Preliminary evaluation free of charge, full demo-
Signage: Exterior sign package including the main identification graphic and potential report for $200.
sign, circle star and individually illuminated channel letter signs. A Credit cards: Provide opportunity to accept CITGO credit card.
Customer warranty: SUPERGARD Lifetime Engine Warranty for xFranchise oLicense agreement
customers. oSignage agreement oOther
Building construction: Preliminary conventional plans free of Territory:
charge, full conventional plans $500. oInternational oNational xRegional
Financial assistance plan: Associated with various national lending Franchise fee: $27,500
programs, equipment loan program through CITGO. Royalty perctage required: 5%
Other: Income statement software free of charge. Individual qualifications: Successful
business history, recommend at least
Advantages of CITGO Lube plan: Franchise quality program with- $225,000 in liquid assets.
out associated franchise costs. Focus on providing business tools and
flexibility to build a long-term, profitable business relationship. Support offered:
Training: Comprehensive personal training in store operations,
For more information contact: including technical training, accounting procedures, computers,
Dave Kunkel, 832.486.4862 inventory and labor retention.
firstname.lastname@example.org Equipment: National account agreements with major equipment
Signage: Negotiated contract for supply of all signage.
CONOCOPHILLIPS LUBRICANTS Advertising: Your ad money is spent by you on “your” market.
Site selection: Demographic study for any potential site, as well as
ConocoPhillips Lubricants is personal site investigation.
moving to one image across the Credit cards: Negotiated chain-wide fee for all major credit cards.
United States for its lube shop Customer warranty: At store level; exceeds manufacturer’s warranty.
program. The company will Building construction: Signed architectural drawing, as well as
utilize the strengths of its four negotiated pricing for regional contractors.
brands by their brand recognition Financial assistance plan: Support with third-party lenders, build-
in specific areas and have one to-suit program.
look across the United States. Other: One-on-one support and training from corporate staff; fran-
chisees have access to all members of the team.
Fast lube option:
oFranchise oLicense agree- Advantages of Express Oil Change plan: Proven operational model
ment and facility design are uniquely positioned, consistently outperform-
xSignage agreement xOther ing the competition in car counts and per-store sales. Extensive fran-
Territory: chisee support, including our proprietary ExpressTrack management
oInternational xNation- software.
Franchise fee: None For more information contact:
Royalty percentage required: Jerry Perch 888.945.1771 ext. 124 or jperch @expressoil.com
None Heather Barrow 888.945.1771 ext. 114 or email@example.com
Training: Two-day schools, training manual and videos. Discover Mobil 1 Lube Express — one
Equipment: Assistance in up-front monetary support or volume of the fastest growing quick lube chains
rebates. in the U.S. for the past three years —
Signage: Lighted street and exterior building signage and interior sign and benefit from an exciting business
package. opportunity. In addition to leveraging
Advertising: Co-op advertising based on purchases and grand open- the Mobil 1 brand name and Mobil’s
ing promotions. unique High Endurance Motor Oil
Site selection: Demographics provided for specific locations for a product line, ExxonMobil offers hands-on product and sales training
small charge. Pro forma disk available to help determine profitability. and a solid Mobil 1 Lube Express marketing program to provide you
Credit cards: Branded credit card and programs to support the card. with all the tools needed to help generate growth and expansion.
Customer warranty: 100% warranty on oil-related problems or fail-
ures. Fast lube option:
Building construction: Basic plans available. oFranchise xLicense agreement oSignage agreement oOther
Advantages of ConocoPhillips Lubricants plan: Highly recognized oInternational xNational oRegional
regional brands, credit card, competitively-priced quality oil and fil- Franchise fee: None
ters, strong over-all program. Average start-up cost: Varies depending on site location,
building construction and number of bays.
For more information contact: Royalty percentage required: None
832.486.2836 Individual qualifications: Branded Mobil 1 Lube Express.
firstname.lastname@example.org Account’s primary business must be oil changes and the
facility must meet branding requirements set forth by ExxonMobil.
EXPRESS OIL CHANGE
Express Oil Change was founded in 1979 and is based in Birmingham, Training: ExxonMobil gives you access to a wealth of training
Alabama. The Express Oil Change franchise, which currently has 162 resources to help grow your business and increase your profitability.
locations, is available in the Southeast. Equipment: Equipment program is available.
Signage: Mobil 1 Lube Express signage is required under the program.
Fast lube option: Advertising: National advertising, national consumer promotions,
and pre-printed newspaper ads that can be customized.
