Visa at the 2010 Paralympic Winter Games by qht11617

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Visa at the 2010 Paralympic Winter Games
Visa Inc. (NYSE: V) is proud to be the official payment service and only card accepted
at the Vancouver 2010 Paralympic Winter Games.

The sponsorship of the Paralympic Games is a very important extension of Visa’s Olympic
relationship. Visa’s support of the Vancouver 2010 Paralympic Winter Games will continue
onsite and in venues through dedicated technology, expertise, products and personnel, all of
which are fundamental to staging the Paralympic Games and contributing to their worldwide
success.

At the Vancouver 2010 Paralympic Winter Games, Visa manages the payment network
throughout all Paralympic venues. Visa has deployed over 275 point-of-sale (POS) devices
in more than 160 Paralympic merchant locations including all Paralympic sports competition
stadia, the International Press Centre and the Athletes’ Village. All sites will feature
Paralympic signage and sales materials. For the convenience of fans and athletes, Visa also
will provide five fixed location ATMs and two mobile ATMs.

Visa’s merchant point-of-sale program in venues, in off-site malls and at participating
merchants will continue to operate during the Paralympic Games.

Visa is proud to be supporting the estimated 1,350 athletes, coaches and officials from more
than 40 countries attending the Vancouver 2010 Paralympic Winter Games. Visa believes
that the Games are about the athletes, and has created a unique global program, Team
Visa, to help sustain the Olympic and Paralympic Teams and athletes as they embark on
their journey to the Games. Three Team Visa Paralympians are featured in Visa marketing
and advertising campaigns in Canada and the USA - Brian McKeever (Canada, Cross-
Country), Colette Bourgonje (Canada, Cross-Country), and Alexi Salamone (USA, Sledge
Hockey).

Visa’s first-ever global Olympic-themed marketing campaign, Go World - developed to
promote Visa’s association with the Vancouver 2010 Olympic and Paralympic Winter Games
- enables Visa to connect with cardholders and Olympic and Paralympic fans to drive
preference for and usage of Visa products worldwide. Team Visa Paralympian Alexi
Salamone is also featured in a national television commercial in the U.S. and on the Visa’s
Go World web site, available at www.visa.com/goworld .

Visa advertising in Canada during the Paralympic Winter Games will feature Paralympian
Brian McKeever in a national television ad as well as its "Win $2010/month for a year" card
usage promotion. As part of the broadcast package, Visa will feature banner ads on
www.ctv.ca for the Vancouver 2010 Paralympic Winter Games.


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Visa’s efforts in the digital space have also put a spotlight on Team Visa Olympic and
Paralympic athletes and Olympic legends utilizing popular social media channels, YouTube
and Facebook, to help bring cardholders and Olympic and Paralympic fans closer to the
Vancouver 2010 Olympic and Paralympic Winter Games and their favorite athletes.

For the convenience of all those attending the 2010 Paralympic Winter Games in Vancouver,
Visa has created a special series of Visa prepaid cards that includes images of athletes in
eight Olympic and two Paralympic Games events including Hockey, Snowboard, Downhill
Skiing, Sledge Hockey and Curling. The cards use vibrantly-colored art images of athletes in
motion to portray winter sports of the Olympic and Paralympic Games and to commemorate
the achievements and challenges of everyone involved in sports. The Olympic and
Paralympic-themed Visa prepaid cards are being offered by many of Visa’s Canadian
financial institution clients including RBC, Scotiabank branches in British Columbia, Vancity
and Citizens Bank of Canada.

Visa once again will be the Presenting Partner for the Paralympic Hall of Fame (PHF)
induction ceremony which will be held in Whistler, B.C. at the Paralympic Hospitality Centre
on 14 March, 2010, in conjunction with the Vancouver 2010 Paralympic Winter Games. The
induction ceremonies will feature the third group of Paralympic athletes to be inducted into
the Paralympic Hall of Fame by the International Paralympic Committee (IPC).

Visa’s sponsorship of the Paralympic Hall of Fame is anchored in its vision of greater
worldwide acceptance of people with a disability. As the first global sponsor of the
Paralympic Games and Worldwide Partner of the IPC throught 2012, Visa helps to facilitate
progress toward such acceptance by providing products and services that promote access
for the community of people with a disability and by promoting awareness of athletes with a
disability.

Visa’s dedicated Olympic toll-free Global Customer Care Services (GCCS) hotline will be
operational during the Paralympic Games and staffed with multilingual Visa personnel who
can provide a variety of card payment-related services, including replacement of lost or
stolen cards, Visa Travellers Cheques or Visa TravelMoney. The GCCS hotline is 1- 800-
847-2199 or 1-800-VISA-199. Other services include information about and help with
lost/stolen passports, police and hospital services, shopping, transport, dining and tourism,
and ATM locations.

Issued: Vancouver, 2 March 2010

For further information concerning Visa and the Olympic Games, please contact Nancy Panter at (415) 244 9857
or Teri Broughton at (416) 860-8869.                   More sponsorship information is available at
www.visa.com/olympicmediakit

About Visa

Visa is a global payments technology company that connects consumers, businesses, financial institutions and
governments in more than 200 countries and territories to fast, secure and reliable digital currency. Underpinning
digital currency is one of the world’s most advanced processing networks—VisaNet—that is capable of handling
more than 10,000 transactions a second, with fraud protection for consumers and guaranteed payment for
merchants. Visa is not a bank, and does not issue cards, extend credit or set rates and fees for
consumers. Visa’s innovations, however, enable its financial institution customers to offer consumers more
choices: Pay now with debit, ahead of time with prepaid or later with credit products. For more information, visit
www.corporate.visa.com

								
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