B E V E R LY H I L L S, C A L I F O R N I A M O N DAY & T U E S DAY
B E V E R LY H I L L S H OT E L MARCH 17 & 18, 2008
2008 USC GOULD SCHOOL OF LAW
INTELLECTUAL PROPERTY
FEATURING:
INSTITUTE
The Federal Circuit Today – with The Honorable Paul Michel,
The Honorable Haldane Robert Mayer and The Honorable Richard Linn;
moderated by Ted Olson
The Future of the DMCA – with Congressman Howard L. Berman and the
key participants in the drafting of the DMCA
LUNCHEON KEYNOTE – CONGRESSMAN HENRY A. WAXMAN
Find your direction!
MCLE/CPE CREDITS AVAILABLE!
REGISTER NOW ONLINE!
http://law.usc.edu/academics/cle/ip.cfm
Important!
The USC Gould School of Law 2008 Intellectual Property Institute is the
region’s most important conference of the year for the IP professional. At
this two-day event, the IP industry’s top legal experts and business
practitioners spotlight key legal and business issues in patent, copyright,
trademark, trade secrets, international IP and related fields.
Sophisticated!
USC Law IP Institutes are renowned for their practical and academic high-
level focus. The 2008 Institute continues this dedication to keeping
decision-makers and their advisors at the forefront of emerging issues
and best practices.
Unique!
Nowhere else will you find such a spectacular lineup of speakers and
panels – straight talk from the Federal Circuit with Judges Paul Michel,
Haldane Robert Mayer and Richard Linn, moderated by Ted Olson; on the
future of the DMCA with Congressman Howard L. Berman and the key
participants in the drafting of the DMCA; on patent law developments
and trademark law with Institute favorites Professor Mark Lemley and
Professor Tom McCarthy; and on the challenges of intellectual property
and other legislative issues currently facing the nation and the 110th
Congress in this Presidential Election year with luncheon keynote
Congressman Henry A. Waxman.
Can’t-Miss!
This is your opportunity to get creative ideas, real-world proven solutions
and up-to-the-minute information on the crucial challenges in the field
from IP experts!
Limited Enrollment!
The 2007 Institute sold out – so register early to reserve your spot! Don’t
miss the event for IP professionals!
Special Session Monday Afternoon!
Join us at an interactive General Counsel Forum on Monday, March 17,
2008. The Forum is co-sponsored by the Southern California Innovation
Project and will focus on the important topics general counsel in IP fields
must consider. It is designed for senior lawyers and general counsel.
Limited seating is available. Register online or by completing the inside
back cover of this brochure. An additional fee will be charged.
Find Your Direction!
1
>>> quick program guide
MONDAY
March 17, 2008 Special interactive General Counsel Forum co-sponsored by the
Southern California Innovation Project and designed for senior lawyers
and general counsel. Limited seating is available.
02:30 PM Registration
The Beverly Hills Hotel, Beverly Hills, California
03:00 PM General Counsel Forum: Bigger Picture, Better Advice – Meeting the
Needs of the Innovative Firm
TUESDAY
March 18, 2008 TAILORED TO YOUR NEEDS! TUESDAY AFTERNOON, CHOOSE BETWEEN:
TRACK A COPYRIGHT & INTERNATIONAL TRACK
TRACK B PATENT & LITIGATION TRACK
TRACK C TRADEMARK TRACK
07:30 AM Registration and Continental Breakfast
The Beverly Hills Hotel, Beverly Hills, California
08:30 AM Welcome and Introductions
08:35 AM Life (and Intellectual Property) at the Federal Circuit Today
10:30 AM Networking Break
10:45 AM Lemley’s Patent Year in Review
11:15 AM A Decade Under the Digital Millennium Copyright Act: the Good,
the Bad, and the Ugly
12:15 PM Luncheon and Keynote Address
Congressman Henry A. Waxman
“The Congressional Challenge – Complex IP and Other Legislation
in this Presidential Election Year”
01:45 PM Breakout Session 1A – Copyright & International Track
Fair Use or Unfair Infringement?
Breakout Session 1B – Patent & Litigation Track
IP and the Life Sciences Industry
Breakout Session 1C – Trademark Track
Trademark Dilution: Where Are We Now and What’s Next?
02:55 PM Networking Dessert Break
03:10 PM Breakout Session 2A – Copyright & International Track
The Implications of a Global Internet on Copyright Law
Breakout Session 2B – Patent & Litigation Track
What’s the Case Worth? Selected Damages Issues (Non-Infringing
Alternatives / Post-eBay Compulsory Licenses)
Breakout Session 2C – Trademark Track
Branding: Focus on Sports Entertainment
04:15 PM Passing Period
04:20 PM Breakout Session 3A – Copyright & International Track
The 2008 Beijing Olympic Games: A Springboard to a New Era of
Entertainment Deal-Making in China?
Breakout Session 3B – Patent & Litigation Track
Post-Seagate Fall-Out: Can Willful Infringement Allegations Survive?