Site selection: Resource information on companies that perform site
JIFFY LUBE INTERNATIONAL
evaluation services; program funding may be used to offset the cost Jiffy Lube International Inc. was founded in 1979
of site evaluation. and is based in Houston, Texas. The company cur-
Credit cards: ExxonMobil credit card program gives customers the rently has 2,002 locations.
convenience and flexibility of paying for service with their Exxon or
Mobil credit card or another nationally accepted credit or debit card. Fast lube option:
Customer warranty: Lubricants warranty. xFranchise oLicense agreement
Building construction: Three- and four-bay blueprints developed for oSignage agreement oOther
pit facilities. Builder recommendation available if requested. Territory:
Financial assistance plan: Mobil 1 Lube Express participants can xInternational oNational oRegional
receive up-front funds. Franchise fee: $35,000
Advantages of ExxonMobil plan: Mobil 1 Lube Express can help Average start-up cost: $214,000 to $273,000
independent installers grow their businesses by enabling them Royalty percentage required: 5%
to leverage the power of the Mobil 1 brand name as the industry Individual qualifications: Net worth of $450,000 without
requires more technically advanced lubricants. personal residence, $150,000 liquid.
For more information contact: Support offered:
800.667.6680 Training: Certification for all services and positions, management
Mobil1LubeExpress@exxonmobil.com training and safety training.
Equipment: Supply and make suggestions.
GREASE MONKEY FRANCHISING Signage: Supply and make suggestions.
Advertising: National radio, TV and print program; reminder mail
The Grease Monkey concept was and local advertising assistance.
founded in 1978 and is based in Site selection: Demographic studies and on-site help.
Greenwood Village, Colorado. Grease Credit cards: Processing arrangements.
Monkey currently has 236 locations. Customer warranty: Through Pennzoil.
The company’s plan is available in the Building construction: Standard plans and advice.
United States and Mexico. Financial assistance plan: Pennzoil Lube Center Acceptance Corp.
Other: Proprietary point-of-sale system, national fleet accounts.
Fast lube option:
xFranchise oLicense agreement Advantages of Jiffy Lube plan: Largest, most sophisticated system.
oSignage agreement oOther
Territory: For more information contact:
xInternational xNational xRegional Jiffy Lube Development, 800.327.9532
Franchise fee: $30,000 email@example.com
Average start-up cost: $200,000-$250,000 cash with a total of www.jiffylube.com
$850,000-$1,200,000 to include real estate.
Royalty percentage required: 5% KWIK INDUSTRIES
Individual qualifications: $500,000 minimum net worth,
business experience desired but no related experience necessary. Kwik Industries, Inc. was founded in
1984 and has completed more than 358
Support offered: Kwik Kar Oil & Lube and Lube & Tune
Training: One week initial training in classroom and lube center, and facilities nationally. Kwik Industries, Inc.
multiple yearly seminars. is based in Dallas, Texas.
Equipment: Design, purchasing and procurement.
Signage: Design, purchasing and procurement. Fast lube option:
Advertising: Complete library of print, radio and TV ads, as well oFranchise xLicense agreement
as direct mail and database marketing with customization available. oSignage agreement oOther
Field marketing support to all franchisees. Territory:
Site selection: Complete market and site specific evaluation, lease/ oInternational xNational oRegional
purchase negotiation. Franchise fee: None
Credit cards: Master agreements for all major credit cards, including Average start-up cost: $1,350,000
national fleet program cards. Royalty percentage required: None
Customer warranty: Variety of options including third-party coverage. Individual qualifications: Good credit and
Building construction: Design drawings, site layout assistance and experience dealing with people.
project management assistance.
Financial assistance plan: Third-party resources available. Support offered:
Other: Accounting, point-of-sale system, human resources and Training: Complete training program with full-time trainers on staff.
business planning. Equipment: Distribute full line of equipment.
Signage: Provide complete signage package.
Advantages of Grease Monkey plan: National franchisor not owned Advertising: Co-op advertising program.
by an oil company. Focus on customer needs and services, not oil Site selection: Selected by availability of current demographics; large
sales. database of historical information.
Credit cards: All major credit cards accepted.
For more information contact: Customer warranty: Building and equipment for one year.
Michael Brunetti, 800.364.0352 / 303.308.1660 Building construction: Primarily brick with concrete drives.
firstname.lastname@example.org Financial assistance plan: Assist in in-house financing and third-
www.greasemonkeyintl.com party financing.