Are the Privilege Waiver Boundaries Clear?
Breakout Session 3C – Trademark Track
eCommerce and the Hottest Issues in Internet Trademark Law
05:30 PM Networking Reception – Meet the Speakers at our Hosted Reception!
Hosted by
2
supporters
We gratefully acknowledge the supporters of the 2008 Institute:
Analysis Group, Inc. LECG, LLC
Arnold & Porter LLP Manatt, Phelps & Phillips, LLP
Blakely Sokoloff Taylor & Zafman, LLP McDermott, Will & Emery LLP
Christie, Parker & Hale, LLP McKool Smith
Cornerstone Research Mitchell Silberberg & Knupp LLP
Deloitte Financial Advisory Services, LLP Morrison & Foerster LLP
Duane Morris LLP Munger, Tolles & Olson LLP
Dykema Gossett LLP National Association of Record Industry
Professionals
Electronics for Imaging, Inc. (EFI)
Navigant Consulting, Inc.
ERS Group
O’Melveny & Myers LLP
Federal Circuit Bar Association
Orrick, Herrington & Sutcliffe LLP
Fenwick & West LLP
PaulHastings
Foley & Lardner LLP
Pillsbury Winthrop Shaw Pittman LLP
FTI Consulting, Inc.
Russ August & Kabat
Fulbright & Jaworski L.L.P.
Sidley Austin LLP
Gibson, Dunn & Crutcher LLP
Skadden, Arps, Slate, Meagher &
Greenberg Traurig, LLP Flom LLP
Heller Ehrman LLP Sonnenschein Nath & Rosenthal LLP
Hogan & Hartson LLP Sughrue Mion, PLLC
Irell & Manella LLP Thomson Inc.
Jeffer, Mangels, Butler & Marmaro LLP Townsend and Townsend and Crew LLP
Jones Day Warner Bros. Entertainment Inc.
Juniper Networks, Inc. Weston Benshoof Rochefort Rubalcava
Kirkland & Ellis LLP & MacCuish LLP
Knobbe Martens Olson & Bear LLP Wilson Sonsini Goodrich & Rosati
Kroll Winston & Strawn LLP
Latham & Watkins LLP
For a complete and up-to-date list of Institute supporters, please visit our website:
http://law.usc.edu/academics/cle/ip.cfm
3
2008 USC GOULD SCHOOL OF LAW
INTELLECTUAL PROPERTY
INSTITUTE
monday MARCH 17, 2008
New for 2008: The Institute and the Southern California Innovation Project
present an interactive session focused on issues of importance to general counsel. The
session is designed for senior lawyers and general counsel. Limited seating is available.
An additional fee will be charged.
3:00 PM
General Counsel Forum: MODERATOR
Bigger Picture, Better Advice – Meeting the Professor Gillian K. Hadfield
Needs of the Innovative Firm Richard L. and Antoinette S.
Kirtland Professor of Law and
Join a discussion with top general counsel.
Professor of Economics
Today’s markets demand that clients be more
Co-Director, Southern California
innovative and entrepreneurial. What will
Innovation Project
differentiate law firms in their ability to
Co-Director, Center in Law,
support and add value to clients’ innovative
Economics and Organization
efforts? Increasingly, clients must look beyond
USC Gould School of Law
simply obtaining strong IP skills and delivery of
services to forge relationships with outside PANELISTS
counsel. Regardless of the types of IP services Harvey J. Anderson
being delivered – patent, trademark, copyright, General Counsel
content protection, litigation – law firms will be Mozilla
expected to develop new tools to anticipate Mountain View, California
and appreciate how internal company policies
Jonathan H. Anschell
and issues, together with external competitive
Executive Vice President and
forces, must be considered in order to bolster
General Counsel
the bottom line of revenue streams. Learn in
CBS Entertainment
this session – featuring leading general counsel
– how to focus beyond IP matters to support Mark Chandler
the benefits of IP and adopt a “big picture” General Counsel
approach to becoming a business partner with, Cisco Systems, Inc.
and not just a legal expense for, your clients San Jose, California
while meeting their ever-expanding innovative
Mitchell Gaynor
marketplace needs.
General Counsel
Juniper Networks, Inc.