Advantages of Kwik Industries plan: No franchise fees or royalties.
Owned and operated by individual owners. business consultant.
For more information contact: Advantages of Oil Can Henry’s plan: Results; UFOC comparisons
Ray Ellis , 972.458.9761 of average and median sales, place Oil Can Henry’s ahead of major
For more information contact:
LUBEPRO’S INTERNATIONAL George Steinfurth, 800.765.6244 ext. 310
LubePro’s International, Inc. was founded in 1978 www.oilcanhenry.com
and is based in Cherry Valley, Illinois. LubePro’s
International currently has 35 locations. The com- OILSTOP, INC.
pany’s franchise plan is available in the Midwest.
OilStop, Inc. was founded in
Fast lube option: 1988 and is based in Rohnert
xFranchise oLicense agreement Park, California. The com-
oSignage agreement oOther pany’s plan is available on the West Coast.
oInternational oNational xRegional Fast lube option:
Franchise fee: $32,500 xFranchise oLicense agreement oSignage agreement oOther
Average start-up cost: $223,000 to $274,000 Territory:
plus cost of land and building. oInternational oNational xRegional
Royalty percentage required: 5% Franchise fee: $35,000 (new construction)
Individual qualifications: $400,000 net worth, Average start-up cost: $250,000
professional integrity and a strong desire to succeed. Royalty percentage required: 5%
Individual qualifications: No experience preferred.
Support offered: Net worth of $1 million.
Training: Ten days training at an operating service center.
Equipment: Counsel and supervision of purchase and installation. Support offered:
Signage: Design. Training: Twelve weeks at corporate site for manager. One week each
Advertising: Requisite advertising fund through full service agency. for up to eight staff members at our corporate stores.
Site selection: Counseling, analysis and evaluation. Equipment: Selected equipment package. Proprietary design and
Building construction: Architectural drawings and specifications. manufacture.
Signage: Complete sign packages. Drawings for bids/construction.
Advantages of LubePro’s plan: Ten-minute drive-through oil and Advertising: Five percent ad contribution. Produced, purchased and
lubrication center with a unique 21-point safety maintenance program. placed by corporate marketing.
Site selection: Provide site criteria and demographics. Corporation
For more information contact: must approve site.
Franchise Director, 800.654.5823 Credit cards: Provide special credit card processing with very com-
petitive pricing. Also provide oil company card.
OIL CAN HENRY’S Customer warranty: Satisfaction guaranteed.
Building construction: Provide complete set of plans.
An innovative quick lube industry leader, Oil Financial assistance plan: Help with financing with banks or SBA.
Can Henry’s was founded in 1988 and is based in Other: Proprietary computer system with sales tracking, labor con-
Portland, Oregon. Oil Can Henry’s, which has built trol, time clock, inventory, etc.
a strong brand as “The One You Can Trust,” has
72 centers open and plans to open an additional 20 Advantages of OilStop plan: High level of guest satisfaction. High
centers in 2008. level of business management and control. The most excellent ser-
vice process and training materials.
Fast lube option:
xFranchise oLicense agreement oSignage agreement oOther For more information contact:
Territory: Gary Woo, 707.586.2047, email@example.com
oInternational oNational xRegional www.oilstopinc.com
Franchise fee: $25,000
Real estate assistance fee: $20,000 PROTECH SPECIALTY BUILDNGS
Average start-up cost: $202,000 to $271,000 depending on size.
Royalty percentage required: 5.5% ProTech Specialty Buildings
L.L.C. offers comprehensive
Support offered: lube center design, con-
Training: Extensive and on-going training support provided. struction and operations
Equipment: Franchisee benefits from purchase contracts negotiated training services throughout the U.S. and Canada. ProTech provides
with vendor. both turnkey construction and lube center project-consulting services
Signage: National contracts, standard logo and graphics. to franchised and independent lube center operators and automobile
Advertising: One percent marketing fund. dealership service centers. ProTech also offers comprehensive consulting
Site selection: Turnkey sites available. services, financing packages for prospective lube center operators and
Credit cards: All major credit cards accepted. complete branding and franchise programs.
Customer warranty: Review all claims for accuracy and disposition.
Building construction: Turnkey operation. Fast lube option:
Financial assistance plan: Available to qualified operators through oFranchise oLicense agreement oSignage agreement xOther
third party. Territory:
Other: Unlimited consultation with advertising agency and franchise oInternational xNational oRegional
Franchise fee: None with 13 stores located throughout the
Average start-up cost: Ranges from Midwest. QuikStop was founded in
$150,000 plus, depending on building size. 1988, and its program is available in
Royalty percentage required: None the Midwest region.