Sunnyvale, California
Paul Lippe
Chief Executive Officer
Legal OnRamp
Los Altos, California
5:00 PM
Interactive Discussion, including a
Question and Answer Period
6:00 PM
Networking Cocktail Reception
4
*
luncheon
MARK A. LEMLEY
keynote speaker
WILLIAM H. NEUKOM PROFESSOR OF LAW
STANFORD LAW SCHOOL
CONGRESSMAN HENRY TECHNOLOGY
DIRECTOR, STANFORD PROGRAM IN LAW, SCIENCE ANDA. WAXMAN
“The Congressional Challenge – Complex IP and Other
Legislation in Professor of Law Election Year"
Mark A. Lemley is the William H. Neukom this Presidential at Stanford Law School,
the Director of the Stanford Program in Law, Science and Technology, and the
Congressman Henry A. Waxman
Director of Stanford’s LLM Program in Law, Science and Technology. He teaches
United States Congress
intellectual property, computer and Internet law, patent law, and antitrust. He is also
RepresentativeNest,the 30th District in the areas of
of counsel to the law firm of Keker & Van for where he litigates
Chairman, Committee
antitrust, intellectual property and computer law. on Oversight and
Government Reform
A learned and engaging speaker with broad expertise, Professor Lemley is a noted
Rep. in IP A. antitrust areas. He California’s 30th Congressional multiple editions)
expertHenryandWaxman represents is the author of six books (all in District, which
includes the cities of Santa related Beverly including the two-volume treatise
and 81 articles on these and Monica,subjects,Hills, Agoura Hills, Calabasas, Hidden
Hills, Antitrust. He has Village and times before Congress and numerous times
IP and Malibu, Westlake testified fiveWest Hollywood, as well as such areas in Los
before the California legislature, the Federal Trade Commission and the Antitrust
Angeles as Beverly-Fairfax, Pacific Palisades, Brentwood and Topanga.
Modernization Commission on patent, trade secret, antitrust and constitutional law
In 2007, Rep. Waxman became amicus briefs before the U.S. Supreme Court,
matters, and has filed numerous Chairman of the Committee on Oversight andthe
Government Reform, the principal investigative courts of appeals.
California Supreme Court, and the federal circuit committee in the House. From 1997
to 2006, he served as Ranking Member of the Committee, conducting investigations
Professor Lemley has been named California Lawyer’s Attorney of the Year (2005),
into a wide range of topics, from the high cost of prescription drugs to waste, fraud
one of the 100 most influential lawyers in the nation by the National Law Journal
and abuse in government contracting. He formed a Special Investigations Division
(2006), one of the top 25 intellectual property lawyers in California (2003), one of the
that prepared hundreds of in California reports on local and national topics 2006),
100 most influential lawyers investigative by the Daily Journal (2004, 2005 andfor
Members the 500 leading lawyers in the country by Lawdragon Magazine.
and one of of Congress.
The investigations he has launched include Hall School of Law at the University
Professor Lemley received his J.D. from Boaltthe relationship between the White of
House and Berkeley, and his A.B. in Iraq; and the politicization of he was chosen
California at Enron; contract abusesfrom Stanford University. In 2002 science and such
Boalt’s Young Alumnus of the Year. After graduating from law school, he clerked for
issues as global warming and its environmental impact. He has also fought for
disclosure of Nelson on the United States Court of Appeals for the Ninth Circuit,
Judge Dorothythe names of the energy industry lobbyists who shaped the White
House energy plan. He has fought efforts by the EPA he was air Marrs McLean
and practiced law in Silicon Valley. Until January 2000, to relaxthe and water
pollution standards. Rep. Waxman Texas School of Law, and until June 2004 he
Professor of Law at the University ofand the Oversight Committee are currently was
the Elizabeth Josslyn Boalt Chair in Law at the Boalt Hall School of Law, University of
examining Senator George Mitchell’s report on the illegal use of steroids in Major
California at Berkeley.
League Baseball.
Throughout the 1980s, Rep. Waxman championed national health care reform. He
has been an advocate for prescription drug coverage in Medicare for people with
high drug expenses. He has also been a longtime defender of the environment, and
most recently introduced the Safe Climate Act of 2006, which would set emissions
targets. He was one of the primary authors of the 1990 Clean Air Act, which set out
a comprehensive program to combat smog, acid rain, toxic air emissions and ozone
depletions.
Rep. Waxman was a guiding force behind the Drug Price Competition and Patent
Term Restoration Act of 1984, usually referred to as the Hatch-Waxman Act. The
Hatch-Waxman Act was designed to promote generics while leaving intact a
financial incentive for research and development. It allows generics to win FDA
marketing approval by submitting bioequivalence studies and grants a period of
additional marketing exclusivity to make up for the time a patented pipeline drug
remains in development.
Prior to his election to Congress, Rep. Waxman served three terms in the California
State Senate Assembly.
5
2008 USC GOULD SCHOOL OF LAW
INTELLECTUAL PROPERTY
INSTITUTE
tuesday MARCH 18, 2008
8:30 AM
Welcome and Introductions Terence J. Clark
Institute Chair
Greenberg Traurig, LLP
Leeanna Izuel
Institute Executive Director
Assistant Dean
Continuing Legal Education
USC Gould School of Law
8:35 AM
Life (and Intellectual Property) at the MODERATOR
Federal Circuit Today Theodore B. Olson
Gibson, Dunn & Crutcher LLP
A panel of distinguished Federal Circuit judges,
Washington, D.C.
moderated by a leading Supreme Court
practitioner, will discuss everything from PANELISTS
appellate advocacy to the emerging prominence The Honorable Paul R. Michel
of patent and other intellectual property matters Chief Judge
in the Supreme Court. United States Court of Appeals
for the Federal Circuit
Questions for the Judges?
Washington, D.C.
Email your questions to cle@law.usc.edu
and we will share them with the Judges The Honorable
before the Institute. Haldane Robert Mayer
United States Court of Appeals
for the Federal Circuit
Washington, D.C.
The Honorable Richard Linn
United States Court of Appeals
for the Federal Circuit
Washington, D.C.
10:30 AM Networking Break
10:45 AM
Lemley’s Patent Year in Review SPEAKER
Professor Mark A. Lemley
Back by popular demand, Professor Mark Lemley
William H. Neukom Professor of Law,
will provide a whirlwind tour through the most
Stanford Law School
significant patent law developments in the
Director, Stanford Program in Law,
Supreme Court and the Federal Circuit.
Science and Technology
Of Counsel, Keker & Van Nest LLP
continued>>>
6
11:15 AM
A Decade Under the Digital Millennium MODERATOR
Copyright Act: the Good, the Bad, Professor F. Jay Dougherty
and the Ugly Professor of Law
Loyola Law School
It has been 10 years since the DMCA was
enacted with the expressed intent of balancing PANELISTS
the interests of copyright owners and Internet Congressman Howard L. Berman
service providers. The panel – a Congressman United States Congress,
who is a key member of the House Committee Representative for the 28th
on the Judiciary, key participants in the drafting District
of the DMCA, practitioners, and an academic – Chairman, Subcommittee on
examine the results and discuss the future of the Courts, Intellectual Property and
DMCA in the context of judicial, legislative and the Internet, U.S. House Judiciary
technological developments. Committee
Bruce G. Joseph
Wiley Rein LLP
Washington, D.C.
Steven J. Metalitz
Mitchell Silberberg & Knupp LLP
Washington, D.C.
12:15 PM LUNCHEON AND KEYNOTE ADDRESS
"The Congressional Challenge – Complex IP and Other Legislation in this
Presidential Election Year"
Congressman Henry A. Waxman
United States Congress, Representative for the 30th District
Chairman, Committee on Oversight and Government Reform
One of the nation's leading lawmakers will discuss the challenges of intellectual property
and other legislative issues currently facing the nation and the 110th Congress in this
Presidential Election year. Join Rep. Waxman for his behind-the-scenes views and insider
perspectives on the current state of IP and additional legislative challenges,
considerations, prospects and expectations that you cannot get from the news reports.
1:45 PM
BREAKOUT SESSION 1A
COPYRIGHT & INTERNATIONAL TRACK
Fair Use or Unfair Infringement? MODERATOR
Michael D. Young
Copyright’s “Fair Use” doctrine has always been a
Weston Benshoof Rochefort
murky morass of conflicting goals and noble
Rubalcava MacCuish LLP
intentions. Is it the stalwart protector of the
development of new content and the PANELISTS
advancement of new thought and technology, or Jonathan Band
the shameless rationalization for the license-free Jonathan Band PLLC
infringement of the work of others? This diverse Washington, D.C.
panel of national fair use experts will explore the
Anthony Falzone
development of the fair use doctrine, and
Executive Director, Fair Use Project
critique (and debate) its application to current
Stanford Law School
events and factual situations, with special
Stanford, California
attention to the latest case law. Throughout its
discussion, the panel will question whether fair Professor Lionel S. “Lon” Sobel
use can ever be used to safely guide pre-litigation Southwestern Law School
behavior, or whether it is nothing more than a Professor of Law and
defense to litigation. Director of the International
Entertainment & Media Law
Summer Program
in London, England
7
TAILORED TO YOUR NEEDS! CHOOSE BETWEEN:
TRACK A COPYRIGHT & INTERNATIONAL TRACK
TRACK B PATENT & LITIGATION TRACK
TRACK C TRADEMARK TRACK
BREAKOUT SESSION 1B
PATENT & LITIGATION TRACK
IP and the Life Sciences Industry MODERATOR
Anthony M. Insogna
Representatives of the biotech, big pharma and
Jones Day
generics industry will discuss current issues
San Diego, California
arising under the Hatch-Waxman Act, the
debate over “follow-on” or generic biologics, PANELISTS
and other critical intellectual property matters Monique Cordray
affecting the life sciences industry. Vice President, Law
Amgen Inc.