Individual qualifications: Demonstrated financial
equity capable of supporting start-up costs. Fast lube option:
xFranchise oLicense agreement oSignage agreement oOther
Support offered: Territory:
Training: Comprehensive operator, manager and installer training oInternational oNational xRegional
programs with proprietary training tools, manuals and onsite sup- Average start-up cost: Varies
port. Franchise fee: $15,000
Equipment: Full equipment selection, installation and operator Royalty percentage required: 4%
training program. Individual qualifications: Minimum $100,000 liquid assets.
Signage: Complete signage program packages provided.
Equipment: Strong motivation.
Site selection: Assistance with optimal site selection utilizing tar-
geted site selection criteria. Advertising: Support offered:
Building construction: Comprehensive building design, consulting Training: Experts on staff with more than 50 years experience in
and turnkey construction services.
Financial assistance plan: finance, operations and advertising.
Financial assistance plan: Complete financing package available to Equipment: Group discounts.
qualified operators. Advantages of QuikStop Oil Change plan: Signage: Group discounts.
Advertising: On-staff expert with 25-plus years experience in
Advantages of ProTech plan: ProTech offers a comprehensive, turn- national advertising.
key alternative to prospective quick lube facility owners and opera- Financial assistance plan: Referrals to lenders.
ption: tors. ProTech’s state-of-the-art building designs offer a low cost,
rapid deployment option for both stand-alone and dealership fast Advantages of QuikStop Oilube plan: Freedom from oil company
o lube operations. obligations and associated high product costs. Experienced franchise
partners in your business.
: For more information contact: Eric Petersen, 800.772.1724
o For more information contact:
QUICKCHANGE QuikStop Franchise Director, 859.586.1183
required: QuickChange was founded in 1997 and is based
in Cleveland, Ohio. TheCOMMERCIAL STRUCTURES COMMERCIAL STRUCTURES
R-ANELL program is available
nationwide and currently has 12 company-owned
facilities and three franchises. Turnkey modular R-Anell Commercial Structures is
ered: oil change units are also available to independent based in Denver, North Carolina, and
operators. has more than 25 years of experience
providing manufactured buildings for
Fast lube option: the fast lube industry.
xFranchise oLicense agreement oSignage agreement oOther
Territory: Fast lube option: Fast lube option:
oInternational oNational xRegionalo o oFranchise oLicense agreement oSignage agreement xOther
Franchise fee: $25,000 o ˝ Territory:
Average start-up cost: $225,000 Territory: xInternational oNational oRegional
Royalty percentage required: 6%
˝ o o Franchise fee: None
Individual qualifications: Ability to invest $250,000
Franchise fee: Average start-up cost: N/A
and liquid assets of $75,000. Average start-up cost: Royalty percentage required: None
Royalty percentage required: Individual qualifications: N/A
Support offered: Individual qualifications:
Training: Complete training program. Support offered:
Equipment: We sell and install building and equipment. Support offered:Training: Offer comprehensive fast lube operator training program.
Signage: All signs are specified.
Training: Equipment: Fully equipped with everything needed to operate a fast
Advertising: Part of our training and support.
Site selection: Help with selection and demographics. Signage: Can provide and install signage for buildings upon cus-
Building construction: We manufacture and sell modular building
Signage: tomer request.
with state approval. Customer warranty: One-year warranty, expressed manufacturer’s
Financial assistance plan: We can help with financing and banking
Customer warranty: warranty on equipment.
needs. Building construction: Complete building system.
Advantages of QuickChange plan: More than 20 years of experience Advantages of R-Anell Commercial Structures plan: Complete
in fast lube business — 14 operating storesof R-Anell Commercial Structures plan: delivered to your site equipped and ready to operate.
Advantages in the Cleveland, Ohio,
area and one franchise open.