Jay R. Deshmukh
Senior Vice-President,
Global Intellectual Property
Ranbaxy Laboratories, USA
Princeton, New Jersey
Bernard F. Plantz
Associate Patent Counsel
Johnson & Johnson
New Brunswick, New Jersey
BREAKOUT SESSION 1C
TRADEMARK TRACK
Trademark Dilution: Where Are We Now MODERATOR
and What’s Next? Paul Reidl
Associate General Counsel
Join distinguished Professors Thomas McCarthy
E. & J. Gallo Winery
and Roger Schechter for a lively discussion on
Modesto, California
the current state of the Trademark Dilution Law
in the United States. The panel will be joined by PANELISTS
Paul Reidl, Associate General Counsel for E. & J. Professor J. Thomas McCarthy
Gallo Winery and past President of INTA. Our McCarthy Institute for IP and
panelists will share their insights and opinions Technology Law
on what to expect in the future as dilution University of San Francisco
cases develop and work their way through the Of Counsel
United States courts and TTAB. Morrison & Foerster LLP
San Francisco, California
Professor Roger E. Schechter
Professor of Law
The George Washington University
Law School
Washington, D.C.
continued>>>
2:55 PM Networking Dessert Break
8
TAILORED TO YOUR NEEDS! CHOOSE BETWEEN:
TRACK A COPYRIGHT & INTERNATIONAL TRACK
TRACK B PATENT & LITIGATION TRACK
TRACK C TRADEMARK TRACK
3:10 PM
BREAKOUT SESSION 2A
COPYRIGHT & INTERNATIONAL TRACK
The Global Impact of the Internet MODERATOR
on Copyright Law Mark Litvack
Reed Smith
The Internet is a global platform. How does
Former Vice-President and
it impact on enforcement of United States
Director, Legal Affairs,
and other copyright laws around the world?
World-Wide Anti-Piracy
European and Pacific Rim practitioners, as
Motion Picture Association of
well as the General Editor of the leading
America
treatise on international copyright, will
discuss resulting problems and issues. In PANELISTS
cross-border cases, these include addressing Paul Edward Geller
the right forum, avoiding or resolving Attorney, Los Angeles
conflicts of laws, and focusing remedies. General Editor, International
Copyright Law and Practice
Jo Oliver
Vice President Litigation &
Regulatory Affairs
International Federation of the
Phonographic Industry
London, England
BREAKOUT SESSION 2B
PATENT & LITIGATION TRACK
What’s the Case Worth? SPEAKERS
Selected Damages Issues Professor Jonathan Barnett
(Non-Infringing Alternatives / Post eBay Assistant Professor of Law
Compulsory Licenses) USC Gould School of Law
Non-infringing alternatives and compulsory Alexander L. Brainerd
licenses (as a result of MercExchange v. Heller Ehrman LLP
eBay) can each have a dramatic impact on San Francisco, California
the type and magnitude of damages that
Daniel J. Furniss
may be awarded in a patent infringement
Townsend and Townsend and
case. Learn from economic experts and
Crew LLP
experienced trial counsel about some of the
Palo Alto, California
strategies to employ, and issues to consider
when addressing these important factors. Blake B. Inglish
Managing Director
FTI Consulting, Inc.
Jeffrey H. Kinrich
Managing Principal
Analysis Group, Inc.
9
BREAKOUT SESSION 2C
TRADEMARK TRACK
Branding: Focus on Sports MODERATOR
Entertainment Jane Shay Wald
Irell & Manella LLP
Sports is big business. Come and explore
issues involving the development, PANELISTS
management and protection of Christine M. Garrity
trademarks in the sports arena. Sports Managing Director and General
marketing and licensing involve not only Counsel
sports products and services, but also The PGA of America
consumer products and services through Palm Beach Gardens, Florida
the use of tie-ins and promotions. Hear
Maidie E. Oliveau
about ownership, endorsements,
LawSports
merchandising, brand extension and anti-
piracy programs, taking into account Bruce B. Siegal
budgetary and other business concerns. Senior Vice President and General
Counsel
The Collegiate Licensing Company
An IMG Company
Atlanta, Georgia
continued>>>
4:15 PM Passing Period
UPCOMING USC LAW PROGRAMS
REAL ESTATE LAW AND BUSINESS
April 24, 2008
Millennium Biltmore Hotel
PROBATE AND TRUST
October 2008
Downtown Los Angeles
ENTERTAINMENT LAW AND BUSINESS
October 2008
USC University Park Campus
CORPORATE COUNSEL
December 2008
Downtown Los Angeles
TAX
January 2009
Downtown Los Angeles
10
TAILORED TO YOUR NEEDS! CHOOSE BETWEEN:
TRACK A COPYRIGHT & INTERNATIONAL TRACK
TRACK B PATENT & LITIGATION TRACK
TRACK C TRADEMARK TRACK
4:20 PM
BREAKOUT SESSION 3A
COPYRIGHT & INTERNATIONAL TRACK
The 2008 Beijing Olympic Games: SPEAKERS
A Springboard to a New Era of Kelly Charles Crabb
Entertainment Deal-Making in China? Morrison & Foerster LLP
(International Counsel for
To the Chinese government, the 2008 Summer
Beijing Olympics)
Olympic Games mark a new era, and they have
worked hard to “raise their game” in the areas Ellen R. Eliasoph
of deal-making content production and Senior Of Counsel
intellectual property protection in order to meet Covington & Burling LLP
the demands of the global market. Our uniquely Washington, D.C.
qualified panel of China entertainment and IP (Former Managing Director
law practitioners will share their expertise in the Warner Bros. Pictures China)
areas of content production, media and
Seagull Haiyan Song
technology deal-making and IP protection
Arnold & Porter
experience, and discuss the extent to which the
Washington, D.C.
deal-making leading up to the Beijing Olympic
Former Partner
Games may set new precedents for future
King & Wood
sports, talent, cross-border entertainment,
(Domestic Counsel for Beijing
media and technology transactions and related
Olympics)
IP protection in China.
BREAKOUT SESSION 3B
PATENT & LITIGATION TRACK
Post-Seagate Fall-Out: Can Willful MODERATOR
Infringement Allegations Survive? Are the Mark A. Flagel
Privilege Waiver Boundaries Clear? Latham & Watkins LLP
What exactly did the Seagate Court decide? PANELISTS
How is the decision playing itself out in The Honorable Jeremy D. Fogel
litigation? Has the case had an impact on the United States District Court
role of opinion counsel? Should it have such an Northern District of California
impact? How can a patentee in Seagate’s San Jose, California
aftermath best preserve and prosecute a claim
Richard A. Huser
for willfulness? What is the best defense to such
Associate General Counsel
a claim? Hear debate and discussion on these
Thomson Inc.
issues and more from a distinguished District
Indianapolis, Indiana
Court judge, a Law School professor and two
experienced practitioners. Professor Douglas Lichtman
Professor of Law
School of Law
University of California
at Los Angeles
11
BREAKOUT SESSION 3C
TRADEMARK TRACK
eCommerce and the Hottest Issues in MODERATOR
Internet Trademark Law Ian C. Ballon
Greenberg Traurig, LLP
On the Internet, conduct takes the form of
Los Angeles, California, and
content – and therefore business conflicts
East Palo Alto, California
frequently are characterized as IP disputes.
Many Internet claims (such as linking, framing, PANELISTS
spoofing, spamming and disputes over Rose Hagan
sponsored links) have no corollaries in the Managing Counsel, Trademarks
physical world. Many of the rules of trademark Google Inc.
protection in the physical world don’t apply in Mountain View, California
the same way in cyberspace. With the advent of
Richard Nessary
Web 2.0, these differences are being brought
Associate General Counsel
into heightened focus. This panel will address
eBay Inc.
the hottest issues in Internet trademark law,
San Jose, California
including: using the Lanham Act to resolve
business conflicts on the Internet; sponsored
links: is there really a split of authority or just a
single muddled body of law; secondary
trademark liability; blog and social network
liability; eBay’s VeRO program and other
Internet “best practices”; and Internet
trademark usage guidelines and why the same
rules don’t apply online.
5:30 PM
Networking Reception
Meet the Institute speakers
at our hosted cocktail reception!
adjournment<<<
e continuing education credits
Lawyers. USC Gould School of Law, a State Bar of California-approved provider,
certifies that this activity qualifies for minimum continuing legal education credit.
Attendance on March 17 qualifies in the amount of 2.5 hours; attendance on March
18 qualifies in the amount of 7.5 hours. This event may meet the requirements for
continuing legal education credits in other states. Please check with the State Bar
Association or Supreme Court in the state in which you are seeking continuing legal
education credits to see if this program is eligible.
Accountants. This program meets the guidelines set by the California State Board of
Accountancy in the amount of 3.0 hours for March 17, and 7.0 hours for March 18.
12
? frequently asked questions
REGISTRATION
The Registration fees are outlined on the inside back cover of this brochure. Your
fee includes all Tuesday Institute sessions, the Institute luncheon, all refreshment
breaks, the Tuesday cocktail reception, and a copy of the Institute Syllabus (an
up-to-date volume of analyses and other practical materials prepared by our
speakers). Registration for the General Counsel Forum on Monday, March 17,
2008, requires an additional fee. Limited seating is available.
BADGE PICK-UP
All badges will be held at Will Call, which is open from 2:30 PM to 4:00 PM on
Monday, March 17, 2008, in the Rodeo Foyer, and again at 7:30 AM on Tuesday,
March 18, 2008, in the Crystal Foyer. No badges will be mailed.
SYLLABUS
An up-to-date reference volume of analyses and practical materials prepared by
our speakers will be distributed to registrants at the Institute. Additional copies
of the Institute Syllabus may be purchased after the Institute for $150 each (print
format) or $60 each (CD-ROM format), subject to availability.
To purchase a Syllabus, order online at http://law.usc.edu/academics/cle/ip.cfm
or email cle@law.usc.edu.
EXHIBITORS
Exhibit at this year’s Institute. Take advantage of a can’t-miss way to market your
business to an informed and interested audience. The 2007 Institute was a
sellout and availability is limited, so sign up early. Contact the USC Gould School
of Law Continuing Legal Education Office for more information at (213) 740-2582
or email us at cle@law.usc.edu.