For more information contact:
For more information contact: George Hough, 800.951.5511
Tim LaGanke, Jr., 800.745.0863 firstname.lastname@example.org
ption: Shell Lubricants offers several programs to support those interested
QuikStop Oilube is a Kentucky-based fast lube franchise company in running successful businesses in the quick lube industry. Under
cost: SHELL LUBRICANTS
the Pennzoil brand, the company offers the Individual qualifications: If leasing the land and building,
original no-franchise quick lube — Pennzoil must have available $80,000 to $120,000 liquid cash and a net worth
10-Minute Oil Change Center (PTMOC). This of the $400,000 range. If buying the property, additional cash is
program has just gone through a face-lift, required.
bringing with it a great new modern look and
programs that will specifically support the Support offered:
PTMOC operators. Training: Two weeks training, which includes management training
at corporate office and tech training on location, mandatory quar-
In addition to the PTMOC program, Pennzoil terly training meetings and regional tech training meetings.
and Quaker State offer “We Feature” image Equipment: Certain types and qualities required.
programs. These image programs allow install- Signage: Standard signage required subject to zoning and planning
ers the ability to portray a clear association with regulations.
either the Pennzoil or Quaker State brands while Advertising: Maximum contribution not to exceed 8%. Current is
maintaining their own identity as the primary 6% of sales broken down into 0.5% (or 1/2%) for national market-
brand identification of the facility. ing fund and the balance is split between the ADI fund and the local
marketing funds (LSM). Both ADI and LSM funds are used to fund
Shell Lubricants also offers the Shell Rapid Lube advertising and marketing programs in the store’s local market area.
program from the FormulaShell brand. Like the Site selection: Site must be approved and help offered with demo-
PTMOC, the Shell Rapid Lube program offers a very attractive image graphic studies and location assistance.
package; however, it is more of a “no frills” package when it comes to Credit cards: Accept major branded oil company card and other
support programs. major credit cards.
Customer warranty: Warranty in place offered at all stores in the
Fast lube option: system.
oFranchise xLicense agreement xSignage agreement oOther Building construction: Build to suit is available to franchisee or
Territory: franchisee can build prototype according to provided blueprints.
oInternational xNational oRegional Financial assistance plan: Strong relationship with an SBA-approved
Franchise fee: None lender and some conventional leaders.
Average start-up cost: Commensurate Other: Strong marketing and support, offer yearly marketing plan
with local market business start-up costs. and consistent, on-going training and seminars.
Royalty percentage required: None
Individual qualifications: Flexible Advantages of SpeeDee plan: Comprehensive professional support
in marketing, operations and financial. Offer all support needed for
Support Offered: franchises to be successful.
Training: Products and customer service training modules; video
and eLearning (eLearning – Pennzoil only). For more information contact:
Equipment: Nationally negotiated rates with major equipment sup- Franchising Dept., 800.451.7461 ext. 219
pliers. Funding for equipment done as part of program funding. www.speedeeoil.com
Advertising: National programs, business development and custom-
er retention tools, as well as co-op to fund local efforts. VALVOLINE EXPRESS CARE
Site Selection: Demographic report studies.
Customer Warranty: Pennzoil, Quaker State and Formula Shell offer The Valvoline Express Care program originated in
a 10-year/300,000-mile lubrication warranty. In addition, product 1999. We have opened more than 400 service centers.
quality is warranteed. Express Care has been recognized as one of the fastest
Building Plans: Two- and three-bay configurations available. growing quick lube concepts in the industry during the
past several years. The company is based in Lexington,
Advantages of working with Shell: Shell brings with it the most Kentucky and is offered nationally.
extensive experience in the industry and a global organization that is
committed to your success, while providing the installer the freedom Fast lube option:
to run their business to maximize their profits. oFranchise oLicense agreement xSignage agreement xOther
For more information contact: oInternational xNational oRegional
www.shell.com Franchise fee: None
Average start-up cost: Typical of “money down”
SPEEDEE OIL CHANGE & TUNE-UP needed to open a new business.
Royalty percentage required: None
SpeeDee Oil Change & Tune-up was Individual qualifications: Current fast lube operation
founded in 1980 and is based in or some retail or automotive experience.
Madisonville, Louisiana. Their fast lube
franchising program is available national- Support offered:
ly and internationally. There are currently Training: Initial assessment and evaluation of site and business plus
179 SpeeDee Oil Change & Tune-up five days of operation and marketing consultation. Valvoline key
facilities including locations in Mexico. account managers will follow up with operators quarterly to discuss
training and business needs. Additional days available at $450 each
Fast lube option: plus expenses.
xFranchise oLicense agreement oSignage agreement oOther PFP: Valvoline offers Express Care customers a Pay For Performance
Territory: (PFP) Program, which rewards the operator for purchases made dur-
xInternational oNational oRegional ing the year. This allowance is earned on all purchases billed directly
Franchise fee: $30,000 by Valvoline and is based on a specified rate of payment and the
Average start-up cost: $225,000 to $325,000 product mix purchased. The more you purchase, the more you earn.