13
executive committee
Terence J. Clark
Institute Chair
Greenberg Traurig, LLP
Leeanna Izuel
Institute Executive Director
USC Gould School of Law
Charles S. Barquist
Morrison & Foerster LLP
Wayne M. Barsky
Gibson, Dunn & Crutcher LLP
Morgan Chu
Chair Emeritus
Irell & Manella LLP
Russell J. Frackman
Mitchell Silberberg & Knupp LLP
Gillian K. Hadfield
USC Gould School of Law
Susan L. Heller
Greenberg Traurig, LLP
Ronald L. Johnston
Arnold & Porter LLP
Philip H. Lam
City of Los Angeles
Michael A. Tomasulo
Jones Day
Jennifer M. Urban
USC Gould School of Law
contact information
USC Gould School of Law
i
Continuing Legal Education
699 Exposition Boulevard, Room 313
Los Angeles, CA 90089-0071
Telephone: 213-740-2582
Facsimile: 213-740-9442
Email: cle@law.usc.edu
Our office hours are 9:00 AM to 5:00 PM Pacific Standard Time.
Visit our website at http://law.usc.edu/academics/cle/ip.cfm.
14
planning committee
Terence J. Clark Mark A. Flagel
Greenberg Traurig, LLP Latham & Watkins LLP
Institute Chair
Russell J. Frackman
Leeanna Izuel Mitchell Silberberg & Knupp LLP
USC Gould School of Law
Institute Executive Director Steven M. Glick
Thomson Inc.
Robert G. Badal
Heller Ehrman LLP Tamerlin J. Godley
Munger Tolles & Olson LLP
Debra Baker
Deloitte Financial Advisory Services LLP Michael A. Gold
Jeffer, Mangels, Butler & Marmaro LLP
Charles S. Barquist
Morrison & Foerster LLP Robert J. Goldman
Ropes & Gray
Wayne M. Barsky
Gibson, Dunn & Crutcher LLP Andrew Grossman
Pillsbury Winthrop Shaw Pittman LLP
Samuel F. Baxter
McKool Smith Gillian K. Hadfield
USC Gould School of Law
Robert J. Benson
Hogan & Hartson LLP Scott C. Harris
Law Offices of Scott C. Harris
Andrew P. Bridges
Winston & Strawn LLP Benjamin W. Hattenbach
Irell & Manella LLP
James C. Brooks
Orrick, Herrington & Sutcliffe LLP Mark Hayden
Deloitte & Touche LLP
Rachel M. Capoccia
Hogan & Hartson LLP David L. Hayes
Fenwick & West LLP
Morgan Chu
Chair Emeritus Susan L. Heller
Irell & Manella LLP Greenberg Traurig, LLP
M. John Carson Ellie Hourizadeh
Foley & Lardner LLP McDermott, Will & Emery LLP
Marc H. Cohen Richard C. Hsu
Kirkland & Ellis LLP Townsend and Townsend and Crew LLP
Scott J. Coonan Eric S. Hyman
Juniper Networks, Inc. Blakely Sokoloff Taylor & Zafman, LLP
Jody Haller Drake Blake B. Inglish
Sughrue Mion, PLLC FTI Consulting, Inc.
Jonathan Eisenberg Woody Jameson
California Office of the Attorney General Duane Morris LLP
James L. Etheridge Ronald L. Johnston
Electronics for Imaging, Inc. (EFI) Arnold & Porter LLP
Marc A. Fenster Mimi H. Justice
Russ August & Kabat Deloitte & Touche LLP
15
Christopher J. Kelly J. Kevin Snyder
Mayer Brown LLP Dykema Gossett LLP
Jeffrey H. Kinrich Jonathan H. Steinberg
Analysis Group, Inc. Irell & Manella LLP
Catherine S. Kirkman George G. Strong, Jr.
Wilson Sonsini Goodrich & Rosati Cornerstone Research
Kelly M. Klaus Michael A. Tomasulo
Munger, Tolles & Olson LLP Jones Day
Philip H. Lam Christian Tregillis
City of Los Angeles Kroll
Lawrence R. LaPorte Jennifer M. Urban
Jones Day USC Gould School of Law
Michael K. Lindsey Bryan Vitner
PaulHastings LECG, LLC
Karl M. Manheim Michael J. Wallace
Loyola Law School Navigant Consulting, Inc.
Constantine Marantidis Karen Vogel Weil
Christie, Parker & Hale, LLP Knobbe Martens Olson & Bear LLP
Richard T. Ogawa Robert C. Weiss
Townsend and Townsend and Crew LLP Jones Day
James E. Pampinella Russell G. Weiss
Navigant Consulting, Inc. Morrison & Foerster LLP
Edward G. Poplawski Andrea Weiss Jeffries
Sidley Austin LLP Munger, Tolles & Olson LLP
Honorable T. Jeffrey Quinn Glenn E. Westreich
Trademark Trial and Appeal Board Winston & Strawn LLP
United States Patent and Trademark
Office Jeremy N. Williams
Warner Bros. Entertainment Inc.
Jeffrey G. Randall
Skadden, Arps, Slate, Meagher Mark P. Wine
& Flom LLP Orrick Herrington Sutcliffe LLP
Brett L. Reed Gregory B. Wood
ERS Group Fulbright & Jaworski L.L.P.
Erick S. Robinson Stephen A. Yamaguchi
McKool Smith University of Southern California
William J. Robinson Michael D. Young
Foley & Lardner LLP Weston Benshoof Rochefort
Rubalcava & MacCuish LLP
Mark A. Samuels
O’Melveny & Myers LLP Richard H. Zaitlen
Pillsbury Winthrop Shaw Pittman LLP
Robert F. Scoular
Sonnenschein Nath & Rosenthal LLP
16
i important information
LOCATION, PARKING AND HOTEL ACCOMMODATIONS
The Institute will be held at:
The Beverly Hills Hotel
9641 Sunset Boulevard
Beverly Hills, California 90210
(310) 276-2251
www.beverlyhillshotel.com
Discounted parking for the Institute is available at the Hotel at a rate of $10 per
day. Your valet ticket will be color-coded to reflect this discounted rate.
No stamp is necessary.
A limited number of rooms are available at the Hotel. For reservations, call the
Hotel at (310) 276-2251. If you desire other hotel accommodations, please contact
the USC Law CLE Office at (213) 740-2582, or email us at cle@law.usc.edu for a
complete listing of rooms available in the area.
DRESS CODE
The dress for the Institute is business attire. Please note that certain of the Hotel’s
lounges and restaurants require gentlemen to wear a jacket.
DIETARY/ACCESS REQUIREMENTS
Please contact the USC Gould School of Law Continuing Legal Education Office at
(213) 740-2582 or cle@law.usc.edu for assistance with any dietary or access needs.
REFUNDS
Any request for refunds must be in writing and postmarked, emailed, or faxed no
later than March 7, 2008. All requests will be processed following the Institute.
Refund requests may be submitted:
By mail to
IPI Refunds
USC Gould School of Law – Continuing Legal Education
699 Exposition Boulevard, Suite 313
Los Angeles, CA 90089-0071
By fax to (213) 740-9442
Or by email to cle@law.usc.edu
Design: STABINS DESIGN
All refund requests must be accompanied by the registrant’s Social Security number
(or Federal Tax Identification number for a firm or corporation). A processing fee of
$100 ($25 for student registrations) will be deducted from all refunds.
17
registration form
USC GOULD SCHOOL OF LAW 2008 INTELLECTUAL PROPERTY INSTITUTE
MONDAY & TUESDAY, MARCH 17 & 18, 2008
THREE WAYS TO REGISTER:
• Register online with Visa or Mastercard at http://law.usc.edu/academics/cle/ip.cfm
• Mail completed form with check or credit card information to:
USC Gould School of Law
CLE/IPI Registration
699 Exposition Boulevard, Suite 313
University of Southern California
Los Angeles, CA 90089-0071
• Fax completed form with credit card information to (213) 740-9442
SELECT REGISTRATION TYPE:
$425 Groups of Four or More from a Single Company for March 18
$450 Early-Bird Registration for March 18 (postmarked or faxed on or before
March 7, 2008)
$550 Early-Bird Registration for March 17 (space permitting) and March 18
(postmarked or faxed on or before March 7, 2008)
$495 Standard Registration for March 18 (postmarked or faxed after March 7, 2008)
$595 Registration for March 17 (space permitting) and March 18 (postmarked or
faxed after March 7, 2008)
$100 Full-Time Law Student Registration for March 18 (proof of enrollment required)
Law School:
Name of Registrant:
Please photocopy form for additional registrants
Firm/Company:
Address:
City: State: Zip:
Telephone: Fax:
Email:
SYLLABUS FORMAT PREFERENCE: (check one) CD-ROM Print
CHOICE OF BREAKOUT SESSIONS: (check one)
Copyright & International Patent & Litigation Trademark
Questions for the Judges? Email us at cle@law.usc.edu or write your question here:
PAYMENT BY CHECK: Please make checks payable to USC Gould School of Law.
PAYMENT BY CREDIT CARD: (Visa or MasterCard). I authorize the University of
Southern California to charge my Institute registration fee as noted above to the
following account: Visa MasterCard
Cardholder Name: (as printed on card)
Account No.: Exp. Date:
Signature:
18
CONTINUING LEGAL EDUCATION
USC Gould School of Law
Los Angeles, California 90089-0071
2008 USC GOULD SCHOOL OF LAW
INTELLECTUAL PROPERTY
INSTITUTE
Find your direction!
Don’t miss:
• Federal Circuit Judges Paul Michel, Haldane Robert Mayer and Richard Linn with Ted Olson
• Luncheon Keynote Congressman Henry A. Waxman
• Congressman Howard L. Berman and the key participants in the drafting of the DMCA
• Returning favorites Professors Lemley and McCarthy
plus a special session on lessons from the upcoming Beijing Olympics.
REGISTER NOW ONLINE at http://law.usc.edu/academics/cle/ip.cfm
THE 2007 INSTITUTE SOLD OUT – SIGN UP EARLY!