excluding land, building and site improvement costs. Signage: Up to $20,000 in Express Care Signage available. Leased to
Royalty percentage required: 6% the operator for $1 per year; operator is responsible for maintenance
and insurance. Advantages of Valvoline Instant Oil Change plan: Premium brand,
Marketing: Valvoline has a variety of marketing solutions to increase state-of-the-art operating system, customer service-oriented busi-
oil changes, average ticket prices and draw consumers into Express ness, no automotive experience necessary and many areas still avail-
Care locations. Valvoline offers a choice of consumer promotions able to be developed.
covering the entire year, as well as other marketing solutions to help
grow your business. For more information contact:
Advertising: Installer promotions funded 100% by Valvoline. All Valvoline Instant Oil Change, 800.622.6846
purchases of Valvoline products generate Installer Incentive Fund www.vioc.com, www.viocfranchise.com
(IIF) marketing dollars to use towards marketing activities, and busi-
ness development needs.
Site selection: Complete site demographic report available. VICTORY LANE QUICK OIL CHANGE
Customer warranty: A 10-year/300,000-mile Valvoline engine war-
ranty is available. Victory Lane Quick Oil Change,
Building construction: Building plans for two- and three-bay quick was founded in 1980 and is
lubes are available. based in Ann Arbor, Michigan.
The company currently has 42
Advantages of Valvoline Express Care plan: Bold, contemporary units open and an additional
imaging along with a strong brand name that indicates customers six franchises sold in six master
can have oil changes plus many services done in a convenient time franchise areas. They also offer a
frame. The Valvoline Express Care name means quality, premium full array of carwashes as well.
brands that are proven, simple and trusted.
Fast lube option:
For more information contact: xFranchise oLicense agreement oSignage agreement oOther
www.ExpressCare.com oInternational xNational oRegional
Franchise fee: $30,000
VALVOLINE INSTANT OIL CHANGE Average start-up cost: $161,000 to $750,000
Royalty percentage required: 6%
Valvoline Instant Oil Change was founded in Individual qualifications: Net worth of $400,000
1986 and is based in Lexington, Kentucky. including personal residence, $125,000 to $150,000 liquid.
Valvoline Instant Oil Change currently has 781
locations. The franchise is available nationally. Support offered:
Training: Comprehensive training program for single-unit own-
Fast lube option: ers and area franchise owners. Classroom, hands-on and follow-up
xFranchise oLicense agreement oSignage agreement oOther training at franchisee’s center.
Territory: Equipment: Discounted equipment rates.
oInternational xNational oRegional Signage: Proprietary Victory Lane signage.
Franchise fee: $30,000 Advertising: In-house marketing department and agency assistance.
Average start-up cost: $300,000 to $1,500,000 Site selection: Demographic site analysis and hands-on site selection
Royalty percentage required: 6% assistance.
Individual qualifications: Net worth of $1,000,000; Credit cards: Discounted rates through banking partners.
$800,000 liquid; basic business and communication skills. Customer warranty: Offered.
Building construction: Pre-engineered buildings available for our
Support offered: lube centers and carwashes, includes construction drawings and
Training: Five weeks training in classroom or in corporate-owned specifications.
stores and two weeks of onsite training; additional training available. Financial assistance plan: Financing and leasing plans available
Equipment: $1 per year lease for lube equipment. through approved suppliers/lenders.
Signage: No interest lease for 60 months. Other: Comprehensive pre-engineered buildings (all equipment,
Advertising: General system fund designed to build brand aware- computer system and building included). All you need to do is hire
ness. your employees and order your inventory to open. Use buying power
Site selection: In-market assistance from real estate professionals, to reduce material costs through our suppliers.
demographic and regression analysis.
Credit cards: Part of POS system. For more information contact:
Building construction: Building plans provided and project manage- Derrick Oxender, 734.996.1196
ment assistance. email@example.com
Financial assistance plan: Competitive financing through third www.victorylane.net
Other: Franchise business consultants assigned to help grow individ-
ual’s business. Additional support provided by an assigned marketing
representative and a fleet sales representative.
OIL LUBE NEWS
4418 74th St. #66 n Lubbock, TX 79424 n 800.796.2577 n 806.762-4464 n FAX 806.762.4023 n www.noln.net n firstname.lastname@example.org